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    Increasing RPM

    How to Increase Your CPM

    Back to Blog • Spring has officially begun and Q2 is here. Just like temperatures will begin to rise, so, too, will revenue. (We’ll let Brad break down the numbers in his next installment of Behind the Numbers With Brad.) Today? Let’s talk about how to increase your CPM. First: What is CPM? Essentially, CPM…

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    Increasing RPM

    How to Increase Your Ad Impressions

    Back to Blog • Last month we launched a unique adventure called the Sweet Land of Money to help publishers increase their impressions and CPMs in an exciting way! Even though Q2 is quickly approaching, these tips can help you optimize content, step up your SEO game and increase your revenue no matter what season…

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    Advertising

    2020 Year in Review RPM by Category — Behind The Numbers with Brad

    Back to Blog • By now, you don’t need us to remind you what a challenge the last 12 months have been, or why. Personally and professionally, the most difficult part of 2020 was the uncertainty. From a business standpoint, all of us at Mediavine were on pins and needles wondering how lockdowns, health concerns…

  • woman photographing in the snow

    Advertising

    Holiday RPM Trends — Behind the Numbers with Brad

    Back to Blog • Well folks, we made it. After 10 months in which we’ve heard the word “unprecedented” infinite times, and a political season to match 2020’s craziness, November is here. We’re smack in the middle of Q4, when a quick glance at our publisher Dashboards each morning can cause one to break into…

  • content upgrade challenge

    Increasing RPM

    The Mediavine Content Upgrade Challenge: 2022 Update

    Back to Blog • Dec. 6, 2023: This blog post has been updated to reflect the sale of Grow Social and Grow Social Pro to NerdPress. The plugin is now called Hubbub; more information about the sale can be found on our Hubbub landing page. Hello there! I’m Cristina, Publisher Support Specialist and Optimization Expert….

  • female fitness blogger filming an exercise video on a yoga mat in her living room

    Advertising

    Mediavine Publishers Grow Exponentially AFTER Joining. Here’s Why.

    Back to Blog • If you’re already one of our publishers, or are familiar with us, you probably know that 50,000 sessions over the last 30 days is one of the primary Mediavine requirements. We’ve found that reaching this magic number is a key indicator of when you should put ads on your site, and…

  • woman using phone sitting next to laptop at a desk

    Increasing RPM

    How Do I Improve My RPM?

    Back to Blog • Post updated October 2023 If you’re reading this, you probably know what RPM is and how it’s calculated. What you may not know, given the complexity of the subject and sheer amount of noise surrounding it online, is how to improve it. Short answer: There is no short answer. In programmatic…

  • male blogger in blue shirt writing on a laptop from his home office with bookshelf behind him

    Analytics

    What is Performance: How to Measure, How to Compare

    Back to Blog • Hi everyone! Let me formally introduce myself. I’m Cynthia, Director of Business Intelligence for Mediavine. I work behind the scenes with Eric, Nicole, Heather and Brad (as well as the rest of the amazing Mediavine team). My role is to analyze new opportunities, and offer performance suggestions and troubleshooting guidance to…

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    Advertising

    Mediavine In-Content Ad Settings: How to Self-Audit For Best Results

    Back to Blog • Are you limiting the potential earnings of your website in ways you aren’t even aware of? If you don’t know the answer to that, we recommend conducting a self-audit of your Mediavine in-content ad settings. We’ve discussed these settings in the past, at length (the post linked to above, written by…

  • Video

    Mediavine Video: The Ultimate Guide (Even if You Don’t Have Any Video!)

    Back to Blog • So, you want to jump on board the video train, but don’t know where to start? No worries. We’ve got you. First, let’s answer the most basic question:  What do you need, right now, to get started with Mediavine video? A website that is monetized with Mediavine ads That’s it.  Note…

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    Go for Teal

    Increase Font Size, and Increase SEO & RPM Along With It

    Back to Blog • Post updated August 2021 One of the simplest, fastest, and most effective tweaks you can make to simultaneously improve your website’s user experience, SEO and RPM may surprise you: Increase your font size. We say it’s quick because it should require one easy change to your theme’s settings page, or a…

  • male developer wearing plaid shirt coding on a laptop from a couch

    Advertising

    Ad Category Opt Outs: Use with Caution — Opt in to Increase RPM

    Back to Blog • Mediavine has always been obsessed with ad quality. After all, a single negative ad experience can ruin a user’s visit to your website, impacting both your short-term revenue and long-term growth potential. We also recognize that when you represent more than 10,000 independent publishers, their interpretations of what constitutes “ad quality”…