We talk a lot about our mission at Mediavine – building sustainable businesses for content creators. Earlier this year, I joined our lovely publisher, Betsy Eves from the blog JavaCupcake, in teaching a class for the Dog Tag Inc. Fellowship.     Betsy is an alumna of this Fellowship program, so hearing firsthand her experience at creating an online business is exceptionally powerful. We set out with the goal of teaching a mindset – thinking of yourself as a brand before you’ve even bought a domain name or figured out a product you want to sell. Fellows in this program are tasked with learning all about becoming entrepreneurs. And whether you use a blog as your main business focus, or use it as a tool to augment another product or service, blogging the right way to support your goals can be an important skill to […]

Read more

Yes, Create fans, you read that headline correctly. Create now features a Jump to Recipe button. We know we’ve encouraged you not to use a jump button to skip your content in the past for ad performance reasons. However, we’re aware that there’s a growing movement to adopt this feature for a better user experience. So what made Mediavine finally roll out a Jump to Recipe button — or “Jump to Card” button, as we’re calling it, since its function is the same for bloggers in any space — after years of opposition? We don’t add features for the sake of adding features, but to fully solve a problem. The problem with this case is that many users really want a way to jump directly to your most valuable content. That content would likely be your recipe, if you’re a food blogger, or your How-To […]

Read more

As I teased at our Chicago conference in June, Mediavine has been working on a WordPress plugin to optimize websites for social sharing and newsletter signups without slowing anything down. Today, we’re excited to announce that Grow by Mediavine is finally available in the WordPress plugin directory, where you may be surprised to see that it already has 80,000 active installations. Which leads us to a second, related announcement: Mediavine recently completed its acquisition of Social Pug and Optin Hound from DevPups, and these plugins are now Grow.     Why did we go this route, rather than building it from scratch? In short, because of you. It’s this blogging community that helped build Mediavine, and Social Pug has become the de facto social sharing button that our publishers have been installing. There’s a reason it has 80,000 installs. Because it works. In developing Trellis, […]

Read more

Hi everyone! Let me formally introduce myself. I’m Cynthia, Director of Business Intelligence for Mediavine. I work behind the scenes with Eric, Nicole, Heather and Brad (as well as the rest of the amazing Mediavine team). My role is to analyze new opportunities, and offer performance suggestions and troubleshooting guidance to our product, revenue and publisher support teams. So when I was approached to write something for our publishers, I shockingly decided to talk about performance and analyzing it. What is Performance? What do you consider performance? Is it how you’re tracking compared to a goal you set? How you’re performing compared to another website? Week over week? Year over year? There are so many different ways to monitor and analyze performance. Some can be complicated, others pretty straightforward. Here’s a simple step-by-step process, and some tips to help analyze your performance for the more […]

Read more

What’s in a name? A lot of things, and when it comes to Mediavine’s ad tech and online advertising in general, there are a lot of names – and abbreviations, acronyms and terms. That term you heard describing that ad unit we’re working on? That acronym for the thing you saw on Facebook that we’re doing to optimize your ad units, videos, monetization, etc.? It’s probably listed here: Ads.txt – Authorized Digital Sellers – A “plain text” file that is hosted on your root domain, at the top level of your website. This list contains the names of all authorized sellers for your digital advertising inventory, boosting transparency and combatting fraud. In other words, this list tells advertisers that only partners on the list can sell your inventory. If someone tries to sell without your permission, advertisers will not buy from the fraudulent source – […]

Read more

Mediavine is a such a great place to work (in case you can’t already tell how much we love our jobs)! Working remotely definitely has its perks, but even more exciting is getting out and traveling to attend a variety of conferences and events. One of our favorite parts of work travel is meeting our amazing publishers in real life. It’s also wonderful to connect and spend time with some of the fully remote Mediavine team in person.  Conferences are the perfect time to learn from awesome speakers, meet new people, explore different places and of course, eat lots of delicious food.  

Read more

Here at Mediavine, it’s our pleasure to provide full service ad management for over 5700 content creators (and growing everyday!) While we’re primarily known in the blogging industry as an ‘ad company’, the Mediavine team sees ads as only the beginning.  Our mission is partnering with influencers to help them build sustainable businesses. For us, that means the development of products like our most valuable content WordPress plugin Create and making it available to everyone, whether they monetize with Mediavine ads or not. We also work to serve as an educational resource for the industry on all topics relevant to content creators — the fringe benefit of this is getting to talk with all sorts of smart people for our blog posts and Facebook Live series.  Bottom line, we think ‘outside the ads’ and are constantly preaching for publishers to diversify those revenue streams! Working […]

Read more

Are you an expert in something useful to digital content creators? (Yes, this question is incredibly broad and we mean it to be because… 🙂 We’re searching for speakers for the largest Mediavine Conference yet — our 2020 event in Baltimore June 3-5. (We’ll be on the harbor, they’ve got baseball/historical sites/National Aquarium and they put crab on EVERYTHING. It’ll be rad.) Question: What kinds of sessions are you interested in?  Short Answer: ALL KINDS Longer Answer: It sounds hokey, but we really are passionate about helping content creators build sustainable businesses. So we put a ton of time and energy into our educational offerings including the blog, Lives, other videos and our conference sessions. We try to make learning easy and accessible for as many people as possible, so all sessions from our conferences are edited and put up on our YouTube channel, making […]

Read more

Our answer to the frequently-asked question “What is Mediavine?” is that we’re not just an ad management service, but an integral partner in building sustainable businesses for content creators. We represent publishers in the finance, lifestyle, food, travel space and beyond, not just with advertising solutions but with the support, technology and resources to optimize your content (and with it, your earning potential). From an advertising standpoint, we manage your ad server, optimize ad placements, monitor your performance and work with advertisers on your behalf, whether you’re a finance site, a food blog or anything in between. If an advertiser wants to reach audiences in a specific vertical, our ad exchanges match that advertiser to the appropriate category. On our end, we assign websites to the vertical that corresponds with those categories. The result is a streamlined path from advertiser to user, displaying the most […]

Read more

Here at Mediavine we can’t say enough about how inspiring it is to see how hard our publishers work to pursue their dreams and reach their goals. It’s also incredible that they are willing to provide tips, advice and share their expertise.  We love the Publisher Interview series, because it gives people a platform to share their story and showcase their success to a new audience. We’ve seen these success stories with publishers like Brandon Gaille, and Hand Luggage Only to name a couple of our 5,700 (and constantly growing) publishers.  Today we’re pleased to share an interview with Matthew Karsten of the travel site Expert Vagabond. Say hello, learn how he got started and also his path to success while exploring the world! Tell us a little bit about yourself, your family, and your everyday life. (eg. Where do you live? What do you […]

Read more