- 24 Jan
Guest Author
When I first started learning about website accessibility, I thought of it the way most people do — assuming that it’s about making websites more usable for people with disabilities. I quickly learned that this is only partially correct.
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- 22 Jan
Amber Bracegirdle
With regards to our own websites, The Hollywood Gossip, TV Fanatic and Food Fanatic, we have used content syndication for years to help grow our fan base, our backlink profile and our SEO rankings. But what is content syndication really, and how does it work? What is Content Syndication? Syndication of your web content means allowing other websites to use all or part of that content on their own. Anything from a full blog post, a photo, an infographic or even a video can be syndicated. The external website gets quality, relevant content (aka your expertise, talent and hard work) for their readers, for free. That might seem crazy when you first read it, but hear me out. What do you, the content creator, get? Exposure to a new audience, but more importantly, backlinks from a website that betters your own profile. This can be […]
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- 20 Jan
Eric Hochberger
- 1 Comment
What is SEO? A term that’s become ubiquitous over the past two decades, yet remains largely misunderstood. SEO stands for Search Engine Optimization, which is the practice of optimizing content to appear higher in search engine results pages, or SERPs. SEO involves selecting the right keywords, properly formatting content, making the best use of links and a little bit of technical knowledge. More to the point: Why does Mediavine, an advertising management company, place such a premium on Search Engine Optimization that we’re introducing a new series dedicated to it on our blog and YouTube channel? We’re calling it SEO Like A CEO: Why does an ad management company care about SEO? Crazily enough, this was Mediavine’s area of expertise long before anyone reading this had ever heard of Mediavine. We started in 2004 (!) as an internet marketing company providing SEO client work for […]
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- 17 Jan
Clarissa Laskey
Our mission at Mediavine is to partner with influencers so we can help them build sustainable businesses. It’s our pleasure to provide full service ad management for over 6,000 content creators (and more every day!). Although we might be primarily known in the blogging industry as an “ad company,” the Mediavine team sees ads as only the beginning.
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- 16 Jan
Jenny Guy
What better way to begin a recap of the first half of our second season of Teal Talk than with these immortal words? We had a super exciting fall and at the risk of sounding like a broken record, I LOVE my job. I know I say this every time I do a Facebook Live recap but I still can’t BELIEVE I get paid to be curious and chat with smart people. Our mission with Mediavine Live programming is to provide free, easily accessible education for content creators that covers all aspects of the industry. We’ve talked about everything from affiliate marketing to course creation and book publishing to industry diversity. If it impacts or interests Mediavine publishers, we’re here to cover it! We’re already busy planning for the second half of Season 2 and gearing up for our third Summer of Live in 2020! […]
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- 14 Jan
Steve Marsi
A new decade is officially upon us, and as we touched on in our Mediavine 2020 road map, no topic is of greater concern and interest to the online advertising world as we head into the ’20s than privacy. As a leader is shaping this changing landscape, Google announced Tuesday that it plans to restrict and eventually phase out the use of third-party cookies in its popular Chrome web browser. If you’re wondering what cookies are, they are essentially small text files stored on a user’s device, designed to collect and retain data specific to a particular advertiser and/or website. Third-party cookies, used by advertising or analytics providers, take this concept a step further, following users across the Internet to learn their browsing patterns and preferences. Insights gleaned from third-party cookies have traditionally been the linchpin of programmatic advertising, but are running up against mounting consumer privacy […]
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- 13 Jan
Our industry evolves so rapidly that providing a concise roadmap for the year ahead is a challenging exercise. That said, we’ve got a lot in store as we begin this new decade. Here’s a preview of some of the big things you can expect from Mediavine in 2020, many of which we touched on at our Austin conference in November. Ad Management On the advertising front, we’re somewhat limited in what we can share due to the competitive nature of our field. However, we can divulge some important improvements with respect to Mediavine ads and our Script Wrapper: Privacy With movements like the EU’s GDPR and the newly-enacted CCPA in California — likely a harbinger of wider changes to come throughout the U.S. — it’s clear that privacy concerns are re-shaping the online advertising industry. By and large, this is a good thing and one […]
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- 10 Jan
At the beginning of November, a handful of the Mediavine crew made our way to gloriously cold New York City for the annual Google Certified Publishing Partner Summit, the third time Mediavine has attended since our move into ad management. It was our also our first time presenting at the GCPP Summit. Nicole Johnson, our Vice President of Publisher Support, took to the stage and I’m just gonna say it — lit the place up! Asked specifically to give a “Lightning Round” talk about Mediavine’s commitment to our onboarding process, and why that allows us to remain personal and also cultivate customers with real readers and true traffic, our novel approach was met with lots of questions both during the Q&A session and after. I’m here to tell you it became the talk of the Summit — being mentioned by fellow GCPPs and Googlers alike […]
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- 08 Jan
It’s the beginning of a whole new decade, which can mean a time where people want to make changes, transform and grow, much like the ever growing list of Mediavine publishers. Can you believe that list has over 6,000 people as of the beginning of Q1 in 2020? Some of that growth can definitely be attributed to the fact that many of our Mediavine publishers are always willing to share tips, advice and expertise to help others learn and succeed. Our Publisher Interview Series is all about providing inspiring stories of how our MVPs started their blog, increased traffic, grew their audience and the ways that Mediavine has helped improve not only their business but also their personal life too. We have already shared many motivational stories from publishers like Oh, How Civilized and Gluten Free on a Shoestring, just to name a couple. Take a […]
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- 06 Jan
If you’re reading this, you probably know what RPM is and how it’s calculated. What you may not know, given the complexity of the subject and sheer amount of noise surrounding it online, is how to improve it. Short answer: There is no short answer. In programmatic advertising, a combination of your audience, your content, your site speed, past ad performance and numerous other factors contribute to that final amount we as publishers all strive to increase. Looking for a quick fix or comparing individual websites (or ad management companies) trying to unlock the mystery are fruitless endeavors. There is no mystery. But there is a roadmap to success. Focus on your own site — specifically, your content — and you’ll be on the right track. This is a long-game strategy, but it works. Here are — count ’em — 25 ways to improve your […]
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