Last month, the IAB (Interactive Advertising Bureau) announced a new standard, ads.txt, to help fight ad fraud. As of today, Mediavine is proud to announce that we’d made it easy for our publishers to quickly adopt this standard via our Mediavine Control Panel WordPress Plugin or via our dashboard for other platforms. But first, because you asked … What is ads.txt? Similar to the infamous robots.txt file, it’s a “plain text” file that is hosted on your root domain, at the top level of your website, and it contains a list of authorized sellers of your advertising inventory. You can see an example here: https://www.thehollywoodgossip.com/ads.txt What’s the point of ads.txt? The ads.txt initiative was started to combat ad fraud and in particular, two main types – unauthorized reselling of your ad inventory through arbitration, and more importantly, ad fraud through misrepresentation or counterfeit ad impressions. Okay, […]

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Mediavine is thrilled to announce that after being extensively vetted, and having exceeded rigorous qualification standards, we are officially a Google Certified Publishing Partner (GCPP). We have proven ourselves as trained experts in Google AdSense, DoubleClick Ad Exchange and DoubleClick for Publishers, all of which are key to helping publishers meet their goals. In addition to that, we’ve achieved many things behind the scenes to make Google, and our growing number of publishers, successful: Consistently delivering over 70% viewability on ad impressions network-wide through Google policy-compliant custom ad units. Increasing average publisher site ad load times by over 200% through lazy loading and other custom built integrations. Offering Accelerated Mobile Pages (AMP) ad units. A custom video player monetized with Google’s Interactive Media Ads. Each of these items has long been a priority for Mediavine, and adding Google Certified Publishing Partner status to our list of […]

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If you know anything about Mediavine, you’re probably aware of our obsession with page speed. We feel the need for speed, and more speed after that. However, as an ad management company, there’s definitely something in our way — advertisements. Ads are slow. Really slow. Why? Because each display advertisement you run on your site is like running a separate mini website. They each run their own set of JavaScript, styles, images, and HTML just like your site itself. They require all these resources in order to render interactive ads and run the tracking they need. If you run any third party page speed measurement tool, you’ve likely seen advertisements polluting all the warnings and errors those tools spit out. So how do we balance slow ads with our obsession with page speed? We use a lot of tricks, but today we’re focusing on probably […]

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Last week we made a pretty big mistake that we’d like to apologize for. We are so sorry. We’ve always done everything in our power to operate without the need for admin access to publishers’ websites unless absolutely necessary. As we’ve grown, so has the need for technological innovation to improve ad performance, which at Mediavine is more than just a way to help you make the most money possible – it is part of a holistic approach to site-wide functionality and health. Creating WordPress plugins that are as useful to you as our ad tech is has been a goal of ours for years. We started toward this goal with the Mediavine Control Panel, which, among other things, allows you to easily install our script wrapper and make sure your ads are always up to date. As anyone who uses WordPress knows, it is […]

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The July and January Revenue Blues: Why They Happen (and why not to Worry) It’s the end of June! The summer sun is shining, the days are long, and if you are a Mediavine blogger you are likely very much enjoying your earnings this month. If you are a seasoned blogger and you’ve played this game many times (and years) before, you likely know what is on the horizon. As June passes by and we trudge on into the dog days of summer, the advertising industry sees what we’ll refer to as the “Summer Slump”. This gives us a great opportunity to educate our publishers what causes this temporary dip and how long you can expect it to last.

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Kirsten Oliphant recently spoke at the Mediavine Publisher Conference with Mary Younkin on how to make the most out of your email lists and newsletter audience. Kirsten is sharing more tips with you here, along with our video of the full conference presentation. -Amber  Keeping up with every new social platform and tool can be exhausting. (Or exhilarating, if you love social media.) Love or hate them, all the shiny new objects make email seem a bit outdated. Plus, our inboxes are overflowing with promotional emails. So as bloggers, do we really need to put time into email lists?

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There’s been a lot of talk, and fear, after Google announced it would join Coalition for Better Ads and would be building ad blocking in Google Chrome. Due to our relationship with Google, we’ve been holding out on officially commenting on this until more information was released. Now that there’s enough official information out there, we’d love to put our publishers’ minds at ease. 

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Google Search Console. Yes, it’s time to wipe the dust off your account over at Google Search Console (GSC) and actually use that thing for the SEO you thought you were going to when you first signed up. Today we’re going to focus on using your Search Analytics within GSC, formerly known as Webmaster Tools in a past life, to find new keywords and to improve existing rankings. I know this may sound counterintuitive. Why would I go through search terms I already rank for to find new keywords to write about? Because we’re going to be looking for search terms you’re ranking on, but not currently ranking in the top three. Beyond that, ranking for a term is only half the battle! You need to get clicks from the search results to your actual posts, and being in the top three or the new Position Zero […]

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We recently learned that one of our publishers, Mandy Kelly, passed away in a house fire. Not just Mandy, but her husband, and two of her four children, perished as well. There are a lot of pieces to pick up, and Mandy’s mother, Rhonda, is starting with Mandy’s blog – Worshipful Living. We’re doing what we can to support Rhonda in learning everything there is to know about the crazy beautiful world of blogging, including starting a Go Fund Me campaign to help with expenses. Support, of any kind, is very much appreciated by us, and the Kelly family.

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When we originally launched the Mediavine Video Player, it started off as a click-to-play player only. It was a weird concept on the Internet….to only show a video to a user if they actually wanted to watch the video. Due to requests from our publishers and against our initial judgement, we eventually added a Google policy-compliant autoplay feature to the Mediavine Video Player. It would let you set videos to autoplay as long as they were above the fold, large enough, and not muted. We obviously saw our number of plays drastically increase, which made sense. Not every user wants to watch your awesome videos, but when you force every single user to, that’s clearly going to increase the numbers of “plays.” However, are those “plays” really views if the user isn’t actually watching the videos? I suppose it depends on the perspective you’re looking […]

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