Amazon quietly announced last month that it is retiring CPM Ads, a product it launched almost as quietly in 2014, at the end of September. For those unaware, Amazon CPM Ads was designed to allow smaller publishers that were a part of Amazon Associates affiliate program to run additional ad units. CPM Ads, which appear in website banners along with other placements, operate on a cost-per-impression (CPM) basis, but their days are officially numbered. Amazon Associates members were notified, and a help topic for affiliates also confirmed, the end of CPM Ads as of September 30 of this year. The company did not elaborate on why it is sunsetting CPM Ads, but its elimination leaves a void for many publishers, especially smaller ones. Amazon’s other offerings in this area, such as Unified Ad Marketplace, seem engineered for larger websites, rather than smaller publishers, as Amazon […]

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Mediavine’s sales and revenue team spends most of its time working with ad partners and internally to deliver the most value for every single impression on our publishers’ properties. One question we often hear from publishers, however, is what they can do on their own to make their sites more appealing to advertisers. Below is a brief breakdown of what we do to get as many advertisers as possible bidding on your inventory, and how you can help the process on the publishing side. For more information on how this auction process works behind the scenes, read Mediavine co-founder Eric’s post on header bidding. All sites go through a multiple-step approval process when joining Mediavine. Internally, we ensure that sites meet the basic Mediavine requirements, but what you may not know is that our publishers are also approved by every single monetization partner (Google, Index […]

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Pinterest In the Making

Perhaps you’ve heard of a (not so) little social media platform called Pinterest? It’s no secret that Pinterest is the place for content creators. From food to crafting to fashion and more, it is the place where creators can connect with readers and inspire everyone to make something amazing. At Mediavine, we recognize the enormous value that a platform of this type and magnitude can have to our publishers, which is why we have worked hard to establish a relationship with the team behind Pinterest, introducing them to our content creators and advocating on your behalf with them. They’ve been featured multiple times on the Mediavine blog, and whether we’re introducing their new business profile or our hack for hidden pins, any content involving Pinterest is always popular. We even did a Facebook Live Q&A with two of their employees recently, and plan to do more […]

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At Mediavine, we’ve said countless times that ads … well, they can sort of suck. This sounds backwards coming from a full-service advertising management company, but helping content creators create sustainable businesses requires a broad, holistic, and comprehensive long-game strategy that promotes quality at every turn. Mediavine publishers trust us to place high quality advertisements that are relevant to both the content and users, don’t slow down their sites, and aren’t detrimental to user experience. As a company founded for publishers, by publishers, we understand this responsibility and have made ad quality a top priority from day one through our relationships with our advertisers, custom built technology and feedback from publishers and users. How serious are we about ad quality? In May 2018, Mediavine joined an elite group of like-minded companies worldwide in becoming a member of the Coalition for Better Ads. This aligns Mediavine […]

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mediavine versus google adsense ads

What’s the difference between Mediavine and Google AdSense? A whole lot. These two ad solutions are like night and day, although many times, you’ll see very similar looking ads coming from both. How does that happen? Let’s back up a bit. If you’re reading this, you’re obviously familiar with Google AdSense, perhaps the longest-running ad solution for publishers still in existence today. The premise of AdSense is simple: You copy and paste a short line of code where you want the ad to appear. Google serves the ads there, working as the intermediary so you don’t have to work with advertisers, or think about the process hardly at all. Google finds relevant ads based on your content, and sends you payment for the earnings once you reach a certain threshold. For many small publishers, AdSense makes sense as a simple, secure, introductory option to the […]

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What is Fill Rate?

In digital advertising, fill rate is defined as the number of ads served divided by the total number of ads requested. Written as a formula, it looks like this: Fill Rate = Ads Served / Ads Requested Why wouldn’t every ad request be served, making that figure 100% and eliminating the need to discuss it? There are several reasons, but the short version is a lack of ads for a particular user. Watch our Go For Teal video, What is Fill Rate?    Why would that be the case? In the world of header bidding, every request for an ad on a site is sold in a real time auction, and not every auction is going to have a valuable user. Let’s take a quick look at how header bidding works:  Why is that the case? Because in programmatic advertising, advertisers typically look at a combination […]

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We’re absolutely thrilled and honored that you’re considering entrusting your site’s monetization to Mediavine. However, we understand this is not a decision to take lightly. This is your income, after all. It’s in that vein that we’ve put together a list of the top Mediavine Reviews around from some of our publishers’ own sites as well as trusted review sources around the Internet.  Mediavine doesn’t have an affiliate program, so it’s especially flattering when our publishers take the time to write about their experience with us. Ready to get researching? Please check out the following Mediavine reviews: Mediavine Reviews on Facebook  The public-facing home of Mediavine is also home to some of the top Mediavine reviews you can read. Blogging 101: Mediavine Review by My Baking Addiction Jamie was our first publisher at Mediavine, so we thought it was fitting to list her review first […]

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Wondering about the requirements to become a publisher at Mediavine? You’ve come to the right place. Mediavine is for big bloggers and smaller publishers alike, placing a premium on original content and website quality. How do we define that, and do you qualify? Let’s break down the Mediavine requirements and application process: Mediavine Requirements For Traffic First among Mediavine requirements is the number most publishers, especially new ones, care about. Unlike other ad management services, we use sessions as our metric of choice, and require 25,000 sessions a month (usually around 30,000 pageviews), according to Google Analytics. We’ve found sessions to be the ideal metric for gauging how an audience interacts with a particular website, as well as its monetization potential. For further reading on the topic, see our recent guide explaining what is RPM and how Mediavine calculates it. Mediavine requirements include much more […]

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We’re big fans of motivation around these parts. It takes a motivated individual to start their own business and work from home. It also takes commitment to see that business venture through the lean days and build it to success. Mediavine publishers have these 2 qualities in spades, and our interviewee today is certainly no exception.  Jeff Proctor and his business partner own and operate two financial websites, DollarSprout.com and Breaking The One Percent, both of which are with Mediavine for full-service ad management.  We asked Jeff to sit down with us and talk about his relatively short road to success as well as his goals for the future.  Welcome to the blog, Jeff! Tell us a little bit about yourself, your family, and your everyday life. First off, thanks for having me on the blog today! My name is Jeff Proctor and I run […]

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We started in Charleston in 2017. We followed that up with a trip to the Google headquarters in California in 2018. And next year, we’re upping our game again. That’s right, you read it in the post title, you saw it on the Live reveal, there will be TWO MEDIAVINE CONFERENCES IN 2019! The first one will be held in the Windy City, CHICAGO, ILLINOIS. Save the date for June 12-14, 2019. We don’t need to convince you Chicago is where we need to be, as this Second City was your first choice in several conference location surveys that we did. Summer in Chicago is magic. Beaches, baseball, festivals, concerts and rooftop bars around every corner. Plus world class art, museums, comedy, food, 2 international airports and easy, affordable transit in the city on the El. And for our second 2019 conference, we’re heading where […]

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