Newsletters and Email Marketing

The Cedar Room
You are working on your email list, but is your email list working for you?
In this session you will hear from two email experts on the different ways you can achieve the same goal: creating a lasting connection with readers through your list. 
Mary Younkin will be sharing her process for writing weekly newsletters, along with tips for staying excited about writing that newsletter every week. Learn ways to create a closer connection with your readers and also to encourage click through each time they open their email. 
Kirsten Oliphant will give practical tips to grow an email list of targeted readers. Learn effective ways to attract subscribers and keep them opening and engaging. 
You will leave this session with the confidence to hit send!