17 results for "behind the numbers"

Political Advertising in 2020 – Behind the Numbers with Brad
Unless you’ve been living in the cave, or in a bunker off the grid (wouldn’t blame you if so … 2020 amirite?), you may have noticed some fairly major events …

Covid Traffic Trends — Behind the Numbers with Brad
What a year 2020 has been. It’s only mid-July, but the last four months have felt like a lifetime as the dynamics of our lives have been reshaped more profoundly …

How Will Google Analytics 4 Affect RPM? Here’s What Publishers Need To Know
The July 1, 2023 Google Analytics 4 migration from Universal Analytics has turned the world a bit upside down for publishers across the industry, and the effects reach beyond checking …

Building Traffic with Jenn Fishkind and Tanya Harris | Mediavine On Air Episode 44
Traffic matters. Fortunately it’s not the only important metric anymore, but it’s still a vital component for website success. Whether you’re a Mediavine publisher wanting to increase your revenue or …

How to Increase Your CPM
Spring has officially begun and Q2 is here. Just like temperatures will begin to rise, so, too, will revenue. (We’ll let Brad break down the numbers in his next installment …

Boost Your RPM with Eric Hochberger: Mediavine On Air Episode 1
UPDATED: November 18, 2021 Black Friday is a crucial time as a content creator. We looked to see how different the numbers were in Q4 compared to the rest of the …

Mediavine 2021 Year In Review
We’ve been doing these wrap up posts for a few years now, but it seems like this year, everyone is getting in on it. We all expect the Spotify and …