With nearly 7,000 live sites at Mediavine, we have helped our fair share of customers navigate moving to new ad management, and have probably answered every question under the sun about what a switch will look like. For bloggers, as small business owners, there are so many facets to your business and each demands your attention in its own way. Everything from Google Search Console emails on Guided Recipes to Lighthouse Pagespeed updates and website accessibility (gah if that wasn’t all just in the last week!), there is an awful lot you need to know to run your blog as a successful, sustainable business.

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A campaign report is a summary of all the hard work you’ve done and all the amazing results you’ve produced, all put together in a handy-dandy format to send off to your brand partner once your partnership has ended. You can create it manually or use a paid service (like Hashtracking or InfluenceKit) to help pull together and calculate your numbers.

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Google recently launched a new section in Google Search Console for Guided Recipes. Already, publishers have received a wave of emails with warnings and errors to worry about regarding this.  What should you do in response? Let’s break down what’s happening and clear up any misconceptions.

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Version 6 of Lighthouse, Google’s open-source tool for improving the quality of web pages, will soon be here. If you don’t know what Lighthouse is, or why changes to it are important, we have one word for you: Pagespeed.

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If you’ve been reading this blog at all lately, or following what’s going on in the blogging ecosystem more broadly, then you’ve probably heard a lot of talk about website accessibility. But what is accessibility as it pertains to the web?

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Google announced this week that later this summer, Chrome will begin blocking ads it considers to be “resource-heavy.” Such advertisements are defined as those that “drain battery life, saturate already strained networks and cost money.”

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Social sharing tools have been a must for blogs over the past few years, and our plugin Grow has made it simple to have a variety of sharing tools in one easy-to-use plugin.  Grow Social Pro is packed with options that allow you to tailor the social sharing experience to match your site and audience’s needs. 

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If you’re familiar with the Mediavine requirements for joining our publisher community, you’re probably aware of brand safety and for good reason. The term brand safety is somewhat self-explanatory, as are the tools advertisers implement to maintain it — namely keyword blocking and block lists.

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If you’re familiar at all with SEO, chances are you’ve heard of the meta description. What you might be surprised to learn is how to write a great one — and that this still matters in 2020. The meta description is a hidden HTML attribute at the top of your web page. It might seem dated to those who have been at this awhile, but Google still recommends you use these. Google definitely still parses them, too. So today, we’re going to talk about how a meta description is used, its impact on your SEO and traffic and how to produce the best ones possible.

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We’ve said this many times, but our Mediavine publishers are amazing, even in the midst of a global pandemic! Instead of giving up during these challenging times, they doubled down. They listened to their readers, continued to be visible, updated old posts, created new content and more — all while using their expertise to help others learn and grow. 

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