Nearly a year in the making, Mediavine’s new ad tech, or Script Wrapper 2.0, is officially live! Uh… What the Heck is the Script Wrapper? The script wrapper is our core piece of advertising technology, allowing us to deliver billions of ad impressions across thousands of websites and continually optimize them. In the simplest of terms, it’s what optimizes placements on your page, runs real-time auctions, and ultimately tells our ad server, Google Ad Manager, what ad to serve and where. Mediavine’s Script Wrapper also does a lot more behind the scenes. We won’t divulge (or bore you with) the details of the secret sauce, but it lets us simultaneously optimize ads on individual site, placement, and user levels. In short, it’s a pretty complex and important piece of code, and after three years of serving ads, we determined that our old Script Wrapper, 1.0, […]

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Mediavine Summer of Live

This all began with a dream. The dream of wanting Mediavine to continue to step up our educational content game plus be more active with our Facebook Lives.  Jenny’s brain: “What if we did a summer campaign where we we did one Live per week for three months?!? We could call it…the Summer of Live! Like, the Summer of Love! Get it?!” Yes, my brain can be a very strange place. But this time, it was spot on. This summer was an absolute blast and we’re already planning for the amazing we’ll have coming your way during Mediavine’s next Summer of Live. Watch all our Mediavine Summer of Live videos below!  You can also check out our Summer of Live playlist on YouTube. Don’t forget to subscribe to our YouTube channel too.    1. AMA with a Co-Founder Guest: Mediavine co-founder Eric Hochberger We couldn’t kick off the Summer […]

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Digital Advertising: A Short History, Y2K Edition

Online Advertising Enters a New Millennium In part one of this series on the history of digital advertising, we threw it way back to the ‘90s, when tablets and smartphones weren’t even a thing, and the mysterious sounds of dial up connections began to fill houses around the globe. Thank goodness Y2K did not take down the Internet and life as we know it, as many experts ominously predicted at the end of the 20th Century. Quite the opposite, in fact. What the digital advertising industry accomplished in the 1990s paved the way for innovation in the new millennium. This new thing called “Broadband Internet” definitely helped. Emerging in the late ‘90s, this high-speed, non-dial-up web access went mainstream in the early 2000s, and with that came exciting new ways to pirate music … er, we mean share information and download media at never-before-seen speeds. […]

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mediavine income reports, mediavine reviews

Mediavine Income Reports are kind of an awesome thing. We don’t ever ask or expect our publishers to write them, but we think income reports, along with Mediavine reviews, are incredibly helpful to the blogging world.  As our Mediavine co-founder Eric Hochberger says, it’s very important to keep in mind that if you work with a programmatic ad network, comparing your Mediavine RPM to even another MVP, is a somewhat futile exercise. No two sites have the exact same audience. Nor do they have the exact same site setup. Audience make up and site speed are just two of the things that can dramatically affect your overall earnings. So comparison to another site, even one that looks like yours, has similar content to yours, and even similar traffic, is not apples to apples, no matter how much someone might like to think (or say) so. We […]

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If you’ve been following my recent articles on how to improve your RPM, then hopefully by now you have a nice large, mobile-friendly font size and line height. Now that your increased font size and spacing have optimized your text for readability and earning potential, it’s time to do the same for the content itself. What do we mean by that? Writing for the web is not the same as writing for print, and so unless you’re really, really young, that means it’s a lot different than what you were taught in school. You may be surprised to learn that according to usability studies, when presented with a 500-word article, users will read at most 28 percent, but more likely 20 percent. So what do you do if audiences are skimming and only reading 20 percent of your content? You write and design your content for an […]

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Being smart about where you spend and saving money go hand-in-hand.  What else goes hand-in-hand? Our talented publishers, Kelan and Brittany Kline AKA The Savvy Couple. They’re an entrepreneur and teacher team who is passionate about personal finance and living a life of freedom.  We love hearing our publishers’ stories, no matter the niche. Whether it’s Becky Jorgensen of Patchwork Posse‘s sew amazing story or the journey to success for Deb & Dave Bouskill of The Planet D, the content creators of Mediavine never fail to get us inspired.  Kelan joins us on the Mediavine blog today to share how he and Brittany got their start in finance blogging as well as their savvy tips and techniques for growing a personal finance site, right down to their monthly restaurant budget.  Hi Kelan, we’re so glad you’re with us! Tell us a little bit about yourself, your family, and […]

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“What good is a page view if you can’t monetize it?” A wise man once said this when we started out in the web publishing world, and I’ve never forgotten it. An even wiser man told me years later that if we wanted our website to be successful, it would require a shift in approach, namely: “Focus on increasing revenue instead of traffic.” The point of these memorable quotes isn’t that traffic doesn’t matter. Obviously, it does. Content needs an audience, and we’re still trying to grow ours, year after year. But there isn’t necessarily a correlation between increased traffic and increased revenue. The first of these quotes illustrates the basic fact that advertisers only want to be associated with certain content and audiences. The second drives home the idea that even if your traffic is very desirable to advertisers, it may not be reaching […]

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common bookkeeping mistakes

At Mediavine, ads are just the beginning. Our mission is building sustainable businesses for content creators, and we’re committed to providing educational resources on all important topics for publishers throughout the industry. Like this post about bloggers seeking legal representation, this one about different planning tools to make your publishing life easier or this one about enhancing your writing skills. Today we’re happy to welcome guest author Amy Northard to the Mediavine blog. Amy is a CPA and the “Accountant For Creatives”, specializing in her work with creative small business owners. We invited her to share some basic bookkeeping mistakes that she’s frequently observed when working with influencers. Doing your own bookkeeping can be pretty tricky unless you have an accounting background or know someone who does, but that shouldn’t hold you back. I’m sharing the five most common bookkeeping mistakes I see when reviewing […]

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digital advertising: a short history

As I’ve discussed in previous articles, I’ve been in digital advertising operations for over a decade. In an ever-changing industry, this feels like a lifetime. Suffice it to say, ad operations have come a long way, and I’ve observed countless changes in technology, business trends and markets. More broadly, it goes without saying that the Internet has influenced how we work, spend and live, spawning multi-billion dollar industries in the process. As technology evolves, communications improve and the world becomes more digitized with each passing year, the advertising industry inevitably follows. In the first half of this two-part series, let’s take a look back at the History of Digital Advertising (emphasis on back … way back) and how we got to where we are today. via GIPHY Ah, the ’90s. It was a simpler time. A time of windbreakers, tuck-rolled up jeans, Coolio blasting on […]

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Are you an expert in something useful to digital content creators? Are you jonesing to see the Windy City in the summer or play your part to keep Austin weird in the fall?  If you answered yes to these questions, then you might be suffering from a need to apply to speak at one of Mediavine’s 2019 conferences.  We’re on the hunt for dynamic, compelling speakers that specialize in a topic that will enrich our advanced influencer conference attendees. Your expertise might lie in something directly related to the mechanics of blogging like photography, video or SEO or something less obvious like media relations, finance for creative entrepreneurs or how to stay motivated when working from home alone. via GIPHY We’re open to everything! Our only requirement is that you deliver action items that will improve the lives and/or businesses of our ticket holders. The […]

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