- 14 Dec
Steve Marsi
At Mediavine, our mission is to build sustainable businesses for content creators. We are uniquely qualified to do this because we’ve done it for ourselves. Mediavine has been an Internet publisher since 2004, and as a result, we’ve seen our business grow from both the ground up and the top down. Our content strategies, SEO methodology and advertising solutions are built to scale optimally for publishers big and small. We know what it’s like to be both. The Hollywood Gossip, our flagship property, has long served as the proving ground for our ad technology and proof of concept for our business model. It sounds funny when you think of it this way, but much of what makes us succeed as a full-service ad management provider was learned via The Hollywood Gossip. And not just because Miley Cyrus killed pageviews. (She did, though.) Every piece of […]
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- 12 Dec
Jenny Guy
One of our favorite attributes that all Mediavine publishers share is that in one way or another, they are all chasing their dreams. Whether it’s in health and fitness like Christel from Diabetes Strong, finance like Kelan from The Savvy Couple or a combination of things like Alexis from Fitnancials, MVPs challenge the conventional wisdom, buck the system and carve out their own niche in the digital space Today’s interview with Mediavine publisher Sara Trezzi from the website Gathering Dreams is another perfect example. We loved hearing about her blogging philosophy and her sheer hustle to achieve the life of her dreams. Let’s welcome Sara to the Mediavine blog! Tell us a little bit about yourself, your family, and your everyday life. My name is Sara, the dreamer, and I run Gathering Dreams, a blog in which I collect everything I love in life. Daniele, my […]
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- 07 Dec
Susannah Brinkley
While we’re all still enjoying the fruits of those high Q4 RPMs as we prepare for the holidays, we know that pesky Q1 is lurking around the corner. Historically advertisers spend a lot of money on digital advertising during the height of the winter holidays, from Black Friday to Christmas, stretching a little into New Year’s Eve too. This means higher RPMs and more revenue! YES! But then, come January 1, it’s not uncommon for that spend to be scaled back. Way back. Why does ad revenue go down in January? The first few days of any month typically see low advertising spend, because advertisers are still deciding how and where they will spend that month, and it’s very normal for RPMs to drop on those days. When that month is also the beginning of a new quarter, like January, April, July or October, that drop is a […]
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- 05 Dec
Part of the fun of creating your own sustainable business is getting to spend any spare time however you want. Whether that’s raising a family, a horse, a pygmy goat, five chickens and a couple dogs like our publisher Kyle James of Rather Be Shopping or acting in musical theatre like Latasha Peterson of Arts & Budgets, the sky is the limit. We seriously love hearing what Mediavine income enables our publishers to do, and today we’re excited for you to meet Gary Arndt of Everything Everywhere. Gary visits about 20 countries a year. We are so pumped to hear about a much longer journey — his blogging journey — on our blog today! Welcome, Gary. Tell us a little bit about yourself, your family, and your everyday life. In 2007 I sold my home to travel around the world. I sort of just never stopped. Today I run […]
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- 05 Dec
Stephie Predmore
New setting has been created in response to changes in Google PageSpeed Insights BOCA RATON, Fla. (Dec. 5, 2018) – This week Mediavine launched a new setting to optimize ads for mobile page loads. The feature was created in response to increased goals set by Google PageSpeed Insights and its latest Lighthouse update. Page speed is of utmost importance to Mediavine, which has long utilized the implementation of lazy loading to make it the fastest ad management provider. With these changes to PageSpeed Insights, however, it was critical for the company to develop a new, innovative strategy for its nearly 4,000 publishers to further optimize ads for mobile page loads. The new setting, labeled “Optimize Ads for Mobile PageSpeed” within Mediavine publishers’ dashboards, delays ads from loading until a user has become interactive. This allows web browsers to focus on loading the content as quickly […]
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- 03 Dec
Eric Hochberger
- 6 Comments
Despite phones getting faster and cellular connections improving by the day, optimal mobile page speed is far from guaranteed in this digital age. Many of us take reliable service and lightning speed for granted on our devices in big cities and in developed countries, but most of the world (and large swaths of the U.S.) is still dependent upon slower connections when accessing the Internet. Short story: Mobile page speed is still a thing – one that Google has doubled and tripled down on. The company announced in March that it would switch to mobile-first indexing of content. By July, it implemented its “Speed Update” everywhere, focusing on mobile users. But it’s December … Why Are We Bringing This Up Now? On November 12, Google upped the requirements of its PageSpeed Insights by using its open source tool, Lighthouse, and data from the Chrome User Experience Report to power […]
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- 30 Nov
We’ve said it before and we’ll say it again: Mediavine publishers are simply the best. All year long, we’ve been shining the spotlight on our content creators in a multitude of niches, and it has been such a pleasure to get to know them. We’ve talked with travel bloggers like Kristin Addis from Be My Travel Muse, fashion publishers like Alison Gary of Wardrobe Oxygen and craft creators like Becky Jorgensen of Patchwork Posse — just to name a few. Today we’re thrilled to introduce you to RJ Weiss of The Ways to Wealth. He’s a Certified Financial Planner® and finance writer. His site is dedicated to helping people find ways to make extra money and actually save it. That’s certainly a topic we can get behind at Mediavine, and we’re so happy to have you here with us today, RJ, to tell us more about your blogging journey. […]
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- 27 Nov
Ever since we launched our new in-content ad logic as a Coalition for Better Ads partner, you’ve probably noticed a number of new additions to your Dashboard. Thanks to the in-content ad logic, Mediavine publishers have the ability to change ad density, the spacing between ads, and limits to the overall number of ads. Since no two websites are exactly alike, we like to give publishers as much control as possible, but we also understand that with more options come more questions. It’s tough to know the perfect settings for your site, which is why we’re breaking down what these settings do and offering some recommendations for different types of bloggers below. Ad Density & Frequency Explained Our in-content logic follows standards set by the Coalition for Better Ads in determining how often to insert advertisements into publishers’ content. In the fraction of a second when […]
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- 16 Nov
Heather Tullos
- 3 Comments
We talk a lot about ways to optimize your content for both earnings and user experience here at Mediavine. Whether it’s increasing your font size and line height, or decreasing the length of your sidebar, we have all sorts of little tips and tricks that not only enhance the time a reader spends with your content, but have the added benefit of making you more money.
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- 14 Nov
Kristie Kovarovic
This October, I was fortunate enough to represent Mediavine (along with the amazing Jenny Guy) at the FIRST EVER Fuel Your Influence Conference in the beautiful Denver, Colorado. That’s right… First. Ever. I was blown away by the venue, decorations and delicious food. But, that doesn’t even come close to describing why Fuel Your Influence left such a lasting impact. Every person we met, whether that be a blogger or aspiring blogger, had so much passion about their business. You could see that they were there to learn, network and grow. The day started with a breakfast buffet while everyone listened to our very own, Jenny, speak about how to make brands want YOU. Whether it be nailing down the About Me page or triple checking your social media links, Jenny taught us all how to ensure a brand swipes “right.” Throughout the afternoon, we […]
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