With the new year upon us, we as content creators and generally creative people start to get a little twitchy. It usually starts with a some inspiration: a friend that just finished an amazing site makeover, a gorgeous color palette or new fun font, or just a general want to reshift and refocus in the year to come. In January we set goals, make lists, and fastidiously fill out planners and editorial calendars. We organize our desks, color code our bookmark tabs, pretend we are going to stick to new, productive strict schedules. This year is going to be AMAZING!!! I’m going to change ALL THE THINGS! Including my domain!!!!! Annnd STOP. Here, friends, I am going to pause and give you a doughnut. Because what I say next might burst your new year, new you bubble. Rebranding is bad for your business. I’ll tell […]Read more
Google Search Console. Yes, it’s time to wipe the dust off your account over at Google Search Console (GSC) and actually use that thing for the SEO you thought you were going to when you first signed up. Today we’re going to focus on using your Search Analytics within GSC, formerly known as Webmaster Tools in a past life, to find new keywords and to improve existing rankings. I know this may sound counterintuitive. Why would I go through search terms I already rank for to find new keywords to write about? Because we’re going to be looking for search terms you’re ranking on, but not currently ranking in the top three. Beyond that, ranking for a term is only half the battle! You need to get clicks from the search results to your actual posts, and being in the top three or the new Position Zero […]Read more
Backlinks are the holy grail of SEO. The history of backlinking is one of the most interesting elements of the internet’s history. Suffice it to say, when Google launched their search engine using links as a means to evaluate the importance of content on the internet, everything changed. Entire industries began to pop up around the notional value of links. What is the value of a link? Well, today, if you were to purchase a good backlink, you might pay $100. But 10 years ago, if you wanted to buy a link on a site of note, you might even spend $10,000. The reason is simple. 10 years ago, some links were worth $10,000. If you wanted to rank for the keyword “vacuum cleaner” then you could sure as shootin’ do it if you could get a little bitty link in an article on the […]Read more
- Nicole Johnson
As a food blogger, my site was always super image-heavy. I use 3-4 photos per post in most instances, and they are all large. The imagery is what made me fall in love with this business to begin with, so maintaining the quality of those images I worked so hard on is really important. But…so is Google. And while I loved my huge >1MB images, my website, and Google – did NOT. On my journey for great image compression, I went around a few corners. My first stop was EWWW Image Optimizer. I really liked that tool, and how well it worked, but it didn’t quite make Google happy so I knew I needed something else. It is possible that this can be done with EWWW, but I didn’t dig into it before finding a recommendation in Autoptimize for Short Pixel. I found Short Pixel […]Read more
Use this quick and easy SEO checklist every time you write a post to make sure you are making the most of every pageview, every time. Use our ultimate easy SEO checklist to make search engine optimization easy and fast. SEO used to seem like some huge complicated beast, and since I didn’t understand it, couldn’t interpret it, and didn’t have money to hire an “expert”, I just ignored it. Big mistake. That meant my website that had hundreds of posts wasn’t getting any real traffic from search engines, and I was depending solely on social media for my traffic. Huge mistake. My #1 goal since coming to work at Mediavine last June and diving head-first into actionable, easy, SEO – has been to make google my #1 referral. I’m happy to report that finally became the norm on my little corner of the internets, […]Read more
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