Advertisers now can apply cutting-edge comprehensive content category and keyword-based contextual ad targeting across Mediavine’s entire high-quality lifestyle publisher inventory BOCA RATON, Fla. – December 5, 2019 – Mediavine, a Comscore top 25 digital media property this month started utilizing Verity, a new product designed to provide contextual data and content classification to help publishers serve keyword and contextual categorization, allowing for more robust ad targeting and brand suitability in the era of cookieless data. Developed by the AI team at GumGum, a technology and media company with a focus on computer vision and natural language processing, Verity gathers contextual data on each web page. Verity not only scans text but also images to get a complete understanding of the content on each page.  With Verity, Mediavine will have the ability to share additional contextual details to demonstrate content and brand relevance to potential advertisers. […]

BOCA RATON, Fla. – October 21, 2019 – Mediavine, a full-service ad management company that builds sustainable businesses for content creators with more than 105 million unique visitors per month, today announced that it is among the top 25 multi-platform digital media properties ranked by Comscore, a trusted third-party source for reliable and comprehensive cross-platform measurement.* This milestone marks significant year-over-year growth for Mediavine, the largest portfolio of lifestyle sites on the web, with exclusive representation of nearly 5,700 independent publishers. In October 2018, the company established a relationship with Comscore and announced its placement in the top 70 list of digital media properties. By January 2019, Mediavine had reached the top 40. Now, Mediavine’s reach surpasses that of premiere media brands like New York Times Digital, Condé Nast Digital and Penske Media Corp. (PMC).  These accomplishments establish Mediavine’s portfolio of independent lifestyle sites as […]