Ads & SEO can coexist — we say it all the time.  We even have a whole blog post on that exact topic: How Mediavine Optimizes Ads & SEO Together.  Why? We run our technology on our own sites, all of which have search engines as their #1 traffic source. We’d never want to compromise speed or SEO for ad income, so everything we do at Mediavine is with both in mind. That ads and SEO don’t play together is a myth we hear about often, so that’s why we started our SEO Case Study series. We want you to meet real publishers and show you how they optimize for SEO and pagespeed in tandem with Mediavine’s tools and dashboard.  This week we’d like you to meet our publisher Mix That Drink. They have utilized Mediavine’s resources like our RPM Challenge and Facebook Lives, as […]

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One of our most frequent questions is whether ads have an impact on SEO.  The answer is both yes and no, and it all comes down to speed (because search engines and even social media sites like Pinterest have said that speed plays a factor in ranking).

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Do ads impact speed and and SEO?  That’s a question we answer a lot over here. 

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For a long time, folks in the SEO industry have held the belief that ads and good SEO can’t mix. While there’s no link to quantity of ads and search rankings, the community is pretty certain there’s a correlation between site speed and rankings. When you have slow loading ads, it can definitely effect site speed.

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Mediavine Case Study: Salt & Lavender

There’s a dirty rumor going around: Ads are bad for SEO.  At Mediavine, there’s not much that we love to focus on more than SEO. Pagespeed is our other company passion and we all know that it goes with SEO like peas and carrots. In fact, Mediavine began as an SEO contract firm and we built our owned and operated websites on the power of strong SEO. To this day, search engines are what fuel traffic to Mediavine’s sites, so everything we do with ads keeps SEO front of mind. You can read more about how Mediavine ads play nicely with SEO in Eric’s post. It’s our passion for SEO that we love passing onto our publishers, via our Facebook lives, help center and blog in posts such as our ultimate SEO checklist and other SEO resources. When you succeed, we all succeed.  That’s why […]

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Case Study: Finding the Universe

If you’ve attended Mediavine conferences, perused our blog, watched our Facebook Lives, or know anything about us at all, then you’re likely aware of our page speed obsession. Increasing page speed not only boosts ad performance, but improves user experience and typically results in even more traffic, thanks to Google’s equal obsession with it.

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Mediavine Case Study: The Pumpkin Lady

Every publisher has a unique story. From the inspiration that started their journey, to learning the nuances of blogging, to earning enough for a car payment, a trip to Disneyland, or even a full-time income, we’ve heard some truly remarkable stories in recent years and are always thrilled to share them. One such journey, leading to results that surpassed even our highest expectations, comes from Jack and Lisa Barberette. Their site, PumpkinLady.com, is a family-friendly, Halloween-themed source for free digital pumpkin carving patterns and craft ideas. Not unlike the foliage across much of the U.S., Pumpkin Lady traffic begins ramping up in late summer and peaks in early-to-mid fall. In order to capitalize on seasonal traffic, it’s imperative that ads be optimized to maximize earning potential. Jack and Lisa came to us in early October 2018 — no time to lose in terms of getting […]

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