We are probably all familiar with the feeling you get when a brand rep asks, “What is your rate for this project?” On one hand, hooray! They are willing to pay you real cash monies! On the other, well… fiddlesticks. Now you have to come up with a rate. It’s a double-edged sword, especially if the brand is asking for work you’ve never done as part of a paid campaign before. How do you price yourself? Spoiler alert: Unfortunately, there’s no easy answer to that question. There really aren’t any set standards or guidelines with regards to pricing sponsored work. Some folks will recommend charging a certain amount of money per 1,000 or 10,000 followers, but that method has its limits. It will often set too low of a rate for anyone with a smaller but really dedicated following, and on the other end can […]

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Advertisers now can apply cutting-edge comprehensive content category and keyword-based contextual ad targeting across Mediavine’s entire high-quality lifestyle publisher inventory BOCA RATON, Fla. – December 5, 2019 – Mediavine, a Comscore top 25 digital media property this month started utilizing Verity, a new product designed to provide contextual data and content classification to help publishers serve keyword and contextual categorization, allowing for more robust ad targeting and brand suitability in the era of cookieless data. Developed by the AI team at GumGum, a technology and media company with a focus on computer vision and natural language processing, Verity gathers contextual data on each web page. Verity not only scans text but also images to get a complete understanding of the content on each page.  With Verity, Mediavine will have the ability to share additional contextual details to demonstrate content and brand relevance to potential advertisers. […]

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It’s no secret: SEO is quite the buzzword right now. And with good cause! Anyone who has been hit hard by changes to social media algorithms can attest that having diversity among your traffic sources is as important as having a diversified revenue stream. While search performance is never 100% within our control (thanks, Google), changes to search algorithms are often easier to manage than social media algorithm changes. But how often do we use our SEO skills as a selling point to brands when negotiating sponsored work? I’d be willing to bet that the answer is “not nearly enough” when the answer should be “100% of the time!” So today, let’s talk about why brands should care about your content being optimized for search. LONG CONTENT IS KING We talk all the time about lengthening your content here at Mediavine. It’s a big part […]

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BOCA RATON, Fla., Nov. 21, 2019 /PRNewswire/ — Mediavine, a full-service ad management company that builds sustainable businesses for content creators, was last week presented with two awards at the Google Certified Publishing Partners Summit, making it the winningest company of all Google Certified Publishing Partners (GCPPs). The Google Certified Publishing Partners Summit welcomes GCPPs from around the globe for sessions presented by Google, fellow GCPPs and industry peers. Mediavine’s Vice President of Publisher Support, Nicole Johnson, presented on quality and onboarding at the November 12-13 event in New York City. Foregoing advertising spend and cold email campaigns, instead opting for more personal forms of marketing, Mediavine has onboarded over 5,700 publishers in its over four years of service and has more than 117 million unique visitors per month. Mediavine was also the co-recipient of two awards: the 2019 Customer Satisfaction Award for its “commitment […]

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BOCA RATON, Fla. – October 21, 2019 – Mediavine, a full-service ad management company that builds sustainable businesses for content creators with more than 105 million unique visitors per month, today announced that it is among the top 25 multi-platform digital media properties ranked by Comscore, a trusted third-party source for reliable and comprehensive cross-platform measurement.* This milestone marks significant year-over-year growth for Mediavine, the largest portfolio of lifestyle sites on the web, with exclusive representation of nearly 5,700 independent publishers. In October 2018, the company established a relationship with Comscore and announced its placement in the top 70 list of digital media properties. By January 2019, Mediavine had reached the top 40. Now, Mediavine’s reach surpasses that of premiere media brands like New York Times Digital, Condé Nast Digital and Penske Media Corp. (PMC).  These accomplishments establish Mediavine’s portfolio of independent lifestyle sites as […]

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BOCA RATON, Fla. (Sept. 24, 2019) – Mediavine announced this week that, in addition to being a Comscore Top 40 property, it is now ranked number three in both Food and Travel and number five in Home & DIY. The ad management company exclusively represents more than 5,500 blogger sites, making it one of the premiere lifestyle companies in the digital media space. Comscore, a trusted third-party source for reliable measurement of cross-platform audiences, releases their rankings on a monthly basis.  “In August of 2018, we were ranked number 81 overall and were not yet ranking within Travel. Within a year we have moved up to number 32 and are within the top five for our three largest niches: food, travel and home,” said Phil Bohn, Sr. Vice President of Sales and Revenue for Mediavine. “We look forward to continued growth in the coming months. […]

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I think every blogger has experienced the following: Brand rep: Can you send me your media kit? You: Of course! Also you, internally: Oh crap, I need to make a media kit.

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Sponsored content is an important piece of the revenue puzzle for so many of our publishers. Some truly enjoy creating branded content, some see it more as a necessary evil.

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Comscore Top 40

BOCA RATON, Fla. (Jan. 21, 2019) – Mediavine announced this week that it is now a Comscore Top 40 property. The ad management company exclusively represents more than 4,200 blogger sites, making it the largest community of lifestyle, food and DIY websites. Comscore, a trusted third-party source for reliable measurement of cross-platform audiences, regularly updates their list of top cross-platform properties. Entering into the top 40 puts Mediavine among the ranks of Vox Media, New York Times Digital and Pandora.com. “In 2018, we established a growing sales team and our relationship with Comscore. We anticipate that 2019 will be another year of massive growth as we continue to grow our technology and look to become a top 30 property in the coming months as we add more sites,” said Phil Bohn, Mediavine Sr. Vice President of Sales and Revenue. Mediavine’s commitment to brand safety and […]

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Automated Nutrition Calculation for Create by Mediavine

Automated nutrition calculation is the WordPress plugin’s most anticipated functionality for recipe card users BOCA RATON, Fla., Dec. 17, 2018 — Create by Mediavine, a WordPress plugin solution for content creators, introduced its newest feature this week: automated nutrition calculation for recipe cards. As with the Create plugin itself and all of the features, this functionality is free for users. Since its launch in October, Create by Mediavine has continued to improve upon the user interface of many popular recipe cards to introduce several never-before-seen features. The plugin has also sought to make available several features that have previously only been available through paid or “pro-version” plugins, such as automated nutrition calculation. Create’s automated nutrition calculation functionality is powered by Nutritionix, which uses natural language processing to pull data based on a recipe’s ingredient list and automatically calculate a full panel of nutritional facts. When a […]

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