Privacy Notice

Supplemental US Privacy Notice

03/01/24

Mediavine collects and processes Personal Information from consumers. These consumers include our Publishers (defined as the owners of websites who are participants in Mediavine’s ad management programs), readers of these websites, readers who sign up for Grow (Grow.me), and visitors to Mediavine-owned websites (Mediavine.com, PubNation.com HollywoodGossip.com, TVFanatic.com, MovieFanatic.com, and FoodFanatic.com.) This Notice provides detailed information about what data we collect about you and how we use and disclose that data, and must be read along with Privacy Policy at https://www.mediavine.com/privacy-policy/.  

This Notice does not apply to Personal Information we collect from job applicants or employees, or to data that has been deidentified, anonymized, or aggregated.  Capitalized terms used in this Notice but not defined will have meanings under applicable privacy laws.

Personal Information Collection, Use, and Disclosure

Category of Personal Information Collected in Past 12 MonthsCategories of Sources from Which Personal Information was CollectedPurpose of ProcessingCategories of 3rd Party Personal Data RecipientsDisclosed, Sold or Shared in Past 12 Months
Identifiers, including  name, address, email and hashed email, website URL, date of birth, IP Address, device information, online and unique advertising identifiersWe may collect this data:
Directly from you;
From our Publishers;
From your browser or device;
From information generated from your visits to Mediavine websites and visits to the websites of our Publishers;
From information generated from your online browsing and usage;
From third party partners, including ad partners, analytics providers, and data partners		We may use this type of information:
To serve tailored online advertising, including cross-context behavioral advertising and retargeting
To solicit bids for advertising 
For online analytics, including audience and ad performance measurements

To provide products and services to readers who use Grow
To communicate with you
To facilitate our Publishers’ communication with you 		Advertising PartnersMediavine PublishersIdentity PartnersService ProvidersYes
Customer Records, including Publisher name, address, email, website URL, and payment informationWe collect this data directly from our Publishers.  This information pertains to our customers, the Publishers.We use this type of information:

For business purposes, such as providing services, payment, and customer support to our publishers.
To communicate with our Publishers		Advertising PartnersService ProvidersNo
Sensitive Protected Data, including age range, gender, sexual orientation, ethnicity, marital status, veteran, active military, disabilityWe collect this directly from our Publishers.  This information is only about the Publisher providing it.We use this information to provide our Publishers with unique Diversity Equity and Inclusion advertising opportunities.
Advertising PartnersService ProvidersYes
Internet Activity, including browsing history, search history, and interactions with the website, application or advertisement, details on hardware and software used to visit the website, and cookie identifiersDirectly from you;
From our Publishers;
From your browser or device;
From information generated from your visits to Mediavine websites and visits to the websites of our Publishers;
From information generated from your online browsing and usage;
From third party partners, including ad partners, analytics providers, and data partners		We may use this type of information:
To serve tailored online advertising, including cross-context behavioral advertising and retargeting
To solicit bids for advertising 
For online analytics, including audience and ad performance measurements

To provide products and services to readers who use Grow
To communicate with you
To facilitate our Publishers’ communication with you		Advertising PartnersMediavine PublishersIdentity PartnersService Providers Yes
Geolocation Data, including location of device used to access websites and mobile applicationsDirectly from you;
From our Publishers;
From your browser or device;
From information generated from your visits to Mediavine websites and visits to the websites of our Publishers;
From information generated from your online browsing and usage;
From third party partners, including ad partners, analytics providers, and data partners		We may use this type of information:
To determine your imprecise location to comply with applicable laws
To serve tailored online advertising, including cross-context behavioral advertising and retargeting
To solicit bids for advertising
For online analytics, including audience and ad performance measurements

To provide products and services to readers who use Grow		Advertising PartnersMediavine PublishersIdentity PartnersService Providers Yes
Inferences, including information generated from your use of websites reflecting predictions about your interests and preferences  Directly from you;
From our Publishers;
From your browser or device;
From information generated from your visits to Mediavine websites and visits to the websites of our Publishers;
From information generated from your online browsing and usage;
From third party partners, including ad partners, analytics providers, and data partners		We may use this type of information:
To create a profile reflecting preferences, interests and behavior
To serve tailored online advertising, including cross-context behavioral advertising and retargeting
To solicit bids for advertising 
For online analytics, including audience and ad performance measurements

To provide products and services to readers who use Grow		Advertising
PartnersMediavine PublishersIdentity PartnersService Providers 		Yes
We may also share any of the Personal Information listed above with:

Other Third Parties – We will disclose your information about you to law firms or other third parties to defend or pursue legal claims, litigation, or regulatory action, or comply with court orders or subpoenas. Parties to a Business Transaction – We may disclose your information during a major corporate transaction such as merger, acquisition, bankruptcy, or sale of assets.

Minors
We do not knowingly collect or sell Personal Information of minors under 16 years of age.

Data Retention

We keep your Personal Information for no longer than necessary for the purposes listed above, and in accordance with our legal obligations and legitimate business interests.

Your Privacy Rights

Depending up on the applicable State privacy law, you may have certain rights, including:

  • Right of access – you have the right to ask us for copies of your Personal Information.
  • Right to correction / completion – you have the right to ask us to correct Personal Information you think is inaccurate. You also have the right to ask us to complete Information you think is incomplete.
  • Right to erasure/deletion – you have the right to ask us to delete your Personal Information in certain circumstances.  
  • Right to data portability – you have the right to ask that we provide the Personal Information you gave us to another organization, or to you, in certain circumstances.
  • Right to opt out of the Sales/Share or Targeted Advertising – you have the right to say no to the  Sales/Share of your Personal  Information or use of your Personal Data for Targeted Advertising.

Exercising Your Rights

You can exercise your rights free of charge by:

  • Emailing us at privacy@mediavine.com 
  • Calling us, toll free at 888-705-1246
  • Writing to us at 159 W 25th St., Ste 427, New York, NY 10001

For deletion of data, you may also exercise your right by completing this form:  https://www.mediavine.com/privacy-notice/deletion-request.  

For opting out of sales or sharing of your data, or targeted advertising, you may contact us, or click the “Do Not Sell/Share Button” at the bottom of the website.  If you signed up for a Grow account, you may also withdraw consent by deleting your account.

To learn more about targeting advertising and opting out, visit these links:  

Appeal.  We will consider and act upon any request by following applicable privacy laws.   To appeal a decision regarding a consumer rights request, please email us at privacy@mediavine.com

Verifying Identity. To fulfill your request, we may ask for identifying Information and attempt to match it to Personal Information we maintain about you. We will only use the Personal Information provided to verify your identity or authority to make the request. If we are unable to verify your identity, we will not be able to respond to your request and will notify you.  

Authorized Agent.  You may designate an authorized agent to exercise your rights on your behalf.  If you do so, we may require verification of your identity and evidence of valid permission for the authorized agent to act on your behalf.  

Non-Discrimination for Exercising Rights. You will be treated fairly if you exercise your rights under this Notice. In most cases, you will not be denied services, charged different prices, or receive lower quality services based on exercising your rights.  However, exercise of your rights may result in a denial of services, limitation of services or a cost where such action is reasonably related to the impact the exercise has on our relationship, or is otherwise permitted by law. 

Contact Us

Please contact us at privacy@Mediavine.com with questions or concerns regarding our Privacy Policies, or how we process your Personal Information.

159 W 25th St., Suite #427
NY, NY 10001
888-705-1246