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    Why Rebranding Is Bad For Your Online Business

    With the new year upon us, we as content creators and generally creative people start to get a little twitchy. It usually starts with a some inspiration: a friend that just finished an amazing site makeover, a gorgeous color palette or new fun font, or just a general want to reshift…

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    5 Ways Bloggers Can Use ChatGPT to Increase Productivity

    Since ChatGPT’s release in November 2022, OpenAI’s prototype of generative AI — that is, artificial intelligence that can produce new content on demand — has dominated popular tech media. We’ve all seen the headlines questioning the future of organic search, the impact on creators’ livelihoods and content ownership, the challenge of…

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    Core Web Vitals: Google Page Experience Checklist For Bloggers

    Updated 8/30/2021 – The Trellis Open Beta is now available to all! Turbocharge your WordPress site and conquer those Core Web Vital scores with the theme built for speed. Learn more or get Trellis now! The much-discussed Google Page Experience update is set to hit next month (May 2021) and with…

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    Mediavine is a Google Certified Publishing Partner

    Mediavine is thrilled to announce that after being extensively vetted, and having exceeded rigorous qualification standards, we are officially a Google Certified Publishing Partner (GCPP). We have proven ourselves as trained experts in Google AdSense, DoubleClick Ad Exchange and DoubleClick for Publishers, all of which are key to helping publishers meet their…

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    Pet Rescue and Adoption Resources

    Pet Adoption Resources Somewhere between six and eight million animals find their way to shelters every year. Most likely, half that number will not be adopted. Resources A Shared Love for Animals One thing you learn about Mediavine quickly whether you meet us at a conference or join us as a new employee is just…

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    What is Programmatic Advertising?

    At Mediavine, we call ourselves a programmatic-first network. A lot of people ask us what that means, so we’re here to explain. Before we dive into the more nuanced aspects about what we do in the programmatic space, we thought we’d start with the most basic question. At Mediavine, we call…

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    RPM Optimization is Something You Work For: The Myth of the Magic Button

    Let’s start with the big question. What IS RPM, anyway? It’s a tool. A tool to analyze how your ads are performing. It’s not the rate at which they’re earning, like CPM. It’s a math equation to help you analyze overall earning performance. We even know some people who calculate their…

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    SEO Friendly URL Structures: Choosing The Right Permalinks

    As an internet user, you know what a Uniform Resource Locator (URL) is — but did you know that your URL structure or the permalink settings as WordPress calls them, can impact Search Engine Optimization (SEO)? That’s right, something the visitor barely sees, let alone analyzes, in the address bar at…

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