Chances are a lot of you have heard the acronym CCPA in the news lately. If you haven’t, well, now you have. What is CCPA and why should you care? Glad you asked. The California Consumer Privacy Act, or CCPA, is a privacy and consumer protection bill (AB-375) for residents of California. It officially goes into effect on January 1, 2020. CCPA regulations are designed to enhance privacy and data protection for California residents, much like the EU’s General Data Protection Regulation (GDPR) last year. What is CCPA? Is it the same as GDPR? CCPA is in many ways similar to the GDPR, which went into effect in the European Union in mid-2018. However, there are significant differences beyond the obvious geographical ones. The key takeaways for Mediavine publishers are as follows: CCPA is opt-out Unlike GDPR, CCPA regulations are structured on an “opt-out” basis. […]

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Hi everyone, let me introduce myself. I’m Nick, Ad Operations Specialist for Mediavine. I like to think of myself as Brad’s sidekick, helping hold down the fort in Ad Ops. A big part of what I do on a daily basis is work with our Publisher Support team and other Mediaviners to maintain our industry-leading ad quality standards. In English, we try to eliminate the bad ads. There are many criteria for what we consider a bad ad, but generally they fall into a few categories: Adult or non-brand-safe content Audio that the user has to turn off Ads covering the page or content Misleading information or spam At some point, we’ve all dealt with bad ads in some way, shape or form — and most likely stopped visiting sites we associate with such negative experiences. This is hugely important to Mediavine. If negative ad […]

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As the programmatic advertising ecosystem evolves and becomes increasingly efficient, it’s also becoming more consolidated, and rapidly so. While more efficient markets have many obvious benefits, the downside of consolidation is that more than a few companies are crowded out. This week, IgnitionOne – along with Netmining, one of its properties and itself a programmatic solutions provider – became such a casualty. What is IgnitionOne? How did it go out of business? IgnitionOne is a DSP that has been around since 2004. (See our article on what is a DSP for the basics on how they work.) Fifteen years in ad tech makes IgnitionOne, which wholly owns Netmining, one of the early pioneers in the ad tech space. What brought about its downfall in 2019? In a letter to shareholders last week, IgnitionOne announced it sold its last assets and would “ultimately dissolve the company.” […]

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It’s no secret: SEO is quite the buzzword right now. And with good cause! Anyone who has been hit hard by changes to social media algorithms can attest that having diversity among your traffic sources is as important as having a diversified revenue stream. While search performance is never 100% within our control (thanks, Google), changes to search algorithms are often easier to manage than social media algorithm changes. But how often do we use our SEO skills as a selling point to brands when negotiating sponsored work? I’d be willing to bet that the answer is “not nearly enough” when the answer should be “100% of the time!” So today, let’s talk about why brands should care about your content being optimized for search. LONG CONTENT IS KING We talk all the time about lengthening your content here at Mediavine. It’s a big part […]

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What is Q4 and what does it have to do with digital advertising? Short for quarter four, Q4 is common shorthand for the fourth quarter of the calendar year – October, November and December. Also known as the three months when the magic happens. If you’ve been at this for awhile or are even slightly familiar with how ad revenue changes by season, you probably know that a large portion of advertising spend occurs during the fourth quarter. Advertisers pay more for impressions as demand increases, making publishers more money. Average CPMs, fill rate and therefore, RPMs, are typically the highest of the year. Why does advertising demand increase in Q4? There are several factors that contribute to increased advertising demand in Q4. The two biggest: 1. Budgets are tied to calendar years Many (probably the majority) of advertising budgets are allocated for calendar years, […]

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BOCA RATON, Fla., Nov. 21, 2019 /PRNewswire/ — Mediavine, a full-service ad management company that builds sustainable businesses for content creators, was last week presented with two awards at the Google Certified Publishing Partners Summit, making it the winningest company of all Google Certified Publishing Partners (GCPPs). The Google Certified Publishing Partners Summit welcomes GCPPs from around the globe for sessions presented by Google, fellow GCPPs and industry peers. Mediavine’s Vice President of Publisher Support, Nicole Johnson, presented on quality and onboarding at the November 12-13 event in New York City. Foregoing advertising spend and cold email campaigns, instead opting for more personal forms of marketing, Mediavine has onboarded over 5,700 publishers in its over four years of service and has more than 117 million unique visitors per month. Mediavine was also the co-recipient of two awards: the 2019 Customer Satisfaction Award for its “commitment […]

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The year might be quickly coming to an end, but that doesn’t mean our Mediavine publishers will stop working hard while still creating and inspiring.   One of our favorite things is hearing about and sharing our publishers’ stories. Stories of how they started their blog, how its grown and the ways that Mediavine has helped change not only their business, but also their life for the better.  We’ve seen these motivating success stories with publishers like Expert Vagabond, and Brandon Gaille to name a couple of our over 5,700 (and constantly growing) publishers.  Join us as we spill the tea from our interview with Jee Choe of the site Oh, How Civilized, a tea blog all about afternoon tea, matcha and tea recipes.  We are excited to have her on the blog, so please say hello and learn about how her genuine love for tea […]

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Mediavine’s goal has always been to help publishers maximize the revenue they’re earning from advertisers, helping them build sustainable businesses while doing the same for ourselves. In the last few years, as the online advertising ecosystem has evolved, so has the way we calculate and allocate our revenue share. With over 5,800 live sites, we’ve reevaluated this once again.  Two years ago, we raised revenue shares significantly for our publishers, because as websites reach a certain number of impressions, many of our internal costs decrease on a relative basis. Today, we’re adding another impression goal to accelerate the earning process right in time for the peak of Q4 advertising spend.   This new impression goal increases revenue shares to 82.5% for publishers producing 10 million ad impressions over 30 days, offering an additional incentive and extra revenue to fuel growth. As a refresher, Mediavine’s revenue […]

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Saying that pagespeed is paramount at Mediavine is like saying … pagespeed is paramount at Mediavine. There’s no better way to complete that analogy because truer words have never been spoken. In all seriousness, we take it very seriously. Everything from our lightning-fast ad technology to our development decisions and our growing marketplace of WordPress products is built with speed in mind. We are obsessed with making our ads fast and our publishers’ websites as light, efficient and fast as possible. This simple factor has a profound influence on how the Internet presents and prioritizes content. It’s no surprise that our most important partner, Google, puts a heavy premium on this as well. Pagespeed and SEO are intertwined and instrumental in generating the organic search traffic sites depend on. You’ve been there and we’ve been there. A website offering an experience that could – should […]

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Even when you’re a seasoned blogger, remembering when and how to use certain HTML attributes to keep the Google gods happy can be a little overwhelming.  None gets questioned (or rumored about) more than the mighty No-Follow attribute. What is No-Follow? No-Follow is an HTML attribute that allows you to tell search engine crawlers of your site that they should not attribute any authority to the hyperlink you’ve put into your post. Knowing how to use No-Follow is an important part of getting your linking strategy right. Why Do We Use No-Follow? Many, many years ago (all the way back in 2005) Google originally announced this attribute as a way to help limit incoming spam links. Most problematically were spam bots leaving comments on websites, looking for link juice back to their own website. By creating an attribute that allowed you to communicate directly to […]

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