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Back to Blog • Whether it’s for SEO or monetization purposes, we always encourage publishers to update old content. We’ve discussed at length how specifically to update content to improve RPM and optimize for SEO, but today we’re focusing on a specific and surprisingly controversial aspect. How to handle the modified and published date may…

Back to Blog • If you’re a new blogger, bookmark this and come back in a few years. But if you’ve been blogging for awhile, you may have already asked yourself this SEO question: Should you delete content that’s old and/or not doing a lot for you? Looking for a quick answer? Sorry. We’re going…

Back to Blog • Updated 8/30/2021 – The Trellis Open Beta is now available to all! Turbocharge your WordPress site and conquer those Core Web Vital scores with the theme built for speed. Learn more or get Trellis now! The much-anticipated (or at least much-talked-about) Google Page Experience algorithm is officially in effect as of…

Back to Blog • Google Search Console (GSC) may have set a record over the past week. When it comes to confusing acronyms in cryptic emails, it’s hard to top the message many of you received regarding the use of SharedArrayBuffers (SABs, natch) without the use of COOP and/or COEP headers. As a publisher, how…

Back to Blog • It’s important to create new posts for our blogs, but that’s not the only way to get search traffic to your site. Sometimes we forget that we’re sitting on a gold mine of old posts that can bring in traffic, too. Today we’re welcoming the wonderful Sherry Smothermon-Short of Cub Scout…

Back to Blog • Eric recently told you about Google Web Stories — a fun and actionable way to get new readers to your site through Google Discover, a feed reader anyone can use. Today I’m going to teach you how to make one. As an avid Android user, Google Discover is one of the…

Back to Blog • 2022 Update: For the most up to date information from Mediavine about Google Web Stories, please read our Web Stories FAQ. As you may have heard in the news or from other publishers, Google’s AMP story format has recently been rebranded. Welcome, Google Web Stories! Stories are all the rage online…

Back to Blog • When it comes to navigating your website, the site hierarchy or site structure, is extremely critical for users and search engines alike. Allowing for easy, effective navigation of your website sounds obvious, because every user and publisher knows (and wants) that. So what do we mean by site structure, and why…

Back to Blog • Much like the alt text you use to describe an image, Google will read the filename of the image to learn about it. Whomever who coined the old adage, “a picture is worth a thousand words,” probably never considered search engines. It may be true as far as your readers are…

Back to Blog • Cumulative Layout Shift is a pagespeed metric of Google’s Core Web Vitals. In today’s post, learn how to solve for CLS to make your pages faster. The announcement of Google’s new Page Experience algorithm brings us a series of new Web Vitals, or metrics regarding the pagespeed and experience of your…

Back to Blog • As an internet user, you know what a Uniform Resource Locator (URL) is — but did you know that your URL structure or the permalink settings as WordPress calls them, can impact Search Engine Optimization (SEO)? That’s right, something the visitor barely sees, let alone analyzes, in the address bar at…

Back to Blog • They say you don’t get a second chance to make a good first impression. This is certainly true in the world of SEO as well as life. When a user first arrives on a page from search engines, the first impression is everything that loads in the first screen view. They…