Ad Viewability

One of the biggest digital ad trends in 2016 was all about viewability. So what is ad viewability as it pertains to digital ads and how do you improve it? The authorities on digital ads, known as the Interactive Advertising Bureau or IAB, has set the standard for viewability based on the Media Rating Council (MRC) measurement guidelines. To save you from reading the 14-page MRC Desktop Viewable Impression Guideline as well as the 19-page MRC Mobile Viewable Impression Guideline, we’ll give you the executive summary: For standard IAB display ads such as a 300×250 and 728×90 banner, the ad must be loaded and have 50% of its pixels in view post-render on the screen in a focused window/tab for at least 1 second. Translation: Half of the ad must be seen by an active user for 1 second. For ads larger than 242,500 pixels, or […]

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mpn-con-featured

I’m not sure if you guys have heard yet, but we’re putting on an epic event in just a few short months. The Mediavine Conference is going on in Charleston, South Carolina from April 6-8, and you are not going to want to miss this. The Mediavine conference is targeted to bloggers in all genres and who write about all topics. In addition to our events being held in beautiful locations, hosting a dinner cruise, and having a roster of phenomenal speakers, the Mediavine conference is going to be geared towards advanced learning that you just can’t get anywhere else. We’re going beyond your normal conference fare, and dumping all of the typical 101 courses. This is an advanced conference, for experienced bloggers who are serious about spending 2017 growing, being challenged, and meeting their goals. Sessions will cover: Learn how to set goals and actually […]

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Happy New Years from Mediavine!

As 2016 and this Q4 comes to a close, we wanted to thank everyone for an incredible year. This past year has seen explosive growth for the network. As a business built entirely on word of mouth, with absolutely no outbound marketing, we know that’s because of all of you. We can’t say it enough. Thank you all for continuing to speak so kindly of us on your blogs, in Facebook groups and in private to your friends. You have truly made this network what it is. Okay, sappiness is over. I blame the holidays and this time of the year, which inspires reflection (and sappiness). Now on to a slightly less fun thing to talk about; Quarter 1, and January. As many of our veteran bloggers know, with Q4 coming to a close, it also means the end of year advertising budgets are depleted. All […]

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Nicole Hunn Blogger Interview

  Welcome to our new Blogger Interview series. We’re going to interview some of our favorite bloggers, and dig into what is working for them, what isn’t, and what you can do to be successful too!   Everyone say hello to Nicole Hunn of Gluten Free on a Shoestring!   Tell us a little bit about yourself, your family, and your everyday life.   I’m a former practicing lawyer (12 years in large Manhattan law firms!). Since 2009, I’ve worked from home developing online recipe content and writing gluten free cookbooks. I’m married, and I have 3 children, born in 2002, 2004 and 2005. And 3 dogs. And a cat. I’m the “default parent,” so I often end up working 7 days a week to finish my work but still be there for everything my kids need. They all play lots of sports, some seriously, […]

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how-to-filter-referral-spam

Google Analytics referral spam is a confusing, common issue for publishers. Fortunately, it is both harmless and simple to remove. This is not real traffic, despite what the reporting says, nor is it anything to worry about. Your site is not being hacked or compromised. Spammers are not visiting your site, nor attempting to access it. Rather, their goal is to send fake pageviews directly to your Google Analytics to get your attention and induce panic, and/or to mask or inflate their own traffic numbers, hoping you won’t notice. In any event, your ads are not loading and no one is visiting your page. However, we still recommend setting up a filter to block this. Your ads and earnings will not be affected, but your reporting will; RPMs will appear lower, as Google Analytics is counting artificial pageviews with no ad impressions to show for […]

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blog-image

For nearly two years, Mediavine has supported SSL ads, but has never encouraged publishers run them. In fact, our company stance was to gently discourage a blogger from going full site SSL if they were primarily a content site, and not actively collecting sensitive information that would require a secure connection (like selling something that needed to collect credit card information). Why? When you run an SSL site, all resources on a site must be SSL compatible and that includes the advertisements. When you run our script wrapper securely, only secure ads are eligible to serve. With a decrease in available advertisements, there’s less competition for your ad spots. Less competitions ultimately means lower CPMs. We saw results as drastic as a 10-30% lower, when we first began supporting SSL. Because this is just as important for our own sites as it is our publishers, we’re constantly […]

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mediavine-amp-2

Mediavine is proud to announce that we are now an official AMP ad network and that we’ll be working with our publishers to all adopt AMP soon! What… What is AMP? For those of you not as obsessed with Google as us, AMP, or the The Accelerated Mobile Page (AMP) Project is an open source initiative led by Google that’s trying to make the web a lot faster. For the non-programmers out there, you can look at AMP as an upgraded version of HTML when creating your mobile pages. For the geeks, you can read about the full spec at AMP Project. AMP is designed to be lightening fast and able to be stored in Google’s cache so your pages are served instantly to users across the world. As part of their speed quest, Google and the AMP project had to limit third party scripts and […]

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1000

Our company recently reached a milestone in launching the 1,000th live site across the Mediavine Publisher Network. This was a true team effort, but one that wouldn’t have been possible without the contributions of Brad Hagmann, who joined Mediavine last winter. Working countless hours to streamline strategies and manage our growth, and making sure every last publisher is taken care of, Brad deserves special recognition. Whether he’s launching new sites, solving problems we didn’t know existed or troubleshooting endless technical issues with publishers, Brad is fantastic at what he does. On an equally exciting note, Mediavine is proud to announce that we are commemorating our 1,000th publisher milestone with a new initiative, the MVP Loyalty Bonus: How does this work? Every year, when a site reaches its anniversary, we will issue a bonus payment. On the 1st anniversary of going live with Mediavine, the publisher will receive 1% of the net earnings from the previous year as an additional payment. In […]

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a-better-pin-hack

Do you provide collage or long pins for your readers? Are you hiding them from your blog post, so that they only show when someone attempts to pin? At Mediavine, we recently found out a lot of our bloggers out there are using hidden images to accomplish this goal. The problem with using a hidden image for Pinterest is that it still slows down your website. The browser will still load this image, even if it’s “hidden”. And most of the time, these images are huge. Not just in dimensions, but in actual download size, because they’re large, long pins with high resolution. That means that a hidden image can be real drag on your site’s initial load time. Google doesn’t like that. Site speed is more important than ever, now that users are coming to your site more and more on mobile devices. It’s […]

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networking

It seems like a no-brainer, right? Offer an affiliate program to your happy customers, and you’ll grow and grow and grow. Except that at some point, you cross over a line of an affiliate program being a reward to your happy customers and an alternate revenue stream that the customer comes to rely on. Where is that line, and when it’s crossed, can the reviews be trusted? This is our worry. Of course, we considered affiliate marketing from the moment we began the public-facing part of our business. The bigger a programmatic publisher network gets, the more leverage we have to broker better deals on its behalf. It makes sense that we keep growing, and at a rapid pace. Exposure provided by the motivation of a referral program would do that in spades. You know what else it would do? Put our authenticity into question. […]

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