Google Search Console. Yes, it’s time to wipe the dust off your account over at Google Search Console (GSC) and actually use that thing for the SEO you thought you were going to when you first signed up. Today we’re going to focus on using your Search Analytics within GSC, formerly known as Webmaster Tools in a past life, to find new keywords and to improve existing rankings. I know this may sound counterintuitive. Why would I go through search terms I already rank for to find new keywords to write about? Because we’re going to be looking for search terms you’re ranking on, but not currently ranking in the top three. Beyond that, ranking for a term is only half the battle! You need to get clicks from the search results to your actual posts, and being in the top three or the new Position Zero […]

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We recently learned that one of our publishers, Mandy Kelly, passed away in a house fire. Not just Mandy, but her husband, and two of her four children, perished as well. There are a lot of pieces to pick up, and Mandy’s mother, Rhonda, is starting with Mandy’s blog – Worshipful Living. We’re doing what we can to support Rhonda in learning everything there is to know about the crazy beautiful world of blogging, including starting a Go Fund Me campaign to help with expenses. Support, of any kind, is very much appreciated by us, and the Kelly family.

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When we originally launched the Mediavine Video Player, it started off as a click-to-play player only. It was a weird concept on the Internet….to only show a video to a user if they actually wanted to watch the video. Due to requests from our publishers and against our initial judgement, we eventually added a Google policy-compliant autoplay feature to the Mediavine Video Player. It would let you set videos to autoplay as long as they were above the fold, large enough, and not muted. We obviously saw our number of plays drastically increase, which made sense. Not every user wants to watch your awesome videos, but when you force every single user to, that’s clearly going to increase the numbers of “plays.” However, are those “plays” really views if the user isn’t actually watching the videos? I suppose it depends on the perspective you’re looking […]

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We know we’re not the only ad management company in town, and we’re more than okay with that. However, what we’re not okay with is the misinformation and incomplete pictures painted by some of those competitors. As the network of transparency, we’ve been as up front as possible about our revenue share since our inception. It’s been in our contract that all publishers signed, throughout our emails, posted on our website, and in our help articles. Our revenue share is transparent here at Mediavine, and it’s equal for all our publishers. On deals run through our ad server, it’s 70 percent to our publishers and 30 percent to Mediavine. On third party partnerships we run such as ZergNet, Chicory, and GumGum In-Image ads, it’s 80 percent to our publishers and 20 percent to Mediavine. Does that revenue share sound too low? We promise you it’s not, […]

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When we first launched AMP on our sites, we followed Google suggestions and split up our Google Analytics into two separate profiles – one for AMP and one for the rest of our web traffic. As a network, we recommended our publishers running AMP do the same. Unfortunately, this led to having to check two sources to get the complete view of your traffic. Even worse? For those of us addicted to Google RTA, our numbers weren’t nearly as exciting as they should be. Thanks to the fact Google recently shed some light on using “Data Source” to split out your AMP traffic from your regular mobile web, we’ve officially changed our recommendation for AMP analytics implementation as a network, and have already moved over our own blogs. Now with a single profile, you can get the big picture on how your overall traffic is doing with both […]

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Let’s start with the big question. What IS RPM, anyway? It’s a tool. A tool to analyze how your ads are performing. It’s not the rate at which they’re earning, like CPM. It’s a math equation to help you analyze overall earning performance. We even know some people that calculate their sponsored work income in RPM, because at the end of the day, it’s a math equation to tell you how much income you’re earning per mille, or thousand (insert quantifiable metric: pageviews or sessions are most common, uniques would work too). Mediavine is pretty absolute on this point – we think pageviews are dead, so we mainly calculate your Mediavine RPM in sessions, because that’s a more meaningful way to understand how your readers are interacting with your page, and where there is room to improve that. Gaming the volume of pageviews makes them […]

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From the beginning of Mediavine Publisher Network, we have tried to be as inclusive as possible. That has always included taking on sites who had a previous AdSense ban, if we could. The problem here is that AdSense bans almost always mean that the domain is also banned from Google’s other advertising products, like Google AdExchange – the largest ad exchange in the world. That’s a big problem. Google is our largest partner at Mediavine, and we sell a majority of our ad impressions through AdExchange. When a site on the network is banned from accessing that, they are never going to do quite as well as their other MVP counterparts. It’s been weighing on our minds for quite some time. Is it ethical to take on a site when we know that we’re not going to do well for them? Google’s plans for the […]

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This post is brought to you by my Theory of Content podcast partner, Joshua Unseth. He’s the Director of Marketing at AlarmGrid, and an all around great guy. He knows his stuff, which you know if you listen to us every week. If you aren’t listening yet, why not?! – Amber, co-founder, Mediavine Backlinks are the holy grail of SEO. The history of backlinking is one of the most interesting elements of the internet’s history. Suffice it to say, when Google launched their search engine using links as a means to evaluate the importance of content on the internet, everything changed. Entire industries began to pop up around the notional value of links. What is the value of a link? Well, today, if you were to purchase a good backlink, you might pay $100. But 10 years ago, if you wanted to buy a link […]

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It’s no secret that we’re big on holistic site success at Mediavine. The better your site performs in every aspect, the better your ads perform. That’s actually been a founding principle of our company. We often seek to partner with companies that share this vision, like Once Coupled. It’s also why we offer a free third party script auditor tool for anyone – even non-Mediavine publishers – to use to evaluate where their site is being affected by extraneous javascript. Page speed is increasingly important to how search engines view your site – favorably or negatively. User experience is also extremely important to your readers (obviously), but Google and advertisers too. If your site is too slow, too clunky, not easily navigated, it can very easily impact your income. In our drive to make sites better, we realized pretty quickly we needed an expert partner […]

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Did you know that cancer is the leading cause of death by disease among children in the U.S.? We don’t normally start a blog post with such a sobering thought, but recently, we had the opportunity to work with Julie over at The Little Kitchen on a fundraising project that we’re really proud of. Julie coordinated a solid effort with Cookies for Kids’ Cancer– a leader in the fight for childhood cancer fundraising – for bloggers and brands to come together and raise over $12,000! Cookies for Kids’ Cancer is a national 501(c)3 non-profit, committed to raising funds for research to develop new, improved treatments for pediatric cancer. They provide inspiration and support for individuals, businesses and organizations to raise funds by hosting grassroots bake sales and other fundraising events, like Julie’s online fundraiser. We’re proud to say that Mediavine was part of this effort. […]

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