Sponsored content is an important piece of the revenue puzzle for so many of our publishers. Some truly enjoy creating branded content, some see it more as a necessary evil.

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Comscore Top 40

BOCA RATON, Fla. (Jan. 21, 2019) – Mediavine announced this week that it is now a Comscore Top 40 property. The ad management company exclusively represents more than 4,200 blogger sites, making it the largest community of lifestyle, food and DIY websites. Comscore, a trusted third-party source for reliable measurement of cross-platform audiences, regularly updates their list of top cross-platform properties. Entering into the top 40 puts Mediavine among the ranks of Vox Media, New York Times Digital and Pandora.com. “In 2018, we established a growing sales team and our relationship with Comscore. We anticipate that 2019 will be another year of massive growth as we continue to grow our technology and look to become a top 30 property in the coming months as we add more sites,” said Phil Bohn, Mediavine Sr. Vice President of Sales and Revenue. Mediavine’s commitment to brand safety and […]

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Automated Nutrition Calculation for Create by Mediavine

Automated nutrition calculation is the WordPress plugin’s most anticipated functionality for recipe card users BOCA RATON, Fla., Dec. 17, 2018 — Create by Mediavine, a WordPress plugin solution for content creators, introduced its newest feature this week: automated nutrition calculation for recipe cards. As with the Create plugin itself and all of the features, this functionality is free for users. Since its launch in October, Create by Mediavine has continued to improve upon the user interface of many popular recipe cards to introduce several never-before-seen features. The plugin has also sought to make available several features that have previously only been available through paid or “pro-version” plugins, such as automated nutrition calculation. Create’s automated nutrition calculation functionality is powered by Nutritionix, which uses natural language processing to pull data based on a recipe’s ingredient list and automatically calculate a full panel of nutritional facts. When a […]

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Mediavine optimizes ads for page speed with new dashboard setting

New setting has been created in response to changes in Google PageSpeed Insights BOCA RATON, Fla. (Dec. 5, 2018) – This week Mediavine launched a new setting to optimize ads for mobile page loads. The feature was created in response to increased goals set by Google PageSpeed Insights and its latest Lighthouse update. Page speed is of utmost importance to Mediavine, which has long utilized the implementation of lazy loading to make it the fastest ad management provider. With these changes to PageSpeed Insights, however, it was critical for the company to develop a new, innovative strategy for its nearly 4,000 publishers to further optimize ads for mobile page loads. The new setting, labeled “Optimize Ads for Mobile PageSpeed” within Mediavine publishers’ dashboards, delays ads from loading until a user has become interactive. This allows web browsers to focus on loading the content as quickly […]

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Type-A Parent Conference Recap: First Place in the Second City

In case you were starting to feel like the Mediavine team has been just about everywhere this fall… we sort of have been! Our fall tour de conferences has seen us at TravelCon, Tastemaker, FinCon, Type-A Parent and FYI.

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Mediavine Becomes comScore Top 70 Property

Mediavine announced this week that it is now a comScore Top 70 property. The ad management company exclusively represents more than 3,800 blogger sites, making it the largest community of lifestyle, food and DIY websites. “This has been a 2018 priority to validate Mediavine growth to advertisers and the industry,” said Phil Bohn, Sr. Vice President of Sales and Revenue. “Within the span of a year we have established a growing sales team and a relationship with comScore, and we are now competing with top-tier publishers and proving the value and consistency of the massive Mediavine audience. We fully expect to be a top 30 media entity by January and even more growth to come in 2019.” Mediavine prides itself on being a tech company first and values its commitment to brand safety and performance. In addition to its comScore ranking, the company has spent […]

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Mediavine RPM Challenge

Hiya, friends! Can you believe we are already at week three of the Mediavine RPM Challenge? If you missed the first two weeks, or perhaps are like me and just really love to binge a series, it’s not too late to get started on optimizing your posts for the gift that is Q4 traffic. In the first week, Amber talked us through how to identify which content to focus on and we worked through the Site Checklist and Google Analytics Audit in our workbooks. (What workbooks? Scroll down to the end!)  Last week, Nicole gave us the low-down on optimizing your top posts as we walked through the Ad Income Audit and the Individual Post Audit worksheets. This week, we’re gonna talk about how to make the most of that optimized content through social media shares and tracking your growth. MAKING A SOCIAL MEDIA PLAN […]

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Mediavine Create

Mediavine recently launched Create by Mediavine, a custom WordPress plugin solution for content creators. At launch, the plugin includes multi-faceted recipe and DIY content cards and will feature support for additional content cards in the coming months.

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Let’s talk about one of the less sparkly and exciting, but very important, topics within the blogging world, shall we? Disclosure. It’s a word that gets people fired up and feeling all the feels. I get it, it feels clunky and like one more thing you have to check off your list when doing sponsored work. But properly disclosing a relationship with a brand is really important. So let’s dive a bit deeper into the why and how. WHY SHOULD I DISCLOSE SPONSORED WORK? One word: Trust. Trust is something that we as bloggers work really hard to establish with our readers. We know that you can’t simply pop onto the internet and assume that readers will believe everything you are telling them from the jump. Instead, you have to form a relationship with your readers. They come to learn over time that your content […]

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Pinterest In the Making

Perhaps you’ve heard of a (not so) little social media platform called Pinterest? It’s no secret that Pinterest is the place for content creators. From food to crafting to fashion and more, it is the place where creators can connect with readers and inspire everyone to make something amazing. At Mediavine, we recognize the enormous value that a platform of this type and magnitude can have to our publishers, which is why we have worked hard to establish a relationship with the team behind Pinterest, introducing them to our content creators and advocating on your behalf with them. They’ve been featured multiple times on the Mediavine blog, and whether we’re introducing their new business profile or our hack for hidden pins, any content involving Pinterest is always popular. We even did a Facebook Live Q&A with two of their employees recently, and plan to do more […]

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