Today on the blog, we’re offering an publisher spotlight interview with Kristin Addis of the gorgeous solo female travel blog, Be My Travel Muse. This MVP paused from her rockstar world travels to speak with us from her years of blogging experience. You’re going to be seeing a lot more of this type of spotlight post, like this one with Melanie Gunnel of Mel’s Kitchen Cafe. We want to highlight as many of our awesome publishers as we can, so you may be receiving an interview request email from us. Now, on to Kristin! Tell us a little bit about yourself, your family, and your everyday life. I’m a native Californian who has been traveling, largely on her own, for the last five years. I’ve been to six out of seven continents and have hitchhiked on all of them, I have camped on most of […]

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With the new year upon us, we as content creators and generally creative people start to get a little twitchy. It usually starts with a some inspiration: a friend that just finished an amazing site makeover, a gorgeous color palette or new fun font, or just a general want to reshift and refocus in the year to come. In January we set goals, make lists, and fastidiously fill out planners and editorial calendars. We organize our desks, color code our bookmark tabs, pretend we are going to stick to new, productive strict schedules. This year is going to be AMAZING!!! I’m going to change ALL THE THINGS! Including my domain!!!!! Annnd STOP. Here, friends, I am going to pause and give you a doughnut. Because what I say next might burst your new year, new you bubble. Rebranding is bad for your business. I’ll tell […]

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As the year comes to a close, we want to take a minute to look back at the wonderful, crazy, amazing year that 2017 has been for Mediavine. If there were one word to define our 2017, it’s GROWTH. What started as a handful of people handling all the everything (Thank goodness for Brad and Nicole!) has become a team of 26. And this group of publishers that started with just six amazing bloggers two years ago – is nearing 2500. We recently learned that, according to Quantcast, our group of sites is the 28th largest in the US, reaching 102 million unique visitors. With demographics that are 85.4% female, that means we’re reaching 85.94 million women in the US every month. That means that more than 1 out of 2 women are visiting a Mediavine site every month! It’s a factoid that astounds as […]

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We want to pay you all more money. Yes, you read that correctly. And it’s all part of our mission statement. Our goal has always been to help publishers maximize the revenue they’re earning from advertisers, while creating a sustainable business for all parties, including Mediavine. That’s how we originally settled on a 70% revenue share for publishers. We needed to make sure we accounted for discrepancies (which come out of our share), non-paying ad partners (this happens more than you’d think), sales commissions, ad-serving costs and the general costs of running a growing business. You can read more about our revenue share in our original blog post. However, now that we’re approaching 2,500 live sites, our growth has reached a level where it’s time to reevaluate things. At our size, the cost of running our business is now relatively small compared to the revenues […]

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The past 12 months have seen incredible growth at Mediavine, and we are already looking forward to an even bigger revenue year in 2018. But as one year turns to the next, in the immediate future, that means the end of the elusive Q4. What will this mean for your income? Based on historical performance from the last few years, we predict that CPMs, and thus your RPM or income, will drop by as much as 50 percent after the holidays. The first signs may be evident after Christmas, on December 26. From there you will likely see a slow decline until the 31st, followed by a significant drop on January 1. It will likely be until Q2 before income levels return to where you want them, and all the way until Q4 of 2018 for you to see record-breaking earnings once more. Why does […]

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It’s official. Chrome Ad Filtering, a.k.a. built-in ad blocking into popular web browser Google Chrome, is coming on February 15, 2018. What do we do to prepare for this sweet, belated Valentine’s Day gift? Let’s begin by understanding what Chrome Ad Filtering is. If you haven’t ready our initial blog post on this new built-in ad blocker, we recommend doing so. The basic summary: Chrome will automatically block ads that Google deems a bad user experience based on standards set by the Coalition for Better Ads. If Google detects any ad violations while crawling your site, they will report them to you via the “ad experience” tool in Google Search Console. You’ll have 30 days to fix the issue or Google will automatically start blocking ads on your domain. If you’re not verified in Google Search Console, do so immediately. However, for Mediavine publishers, there […]

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This fall, y’all. Conference season was in full swing and Mediavine was EVERYWHERE.  We love the opportunity to meet our existing publishers face-to-face, as well as new potential MVPs. And we’re very committed to supporting the blogging community as a whole, so we sponsor and attend as many events as possible. Which means…FALL TRAVEL MADNESS! Create & Cultivate The Create & Cultivate event in Seattle was such fun. They had a fabulous keynote by Mandy Moore, and Heather and Nicole enjoyed meeting everyone and seeing the Microsoft campus. Seattle is such a great city for an event, and not only because it is semi-local for Nicole, but also because it has some of the most beautiful event spaces in the country. Create & Cultivate was held at the Microsoft campus in Redmond this year, and it was a beautiful venue. The opening party was in […]

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You might wonder, “Will Mediavine Sponsor My Retreat?” Short answer? Maybe! Supporting the blogging community has been one of our biggest priorities since we started Mediavine. So in 2018, we’re putting our money where our mouth is in a new way: Blogger Retreat Sponsorship. Why are we moving in this direction? Well… In October of 2017, I was invited along to a blogging retreat as the managing editor of Food Fanatic. The Breck Blog Retreat was an amazing reminder for me — it had been a long time since I’d been to a retreat on the blogging end of things. Attending a retreat is actually how this whole crazy ad management thing blossomed into something beyond helping our Food Fanatics. I didn’t go to that retreat to talk about Mediavine, or anything that we do here. In fact, the retreat organizer, Erin (of Dinners, Dishes […]

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Any financial blogger worth their IRA knows that there’s one conference to rule them all: FinCon. Launched in 2011 by Phillip “PT” Taylor, it’s taken a mere 6 years to grow to the 1700+ attendees that converged on Dallas this past October. It was the first year for Mediavine to sponsor this incredible event, and we were BLOWN AWAY by the energy, the effort and the spectacle of it all. I grabbed a chance to sit down with 2 of the ringmasters of this financial circus, Founder and CEO PT Taylor and Conference Organizer Jessica Bufkin, to pick their brains on the past, present and future of the conference. Interview with PT Taylor, Founder & CEO of FinCon Hi PT. So what was new at this year’s FinCon? PT: I try to keep things fresh with the event and this year was no exception. We […]

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Sponsored post work is an important revenue stream for digital content creators and brand representatives are receiving countless pitches from bloggers every day. How can a publisher make themselves stand out with a brand and get the contracts for the long-term work and ambassadorships? Today on the blog, we’re giving you tips from an expert in forming these lasting relationships with big brands. MPNCon 2017 Session Refresh The Little Kitchen is not so little. Well, it’s still little in physical size. But the digital reach from this lovingly cozy space is far and wide. Since Julie Deily started her site in 2009, she’s been doing big things. A full time blogger for 5+ years, Julie’s done incredible work with brands like the Florida Department of Citrus, DOVE Chocolate, VISIT FLORIDA and most recently, Samsung.    This made her the perfect host of our Working With Brands/Making […]

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