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20
Aug Eric Hochberger
Having published a guide to Mediavine video content capabilities last week, today we’re breaking down how things work under the hood for every video unit that’s sold on your site. As we’ve said more than a few times, 2018 is the year of video at Mediavine, and like our display and native ads, we use header bidding to get the most out of our publishers’ inventory. Similar to how display and native ads are served, video header bidding is an auction of auctions, with winning bids from our ad partners’ independent auctions competing in one meta auction. We’re explaining it in today’s installment of our Go For Teal video series: The winner of the winners gets to serve the ad, generating the most revenue through competition. However, unlike with display and native ads, video header bidding is not commonplace, so we’re unique in that we’ve been […]
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16
Aug Rose Siders
By now you’ve probably heard that the Year of Video here at Mediavine is in full swing! Video is everywhere from our educational Facebook Live sessions to our amazing video player options. You know that video is HOT right now, but are you using our Mediavine video capabilities to their fullest potential? Here’s how to make sure you’ve got your Mediavine video options set up: Step 1: Create AWESOME video content Step 2: Upload that video gold to your Mediavine Dashboard Step 3: Embed your videos into your posts Step 4: Select a “featured video”. That’s it right? Not quite! If you’ve selected a featured video but you haven’t activated any of our video player options, you are missing out. Selecting a featured video is only the first figure in the equation. So let’s talk about Step 5… How to put your video content to […]
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15
Aug Jenny Guy
It just needs to be said: Mediavine publishers are some talented folks. Our Publisher Interview series gives us the opportunity to not only hear how MVPs have made their businesses successful but gives us the chance to take a closer look at all the various art forms they’ve perfected. From photographers that capture the world like Laurence from Finding The Universe to culinary artists who make every day delicious like Melanie from Mel’s Kitchen Cafe and Dennis from Ask Chef Dennis, we’ve got them here. Today, we’re sitting down for an interview with Becky Jorgensen of Patchwork Posse, whose site is gorgeous and feels like a huge hug. She’s a queen quilter of the interwebs and as you’ll see from the featured pictures in this post, her creations are incredible. Hi Becky, we’re so glad you’re with us! Tell us a little bit about yourself, your family, […]
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13
Aug - 1 Comment
A frequent question we’re asked by Mediavine publishers is how many images you should run in a particular post. Short answer: As many as you possibly can. Okay, that was lame. We can do better: As many as your content will justify. Okay, still lame, but the takeaway is that we can’t tell you a one-size-fits-all number. Every site is different and each type of content is going to justify a different number of images. What we can tell you is that as long as you’re providing the best user experience, there is no limit to the number of photos you should run. The final total should be determined by the content you’re creating and the images you’re producing or licensing. So aim big. While we generally recommend a minimum of 4-6 images for long-form content, the goal should always be as many as you […]
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10
Aug Steve Marsi
You may have noticed that Mediavine stopped referring to itself as the Mediavine Publisher Network earlier this year, a subtle but significant change that better reflects our core mission. We made this decision by asking ourselves, “What is Mediavine?” The answer to that question began, interestingly, by deciding what we’re not: an ad network. Ad networks are organizations, often faceless, that place ads on your site, pay you and that’s it. That’s also the extent of their relationship with the publisher. That is not Mediavine. Our goal is building sustainable businesses for content creators, which starts with full-service ad representation to help maximize the value of your site in every respect. That means not just representing your ad inventory to earn the most revenue, but offering the support, technology and resources to grow your entire business. Strictly from an ad management standpoint, Mediavine manages your […]
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08
Aug Megan Myers
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While we work diligently to help build sustainable businesses for content creators each day, many of us here at Mediavine harbor secret desires to embrace all things DIY and crafty. Earlier this summer, we indulged in our inner glue-gun dreams when we headed to Charleston for the Haven Conference. We had our first-ever Mediavine conference in Charleston in 2017 and fell in love with the city, so we couldn’t wait to return to this beautiful (sweaty) city. Now in its seventh year, Haven is a conference for DIY and decorating professionals. There were plenty of hands-on experiences for crafters, builders, and organizers, as well as more traditional blogger sessions covering everything from Instagram to managing workflow. The event kicked off with an evening party on the patio, where attendees sipped on featured drinks and select bites. Charleston’s summer heat was in full swing, and […]
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30
Jul Matt
Many of you have asked for changes to the Mediavine payment system, and now we are excited to say we have answered. Ahead of the next run of publisher payouts (by August 5, 2018 for revenue earned in May 2018), we are switching from a PayPal-only method of payments to a more flexible, all-encompassing system, one that will give you more payment options from which to choose and one that will save our international publishers a lot of money. WHAT IS IT? We have teamed up with Tipalti, a company that works with clients such as Outbrain, Vimeo, Amazon and many others. Tipalti is a Licensed Money Transmitter in 190 countries, via 120 currencies. It is licensed by the Office of Foreign Assets Control, a financial intelligence and enforcement agency of the U.S. Treasury Department. (Translation: Tipalti is as safe and as secure with your […]
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27
Jul Susannah Brinkley
From pet writers at BlogPaws in Kansas City to foodies at Everything Food Conference in Utah, 2018 has already been a busy year filled with new faces for the Mediavine team. We love meeting publishers in person, so we travel across the country (and continent) to as many blogging conferences as we can squeeze in. Earlier this summer, Jenny and Susannah ventured to hot and humid Houston, Texas for a whirlwind weekend at the Blog Elevated conference. This event typically happens annually in a multi-day conference format, but this year was waylaid by last summer’s Hurricane Harvey. Texas was devastated by flooding, and many in Houston lost their homes. Instead, the organizers are planning several one-day workshops throughout the year to keep local bloggers connected and on the cutting edge. On June 30th, we celebrated National Social Media Day. When the organizers of Blog Elevated reached out […]
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25
Jul
Mediavine is constantly and strategically evolving to bolster our technological innovation and meet our customers’ needs. In order to better serve publishers in an ever-changing landscape that reinvents itself with great frequency, our ad partners must remain equally agile. Our largest and most important ad partner, Google, announced that it has unified its two DoubleClick publisher platforms into a single platform, Google Ad Manager, reflecting how Google’s own ad tech strategies have evolved in recent years. Google Ad Manager brings together DoubleClick for Publishers and DoubleClick Ad Exchange together into a single, integrated platform that should work even more efficiently and lucratively to increase revenue and guarantee brand safety. Ad Exchange (AdX) has been the premiere online marketplace to help publishers earn more with real-time auction demand and pricing for the past decade, while DoubleClick for Publishers (DFP) has proven vital as an application, not […]
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19
Jul Brad Hagmann
In August 2017, Mediavine was proud to be recognized as a Google Certified Publishing Partner. One of just a few dozen companies worldwide to earn this designation, Mediavine did so by proving its expertise and proficiency with Google AdSense, DoubleClick Ad Exchange and DoubleClick for Publishers. All of these tools are integral to meeting publishers’ goals, and as a certified partner, Mediavine works closely with Google to ensure that its technology, initiatives, and overall publisher satisfaction are in line with the industry-leading standards of the GCPP program. In January 2018, we participated in our first Google Certified Partner Program Publisher Satisfaction Survey. The Google-sponsored survey was sent to all Mediavine publishers who had been with us for at least three months, resulting in more than 900 responses. SURVEY SAYS … Based on a seven-point satisfaction scale ranging from “Extremely Satisfied” to “Extremely Dissatisfied,” Mediavine achieved […]
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