Video header bidding

Having published a guide to Mediavine video content capabilities last week, today we’re breaking down how things work under the hood for every video unit that’s sold on your site. As we’ve said more than a few times, 2018 is the year of video at Mediavine, and like our display and native ads, we use header bidding to get the most out of our publishers’ inventory.  Similar to how display and native ads are served, video header bidding is an auction of auctions, with winning bids from our ad partners’ independent auctions competing in one meta auction.  We’re explaining it in today’s installment of our Go For Teal video series:  The winner of the winners gets to serve the ad, generating the most revenue through competition. However, unlike with display and native ads, video header bidding is not commonplace, so we’re unique in that we’ve been […]

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Warning: This post may venture into the tech weeds, but it should bring to light some of the details behind the scenes of online advertising — specifically, what advertisers are looking for when purchasing your inventory, and how publishers benefit from it. What Are Cookies? Everyone has heard of cookies, especially in recent years as Internet data collection has become something of a controversial topic. But while “cookie” is a universally recognized term, cookies are often misunderstood or not understood at all. Cookies are essentially small text files stored on a user’s computer, designed to collect and retain a modest amount of data specific to a particular advertiser and/or website. Still with us so far? In practical terms, cookies are the reason you continue to get ads for the pair of shoes you browsed for online, or that nice new toilet seat you just purchased.  […]

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mediavine video capabilities

By now you’ve probably heard that the Year of Video here at Mediavine is in full swing! Video is everywhere from our educational Facebook Live sessions to our amazing video player options. You know that video is HOT right now, but are you using our Mediavine video capabilities to their fullest potential? Here’s how to make sure you’ve got your Mediavine video options set up: Step 1: Create AWESOME video content Step 2: Upload that video gold to your Mediavine Dashboard Step 3: Embed your videos into your posts Step 4: Select a “featured video”. That’s it right? Not quite! If you’ve selected a featured video but you haven’t activated any of our video player options, you are missing out. Selecting a featured video is only the first figure in the equation. So let’s talk about Step 5… How to put your video content to […]

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It just needs to be said: Mediavine publishers are some talented folks. Our Publisher Interview series gives us the opportunity to not only hear how MVPs have made their businesses successful but gives us the chance to take a closer look at all the various art forms they’ve perfected. From photographers that capture the world like Laurence from Finding The Universe to culinary artists who make every day delicious like Melanie from Mel’s Kitchen Cafe and Dennis from Ask Chef Dennis, we’ve got them here. Today, we’re sitting down for an interview with Becky Jorgensen of Patchwork Posse, whose site is gorgeous and feels like a huge hug. She’s a queen quilter of the interwebs and as you’ll see from the featured pictures in this post, her creations are incredible. Hi Becky, we’re so glad you’re with us! Tell us a little bit about yourself, your family, […]

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how many images should go in a blog post?

A frequent question we’re asked by Mediavine publishers is how many images you should run in a particular post. Short answer: As many as you possibly can. Okay, that was lame. We can do better: As many as your content will justify. Okay, still lame, but the takeaway is that we can’t tell you a one-size-fits-all number. Every site is different and each type of content is going to justify a different number of images. What we can tell you is that as long as you’re providing the best user experience, there is no limit to the number of photos you should run. The final total should be determined by the content you’re creating and the images you’re producing or licensing. So aim big. While we generally recommend a minimum of 4-6 images for long-form content, the goal should always be as many as you […]

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You may have noticed that Mediavine stopped referring to itself as the Mediavine Publisher Network earlier this year, a subtle but significant change that better reflects our core mission. We made this decision by asking ourselves, “What is Mediavine?” The answer to that question began, interestingly, by deciding what we’re not: an ad network. Ad networks are organizations, often faceless, that place ads on your site, pay you and that’s it. That’s also the extent of their relationship with the publisher. That is not Mediavine. Our goal is building sustainable businesses for content creators, which starts with full-service ad representation to help maximize the value of your site in every respect. That means not just representing your ad inventory to earn the most revenue, but offering the support, technology and resources to grow your entire business. Strictly from an ad management standpoint, Mediavine manages your […]

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Mediavine has an amazing group of developers that are constantly working behind the scenes to not only improve our ad technology, but design new tools like Create, our WordPress plugin, that will enhance monetization and help elevate the overall quality of your site. There is so much that we want to build and do, so we’ve greatly expanded our roster of developers in the past year to keep up with our ideas. We now have two full teams of developers: Platform Engineering and Publisher Engineering. Our Publisher Engineering team works on projects like Create by Mediavine. They’re managed by Senior Publisher Engineer Jordan Cauley, and include Seth Alling, Ethan Butler and John-Michael L’Allier. Our Platform Engineering team works on Mediavine’s ad technology. They’re lead by the Director of Platform Engineering Tim Tyrell, and include Alex Roth, Eric Nolte, Brian Nelson, Seth Bicknell and Renae Blair. […]

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While we work diligently to help build sustainable businesses for content creators each day, many of us here at Mediavine harbor secret desires to embrace all things DIY and crafty. Earlier this summer, we indulged in our inner glue-gun dreams when we headed to Charleston for the Haven Conference. We had our first-ever Mediavine conference in Charleston in 2017 and fell in love with the city, so we couldn’t wait to return to this beautiful (sweaty) city. Now in its seventh year, Haven is a conference for DIY and decorating professionals. There were plenty of hands-on experiences for crafters, builders, and organizers, as well as more traditional blogger sessions covering everything from Instagram to managing workflow.   The event kicked off with an evening party on the patio, where attendees sipped on featured drinks and select bites. Charleston’s summer heat was in full swing, and […]

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what is an ad exchange

If you’ve ever been in contact with Mediavine via our amazing support channels, conference events, or elsewhere, you’ve likely heard us reference ad exchanges. Ad exchanges are the driving force behind programmatic advertising, the engine through which inventory is bought and sold. Whether you’re using Google AdSense or Mediavine, or other ad management solutions, your inventory is bought and sold via an ad exchange. What is an ad exchange? The short version: An ad exchange is a digital marketplace in which publishers connect with buyers looking for a specific audience. Put another way, through an ad exchange, publishers can market their available mobile, desktop, and/or video inventory to the ideal buyers. In today’s marketplace, these transactions are made almost exclusively through real time auctions. Major players in the ad exchange space include Google AdExchange, Index Exchange, Rubicon, Triplelift, OpenX, and Oath (formerly known as AOL). […]

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What is Mediavine? Let’s start with what we’re not: An ad network.  Ad networks are what we think of as faceless organizations that place ads on your site, pay you and that’s it. You don’t know what they’re doing – or, more accurately, what they’re not doing. Mediavine’s goal is building sustainable businesses for content creators. That means full service ad representation to help maximize the value of your site as long as you work with us. What does that mean? Representing your ad inventory to make the most money, while offering you the support, technology and resources to optimize your content (and with it, your ad inventory). Strictly from an ad management standpoint, we manage your ad server, optimize ad placements, use header bidding and work directly with advertisers on your behalf. Using technology developed and tested on our own properties, Mediavine helps its […]

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