In the digital advertising world, DSP stands for Demand-Side Platform. In English, a Demand-Side Platform is cloud software that allows advertisers or ad agencies to purchase and manage digital ad campaigns, in real time, across millions of websites.

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The Summer of Live is in full swing, and we’re already almost halfway through!

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Did you join us in Chicago for MVCon last month? As the Event Coordinator for Mediavine, I organize our participation in 40+ events each year, but our own MVcons are my most favorite to work on.

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Mediavine has always been a vocal advocate for, and ardent proponent of ad quality and balancing user experience with ad revenue.

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It’s no secret that Mediavine doesn’t fill ads at a 100% rate. We’ve even been so bold as to say that 100% fill rate is actually a bad thing.

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Fine, we admit it: Talking about ads can be boring.  The functioning and monetization of our modern system of digital advertising is complex and explaining it can cause the eyes to glaze over of even the most interested people.

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It’s the end of June! The summer sun is shining, the days are long, and if you are a Mediavine blogger you are likely very much enjoying your earnings this month. If you are a seasoned blogger and you’ve played this game many times (and years) before, you likely know what is on the horizon.

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Since the very early days of Mediavine offering ad management solutions to publishers, ad quality has been a core focus and a top priority. From sandboxed SafeFrames preventing intrusive mobile redirects to our exclusive custom opt out settings, we’ve built many aspects of our technology specifically with ad quality in mind.

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As you’ve heard us mention before, Create offers amazing support for multiple Schema.org types, including several recognized by Google: Recipes, How-Tos and Carousels.

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The mission of all bloggers is to help people live their lives to the fullest by sharing their expertise and this definitely extends to the business of blogging.

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