Coalition for Better Ads is already kind of a big deal, but it’s about to become an even bigger deal starting tomorrow, February 15, 2018, with the official launch of Chrome Ad Filtering. With this launch, Google will begin to block all ads, including non-Google AdExchange units, within Google Chrome on websites they determine to provide poor ad experiences per the guidelines set by the Coalition for Better Ads. So what does Google Chrome ad blocking mean to Mediavine publishers? We’ve put together a quick guide on what you need to do, what we’ve already done at Mediavine, and how the landscape will change going forward. What do Mediavine publishers need to do? First, verify all versions of your site for Google Search Console if you have not done so already. That includes the https:// URL of your site if you’re running SSL, and be […]

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GumGum. They’re right there in your dashboard, one of our premium advertising partners, but who are they and what do they offer Mediavine publishers? We sat down with Dan, their Director of Publisher Services, to get the lowdown on the company and what they could mean to your bottom line in 2018. Hello Dan! What is your position at GumGum and how long have you been there? I’ve been with GumGum for almost five years. I’m the Director of Publisher Services and oversee GumGum publisher development in the US, Canada, and LATAM. In a nutshell, tell us what GumGum does. What makes the company uniquely positioned to help digital content creators monetize? GumGum is an artificial intelligence company with deep expertise in computer vision. Our mission is to unlock the value of visual content produced daily across diverse data sets. We’re well positioned to help […]

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The design of your site is everything. That’s your logo, your website layout, even your fonts and colors. All of it plays a big part in how your brand comes off to readers and potential sponsors. Your website is your storefront, and how it looks makes all the difference in getting people in the door. The design of your site can play a big part in how you earn, too. I’m Susannah, and I work in Publisher Support here at Mediavine, so I look at sites all day long. Before I worked here I ran my own freelance graphic design business and I also have a bachelor’s degree in graphic design. I will happily nerd out about fonts to anyone who dares! That also means I get it when publishers want to spice things up. A theme change is a great way to give your […]

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RPM. This metric has become king amongst bloggers comparing their earnings, but what exactly is RPM and what are they comparing? Short for revenue per mille, RPM is the earnings accrued for every 1000 units (mille means thousand in Latin), and is the most commonly used measurement in online advertising. It’s the publisher side of CPM, or cost per milli. Advertisements cost advertisers money, hence they use CPM. They earn us revenue. Hence we use RPM. The textbook definition sounds simple enough, but for such a key benchmarking metric, RPM can be far more complicated – and controversial – than this lets on. Why? Because RPM as a unit on its own is ambiguous. Much like an inch or a centimeter, it’s just a unit of measurement. You can measure all sorts of things with length. Same goes with RPM. You can calculate it based […]

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“Did you know that cancer is the leading cause of death by disease among children in the U.S.?” This sad opening is from our blog post sharing the same fundraiser in 2017 and unfortunately, it remains true today. Fortunately though, there’s still something that we can DO about it. We’re partnering again with Mediavine publisher Julie Deily of The Little Kitchen for the Second Annual Good Cookies Food Bloggers’ Valentine’s Event. She’s joined forces with Cookies for Kid’s Cancer (C4KC), a leading force in fundraising and awareness for pediatric cancer, now in their 10th year. She’s leveraging the awesome power of the blogging community to support this most-worthy cause. On February 8th, publishers across the web will be posting an original or adapted Valentine’s Day inspired recipe (with credit of course) new to their blog to raise funds and awareness for C4KC. Something like these […]

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At the end of December, we debuted our exclusive patent-pending video adhesion player. We’re so excited by this new player, we’re declaring 2018 the year of video with this being one of the biggest drivers. What is the video adhesion player? The video adhesion is a mobile native experience that showcases your latest videos to users, while giving you a chance to monetize with high paying video ads on every pageview. It takes the place of our usual mobile adhesion banner ad at the bottom of your page, with high-paying video ads playing in front of your latest videos. It will only run and replace the display banner ad if we have a high-paying video ad, so you won’t see it on every page. Why are we so excited about it? The video adhesion hits the perfect trifecta. It balances the publisher’s needs to monetize […]

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As part of our new Go for Teal video series, we want to share not only what Mediavine is doing, but how we’re doing it by teaching you various aspects of the advertising industry. We thought we’d begin with header bidding, which is basically the crux of everything Mediavine does behind the scenes. Header bidding gets its name because it’s typically called from the head, or top of your page, before your page starts to load. Header bidding is essentially an auction of auctions, an opportunity for all the ad exchanges and networks to compete for every impression. To better understand header bidding, we need to look at the world before header bidding, a world of traditional tag-based ads and waterfalls. In the old days of this industry, a whole three years ago, a publisher worked with an ad network who provided a set of tags […]

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MVP Latasha Peterson may not have been blogging long, but she has seen excellent results in that short time. She’s brought a lifetime of creativity to the blogging community and shares her strategies for building a sustainable online business on her site, Arts and Budgets. She was kind enough to share some of her journey and tips with us here. Tell us a little bit about yourself, your family, and your everyday life. I am a true creative girl! I have been performing on stages in music projects and theater for almost my whole adult life. Currently, I live in a suburb right outside of downtown Chicago with my rockstar husband and amazing 1-year-old son. How did you get started blogging? Before I started my blog + biz I would often create music with a group of Creatives who were also looking to do what […]

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We recently capped off an exciting, record-setting 2017 at Mediavine, a year we could summarize with just one word: Growth. That growth came in the form of publishers, with nearly 2,500 live, and reach, with more than one in two women in the United States reading a Mediavine blog every month. We also saw rapid growth internally, with our team expanding from six to 26 full time employees. How will 2018 possibly top that? Well, for starters, everything is going to be a lot more Teal around here, beginning with my new video series, Go for Teal, which touches on this very topic. (Intrigued by that plug? You’ll have to watch the video to see what that means!)   If we had to summarize 2018, it would be the year we capitalize on that growth. We spent last year setting ourselves up for success that will […]

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Today on the blog, we’re offering an publisher spotlight interview with Kristin Addis of the gorgeous solo female travel blog, Be My Travel Muse. This MVP paused from her rockstar world travels to speak with us from her years of blogging experience. You’re going to be seeing a lot more of this type of spotlight post, like this one with Melanie Gunnel of Mel’s Kitchen Cafe. We want to highlight as many of our awesome publishers as we can, so you may be receiving an interview request email from us. Now, on to Kristin! Tell us a little bit about yourself, your family, and your everyday life. I’m a native Californian who has been traveling, largely on her own, for the last five years. I’ve been to six out of seven continents and have hitchhiked on all of them, I have camped on most of […]

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