Mediavine Newsroom

Don’t Be Distracted By Cookie Drama. Google’s Search Changes Are The Real Existential Threat

The long tail is fighting for its life.

Thousands of independent web publishers are facing an existential crisis. Massive macro changes instituted by online platforms are transforming how people navigate the web and how content is produced and monetized, threatening the very existence of the open internet.

In his latest AdExchanger byline, Mediavine CEO Eric Hochberger explores the effects of recent core updates and generative AI on independent publishers and the future of the open internet. Read here.

Industry News

Google Repays Advertisers After Report of Low-Quality Ads
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Tips for Success: Getting on an Ad Network with Heather Tullos from Mediavine
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Leading With Empathy, Women’s History Month Q&A With Mediavine Co-founder Amber Bracegirdle
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Mediavine Builds Out C-Suite with New Executive Promotions
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Mediavine Joins Ad Net Zero to Accelerate Sustainability Progress in Ad Tech
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Mediavine and Sertify Announce Certification Partnership to Aid Brand Marketers’ Diverse Media Spend
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