Case Studies

Brittany Goldwyn Merth 15.5% increase in RPM 12% increase in overall revenue At A Glance: Brittany Goldwyn MerthSite: byBrittanyGoldwyn.comNiche: Houseplants & GardeningPublishing Since: 2014Product Tested: Optimized Ad Experience (OAE) Beta Adapting to a New Digital Reality Brittany Goldwyn Merth has always approached publishing with a willingness to evolve. As the digital…

Kathy Berget was manually adjusting ad volume every season to protect her reader experience. After enabling Optimized Ad Experience, Beyond the Chicken Coop saw a 17% revenue increase and 10% fewer in-content ad impressions per session. Better results, less work, and a reader experience that still feels right.

Sweet and Savory Meals 37% Increase in revenue 21% Decrease in in-content ad impressions For food bloggers, growth is a double-edged knife. More traffic means more opportunity—but also more pressure on site performance, especially when ads enter the picture. Push monetization too hard, and readers notice. Pull back too far, and…

The Kitchen Whisperer 15% Increase in revenue 12.5% Decrease in in-content ad impressions Introducing Lori Monte, founder of The Kitchen Whisperer– where Lori brings you into the family through each and every post on her site. Readers can find recipes ranging from her father’s Pittsburgh-style chicken to “Nonna Approved” Italian Wedding…

Jim and Mary Competti had a shared dream of starting a small, self-sufficient farm back in 2010, turning to blogging to keep family and friends updated on their progress. Starting with small homesteading projects and planting their first garden, the Compettis’ dream of farming ultimately uncovered their passion for writing and…

Starting with a single site in 2003, Nathan Best, founder of the Best Little Sites Network, launched ComicBookMovie.com, the first of his network of sites. Created at the height of the superhero craze, this site followed the rise in online popularity of superhero action movies. Inspired to write about the upcoming…

TigerNet founders Brian Cross and Tommy Crumpton met in 1995 when they were Juniors at Clemson University, majoring in Computer Science. With no official Clemson University sports website at the time, let alone any fan-oriented, sports-driven Clemson sites, Cross and Crumpton set out to create a site that offers updates to…

After what felt like the longest and shortest year all at once, we can’t believe it’s now Q1 and a new year is here. Even throughout a global pandemic that continues on, our Mediavine publishers keep amazing us with their perseverance and resilience! They impress us because instead of giving up,…

We spend a lot of time talking about Grow as Mediavine’s first-party data solution for the coming decade, as Google phases out third-party cookies and the entire world shifts toward a privacy-first web. What we don’t talk about enough — and publishers may not even realize — is that in addition…

In case you are wondering whether or not ads and SEO can coexist, the answer is a big yes! To back that up, we have a whole blog post dedicated to that exact topic: How Mediavine optimizes ads and SEO together.

Something we say all the time at Mediavine is that yes, ads and SEO can coexist. To further back that up, we have a whole blog post dedicated to that exact topic: How Mediavine optimizes ads and SEO together.

Have you heard before that ads and SEO don’t play well together? Well guess what? They absolutely can coexist and everything that Mediavine does with ads ensures that SEO remains the focus. If you don’t believe us, then make sure you read our blog post about how Mediavine optimizes ads and…