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By now, you don’t need us to remind you what a challenge the last 12 months have been, or why. Personally and professionally, the most difficult part of 2020 was the uncertainty. From a business standpoint, all of us at Mediavine were on pins and needles wondering how lockdowns, health concerns…
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If you’re already one of our publishers, or are familiar with us, you probably know that 50,000 sessions over the last 30 days is one of the primary Mediavine requirements. We’ve found that reaching this magic number is a key indicator of when you should put ads on your site, and…
Newsroom
Industry leading ad management platform unveils plans for return of the Mediavine Conference – a staple event for the content creator community NEW YORK, Sept. 26, 2024 — Mediavine, the largest exclusive full-service ad management firm in the U.S., is celebrating its 20th anniversary, by announcing the return of the Mediavine Conference in 2025, bringing together publishers,…
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Spring has officially begun and Q2 is here. Just like temperatures will begin to rise, so, too, will revenue. (We’ll let Brad break down the numbers in his next installment of Behind the Numbers With Brad.) Today? Let’s talk about how to increase your CPM. First: What is CPM? Essentially, CPM…
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When your mission is helping content creators build sustainable businesses, there’s a lot more to talk about besides ad management. The Mediavine team is constantly working behind the scenes creating and building new products while offering the best user experience and supporting publishers, all of which Co-Founder Stephen Marsi is a…
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Q3 runs in two halves. Here's what the pattern looks like and how to plan around it.
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Scaling is one of the most misunderstood concepts in digital publishing. It’s often framed as a race toward more traffic, more platforms, and more revenue streams. But the publishers who last, the ones who grow stronger through algorithm shifts, platform changes, and economic pressure, scale differently. They…
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Ready or not, the end of the year seems to always sneak up on us. Here’s everything you can do right now to optimize your site and make the most of Q4 with its high advertising spend and eCPM trends. ✅ Review Your Hosting Plan You should be on a hosting…
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“Let’s talk about politics.” We know. This is a phrase absolutely no one wants to hear uttered around the dinner table or backyard barbecue these days. But hear us out. As the 2024 election creeps closer, it feels like you can’t escape it. Social media, billboards, bumper stickers, TV — and…
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The July 1, 2023 Google Analytics 4 migration from Universal Analytics has turned the world a bit upside down for publishers across the industry, and the effects reach beyond checking daily metrics. Many publishers are struggling to measure year-over-year performance, learning new definitions for common terms (looking at you, Sessions and…
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With the end of third-party cookies looming, it’s no secret that the industry is betting big on first-party data as the premiere solution. As such, it’s no surprise that one of the top industry publications, Digiday, has added a Best First-Party Data Strategy category to its annual awards. Today, we’re excited…
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Recently, the Google Ads team sent shockwaves through the digital advertising world with a blog post about the privacy-first web. While it contained some interesting thoughts on the new ecosystem we’re all trying to usher in, the article is actually not a huge deal. Below, we’ll talk about why much of…