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13
Jun Stephie Predmore
- 2 Comments
You’re familiar with our mission statement here at Mediavine, right? In case you need a refresher, the thing that we love to do above all else is “build sustainable businesses for content creators.” As a team of content creators ourselves, we know that one of the biggest components of building a sustainable business is diverse income streams. Because here’s the thing: We don’t want you to rely only on your ads for income! We want you to be pulling from a variety of income streams, including affiliate income and sponsored work. And that’s where I come in. As your friendly neighborhood Director of Influencer Marketing, my job is to bring in sponsored work for our awesome, talented publishers. “So…what makes you qualified to do this?” That’s a fair question! I have been a part of the Mediavine family for years – I was one of […]
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06
Mar
Custom-built unit brings together advertisers, publisher and users in a new way through high-viewability mobile native experiences Mediavine has launched a custom-built, patent-pending ad unit exclusive to the company: the video adhesion player. The unit, currently in beta testing, is the first of its kind and is Mediavine’s first piece of advertising technology to receive a provisional patent. The video adhesion player is a mobile native experience that showcases publishers’ original videos to users, providing publishers the opportunity to monetize with highly sought-after video ads on every pageview in a user-friendly format. The player uses video header bidding capabilities from Prebid.js to integrate with advertising partners’ video demand. The video adhesion unit will take the place of the company’s pre-existing mobile adhesion banner ad unit when a video advertisement wins the marketplace auction. By keeping the new unit the same location as the existing mobile […]
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06
Dec
This week Mediavine announced that 86 percent of the company’s ad requests are now from properties with ads.txt files. Mediavine is one of the first publisher representative firms to widely adopt ads.txt, which verifies to advertisers that display and video impressions will not be running on fake or bot websites. Earlier in 2017, the Interactive Advertising Bureau (IAB) announced ads.txt as a new standard for increased digital advertising supply chain transparency. Ads.txt, which stands for Authorized Digital Sellers, is a secure way to fight advertising fraud by preventing unauthorized reselling of digital ad inventory through arbitration and misrepresentation or counterfeit ad impressions. With 86 percent of Mediavine’s ad requests now coming from sites with ads.txt files, the company has been a leader in transitioning to the new standard. “Adopting the ads.txt standard has been a top priority for us,” said Eric Hochberger, Mediavine Co-Founder. “Some […]
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04
Dec
Bohn brings years of industry experience as the ad management company bolsters programmatic offerings Mediavine has appointed Phil Bohn as Senior Vice President of Sales and Revenue, the company’s leadership announced today. Bohn joins Mediavine from SheKnows Media, where he served as Vice President, Programmatic Sales. “Phil has worked for years to successfully build programmatic offerings and sales forces,” said Eric Hochberger, Mediavine Co-Founder. “With the recent and future growth of our programmatic offerings, we are thrilled to bring his deep industry experience into the company and look forward to the team he will build together with the rest of our programmatic sales team.” “I’m pleased to have the opportunity to lead the sales force at Mediavine,” said Bohn. “I have known the company’s leadership team personally for a number of years and have long admired their commitment to progressive and dynamic offerings.” The appointment […]
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05
Sep
Pillet joins ad management company to lead new programmatic offering Mediavine announced today the appointment of Rachel Pillet as Vice President of Programmatic Sales. Previously serving as Manager, Programmatic Sales at Publishers Clearing House (PCH), Pillet will join Mediavine’s team to lead the company’s sales efforts and expand both open and private deals. “Rachel’s background in advertising sales and purchasing make her an ideal candidate to bring our sales team into this next phase of growth,” said Eric Hochberger, Co-Founder, Mediavine. “We’re excited to see how she’ll be able to utilize her programmatic expertise and provide more value to our buyers.” Pillet joins the company at a pivotal time for the publisher as they prepare to launch a new pillar of their programmatic offering through Index Exchange, one of the largest global advertising marketplaces. The new initiative will allow Mediavine to offer premium ad units with high […]
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01
Aug
Mediavine, a full-service ad management company for content creators that is renowned for its high viewability rates, mobile-first philosophy and video technology announced that it has been accepted as a Google Certified Publishing Partner. As part of the Certified Publishing Partner program, Mediavine was carefully vetted against rigorous qualification standards to prove its staff to be trained specialists on AdSense, DoubleClick Ad Exchange and DoubleClick for Publishers, all of which are key to helping publishers meet their goals. Additionally, Mediavine has demonstrated high levels of customer satisfaction by delivering over 70 percent ActiveView viewable advertising impressions network-wide through Google policy-compliant custom ad units, increasing average publisher ad load speeds by over 200 percent through asynchronous advertising tags, lazy loading and other site speed optimizations, and offering Accelerated Mobile Page (AMP) ad units and a custom video player monetized with Google’s Interactive Media Ads (IMA). The […]
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