If you’re reading this, you probably know what RPM is and how it’s calculated. What you may not know, given the complexity of the subject and sheer amount of noise surrounding it online, is how to improve it. Short answer: There is no short answer. In programmatic advertising, a combination of your audience, your content, your site speed, past ad performance and numerous other factors contribute to that final amount we as publishers all strive to increase. Looking for a quick fix or comparing individual websites (or ad management companies) trying to unlock the mystery are fruitless endeavors. There is no mystery. But there is a roadmap to success. Focus on your own site — specifically, your content — and you’ll be on the right track. This is a long-game strategy, but it works. Here are — count ’em — 25 ways to improve your […]

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Hi everyone! Let me formally introduce myself. I’m Cynthia, Director of Business Intelligence for Mediavine. I work behind the scenes with Eric, Nicole, Heather and Brad (as well as the rest of the amazing Mediavine team). My role is to analyze new opportunities, and offer performance suggestions and troubleshooting guidance to our product, revenue and publisher support teams. So when I was approached to write something for our publishers, I shockingly decided to talk about performance and analyzing it. What is Performance? What do you consider performance? Is it how you’re tracking compared to a goal you set? How you’re performing compared to another website? Week over week? Year over year? There are so many different ways to monitor and analyze performance. Some can be complicated, others pretty straightforward. Here’s a simple step-by-step process, and some tips to help analyze your performance for the more […]

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Are you limiting the potential earnings of your website in ways you aren’t even aware of? If you don’t know the answer to that, we recommend conducting a self-audit of your Mediavine in-content ad settings. We’ve discussed these settings in the past, at length (the post linked to above, written by our CEO himself, is a terrific reference), but it never hurts to revisit the ways in which in-content settings work – and work for you. A periodic self-audit is always a good thing, and you may be surprised at what you find out along the way – not to mention what a significant difference can be made by what seem like very small changes. Before you begin, remember that there’s no one-size-fits-all solution. You’ll need to consider your own site, goals and personal preferences so that you’re applying these recommendations as they pertain to […]

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So, you want to jump on board the video train, but don’t know where to start? No worries. We’ve got you. First, let’s answer the most basic question:  What do you need, right now, to get started with Mediavine video? A website that is monetized with Mediavine ads That’s it.  Note that videos are nowhere on that one-item “list.”  That wasn’t a mistake, and we’ll explain why below. Slideshow video vs. Live action video There are two primary types of videos that publishers use to earn money with Mediavine ads: slideshow videos and live action videos. What is a slideshow video? Slideshow videos are videos created using still images, layered with text and music, and saved in a video format. They are faster and less expensive to produce, and if done correctly, they can look very professional and add value to your blog posts.  They […]

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“Don’t cry because it’s over, smile because it happened.” — Dr. Seuss  The days are getting shorter, school’s back in session and are you ready for some football?! Fall is falling all around us, which means that Summer of Live 2019 has come and gone. That’s 13 Facebook Lives in 13 weeks! I’d just like to say that I HAVE THE BEST JOB. This is my second summer interviewing experts from around the blogging and digital media industry and it’s hard for me to believe that anyone enjoys it and learns as much from it as I do.  The Brand team has a blast coming up with topics and scrolling through our digital Rolodexes to find the perfect guests for each week. For the first Summer of Live in 2018, we covered a wide range of topics and got perspectives from multiple blogging niches. For […]

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One of the simplest, fastest, and most effective tweaks you can make to simultaneously improve your website’s user experience, SEO and RPM may surprise you: Increasing your font size.

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Mediavine has always been obsessed with ad quality. After all, a single negative ad experience can ruin a user’s visit to your website, impacting both your short-term revenue and long-term growth potential.

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It’s the end of June! The summer sun is shining, the days are long, and if you are a Mediavine blogger you are likely very much enjoying your earnings this month. If you are a seasoned blogger and you’ve played this game many times (and years) before, you likely know what is on the horizon.

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Since the very early days of Mediavine offering ad management solutions to publishers, ad quality has been a core focus and a top priority. From sandboxed SafeFrames preventing intrusive mobile redirects to our exclusive custom opt out settings, we’ve built many aspects of our technology specifically with ad quality in mind.

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mediavine video capabilities

By now you’ve probably heard that the Year of Video here at Mediavine is in full swing! At this point though, we’re pretty sure it’s been upgraded to the Decade of Video!

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