Greetings, readers, on this fourth day of May, also known for the past few decades as Star Wars Day. (If you don’t get it, we apologize for the many quotes and references to come.) A long time ago, in a galaxy far, far away, an evil empire of corporations ruled the advertising universe with an iron fist. Okay, this was only a few years ago, but still. via GIPHY Fortunately, Mediavine sparked a rebellion that would ultimately dethrone the oligarchs of this industry, restoring balance, efficiency, innovation and integrity to the galaxy. How did a small band of publishers rise above powers so great they seemed invincible? Whether you’re a Jedi Master or a padawan, May the Fourth be the day we enlighten you … “Decide you must, how to serve them best.” When it comes to digital advertising, most new publishers get their feet […]

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We are proud to announce that Mediavine is now a member of the Coalition for Better Ads (CBA), a global organization of leading international trade associations and companies dedicated to improving consumers’ experience with online advertising. Since Mediavine got into the business of full-service ad management, we’ve had a two-fold focus to our efforts: Increasing ad revenue for content creators and improving user experience with digital advertising. We take pride in our custom-built ad technology. It emphasizes viewability to maximize earnings, rather than relying on popups, auto-plays and other ad units that negatively impact user experience. “Being a member of the CBA will help us continue to provide the best user experience for visitors to our portfolio of sites while also providing the best possible ad placements as requested by advertisers,” said Phil Bohn, Sr. VP of Sales and Revenue at Mediavine. “We strive to […]

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Mediavine has always prided itself on inclusivity. If you’re a publisher with great, original content who’s looking to grow your site with a holistic approach to advertising, we welcome you. Whether you have our minimum traffic requirement of just 25,000 sessions per month, or 10-20 times that, you can expect the same innovative technology, resources and attention from Mediavine’s unparalleled publisher support and engineering teams. But just because we’re all-inclusive doesn’t mean we aren’t also exclusive, too. Our exclusivity comes in the form of serving the best and most engaging content creators, regardless of traffic numbers. We’ve helped countless small-to-medium-sized publishers sustainably grow their businesses while doing the same for those with much larger audiences. How do we do this? When it comes to programmatic advertising, more is more. The more ad impressions pooled together among all Mediavine publishers, the better the impressions perform individually […]

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We know that publishers everywhere are confused by GDPR and what it means for them, so we asked Jamie Lieberman of Hashtag Legal to break down GDPR in clear, straightforward fashion. NOTE: We’re currently working on a custom solution for Mediavine publishers that will allow for explicit consent (as Jamie discusses at length below) from European Union-based web visitors. Stay tuned for more details in the coming weeks. In the meantime, take a moment to read Jamie’s post to learn more about what GDPR is and what these new regulations require of publishers. What is GDPR? The General Data Protection Regulation (GDPR) is a European Union law taking effect May 25, 2018. The intent of GDPR is to give residents of the European Union greater control over how their personal information is collected, stored and used. Well, that sounds awesome. But I’m not located in […]

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It’s no secret that mobile technology has changed the world in which we live, and advances in communications continue to alter the landscape every day. A study by the Pew Research Center revealed that 95% of Americans own a mobile phone, and 77% of them smartphones, a figure that has doubled since 2011. Nowhere is this shift more apparent, and important, than in digital advertising. Nearly 75% of impressions on Mediavine sites are served on mobile pages. Providing the best user experience on mobile devices while maximizing the return on every page view has been a focus of ours since the very beginning. It isn’t easy, as mobile advertising involves inherent challenges that don’t apply to traditional desktop devices: Better Ads Standards set forth by the Coalition for Better Ads (CBA), data networks of varying speeds, and smaller screen dimensions. To combat these challenges, Mediavine […]

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In early 2018, Facebook announced that its news feed algorithm would increasingly prioritize content from “friends, family and groups,” while reducing emphasis on “businesses, brands, and media.” By doing so, the company stated that its goal is to “encourage meaningful interactions between people” and that it has a “responsibility” to ensure that Facebook is “good for people’s well-being.” Noble as that sounds, the truth is more complex, as Facebook has been 1) moving toward a paid model for years, and 2) under tremendous scrutiny, with uncertain fallout for publishers. Following an onslaught of negative headlines, the company is under immense pressure – from both its shareholders and an increasingly wary public – to clean up its act. How (and how effectively) it does this remains to be seen, but one thing we can say for certain is that brands are going to have to work harder […]

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Even in an era where most industries and businesses rely on too many acronyms, digital advertising may take the cake. CPM, eCPM, RPM, CTR, KPI … what does it all mean? Today we’re breaking down the most basic of ad tech acronyms. The one that lays out how you earn money, how partners value your inventory, and how we optimize that inventory: CPM. What is the CPM? CPM stands for cost per mille (cost per thousand), or the unit used to define the price of 1,000 ad impressions. For example, if an advertiser pays a $2.25 CPM, that means they’re willing to pay $2.25 for every 1,000 times an ad is shown. “Why isn’t the price per ad? Why per 1,000?” If we use the same $2.25 CPM example, this would mean each of those 1,000 impressions would have cost the advertiser $.00225 cents. Multiplying […]

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Robots.txt, also known as the Robots Exclusion Standard or Robots Exclusion Protocol, is a text file used by websites to tell web crawlers which pages of their sites can be indexed. Translation? Google is actually reading your site via a computer program, or a crawler, which follows each link on a page to figure out which page(s) to crawl next. As it continues to crawl, you can almost visualize how it becomes a web of links. Spiders crawl the web. You get it. But how is Robots.txt important? You may have links to pages such as your login page, admin page, or even more private information on your site without realizing it – data Google is crawling and displaying to searchers. Robots.txt is a boring old plain text file that the crawler downloads before making its way through the rest of your site. After you […]

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Mediavine In-Content Ads

As Mediavine publishers know, in-content advertisements have been a major part of our strategy from the day we entered the ad management business. Just a few years ago, the competition focused solely on sidebar ads, and it was borderline blasphemy to consider advertising within websites’ content. However, we stuck to our guns, our original group of content creators agreed to allow ads inside their content, and it paid off handsomely. Why are in-content ads so effective? 1. They’re more engaging When we run an ad, we do so with three “clients” – our publishers, our publishers’ readers, and the advertisers themselves – in mind. The latter, which pays the bills, expects results. What ultimately keeps advertisers coming back to Mediavine publishers to buy more inventory are those results, measured by viewability and engagement. Ensuring viewable ads is fairly simple with our methodology, but the second […]

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Of all the feedback we receive from prospective publishers, this question is among the most common: “Mediavine is mostly food bloggers, right? My site’s content is about much more than food. Will your advertisers still value my inventory?” The fact of the matter is that yes, food-related sites represent a huge portion of our ad inventory. About 65 percent of our publishers currently fall into the advertising category of Food & Drink. A few years ago, this niche was our bread and butter (pun intended), and as such, we considered only working with publishers who provided food-related content. We knew that advertisers loved the engagement of these sites’ audiences and realized that potential, and we knew how to optimize ad placements to maximize their market value. This worked well in the short-term, but we soon realized the sheer number of publishers who weren’t writing exclusively […]

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