Note: Schedule subject to change

Wednesday, November 6

Time Event Location
1pm-4pm Hands-on Mediavine Workshop Fairmont Austin, Verbena Room, 4th floor
Mediavine Publisher Support & Create teams
Join Mediavine for a hands-on workshop to make the most of your blog! You’ll learn about optimizing your content, best practices for adding video to posts and tips and tricks for using Create. This is also a great opportunity to ask any questions you might have about Mediavine products or ad settings. (Limited seating, separately ticketed)
3pm-5pm Early Registration & Swag Bag Pickup Fairmont Austin, 2nd floor lobby
101 Red River Street
Grab your badge and swag bag after checking into your room at the Fairmont. For those who don’t pick up during this time, registration will also take place Thursday morning.
5pm-7pm Opening Reception  Rules & Regs, Fairmont Austin 7th floor
101 Red River Street
Enjoy drinks and apps while mingling with fellow attendees. Light bites will be served; we encourage you to make post-reception dinner plans with your blogger buds!

Thursday, November 7

All sessions take place at Fairmont Austin, 101 Red River Street.

 

Time Session Location
8:30am Doors Open, Registration & Breakfast   Fairmont Austin 7th floor lobby
Grab your badge and swag bag if you didn’t on Wednesday, grab breakfast, then head into Palm Park Ballroom to settle in for a day of learning. Gluten-free and vegan options will be available during breakfast.
9am-9:30am Welcome: The Future of Mediavine
  Fairmont Austin
Palm Park Ballroom, 7th floor
  Eric Hochberger, CEO, Mediavine
Eric Hochberger will talk the future of Mediavine — new products, passions and how we’re going to grow your business.
 
9:30am-10:15am Opening Keynote: Your Evolving Business: From “Just a Blog” to Media Brand   Fairmont Austin
Palm Park Ballroom, 7th floor
  Marie Denee, The Curvy Fashionista
This keynote will address the essential mindset adjustments that enable content creators to fully embrace their role as independent entrepreneurs. Marie will discuss evolving everyday action items to scale your business, from creating new content and using necessary tools, to planning and execution.
10:25am-11:10am Best Practices for Website Safety: How Do I Protect My Website Online? Fairmont Austin
Palm Park Ballroom, 7th floor 
Ashish Kalsi, Google
A walkthrough on the 101s about website security and why it’s important for every website, security best practices and tools that you can use to monitor and protect your websites.
11:15am-12:05pm How to Work Smarter, Not Harder: RPM Hacks Fairmont Austin
Palm Park Ballroom, 7th floor 
Betsy Eves, JavaCupcake & Kay Featherstone, Pinch of Nom
When your blog is your business, the top goal is always making it more profitable. In this session, seasoned bloggers Kay Featherstone and Betsy Eves will share the specific action items they took over the last year to increase revenue and traffic using content that’s been published for years.
12:05pm-1pm Lunch Fairmont Austin
Palm Park Ballroom, 7th floor 
Sponsored by Agathon
Gluten-free and vegan options will be available at lunch.
1pm-1:45pm Inspiration is the New Influence Fairmont Austin
Palm Park Ballroom, 7th floor 
Maegan Carberry, birdbrain
Learn how to establish a not-annoying personal brand that suits your disposition and reflects your expertise so that you can explore media and other scalable opportunities.
1:55pm-2:40pm Pitching Traditional Media Fairmont Austin
Palm Park Ballroom, 7th floor 
Amanda Berlin
Amanda Berlin will teach you the keys for connecting with media, creating relationships with decision-makers, developing ideas that get green-lit, and leveraging publicity to grow. You will walk away with clear visibility goals, an understanding of what every type of media can do for you, and precise guidance on what decision-makers need in order to say yes.
2:40pm-3:40pm Networking Break   Fairmont Austin
Palm Court, 7th floor
  Head to the courtyard to grab drinks and snacks, then chat with your fellow attendees! This is a great time to meet Mediavine team members as well as conference speakers and sponsors.
3:40pm-4:30pm Covering your Ass(ets) in Sponsored Content Fairmont Austin, Palm Park Ballroom, 7th floor
Jamie Lieberman, Hashtag Legal LLC
You just landed your dream sponsored content gig! Now what? In this session, you will learn tips to negotiate the best deal, the terms of the contract you should include, those you should not and what you should look out for when reading a contract. You will also learn how to properly disclose abiding by the FTC rules in both blog and social media posts. Finally, you will learn strategies if your client does not pay.
4:40pm-5:30pm Scaling Your Business Fairmont Austin, Palm Park Ballroom, 7th floor
Tiffany Romero, President, Influencer Management, Sway Group
Growing your business is a good thing right? But it can also be really hard to know what to do when you’re going one million miles and hour and giving it all you’ve got. In this workshop, Tiffany Romero will discuss and answer some of the following questions on how to scale your business: what are your goals, who and when to hire staff, should you bring in capital, do you need partners, do you need office space, how do you push through the hard times, and more! Taking Sway Group from a handful of ICs to 30+ employees has been a journey of 2 steps forward, one step back with lots of “learning opportunities.”
6pm-12am Dinner  On Your Own
Grab a few of your blogging friends and hit the town! Austin has a wealth of restaurants to choose from.

 

Friday, November 8

All sessions take place at Fairmont Austin, 101 Red River Street. 

