We’re excited to announce some exciting changes to the loyalty program at Mediavine, which began in 2016 as a way to reward and thank the publishers that helped get us to where we are. Unfortunately, our system – designed around similar loyalty-type programs that essentially provide a cash-back reward at the end of the year — proved more complicated than expected. Another negative aspect we noticed was that some publishers felt “trapped” while waiting for their anniversary and its accompanying loyalty bonus. That was never our intention. We’re trying to reward, not trap publishers. If you’re unhappy with Mediavine, we want to make that right, not hold something like that over your head. That’s why we’re introducing our new, simplified loyalty program today. From this point forward, your loyalty bonus will be added to your revenue share each day, at the rate you’ve accrued over […]

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On our quest to hit 100 percent Ads.txt adoption at Mediavine, we’ve hit some snags along the way with sites on closed, hosted platform systems such as SquareSpace, Shopify and Wix. The issue? The Ads.txt spec requires that you upload a plain text file named ads.txt at the root of your domain. Example: https://thehollywoodgossip.com/ads.txt The issue with closed, hosted platforms like SquareSpace is that you don’t have the ability to upload a document to the root of your site. Luckily, our partners at Google were able to update Blogger to support an ads.txt file, but on other similarly closed systems, we needed a workaround. How did we fix it? First, let’s look at a key aspect to the technical specs behind ads.txt. Ads.txt must be implemented at the root domain. Why is that so critical? Because most SquareSpace, Shopify, etc., sites are hosted at a www domain. […]

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Coalition for Better Ads is already kind of a big deal, but it’s about to become an even bigger deal starting tomorrow, February 15, 2018, with the official launch of Chrome Ad Filtering. With this launch, Google will begin to block all ads, including non-Google AdExchange units, within Google Chrome on websites they determine to provide poor ad experiences per the guidelines set by the Coalition for Better Ads. So what does Google Chrome ad blocking mean to Mediavine publishers? We’ve put together a quick guide on what you need to do, what we’ve already done at Mediavine, and how the landscape will change going forward. What do Mediavine publishers need to do? First, verify all versions of your site for Google Search Console if you have not done so already. That includes the https:// URL of your site if you’re running SSL, and be […]

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In digital advertising, an SSP is a Supply Side Platform. In non-technical terms, it’s computer software allowing websites to sell ad inventory programmatically and receive payment for it. At Mediavine, you’ve likely heard us refer to the ad partners, or ad exchanges, we work with. SSP is the official term for most of these companies, many of which you may know, such as Google AdExchange, Rubicon Project, Index Exchange, OpenX and AppNexus. These SSPs are the companies submitting the bids in the auction of auctions we run during header bidding, but what exactly goes on behind the scenes to generate those bids for the advertising inventory on your site? What are the SSPs actually doing? Each SSP we work with is integrated with yet another acronym, the DSP. DSPs, or demand side platforms, are the advertising version of Supply Side Platforms. Advertisers run ads via […]

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RPM. This metric has become king amongst bloggers comparing their earnings, but what exactly is RPM and what are they comparing? Short for revenue per mille, RPM is the earnings accrued for every 1000 units (mille means thousand in Latin), and is the most commonly used measurement in online advertising. It’s the publisher side of CPM, or cost per milli. Advertisements cost advertisers money, hence they use CPM. They earn us revenue. Hence we use RPM. The textbook definition sounds simple enough, but for such a key benchmarking metric, RPM can be far more complicated – and controversial – than this lets on. Why? Because RPM as a unit on its own is ambiguous. Much like an inch or a centimeter, it’s just a unit of measurement. You can measure all sorts of things with length. Same goes with RPM. You can calculate it based […]

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At the end of December, we debuted our exclusive patent-pending video adhesion player. We’re so excited by this new player, we’re declaring 2018 the year of video with this being one of the biggest drivers. What is the video adhesion player? The video adhesion is a mobile native experience that showcases your latest videos to users, while giving you a chance to monetize with high paying video ads on every pageview. It takes the place of our usual mobile adhesion banner ad at the bottom of your page, with high-paying video ads playing in front of your latest videos. It will only run and replace the display banner ad if we have a high-paying video ad, so you won’t see it on every page. Why are we so excited about it? The video adhesion hits the perfect trifecta. It balances the publisher’s needs to monetize […]

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As part of our new Go for Teal video series, we want to share not only what Mediavine is doing, but how we’re doing it by teaching you various aspects of the advertising industry. We thought we’d begin with header bidding, which is basically the crux of everything Mediavine does behind the scenes. Header bidding gets its name because it’s typically called from the head, or top of your page, before your page starts to load. Header bidding is essentially an auction of auctions, an opportunity for all the ad exchanges and networks to compete for every impression. To better understand header bidding, we need to look at the world before header bidding, a world of traditional tag-based ads and waterfalls. In the old days of this industry, a whole three years ago, a publisher worked with an ad network who provided a set of tags […]

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We recently capped off an exciting, record-setting 2017 at Mediavine, a year we could summarize with just one word: Growth. That growth came in the form of publishers, with nearly 2,500 live, and reach, with more than one in two women in the United States reading a Mediavine blog every month. We also saw rapid growth internally, with our team expanding from six to 26 full time employees. How will 2018 possibly top that? Well, for starters, everything is going to be a lot more Teal around here, beginning with my new video series, Go for Teal, which touches on this very topic. (Intrigued by that plug? You’ll have to watch the video to see what that means!)   If we had to summarize 2018, it would be the year we capitalize on that growth. We spent last year setting ourselves up for success that will […]

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We want to pay you all more money. Yes, you read that correctly. And it’s all part of our mission statement. Our goal has always been to help publishers maximize the revenue they’re earning from advertisers, while creating a sustainable business for all parties, including Mediavine. That’s how we originally settled on a 70% revenue share for publishers. We needed to make sure we accounted for discrepancies (which come out of our share), non-paying ad partners (this happens more than you’d think), sales commissions, ad-serving costs and the general costs of running a growing business. You can read more about our revenue share in our original blog post. However, now that we’re approaching 2,500 live sites, our growth has reached a level where it’s time to reevaluate things. At our size, the cost of running our business is now relatively small compared to the revenues […]

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The past 12 months have seen incredible growth at Mediavine, and we are already looking forward to an even bigger revenue year in 2018. But as one year turns to the next, in the immediate future, that means the end of the elusive Q4. What will this mean for your income? Based on historical performance from the last few years, we predict that CPMs, and thus your RPM or income, will drop by as much as 50 percent after the holidays. The first signs may be evident after Christmas, on December 26. From there you will likely see a slow decline until the 31st, followed by a significant drop on January 1. It will likely be until Q2 before income levels return to where you want them, and all the way until Q4 of 2018 for you to see record-breaking earnings once more. Why does […]

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