On Monday, Google added two pretty big video features to Google Search Console. Under Enhancements, you’ll now get a report on any videos marked up in Schema.org and parsed by Google, as well as the ability to see how your videos are helping your search appearances. What does that mean and how can you use these features to improve SEO? Glad you asked! 1. Video Enhancement report If you’re a publisher running an SEO-friendly video player (such as the Mediavine Video Player) which outputs Schema.org markup, you’ll now see a list of pages in which Google has found video content. This report is designed to help you debug videos that are marked up for Google, ensuring that they’re “Valid” and that you’re sending through as much meta information as possible. Meta information is data about a video such as a description, its length, and other […]

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Nofollow attributes have long provided content creators with a straightforward way to tell search engines when, for all intents and purposes, to ignore a link on their website while still providing the user with potentially valuable content. That handy little tool just got a major upgrade, so we thought we’d cover the basics of how nofollow attributes work, what’s changed and what you need to do next.

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When parsing content, Google has a tougher time with video than with text or even images. For this reason, it provides multiple ways for publishers to present their video content. The Mediavine Video Player makes SEO a top priority. By default, we output Schema.org markup via JSON-LD for any manually embedded video, with no work needed from you on any platform. There’s another way to indicate video content to Google, though, using what’s called a video sitemap. We’re proud to announce, as of today, the release of a new feature that automatically builds Google Video Sitemaps for Mediavine videos.  What is a Sitemap? A sitemap is a computer document generated in XML. Using sitemap standards, it directs search engines such as Google, Microsoft Bing and Yahoo to where your content is. Although search engines are pretty good at following links on page, sitemaps are used […]

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We’ve talked a lot about how the Mediavine Video Player helps monetize videos, but did you know that if used correctly, it can also be a SEO tool that boosts your search engine results? So how does that work? How can you optimize the player for SEO? Glad you asked!

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For a long time, folks in the SEO industry have held the belief that ads and good SEO can’t mix. While there’s no link to quantity of ads and search rankings, the community is pretty certain there’s a correlation between site speed and rankings. When you have slow loading ads, it can definitely effect site speed.

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When Google added calories as a recommended field and began issuing warnings in both its structured data tools and Google Search Console, most food bloggers became aware that their content’s nutrition facts and SEO were linked in some way. Today, we want to discuss exactly how nutrition facts impact SEO, how to generate them and how to optimally include them on your pages. We’ll also speculate a little on how Google may be using them, now and in the future. Schema.org and Structured Data First, we need to discuss what Schema.org is. Schema is a way to communicate your structured data to Google. It’s a computer language, generally written in JSON-LD, that allows Google to parse things about your site. For food bloggers, this is generally handled by recipe cards like Create. Google’s official stance is that this data, or the use of Schema.org, doesn’t […]

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How-To Schema

Craft, DIY and all other bloggers, rejoice! We did it! After nearly a year of marking up our “How-To” articles in Create using How-To Schema.org, Google has officially added support for How-To Schema.

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Mediavine's Pagespeed Resources

Saying that pagespeed is important for us at Mediavine is quite the understatement. It has driven the development of our ad technology and is driving the development of our new WordPress products.

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Mediavine's SEO Resources

Check out all of our search engine optimization articles, help docs, blog posts and more!

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What is schema?

You’ve probably heard us discuss Schema throughout the years, but what does it actually entail, and how does it impact Mediavine’s approach to SEO, product development and advertising?

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