- 13 Dec
Stephie Predmore
We are probably all familiar with the feeling you get when a brand rep asks, “What is your rate for this project?” On one hand, hooray! They are willing to pay you real cash monies! On the other, well… fiddlesticks. Now you have to come up with a rate. It’s a double-edged sword, especially if the brand is asking for work you’ve never done as part of a paid campaign before. How do you price yourself? Spoiler alert: Unfortunately, there’s no easy answer to that question. There really aren’t any set standards or guidelines with regards to pricing sponsored work. Some folks will recommend charging a certain amount of money per 1,000 or 10,000 followers, but that method has its limits. It will often set too low of a rate for anyone with a smaller but really dedicated following, and on the other end can […]
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- 11 Dec
Clarissa Laskey
Have you heard before that ads and SEO don’t play well together? Well guess what? They absolutely can coexist and everything that Mediavine does with ads ensures that SEO remains the focus. If you don’t believe us, then make sure you read our blog post about how Mediavine optimizes ads and SEO together. We would never want to compromise pagespeed or SEO in exchange for ad income, as they are both top priorities for Mediavine. So that you can see real examples of how publishers leverage Mediavine’s SEO resources, pagespeed tools and settings to try to rank higher in search engines, boost traffic and earn even more with their ads, we created our SEO Case Study series. This week we are excited to introduce you to Ben Gorges of the site Fox Valley Foodie. He is here to talk about why he thinks that the […]
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- 09 Dec
Eric Hochberger
It’s no secret here at Mediavine that we’re obsessed with video. After all, we’ve dubbed this the year/decade/century of video. Hyperbole aside, we can’t overstate the incredible potential video has for publishers. With its ability to engage users and show off your content, video can earn you much higher CPMs than display ads – potentially up to 30% increases in RPM. But it’s also no secret that video is … hard. The best user experience is, without a doubt, creating a unique video for each post on your website. We realize that this goal is simply not realistic, given that video is so time consuming, so … That’s Why We Invented the Featured Video The idea behind the Featured Video is simple. First, you select one of your existing Mediavine videos to be your Featured Video. Then, on your individual blog posts, you can embed […]
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- 06 Dec
Can you believe it will be 2020 in only a few weeks? It’s crazy to think about how fast this year has flown by. We are coming close to the end of Q4, also known as the magic months in the influencer world. This is the time when everyone is trying to capitalize on holiday traffic, higher RPMs and increased ad revenue. Advertisers spend a lot of money leading up to the holidays, but tend to spend less on actual holidays, so a Dec. 24 RPM hike is normal, as is a drop on Dec. 25. Remember ad revenue changes by the season. For a lot of publishers Q4 is the most lucrative so it can be helpful to put your focus on posts that do well. Since Mediavine loves to help make your life easier, we want to make sure you know how to […]
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- 05 Dec
Advertisers now can apply cutting-edge comprehensive content category and keyword-based contextual ad targeting across Mediavine’s entire high-quality lifestyle publisher inventory BOCA RATON, Fla. – December 5, 2019 – Mediavine, a Comscore top 25 digital media property this month started utilizing Verity, a new product designed to provide contextual data and content classification to help publishers serve keyword and contextual categorization, allowing for more robust ad targeting and brand suitability in the era of cookieless data. Developed by the AI team at GumGum, a technology and media company with a focus on computer vision and natural language processing, Verity gathers contextual data on each web page. Verity not only scans text but also images to get a complete understanding of the content on each page. With Verity, Mediavine will have the ability to share additional contextual details to demonstrate content and brand relevance to potential advertisers. […]
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- 05 Dec
Chances are a lot of you have heard the acronym CCPA in the news lately. If you haven’t, well, now you have. What is CCPA and why should you care? Glad you asked. The California Consumer Privacy Act, or CCPA, is a privacy and consumer protection bill (AB-375) for residents of California. It officially goes into effect on January 1, 2020. CCPA regulations are designed to enhance privacy and data protection for California residents, much like the EU’s General Data Protection Regulation (GDPR) last year. What is CCPA? Is it the same as GDPR? CCPA is in many ways similar to the GDPR, which went into effect in the European Union in mid-2018. However, there are significant differences beyond the obvious geographical ones. The key takeaways for Mediavine publishers are as follows: CCPA is opt-out Unlike GDPR, CCPA regulations are structured on an “opt-out” basis. […]
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- 03 Dec
Nicholas Ketcham
Hi everyone, let me introduce myself. I’m Nick, Ad Operations Specialist for Mediavine. I like to think of myself as Brad’s sidekick, helping hold down the fort in Ad Ops. A big part of what I do on a daily basis is work with our Publisher Support team and other Mediaviners to maintain our industry-leading ad quality standards. In English, we try to eliminate the bad ads. There are many criteria for what we consider a bad ad, but generally they fall into a few categories: Adult or non-brand-safe content Audio that the user has to turn off Ads covering the page or content Misleading information or spam At some point, we’ve all dealt with bad ads in some way, shape or form — and most likely stopped visiting sites we associate with such negative experiences. This is hugely important to Mediavine. If negative ad […]
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- 27 Nov
As the programmatic advertising ecosystem evolves and becomes increasingly efficient, it’s also becoming more consolidated, and rapidly so. While more efficient markets have many obvious benefits, the downside of consolidation is that more than a few companies are crowded out. This week, IgnitionOne – along with Netmining, one of its properties and itself a programmatic solutions provider – became such a casualty. What is IgnitionOne? How did it go out of business? IgnitionOne is a DSP that has been around since 2004. (See our article on what is a DSP for the basics on how they work.) Fifteen years in ad tech makes IgnitionOne, which wholly owns Netmining, one of the early pioneers in the ad tech space. What brought about its downfall in 2019? In a letter to shareholders last week, IgnitionOne announced it sold its last assets and would “ultimately dissolve the company.” […]
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- 22 Nov
It’s no secret: SEO is quite the buzzword right now. And with good cause! Anyone who has been hit hard by changes to social media algorithms can attest that having diversity among your traffic sources is as important as having a diversified revenue stream. While search performance is never 100% within our control (thanks, Google), changes to search algorithms are often easier to manage than social media algorithm changes. But how often do we use our SEO skills as a selling point to brands when negotiating sponsored work? I’d be willing to bet that the answer is “not nearly enough” when the answer should be “100% of the time!” So today, let’s talk about why brands should care about your content being optimized for search. LONG CONTENT IS KING We talk all the time about lengthening your content here at Mediavine. It’s a big part […]
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- 22 Nov
- 2 Comments
What is Q4 and what does it have to do with digital advertising? Short for quarter four, Q4 is common shorthand for the fourth quarter of the calendar year – October, November and December. Also known as the three months when the magic happens. If you’ve been at this for awhile or are even slightly familiar with how ad revenue changes by season, you probably know that a large portion of advertising spend occurs during the fourth quarter. Advertisers pay more for impressions as demand increases, making publishers more money. Average CPMs, fill rate and therefore, RPMs, are typically the highest of the year. Why does advertising demand increase in Q4? There are several factors that contribute to increased advertising demand in Q4. The two biggest: 1. Budgets are tied to calendar years Many (probably the majority) of advertising budgets are allocated for calendar years, […]
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