Let’s cut right to the chase: It’s time for every Mediavine publisher to go SSL. This July, with Chrome Version 68, Google will begin marking non-SSL sites – or sites beginning with http:// instead of https:// – as “Not Secure” at the top of the address bar. As of right now, secure sites get a nice green lock logo and the word “Secure” in green. It makes users feel good. Non-secure sites merely lack these indicators. This summer, that will change as non-secure URLs will be labeled “Not Secure” in the address bar … which certainly won’t make users feel good. The solution? GO SSL. First, the briefest of overviews: SSL (for Secure Sockets Layer) is a security protocol for establishing encrypted links between a web server and browser. SSL technology ensures that all data transmitted between a web server and browser – including advertising […]

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When we last left you, MVCon18 day 1 was in the books, leaving our heads, hearts and bellies full of learning, love and tasty food and drink. What went where? You decide! On Friday morning, we headed back to the Google campus for another day of conference excitement. Google has been working to have sites focus on mobile functions, so we were lucky to have Cheney Tsai, Google Mobile Solutions Consultant, kick off our day with a session on mobile user experience. The bottom line? Make sure you think about making your sites fast and efficient in addition to beautiful! Next up was Joanne Ozug of Fifteen Spatulas, who delivered a killer presentation on getting yourself ready to be in front of the camera. Most of us are used to being behind it, but as blogs grow, so does the demand for an authority on […]

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It’s spring cleaning time, and for bloggers, that means plugins! Plugin audits are a great opportunity for you to familiarize yourself with how your site works, make some hard decisions on what really matters to your readers, and clean up the junk that’s accumulated over the past year! We do them year-round at Once Coupled, so we have a bit of an edge when it comes to looking through plugin lists and quickly identifying which ones to keep, delete, replace, or consider further. Plus, we see all kinds of sites from all kinds of clients, so chances are pretty good we’ve come across the majority of your plugins at least once before! Let’s talk about some of the ways we identify where a plugin falls into the four categories mentioned above: you’ll get an peek into how Once Coupled performs plugin audits! Why perform a […]

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It’s hard to believe, but it’s been more than six weeks since the whole Mediavine crew made our way out to the Bay Area for our second conference. Before we started stuffing swag bags, a few of us took a little field trip – right to Pinterest’s headquarters in downtown San Francisco. You might be asking yourself what Mediavine and Pinterest have to do with each other. Simply put – we both care a whole heck of a lot about content creators, and the things that matter to you – like site speed, reaching your readers, and working with brands. We’re partnering with Pinterest to debut their latest features directly to you. There’s some pretty exciting stuff coming to the platform this year, and we’re excited to get to tell you about it. New ways to get discovered People come to Pinterest actively looking for […]

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It’s no secret that mobile technology has changed the world in which we live, and advances in communications continue to alter the landscape every day. A study by the Pew Research Center revealed that 95% of Americans own a mobile phone, and 77% of them smartphones, a figure that has doubled since 2011. Nowhere is this shift more apparent, and important, than in digital advertising. Nearly 75% of impressions on Mediavine sites are served on mobile pages. Providing the best user experience on mobile devices while maximizing the return on every page view has been a focus of ours since the very beginning. It isn’t easy, as mobile advertising involves inherent challenges that don’t apply to traditional desktop devices: Better Ads Standards set forth by the Coalition for Better Ads (CBA), data networks of varying speeds, and smaller screen dimensions. To combat these challenges, Mediavine […]

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As our publishers may have already noticed, we’ve changed up our signature health checks in your dashboard. Like everything else at Mediavine, they’re going teal. For those unfamiliar with Mediavine, our health checks involve red, yellow, and green lights which indicate how well a website is performing in various areas. Each health check has an excellent help article dedicated to it. Underneath each figure, you can click a link to read more about what we’re testing in that area. The idea behind this is that on a daily basis, we are testing things under your control, while offering information on how to fix and improve each individual score. Now, in addition to the existing red, yellow and green, we’ve now added a fourth level for publishers to go beyond healthy and maximize their site’s earning potential. That level is teal. (Would you expect otherwise?!) Our latest […]

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We loved the opportunity to talk with Deb and Dave of the super fun adventure travel site The Planet D. Hearing the story of how they made their travel dreams a reality through a leap of faith and quitting their jobs in the film industry is inspirational, as is the way they see the world and do life together! And, of course, we LOVE the ‘task’ of going through their pictures to choose which ones to feature in this post. It’s always a struggle when we interview travel bloggers like Deb and Dave, Finding The Universe and Be My Travel Muse. Welcome to the Mediavine blog, Deb and Dave! Tell us a little bit about yourself, your family, and your everyday life. Hi everyone, we’re Dave and Deb. A married couple of 21 years that decided to leave our careers in the lm industry in […]

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Even in an era where most industries and businesses rely on too many acronyms, digital advertising may take the cake. CPM, eCPM, RPM, CTR, KPI … what does it all mean? Today we’re breaking down the most basic of ad tech acronyms. The one that lays out how you earn money, how partners value your inventory, and how we optimize that inventory: CPM. What is the CPM? CPM stands for cost per mille (cost per thousand), or the unit used to define the price of 1,000 ad impressions. For example, if an advertiser pays a $2.25 CPM, that means they’re willing to pay $2.25 for every 1,000 times an ad is shown. “Why isn’t the price per ad? Why per 1,000?” If we use the same $2.25 CPM example, this would mean each of those 1,000 impressions would have cost the advertiser $.00225 cents. Multiplying […]

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Robots.txt, also known as the Robots Exclusion Standard or Robots Exclusion Protocol, is a text file used by websites to tell web crawlers which pages of their sites can be indexed. Translation? Google is actually reading your site via a computer program, or a crawler, which follows each link on a page to figure out which page(s) to crawl next. As it continues to crawl, you can almost visualize how it becomes a web of links. Spiders crawl the web. You get it. But how is Robots.txt important? You may have links to pages such as your login page, admin page, or even more private information on your site without realizing it – data Google is crawling and displaying to searchers. Robots.txt is a boring old plain text file that the crawler downloads before making its way through the rest of your site. After you […]

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It’s been three weeks since our second annual Mediavine Publishers Conference, and we’re still California dreamin’. The conference is our favorite event of the year (not that we’re biased or anything) and we’re so grateful we were able to spend a few days with so many amazing publishers! While the weather didn’t present quite as many challenges as our Charleston conference, we were determined not to let the chilly temperatures and rain get us down. Our conference kicked off with a reception at San Jose’s new San Pedro Square Market. This “market” is really a food hall, filled with vendors of all cuisines. Attendees enjoyed street tacos from Loteria Taco Bar and fantastic ice creams from the Treatbot truck, as well as our signature cocktail, the Teal Traffic Driver! And many shenanigans were captured in the photo booth, sponsored by GumGum. Sessions started Thursday morning […]

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