What is Fill Rate?

In digital advertising, fill rate is defined as the number of ads served divided by the total number of ads requested. Written as a formula, it looks like this: Fill Rate = Ads Served / Ads Requested Why wouldn’t every ad request be served, making that figure 100% and eliminating the need to discuss it? There are several reasons, but the short version is a lack of ads for a particular user. Watch our Go For Teal video, What is Fill Rate?    Why would that be the case? In the world of header bidding, every request for an ad on a site is sold in a real time auction, and not every auction is going to have a valuable user. Let’s take a quick look at how header bidding works:  Why is that the case? Because in programmatic advertising, advertisers typically look at a combination […]

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Let’s start with the good news. Mediavine publishers are having an amazing 2018 so far, and June is certainly no exception. The year-to-year difference is striking. In June of 2017, we saw an average session RPM of $14.88 for all Mediavine publishers. By the end of this June, we expect that company-wide RPM to approach $20, an increase of 25-30 percent from only a year ago. What’s even more incredible is that this would also eclipse what we saw last December, the peak earning month of the advertising cycle! What’s leading to this increase in RPM? The long and short of it? Our growing publisher family and their amazing content. Even before 2018 began, we were calling this the year of video, with the goal of positioning Mediavine to be a leader in this increasingly lucrative space. Advertisers have taken notice. To put Mediavine’s video […]

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Wondering about the requirements to become a publisher at Mediavine? You’ve come to the right place. Mediavine is for big bloggers and smaller publishers alike, placing a premium on original content and website quality. How do we define that, and do you qualify? Let’s break down the Mediavine requirements and application process: Mediavine Requirements For Traffic First among Mediavine requirements is the number most publishers, especially new ones, care about. Unlike other ad management services, we use sessions as our metric of choice, and require 25,000 sessions a month (usually around 30,000 pageviews), according to Google Analytics. We’ve found sessions to be the ideal metric for gauging how an audience interacts with a particular website, as well as its monetization potential. For further reading on the topic, see our recent guide explaining what is RPM and how Mediavine calculates it. Mediavine requirements include much more […]

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It might seem a little bananas to go into this much detail on the Mediavine dashboard, but we’re committed to transparency — and your success — here at Mediavine. So today I’m excited to give you Part Two of our behind-the-scenes tour of the publisher dashboard. This series is for YOU — whether you’re considering a switch to Mediavine, or you’re already one of our MVPs and want to know more about all the settings in your dashboard and how to customize them for your website. Last week I walked you through the main reporting data of your Mediavine dashboard, and today we’re going even further behind the scenes into the settings. This is the part of the dashboard that’s arguably the most fun: Using the tools at hand to help you fine tune your ads for user experience, boost RPMs and, ultimately, make more […]

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Unless you’ve been living under a rock or on a deserted tropical island, you’ve heard about GDPR. (Also, why haven’t you invited us to your island? Share your blissful GDPR-free real estate. Don’t be rude.) The EU’s General Data Protection Regulation is a massive new law that will impact the way business is done online for the majority of digital publishers, whether they’re EU residents or not.  At Mediavine, we’ve been hard at work for months to make sure we’ve got our ducks in a row and that we’re doing everything possible to protect the Mediavine family and enable us all to continue earning strong revenue for our hard work creating digital content.  So, in preparation for GDPR, Mediavine has become a registered Content Management Platform (CMP) with the IAB Europe.  We know this sounds like alphabet soup, but basically, the IAB (International Advertising Bureau) […]

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We’ve gotten a lot of questions lately about the new Coalition for Better Ads in-content logic — how it works, why we changed to offer this new logic, and just how many ads Mediavine publishers are running now. Let’s break it down. Coalition for Better Ads Mediavine is a member of the Coalition for Better Ads as of April 20, 2018. This is a big deal for us — we’re part of a group of internet entities dedicated to making sure that ad quality, and quantity, defer to user experience. The goal of the CBA is to create better ad experiences so that people aren’t encouraged to install ad blockers. By being committed to quality ads and excellent experiences with them, we’re saying that your reader, and their opinion of your ads, matters most. That’s not a new concept for Mediavine — that’s been a […]

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gdpr compliance

The enforcement date of the European Union’s GDPR, or General Data Protection Regulation, is coming up in just a few short weeks on May 25, 2018. Many of you may be wondering why the digital advertising industry has been scrambling in recent months, and you’re only hearing about this now. The advertising industry initially believed it would be exempt from the “opt in” requirement of these new regulations due to the legitimate interest clause in GDPR. Ultimately, however, Google and other industry giants determined that in order to take user privacy and the GDPR seriously, we must go further. Long story short: Making sure your digital ads are GDPR compliant will take some work. Before we dive into details, an important caveat: I am not a lawyer. Nothing in this blog post or video should be considered legal advice. If you need legal advice, please […]

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Greetings, readers, on this fourth day of May, also known for the past few decades as Star Wars Day. (If you don’t get it, we apologize for the many quotes and references to come.) A long time ago, in a galaxy far, far away, an evil empire of corporations ruled the advertising universe with an iron fist. Okay, this was only a few years ago, but still. via GIPHY Fortunately, Mediavine sparked a rebellion that would ultimately dethrone the oligarchs of this industry, restoring balance, efficiency, innovation and integrity to the galaxy. How did a small band of publishers rise above powers so great they seemed invincible? Whether you’re a Jedi Master or a padawan, May the Fourth be the day we enlighten you … “Decide you must, how to serve them best.” When it comes to digital advertising, most new publishers get their feet […]

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We are proud to announce that Mediavine is now a member of the Coalition for Better Ads (CBA), a global organization of leading international trade associations and companies dedicated to improving consumers’ experience with online advertising. Since Mediavine got into the business of full-service ad management, we’ve had a two-fold focus to our efforts: Increasing ad revenue for content creators and improving user experience with digital advertising. We take pride in our custom-built ad technology. It emphasizes viewability to maximize earnings, rather than relying on popups, auto-plays and other ad units that negatively impact user experience. “Being a member of the CBA will help us continue to provide the best user experience for visitors to our portfolio of sites while also providing the best possible ad placements as requested by advertisers,” said Phil Bohn, Sr. VP of Sales and Revenue at Mediavine. “We strive to […]

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Mediavine has always prided itself on inclusivity. If you’re a publisher with great, original content who’s looking to grow your site with a holistic approach to advertising, we welcome you. Whether you have our minimum traffic requirement of just 25,000 sessions per month, or 10-20 times that, you can expect the same innovative technology, resources and attention from Mediavine’s unparalleled publisher support and engineering teams. But just because we’re all-inclusive doesn’t mean we aren’t also exclusive, too. Our exclusivity comes in the form of serving the best and most engaging content creators, regardless of traffic numbers. We’ve helped countless small-to-medium-sized publishers sustainably grow their businesses while doing the same for those with much larger audiences. How do we do this? When it comes to programmatic advertising, more is more. The more ad impressions pooled together among all Mediavine publishers, the better the impressions perform individually […]

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