One thing we’ll say for 2020 — it’s not dull!  Dramatic changes are sweeping the country and the digital advertising industry is not being overlooked in these long overdue measures towards equity for all. A few months ago, Mediavine said We Stand With You, and in that we have and are committed to actively help push the continued movement of social justice and equity forward. 

In late July, we launched a round of recipe card ad optimizations for users of WP Tasty and WP Recipe Maker that were previously exclusive to users of our flagship WordPress plugin Create. These tweaks resulted in anywhere from 50-100% increase in recipe card earnings for publishers and upwards of a 10% increase in Session RPMs for many food and how-to bloggers. However, as exciting as the earnings from these optimizations sound, they were ultimately marred by what was a less-than-ideal launch. This situation had us doing some internal reflection about our processes and long story short, we’ve taken steps to ensure this won’t happen again. 

Are you making the most of your content? Most people will publish one blog post, share a link on social media and call it a day. But they’re wasting a prime piece of content real estate!

There has been so much happening in the world in 2020, between a global pandemic and incomprehensible racial injustices, that I’m sure most of us would agree this year has been nothing short of a turbulent struggle. But along with these challenges, there have also been some eye-opening conversations and necessary changes taking place, especially within the blogging community. We love that change is beginning and we’re committed to helping it move beyond this moment in time to continuous forward momentum towards a more inclusive space for everyone.