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Back to Blog 4 min read • • For years, digital advertising has been defined by one thing: more. More placements. More impressions. More clutter. But as advertisers and brands know all too well, more doesn’t always mean better results. The industry is shifting toward smarter allocation, cleaner supply, and better outcomes. And Mediavine’s proprietary…

Back to Blog • Video ads are an important part of the monetization strategy for your website, but the options can be endless, and some options can completely destroy your user’s experience. So what’s the best way to increase revenue and RPM, while also maintaining an experience on your site that draws the reader in…

Back to Blog • Created in 2004, but running ad management services since 2015, Mediavine is the largest display ad management company in the world, working with nearly 9,000 independent lifestyle website publishers, helping them to run programmatic display advertising campaigns across all of their extremely brand-safe content (as ensured by our application process).  Mediavine’s…

Back to Blog • As you know, Mediavine recently brought back the mobile interstitial for a second act after its unspectacular debut a few years ago. Now, as promised, we’ve launched its desktop counterpart in all its glory (and scary user experiences, which we’ll touch on shortly). The New Desktop Interstitial Like the mobile interstitial,…

Back to Blog • Bloggers are no stranger to the Jump to Recipe button, or as we sometimes call it to encompass more than just recipes, the Jump to Card button. If you’re a food or how-to blogger, you’re likely familiar with the dilemma: Writing more content before the How-To or Recipe Card improves RPM…

Back to Blog • If you monetize your website through advertising, you know that brands’ ability to track readers’ interests with third-party cookies is effective, lucrative and . . . soon to be a thing of the past. The billion-dollar question all of us in the industry are asking is: What’s next? Targeted campaigns are…

Back to Blog • Hello, Mediavine publishers! This post is going out to you. Since the release of Mediavine Control Panel 2.5 in November 2020, we’ve been hard at work on some new features for the first 2021 update to our core plugin. (We’ve got a pretty comprehensive help doc if you’re not sure what…

Back to Blog • With Google’s upcoming Page Experience algorithm change in May, the company finally defined the pagespeed metrics publishers must hit in the form of Core Web Vitals. These scores are measured in the real world via actual users running Google Chrome using CRUX. The three scores, which you’ve probably heard us discuss…

Back to Blog • Editor’s Note: this post mentions autoplay settings in the Mediavine Dashboard. Autoplay options have been retired as of February 2023. See this article for more information. The video adhesion unit is back! Everything that’s old becomes new again, even ad technology. Many Mediavine publishers may remember our original video adhesion —…

Back to Blog • The Mediavine Outstream Player, which runs inside in-content ad slots, is the latest addition to our “decade of video.” As you’ve heard us say a few thousand times, video ads pay more than traditional display advertisements. It’s why we’ve pushed Mediavine publishers to produce video for years now. When you think…

Back to Blog • We’re excited to announce the launch of a new feature for Mediavine publishers running Grow and our WordPress plugin Create: the Recipe and How-To Save Button! The results for this feature are so great, we couldn’t wait until Q1 to launch it: How does 3x the favorites sound? What Is Create’s…

Back to Blog • If you know Mediavine, then you’re probably already aware that we’re constantly looking for ways to revamp and improve our video offerings. In Q4 of 2019, we introduced Featured Video, which allows publishers to easily dip into those video earnings. Back in August 2020, we launched the ability to make Custom…