Among the most common questions we receive online and in person is the following: “How many pageviews do I need for Mediavine?” Short answer: None.  Long answer: You’ll need a fair amount, but pageviews are not among the Mediavine requirements. We use sessions as our metric of choice. Mediavine requires that its publishers see 25,000 sessions per month – roughly 30,000-35,000 pageviews, although this varies wildly, for reasons we’ll get into in a moment – according to Google Analytics. We believe that sessions, rather than pageviews, are the best means of gauging how audiences interact with websites, as well as the monetization potential of those sites. Ironically, the internet’s collective obsession with pageview counts ironically rendered the pageview useless years ago. Think of it this way: One pageview could come from a reader carefully scrolling through an engaging, 900-word article on your site, while a […]

In May 2018, the European Union enacted the General Data Protection Regulation (GDPR) in an unprecedented effort to bolster transparency and protect privacy in online advertising. The goal of GDPR was to clarify what parties are collecting user data and for what purposes, and to provide users an opportunity to consent to having their data collected. As a full-service ad management company, we learned quickly that providing the framework for these new standards of transparency and consent would be Mediavine’s responsibility. As a publisher running ads, you are allowing third parties to collect and process data through cookies, even if this is happening without any specific action on your end. We needed to provide a way to disclose this to users and give them a way to opt in or out, and it would have been easier, even safer, to outsource a massive project like […]

Realizing that content creators and consumers are increasingly living in a mobile-first world, Google launched its AMP (Accelerated Mobile Pages) project over four years ago now. With a goal of speeding up mobile pages and improving the experience for publishers and readers, AMP is great in concept.