Optimizing your most valuable content for ads, SEO and user experience

You may have noticed from my recent Go for Teal posts that formatting your content to better reflect how people consume content online is a recurring theme. Techniques such as writing shorter sentences and paragraphs, using headings, formatting posts like an outline, and adding more images all help keep users engaged. Today, we’re focused on how you can specifically take advantage of your Most Valuable Content (MVC) to maximize earnings, along with – you guessed it – SEO and user experience.     What MVC is, and Where to Place it If readers visit your site looking for a specific piece of content, be it a recipe, a sewing pattern, a travel packing list or whatever your area of expertise may be, that’s what they’re after. For example, if you use a recipe card as a food blogger, or Create by Mediavine for How to Guides […]

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When writing for the web, remember that readers will be skimming, not reading every word. On average, your users will read only about 20% of the content on your page. We’ve talked about online audience behavior at length in the past, and it’s why both Google and Usability.gov encourage you to use headings, or H tags, when writing content.   Short, web-friendly sentences and paragraphs are a great start, but heading tags are essential in organizing content and directing your users where to go while they’re skimming. In fact, in Google’s SEO Starter Guide, they recommend you think about your content in terms of writing an outline. If you do, the headings you’re writing will begin to make sense. The above link includes a list of things to do and things not to do; For example, don’t overdo it with headings, don’t use H tags […]

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Create by Mediavine WordPress plugin

Today is a big day at Mediavine, as we are thrilled to announce the official release of our flagship plugin, Create by Mediavine, which is now live in the WordPress repository and ready for you to download and install.   What is Create by Mediavine? A dream come true. More practically, Create is a plugin designed for every publisher’s most valuable content — whether that’s recipes, travel guides, craft tutorials, or anything else. This will help you display that content in beautiful, printable fashion, encourage audiences to scroll to the end of your content, and offer new ways for you to provide value to users. Best of all, Create is designed with SEO, user experience, and monetization in mind. Who is Create for? Everyone! Bakers. Makers. Adventure-takers. If you create content, our goal is to offer card types with Create that will help you display your most valuable content […]

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3 Action Items That Will Get You Massive Traffic

Heya fellow bloggers! I’m Lena Gott, blogger at What Mommy Does and blog coach at Adventures in Blogging. I hope you’re doing well and not too weary from a summer traffic slump (if you experience this like I do every year). In case you missed it, I did a joint video interview (while you’re there, why not subscribe to the Mediavine YouTube channel?) with fellow MVP Stephanie Keeping of Spaceships and Laserbeams this month where we talked all things traffic. I highly recommend checking it out, as we tried to share some of our best tips for getting more traffic to our blogs. If we’ve met before, you know that I like to provide crazy specific advice on getting traffic. You won’t see generic advice here. I want you to be able to take these tips and get more traffic starting tomorrow. I’ll start out small with […]

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I’m going to say something kind of controversial in the bloggersphere right now: I think jump buttons that allow a reader to skip past all your content are a terrible idea. My podcasting partner, Josh, and I talk about this all the time on our podcast, Theory of Content. If you’re not familiar, the concept behind jump buttons is this: Pressing a button at the top of the post allows a reader to jump within the browser window from the top of your site where the button is, directly to your most valuable content. Like this:  Typically we see food bloggers use these to allow a reader to go right to the recipe card, because it’s assumed your recipe is all that they’re there for, rather than the content between the post title and that recipe card. The theory posited by some other SEO analysts […]

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Let’s start with the good news. Mediavine publishers are having an amazing 2018 so far, and June is certainly no exception. The year-to-year difference is striking. In June of 2017, we saw an average session RPM of $14.88 for all Mediavine publishers. By the end of this June, we expect that company-wide RPM to approach $20, an increase of 25-30 percent from only a year ago. What’s even more incredible is that this would also eclipse what we saw last December, the peak earning month of the advertising cycle! What’s leading to this increase in RPM? The long and short of it? Our growing publisher family and their amazing content. Even before 2018 began, we were calling this the year of video, with the goal of positioning Mediavine to be a leader in this increasingly lucrative space. Advertisers have taken notice. To put Mediavine’s video […]

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With the new year upon us, we as content creators and generally creative people start to get a little twitchy. It usually starts with a some inspiration: a friend that just finished an amazing site makeover, a gorgeous color palette or new fun font, or just a general want to reshift and refocus in the year to come. In January we set goals, make lists, and fastidiously fill out planners and editorial calendars. We organize our desks, color code our bookmark tabs, pretend we are going to stick to new, productive strict schedules. This year is going to be AMAZING!!! I’m going to change ALL THE THINGS! Including my domain!!!!! Annnd STOP. Here, friends, I am going to pause and give you a doughnut. Because what I say next might burst your new year, new you bubble. Rebranding is bad for your business. I’ll tell […]

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Google Search Console. Yes, it’s time to wipe the dust off your account over at Google Search Console (GSC) and actually use that thing for the SEO you thought you were going to when you first signed up. Today we’re going to focus on using your Search Analytics within GSC, formerly known as Webmaster Tools in a past life, to find new keywords and to improve existing rankings. I know this may sound counterintuitive. Why would I go through search terms I already rank for to find new keywords to write about? Because we’re going to be looking for search terms you’re ranking on, but not currently ranking in the top three. Beyond that, ranking for a term is only half the battle! You need to get clicks from the search results to your actual posts, and being in the top three or the new Position Zero […]

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This post is brought to you by my Theory of Content podcast partner, Joshua Unseth. He’s the Director of Marketing at AlarmGrid, and an all around great guy. He knows his stuff, which you know if you listen to us every week. If you aren’t listening yet, why not?! – Amber, co-founder, Mediavine Backlinks are the holy grail of SEO. The history of backlinking is one of the most interesting elements of the internet’s history. Suffice it to say, when Google launched their search engine using links as a means to evaluate the importance of content on the internet, everything changed. Entire industries began to pop up around the notional value of links. What is the value of a link? Well, today, if you were to purchase a good backlink, you might pay $100. But 10 years ago, if you wanted to buy a link […]

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As a food blogger, my site was always super image-heavy. I use 3-4 photos per post in most instances, and they are all large.  The imagery is what made me fall in love with this business to begin with, so maintaining the quality of those images I worked so hard on is really important.  But…so is Google.  And while I loved my huge >1MB images, my website, and Google – did NOT. On my journey for great image compression, I went around a few corners.  My first stop was EWWW Image Optimizer. I really liked that tool, and how well it worked, but it didn’t quite make Google happy so I knew I needed something else. It is possible that this can be done with EWWW, but I didn’t dig into it before finding a recommendation in Autoptimize for Short Pixel.  I found Short Pixel […]

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