Last month, the IAB (Interactive Advertising Bureau) announced a new standard, ads.txt, to help fight ad fraud. As of today, Mediavine is proud to announce that we’d made it easy for our publishers to quickly adopt this standard via our Mediavine Control Panel WordPress Plugin or via our dashboard for other platforms. But first, because you asked … What is ads.txt? Similar to the infamous robots.txt file, it’s a “plain text” file that is hosted on your root domain, at the top level of your website, and it contains a list of authorized sellers of your advertising inventory. You can see an example here: https://www.thehollywoodgossip.com/ads.txt What’s the point of ads.txt? The ads.txt initiative was started to combat ad fraud and in particular, two main types – unauthorized reselling of your ad inventory through arbitration, and more importantly, ad fraud through misrepresentation or counterfeit ad impressions. Okay, […]

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Mediavine is thrilled to announce that after being extensively vetted, and having exceeded rigorous qualification standards, we are officially a Google Certified Publishing Partner (GCPP). We have proven ourselves as trained experts in Google AdSense, DoubleClick Ad Exchange and DoubleClick for Publishers, all of which are key to helping publishers meet their goals. In addition to that, we’ve achieved many things behind the scenes to make Google, and our growing number of publishers, successful: Consistently delivering over 70% viewability on ad impressions network-wide through Google policy-compliant custom ad units. Increasing average publisher site ad load times by over 200% through lazy loading and other custom built integrations. Offering Accelerated Mobile Pages (AMP) ad units. A custom video player monetized with Google’s Interactive Media Ads. Each of these items has long been a priority for Mediavine, and adding Google Certified Publishing Partner status to our list of […]

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If you know anything about Mediavine, you’re probably aware of our obsession with page speed. We feel the need for speed, and more speed after that. However, as an ad management company, there’s definitely something in our way — advertisements. Ads are slow. Really slow. Why? Because each display advertisement you run on your site is like running a separate mini website. They each run their own set of JavaScript, styles, images, and HTML just like your site itself. They require all these resources in order to render interactive ads and run the tracking they need. If you run any third party page speed measurement tool, you’ve likely seen advertisements polluting all the warnings and errors those tools spit out. So how do we balance slow ads with our obsession with page speed? We use a lot of tricks, but today we’re focusing on probably […]

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The July and January Revenue Blues: Why They Happen (and why not to Worry) It’s the end of June! The summer sun is shining, the days are long, and if you are a Mediavine blogger you are likely very much enjoying your earnings this month. If you are a seasoned blogger and you’ve played this game many times (and years) before, you likely know what is on the horizon. As June passes by and we trudge on into the dog days of summer, the advertising industry sees what we’ll refer to as the “Summer Slump”. This gives us a great opportunity to educate our publishers what causes this temporary dip and how long you can expect it to last.

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There’s been a lot of talk, and fear, after Google announced it would join Coalition for Better Ads and would be building ad blocking in Google Chrome. Due to our relationship with Google, we’ve been holding out on officially commenting on this until more information was released. Now that there’s enough official information out there, we’d love to put our publishers’ minds at ease. 

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When we originally launched the Mediavine Video Player, it started off as a click-to-play player only. It was a weird concept on the Internet….to only show a video to a user if they actually wanted to watch the video. Due to requests from our publishers and against our initial judgement, we eventually added a Google policy-compliant autoplay feature to the Mediavine Video Player. It would let you set videos to autoplay as long as they were above the fold, large enough, and not muted. We obviously saw our number of plays drastically increase, which made sense. Not every user wants to watch your awesome videos, but when you force every single user to, that’s clearly going to increase the numbers of “plays.” However, are those “plays” really views if the user isn’t actually watching the videos? I suppose it depends on the perspective you’re looking […]

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We know we’re not the only ad management company in town, and we’re more than okay with that. However, what we’re not okay with is the misinformation and incomplete pictures painted by some of those competitors. As the network of transparency, we’ve been as up front as possible about our revenue share since our inception. It’s been in our contract that all publishers signed, throughout our emails, posted on our website, and in our help articles. Our revenue share is transparent here at Mediavine, and it’s equal for all our publishers. On deals run through our ad server, it’s 70 percent to our publishers and 30 percent to Mediavine. On third party partnerships we run such as ZergNet, Chicory, and GumGum In-Image ads, it’s 80 percent to our publishers and 20 percent to Mediavine. Does that revenue share sound too low? We promise you it’s not, […]

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Let’s start with the big question. What IS RPM, anyway? It’s a tool. A tool to analyze how your ads are performing. It’s not the rate at which they’re earning, like CPM. It’s a math equation to help you analyze overall earning performance. We even know some people that calculate their sponsored work income in RPM, because at the end of the day, it’s a math equation to tell you how much income you’re earning per mille, or thousand (insert quantifiable metric: pageviews or sessions are most common, uniques would work too). Mediavine is pretty absolute on this point – we think pageviews are dead, so we mainly calculate your Mediavine RPM in sessions, because that’s a more meaningful way to understand how your readers are interacting with your page, and where there is room to improve that. Gaming the volume of pageviews makes them […]

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From the beginning of Mediavine Publisher Network, we have tried to be as inclusive as possible. That has always included taking on sites who had a previous AdSense ban, if we could. The problem here is that AdSense bans almost always mean that the domain is also banned from Google’s other advertising products, like Google AdExchange – the largest ad exchange in the world. That’s a big problem. Google is our largest partner at Mediavine, and we sell a majority of our ad impressions through AdExchange. When a site on the network is banned from accessing that, they are never going to do quite as well as their other MVP counterparts. It’s been weighing on our minds for quite some time. Is it ethical to take on a site when we know that we’re not going to do well for them? Google’s plans for the […]

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We know. You’re here because you want to know what the average Mediavine RPM is, or what you’ll be making when you join the network. That’s a great question, and one anyone would be asking before they join a new, exclusive network like Mediavine. We’ll get there. But first.. What is RPM? RPM, or Revenue per mille, is the estimated earnings per every 1000 impressions. At Mediavine, since our switch to focusing on sessions, we calculate things based on a Session RPM. To calculate a Session RPM, you take your total earnings over a period of time divide them by the number of sessions during that period and multiply it by 1000, or in formula form: Session RPM = (Estimated earnings / Number of page views) * 1000 For example, let’s say over the last 30 days, you made $1200 and had 100,000 sessions. You […]

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