Unless you’ve been living under a rock or on a deserted tropical island, you’ve heard about GDPR. (Also, why haven’t you invited us to your island? Share your blissful GDPR-free real estate. Don’t be rude.) The EU’s General Data Protection Regulation is a massive new law that will impact the way business is done online for the majority of digital publishers, whether they’re EU residents or not.  At Mediavine, we’ve been hard at work for months to make sure we’ve got our ducks in a row and that we’re doing everything possible to protect the Mediavine family and enable us all to continue earning strong revenue for our hard work creating digital content.  So, in preparation for GDPR, Mediavine has become a registered Content Management Platform (CMP) with the IAB Europe.  We know this sounds like alphabet soup, but basically, the IAB (International Advertising Bureau) […]

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improve your site speed and gpsi score

The following post was written by Peter Green, owner and CTO of Agathon, a company that specializes in building and hosting web applications. You can craft the most amazing post ever, but your audience reach will be crippled if your site loads slowly. That’s why we at Agathon offered site “health checks” as a perk to Mediavine publishers who attended the 2018 Mediavine Publisher’s Conference. We’ve now performed 100+ checks at the conference and over Google Meet before and after, and have seen that many sites suffer from the same pattern of fixable(!) problems. The great news is that Mediavine publishers scored much better than we usually see, but there was also room for improvement. Who doesn’t like improvement? Since we can’t do a site health assessment for everyone reading this post, let’s talk about the three most common problems so that you can ensure […]

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There’s no question that working from home has advantages. We wear our pajama pants to virtual meetings, make our own hours and can do a load of laundry in the middle of the work day.  But if you’re anything like the Mediavine team, it can also come with a big challenge: SEPARATION of job (church) and home (state).  One of the best strategies we rely on to maintain sanity is organization, and for that, we’re fortunate to have specialist Sara Volk. She’s our Office Manager, aka project manager, keeper of the spreadsheets, birthdays, addresses, travel plans, meeting times and a million other things that we don’t even know about because she’s GOT them.  We’re so in awe of her strategies and skills that we asked her to put her best tips in one place, so we could pass them on to you guys.  Without further […]

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We’ve gotten a lot of questions lately about the new Coalition for Better Ads in-content logic — how it works, why we changed to offer this new logic, and just how many ads Mediavine publishers are running now. Let’s break it down. Coalition for Better Ads Mediavine is a member of the Coalition for Better Ads as of April 20, 2018. This is a big deal for us — we’re part of a group of internet entities dedicated to making sure that ad quality, and quantity, defer to user experience. The goal of the CBA is to create better ad experiences so that people aren’t encouraged to install ad blockers. By being committed to quality ads and excellent experiences with them, we’re saying that your reader, and their opinion of your ads, matters most. That’s not a new concept for Mediavine — that’s been a […]

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With the May 25 compliance date fast approaching, you’ve likely received several confusing emails from Google regarding how to ensure that Google Analytics is compliant with Global Data Protection Regulation (GDPR) for your users in the EU. Before we break this down for you, make sure you’ve read this helpful GDPR guide for publishers by attorney and guest blogger Jamie Lieberman of Hashtag Legal. We’ve also done two GDPR interviews with Jamie on Facebook Live, here and here, which you can watch on the Mediavine YouTube channel. Now that we’re all GDPR experts, let’s talk about how it affects Google Analytics … GDPR is primarily concerned with data collection as it pertains to user privacy, so Google Analytics — likely the place where you’re storing the most data about your users, even if you don’t realize it — is a great place to start on your roadmap […]

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Choosing a blogging platform is one of the most fundamental decisions a publisher must make, which means switching platforms is a pretty big deal. So when Mediavine publisher/Computer Scientist Laurence Norah of the gorgeous travel blog Finding The Universe volunteered to document his site migration from Blogger to WordPress for us, we jumped at the opportunity to share this wealth of knowledge on our blog. This is part 1 of our 5-part blogger platform migration series, written as a collaboration between Laurence and the Mediavine Platform Engineering team.  Time to switch? Laurence: At the end of 2017, after nearly seven years of blogging on Google’s Blogger platform, I made the decision to migrate to WordPress. I was frustrated by how hard it was to customize my blog, the glacial nature of the Blogger team to implement essential features like https, and the general feeling that despite […]

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gdpr compliance

The enforcement date of the European Union’s GDPR, or General Data Protection Regulation, is coming up in just a few short weeks on May 25, 2018. Many of you may be wondering why the digital advertising industry has been scrambling in recent months, and you’re only hearing about this now. The advertising industry initially believed it would be exempt from the “opt in” requirement of these new regulations due to the legitimate interest clause in GDPR. Ultimately, however, Google and other industry giants determined that in order to take user privacy and the GDPR seriously, we must go further. Long story short: Making sure your digital ads are GDPR compliant will take some work. Before we dive into details, an important caveat: I am not a lawyer. Nothing in this blog post or video should be considered legal advice. If you need legal advice, please […]

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Greetings, readers, on this fourth day of May, also known for the past few decades as Star Wars Day. (If you don’t get it, we apologize for the many quotes and references to come.) A long time ago, in a galaxy far, far away, an evil empire of corporations ruled the advertising universe with an iron fist. Okay, this was only a few years ago, but still. via GIPHY Fortunately, Mediavine sparked a rebellion that would ultimately dethrone the oligarchs of this industry, restoring balance, efficiency, innovation and integrity to the galaxy. How did a small band of publishers rise above powers so great they seemed invincible? Whether you’re a Jedi Master or a padawan, May the Fourth be the day we enlighten you … “Decide you must, how to serve them best.” When it comes to digital advertising, most new publishers get their feet […]

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We are proud to announce that Mediavine is now a member of the Coalition for Better Ads (CBA), a global organization of leading international trade associations and companies dedicated to improving consumers’ experience with online advertising. Since Mediavine got into the business of full-service ad management, we’ve had a two-fold focus to our efforts: Increasing ad revenue for content creators and improving user experience with digital advertising. We take pride in our custom-built ad technology. It emphasizes viewability to maximize earnings, rather than relying on popups, auto-plays and other ad units that negatively impact user experience. “Being a member of the CBA will help us continue to provide the best user experience for visitors to our portfolio of sites while also providing the best possible ad placements as requested by advertisers,” said Phil Bohn, Sr. VP of Sales and Revenue at Mediavine. “We strive to […]

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Mediavine has always prided itself on inclusivity. If you’re a publisher with great, original content who’s looking to grow your site with a holistic approach to advertising, we welcome you. Whether you have our minimum traffic requirement of just 25,000 sessions per month, or 10-20 times that, you can expect the same innovative technology, resources and attention from Mediavine’s unparalleled publisher support and engineering teams. But just because we’re all-inclusive doesn’t mean we aren’t also exclusive, too. Our exclusivity comes in the form of serving the best and most engaging content creators, regardless of traffic numbers. We’ve helped countless small-to-medium-sized publishers sustainably grow their businesses while doing the same for those with much larger audiences. How do we do this? When it comes to programmatic advertising, more is more. The more ad impressions pooled together among all Mediavine publishers, the better the impressions perform individually […]

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