This Month’s Featured Organization: PFLAG

As we celebrate Pride Month, we’re proud to highlight our partnership with PFLAG, the nation’s largest organization dedicated to supporting, educating, and advocating for LGBTQIA+ people, their families, and allies.

Founded in 1973, PFLAG has spent more than five decades helping create a world where diversity is celebrated, every person is respected, valued, and affirmed, and LGBTQIA+ people have the support they need to thrive. Through a network of hundreds of chapters across the United States, PFLAG provides peer support, educational resources, advocacy tools, and community connections that help individuals and families navigate their journeys with confidence and understanding.

While Pride Month shines an important spotlight on LGBTQ+ communities, PFLAG’s work continues every day of the year. From supporting parents seeking resources for a newly out child to advocating for safer, more inclusive communities, PFLAG serves as a trusted source of education, acceptance, and empowerment for millions of people nationwide.

By selecting PFLAG as a Shine PSA partner, your unsold inventory can help raise awareness of these resources, amplify messages of inclusion, and connect more people with the support networks they need.

For Branden Harvey, founder of Good Good Good, choosing PFLAG as a Shine PSA partner was a natural extension of how his entire business operates. His team voted on it, a decision that reflects the values at the core of everything Good Good Good publishes.

Why Pride Month Matters And Why It Can’t Stop There

Branden puts it plainly: “Sterling Graves, an artist (and fellow former Nashvillian) has this iconic quote you’ve probably seen on Instagram: “Pride is important because someone tonight still believes they’re better off dead than being themselves.” It takes so much courage and inner strength to acknowledge your true self and live that truth out loud. It’s scary, risky, and — historically and currently — often dangerous. 

Pride Month is important because it honors and acknowledges the heartbreaking history of the LGBTQ+ community and celebrates the work of so many brave queer folks who fought for the rights and norms we have today. And when we celebrate the progress we’ve made, it reminds each and every one of us that we’ve made progress before… and we can do it again.”

Impressions To Build a More Inclusive Future

At Mediavine, we prioritize premium, high-quality advertising demand over filling every available ad space at any cost.

In programmatic advertising, not every ad request results in a paid ad being served. While some platforms chase a 100% fill rate by accepting lower-quality ads, Mediavine intentionally takes a different approach. By maintaining high standards for ad quality and advertiser demand, we protect your revenue, preserve user experience, and maximize the long-term value of your inventory.

Occasionally, ad space will go unfilled. Rather than letting those impressions sit empty, Shine PSAs turn them into opportunities to support organizations making a meaningful impact in communities around the world.

What Are Shine PSAs?

Shine PSAs automatically fill unsold ad inventory with campaigns from nonprofit organizations selected by Mediavine publishers. Instead of serving low-value fallback ads or leaving space blank, your site helps amplify causes that matter.

Best of all:

• Shine PSAs only serve when paid ads aren’t available
• Shine PSAs do not impact your revenue opportunities
• Easy to enable directly from your Mediavine Dashboard
• Once activated, everything runs automatically behind the scenes

It’s a simple way to ensure every impression on your site contributes to something positive.

Support Beyond Pride Month

Pride Month brings important visibility to LGBTQIA+ communities, but meaningful representation shouldn’t be limited to a single month on the calendar.

Through Shine PSAs, publishers can amplify messages of inclusion, acceptance, and belonging visible throughout the year. When unsold inventory serves PFLAG campaigns, those impressions meaningfully support the work of an organization dedicated to creating a more affirming world for LGBTQIA+ people and the individuals in their lives.

Branden frames it this way: “One thing I immediately came to love about Mediavine was their Shine PSA program, which allows Good Good Good to essentially donate ad space on our website to nonprofits… These PSA ads are my absolute favorite ads I see on our site, and I love knowing how impactful they are for organizations and the people they serve. It’s such a cool and simple program, and I love that it exists.”

