Mediavine Guided Discussion
In our most recent guided discussion, we invited advertising thought leaders to unpack the recent industry updates on Supply Path Optimization (SPO). As The Trade Desk’s Catherine Patterson pointed out, “SPO is one of the most talked about topics, but the least understood.”
The panelists included Jounce Media’s Chris Kane, MAGNA’s Jean Fitzpatrick, The Trade Desk’s Catherine Patterson, and Mediavine’s Amanda Martin; while representing different parts of the ecosystem, they were in agreement that SPO as we know it is extremely complicated.
The Current
Eric Hochberger, CEO and Co-Founder of Mediavine, pens an article for The Current explaining the importance of human-generated content in the midst of the generative AI craze and how ad tech can collectively protect the open internet from becoming a wasteland.
AdExchanger
Amanda Martin, SVP of partnerships and business strategy at Mediavine, discusses SPO on stage at AdExchanger’s Programmatic IO conference in Las Vegas.
AdMonsters
Mediavine Co-Founder and Chief Brand Officer Amber Bracegirdle is interviewed about how her career lead her to the company. Her interview with AdMonsters describes how she became an empathetic leader and maintaining a work-life balance.
Google Repays Advertisers After Report of Low-Quality Ads
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Tips for Success: Getting on an Ad Network with Heather Tullos from Mediavine
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Leading With Empathy, Women’s History Month Q&A With Mediavine Co-founder Amber Bracegirdle
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Mediavine Represents the Largest Percentage of DEI-owned Websites, Per Data from Jounce Media
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Mediavine Promotes Brad Hagmann to Senior Vice President of Advertising Technology
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Mediavine Selected as Initial Member in the Launch of the Google Certified Publishing Partner Premier Program
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