Hi everyone! Let me formally introduce myself. I’m Cynthia, Director of Business Intelligence for Mediavine. I work behind the scenes with Eric, Nicole, Heather and Brad (as well as the rest of the amazing Mediavine team). My role is to analyze new opportunities, and offer performance suggestions and troubleshooting guidance to our product, revenue and publisher support teams. So when I was approached to write something for our publishers, I shockingly decided to talk about performance and analyzing it. What is Performance? What do you consider performance? Is it how you’re tracking compared to a goal you set? How you’re performing compared to another website? Week over week? Year over year? There are so many different ways to monitor and analyze performance. Some can be complicated, others pretty straightforward. Here’s a simple step-by-step process, and some tips to help analyze your performance for the more […]

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