 

 

Time Session Location
8:30am Doors Open & Breakfast 
  Fairmont Austin,
7th floor lobby
Grab breakfast and chat with attendees before sessions begin. Gluten-free and vegan options will be available.
9am-9:30am Create with Mediavine   Fairmont Austin,
Palm Park Ballroom, 7th floor
  Jordan Cauley, Mediavine & Heather Tullos, Mediavine
Learn how Mediavine is building products that embrace and enhance your content and advertising for mobile experiences.
9:30am-3:30pm Brand tables and help desks open   Fairmont Austin,
7th floor lobby
Visit with company representatives, learn about new offerings and get help on your website!
9:45am-10:30am How to Stay Passionate When Your Hobby Becomes Your Job   Fairmont Austin,
Park View A
Andy Dehnart, reality blurred
Blogging and publishing offer a way to share our passions with the world, and that can be rewarding and delightful. Over time, it can start to feel like, well, work: sometimes a slog, sometimes overwhelming. What should you focus on? What’s the best way to divide your time? How can you tell what’s important and what’s noise? Andy will offer strategies, techniques, and tools to help you figure out — and then focus on — what matters most.
 9:45am-10:30am How to Find Your People on Pinterest   Fairmont Austin,
Park View B
Kate Ahl, Simple Pin Media
Who’s your person on Pinterest? This session will teach you how to identify your ideal avatar on Pinterest by looking into Google, Pinterest and Tailwind analytics. Learn more about which pins really work to lead them to your amazing content, then create more successful pins to increase pageviews, email subscribers and readers.
10:45am-11:30am How to Use Podcasts to Build Client Relationships, Monetize and Grow Your Business   Fairmont Austin,
Park View A
Danny Ozment, Emerald City Pro
Podcasts are the most powerful tool for creating an audience that knows, likes, and trusts you. They position you as an expert. Podcast audiences are fiercely loyal and a very desirable pyschographic. Join Danny Ozment as he shows you the power of podcasting, how to harness it for your brand, monetize it, and grow your community.
10:45am-11:30am How to Create 700 Recipes for 7 Cookbooks in 24 Months    Fairmont Austin,
Park View B
Urvashi Pitre, Two Sleevers
Urvashi has written 7 cookbooks in 24 months, and her books have sold over 400k copies. Come find out how you can put your own recipe creation on steroids. Whether you’re trying to write a cookbook or create recipes for your blog, Urvashi will share the 5 mindset shifts and practical steps that will help you grow your brand and your business.
11:45am-12:30pm How Big Brands Do SEO And How to Beat Them   Fairmont Austin,
Park View A
Dan Bagby, Digital marketing consultant
It is easy to get frustrated with SEO. The amount of information is overwhelming and search results seem to be stacked with big brands. Dan will be sharing SEO strategies he has used for major companies like Whole Foods Market and how they can be adapted for your site so you can rank, even against those big name brands.
11:45am-12:30pm Pitching Sponsored Travel   Fairmont Austin,
Park View B
Rachelle Lucas, The Travel Bite
The question I’m most often asked is, “How do you get paid to travel?” This session will cover how to pitch destinations and travel brands to get paid for press trips, from day rates for posting to social media to pricing out content for syndicated use.
12:30pm-1:45pm Lunch   Fairmont Austin
Palm Park Ballroom, 7th floor
  Sponsored by Rubicon
1:45pm-2:30pm Accessibility is Easier — And More Important — Than You Think!   Fairmont Austin,
Park View A
Andrew Wilder, NerdPress
Did you know that there are more than 250 million people in the world with some kind of vision impairment? And that businesses are being sued for not meeting accessibility guidelines on their websites? Making your site easy-to-use for people with visual or other impairments isn’t optional, it’s necessary. And, it’s the right thing to do! It’ll also help broaden your audience, and help grow your traffic and revenue! In this session, we’ll go over what it means to have an “accessible” website — and you’ll walk away with a 10-point checklist of straightforward things you can do to improve your site’s accessibility and make it easier to use for everyone.
1:45-2:30pm Creating Brand Reports   Fairmont Austin,
Park View B
Lia Garcia, Practical Wanderlust
When you’re working with a brand sponsor on a multi-deliverable campaign, a post-campaign wrap report is the best way to demonstrate the brand’s ROI and ensure that you’ll be invited back for a future campaign! Lia demonstrate exactly how to create a post-campaign report, including which metrics to include and where to find them, and a few options for creating your own beautiful, custom brand template. We’ll cover everything from when to send the report to how to frame your success.
2:30pm-3:45pm Networking Break   Fairmont Austin
Palm Court, 7th floor
Head to the courtyard to grab drinks and snacks, then chat with your fellow attendees! This is a great time to meet Mediavine team members as well as conference speakers and sponsors.
3:45pm-4:30pm Closing Keynote: Come Through, You   Fairmont Austin,
Palm Park Ballroom
Brandi Riley, Courage to Earn / Mama Knows It All
Making money as a content creator is more than just taking pretty pictures and mastering SEO. What if you have all of the technical skills but things still aren’t clicking? Brandi Riley is going to show you how coming through as your authentic self, consistently and completely, helps you to win every single time. From creating an expectation of abundance from your mindset and actions, to overcoming self-doubt and imposter syndrome, you’ll leave not just feeling more optimistic about your business, but also with a blueprint of how to manage the emotions behind earning.
7pm-11pm Closing Dinner   Springdale Station, East Austin
Sponsored by Perdue Farms
979 Springdale Road, Suite #160
Join us for one final toast, dinner, and karaoke at Springdale Station, one of Austin’s hottest event spaces, with catering by The Peached Tortilla. Gluten-free and vegan options will be available.