By choosing PFLAG as a Shine PSA partner, you’re helping ensure that every impression has the potential to foster understanding, spark connection, and reinforce the belief that LGBTQIA+ communities deserve support and visibility year-round.

Why Publishers Choose Shine PSAs

Make Unfilled Inventory Meaningful

Unsold impressions are a natural part of a healthy advertising strategy. Shine PSAs ensure those opportunities continue creating value instead of going unused.

Support Causes That Reflect Your Values

The messages that appear on your site help shape your brand. By choosing Shine PSAs, you can align your inventory with organizations working to create positive change and support communities that matter to you.

Maintain a High-Quality User Experience

Ads that aren’t worth serving shouldn’t be served. Shine PSAs replace the fallback ads and low-quality fill that degrade page performance and reader trust. They’re brand-safe, thoughtfully designed, and built to the same quality standards as the premium demand Mediavine prioritizes. Your readers get a cleaner, more intentional experience, and your site’s performance stays protected.

Set It Up Once and Forget About It

Enabling Shine PSAs takes less than a minute, and Mediavine handles everything else automatically.

How to Get Started

Opting into Shine PSAs is simple:

1. Go to Settings in your Mediavine Dashboard
2. Open the Shine section
3. Select PFLAG and any additional nonprofit partners you’d like to support
4. Save your preferences

Your unsold inventory will automatically begin supporting the causes you’ve chosen. Every impression on your site has the potential to do more. With Shine PSAs, those moments can raise awareness, inspire action, and support organizations creating meaningful change all year long.

👉 Learn more about Shine PSAs: help.mediavine.com/fill-your-unused-ad-inventory-with-a-psa

👉 Explore PFLAG’s mission: https://pflag.org/

👉 Interested in other nonprofit partners? Read more about our partnership with the Arbor Day Foundation and World Central Kitchen.

At Mediavine, smarter inventory means a stronger, more inclusive future.

At Mediavine, high-quality demand and a better user experience are non-negotiable. We hold your ad space to a higher standard, only serving ads that meet our quality requirements. That protects your CPMs, your readers’ experience, and your standing with the advertisers who pay the most for premium inventory.

When no ad meets that standard, Shine PSAs automatically put that space to work for you, filling unfilled impressions with nonprofit campaigns that cost you nothing while making every impression on your site count.

What Are Shine PSAs?

Shine PSAs automatically fill unsold ad slots with campaigns from nonprofit partners. Instead of serving a low-quality fallback ad or leaving space empty, campaigns from Shine PSA partners align your site with causes making a real-world impact.

This Month: World Central Kitchen

This month, we’re highlighting our partner, World Central Kitchen, a nonprofit that provides fresh meals to communities affected by disasters, emergencies, and humanitarian crises around the world.

From hurricane recovery efforts to emergency response in conflict zones, World Central Kitchen is known for mobilizing quickly and partnering with local communities to provide immediate support where it’s needed most. Their mission is simple: provide fresh meals to people in moments of urgent need.

Why Publishers Are Choosing Shine PSAs

Your unsold inventory still serves a purpose. Unfilled inventory is inevitable in programmatic advertising. Shine PSAs ensure those moments generate value instead of going to waste.

You protect your user experience. No low-quality fallback ads. No slowdowns. No engagement risk. Shine PSAs are brand-safe by design.

You align your brand with impactful causes. Your site reflects the brands and messages that appear on it. Publishers who enable Shine PSAs align their inventory with organizations driving real-world impact, reinforcing credibility and trust with every impression.

Setup takes less than a minute. Just opt in once and Mediavine handles the rest.

How to Turn On Shine PSAs

• Go to Settings in your Mediavine Dashboard
• Open the Shine section
• Enable World Central Kitchen or any additional nonprofit partners you’d like to support

Every impression on your site has a job to do. Shine PSAs make sure none of them go to waste.

👉 Learn more about Shine PSAs

👉 Discover more about World Central Kitchen

👉 Interested in other nonprofit partners? Read more about our partnership with the Arbor Day Foundation.