You’re familiar with our mission statement here at Mediavine, right? In case you need a refresher, the thing that we love to do above all else is “build sustainable businesses for content creators.” As a team of content creators ourselves, we know that one of the biggest components of building a sustainable business is diverse income streams. Because here’s the thing: We don’t want you to rely only on your ads for income! We want you to be pulling from a variety of income streams, including affiliate income and sponsored work. And that’s where I come in. As your friendly neighborhood Director of Influencer Marketing, my job is to bring in sponsored work for our awesome, talented publishers. “So…what makes you qualified to do this?” That’s a fair question! I have been a part of the Mediavine family for years – I was one of […]

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It might seem a little bananas to go into this much detail on the Mediavine dashboard, but we’re committed to transparency — and your success — here at Mediavine. So today I’m excited to give you Part Two of our behind-the-scenes tour of the publisher dashboard. This series is for YOU — whether you’re considering a switch to Mediavine, or you’re already one of our MVPs and want to know more about all the settings in your dashboard and how to customize them for your website. Last week I walked you through the main reporting data of your Mediavine dashboard, and today we’re going even further behind the scenes into the settings. This is the part of the dashboard that’s arguably the most fun: Using the tools at hand to help you fine tune your ads for user experience, boost RPMs and, ultimately, make more […]

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In our publisher interview series we’ve had the opportunity to speak with bloggers in every niche across the lifestyle spectrum. From world travelers like Dave and Deb of The Planet D and Kristin of Be My Travel Muse to expert budget balancers like Latasha of Arts and Budgets and Alexis of Fitnancials, we’ve covered a lot of ground. BUT, we couldn’t have an interview series here at Mediavine without having a chat with Chef D. Chef Dennis Littley is not only a respected and well known publisher in the food blogging world, he also has a place in the hearts of all the Mediavine team as one of our most vocal supporters.  If you’re on the hunt for restaurant quality recipes made accessible for every home cook and tips and tricks from a culinary professional, look no further than Ask Chef Dennis.  We’re so glad you made […]

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Data is complicated. If there’s one thing I learned in my college statistics class, it’s that. Before I ever worked here, I was (and still am!) a publisher for my site Feast + West. From the first days I was with Mediavine for my ads, I have loved the way they make complex data easy to understand. The multi-faceted reporting and customizable settings available in the dashboard are unmatched. With other ad management companies, I had never seen anything this detailed. After more than a year in Publisher Support and now as part of our Marketing team, I see the value in our dashboard more than ever. From settings you can change to help you earn even more, to reporting that gives you a top-down view of how well your ads are doing, the Mediavine dashboard is pivotal to a publisher’s success with their ad […]

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BlogPaws, a social media company focused on teaching pet enthusiasts, pet bloggers and all pet parents how to use social media effectively and responsibly, held their 10th annual conference in April in Kansas City and Mediavine was there. Mediavine’s Marketing Associate Jenny Guy and Event Manager Megan Myers traveled to the beautiful Sheraton Kansas City, ready to pet all the pups, cuddle all the cats and consume copious amounts of delicious BBQ. It was our first year to spend time with this passionate group of animal lovers and we were happy to be the sponsors of Friday’s breakfast. We combated the early hour with nourishment, caffeine and Mediavine info and treat bags. Our signs and swag were a huge hit with members of the crowd, of both the two- and four-legged variety.   Bailie finds the whole process tiring @mediavine but breakfast today at #BlogPaws […]

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Unless you’ve been living under a rock or on a deserted tropical island, you’ve heard about GDPR. (Also, why haven’t you invited us to your island? Share your blissful GDPR-free real estate. Don’t be rude.) The EU’s General Data Protection Regulation is a massive new law that will impact the way business is done online for the majority of digital publishers, whether they’re EU residents or not.  At Mediavine, we’ve been hard at work for months to make sure we’ve got our ducks in a row and that we’re doing everything possible to protect the Mediavine family and enable us all to continue earning strong revenue for our hard work creating digital content.  So, in preparation for GDPR, Mediavine has become a registered Content Management Platform (CMP) with the IAB Europe.  We know this sounds like alphabet soup, but basically, the IAB (International Advertising Bureau) […]

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improve your site speed and gpsi score

The following post was written by Peter Green, owner and CTO of Agathon, a company that specializes in building and hosting web applications. You can craft the most amazing post ever, but your audience reach will be crippled if your site loads slowly. That’s why we at Agathon offered site “health checks” as a perk to Mediavine publishers who attended the 2018 Mediavine Publisher’s Conference. We’ve now performed 100+ checks at the conference and over Google Meet before and after, and have seen that many sites suffer from the same pattern of fixable(!) problems. The great news is that Mediavine publishers scored much better than we usually see, but there was also room for improvement. Who doesn’t like improvement? Since we can’t do a site health assessment for everyone reading this post, let’s talk about the three most common problems so that you can ensure […]

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There’s no question that working from home has advantages. We wear our pajama pants to virtual meetings, make our own hours and can do a load of laundry in the middle of the work day.  But if you’re anything like the Mediavine team, it can also come with a big challenge: SEPARATION of job (church) and home (state).  One of the best strategies we rely on to maintain sanity is organization, and for that, we’re fortunate to have specialist Sara Volk. She’s our Office Manager, aka project manager, keeper of the spreadsheets, birthdays, addresses, travel plans, meeting times and a million other things that we don’t even know about because she’s GOT them.  We’re so in awe of her strategies and skills that we asked her to put her best tips in one place, so we could pass them on to you guys.  Without further […]

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We’ve gotten a lot of questions lately about the new Coalition for Better Ads in-content logic — how it works, why we changed to offer this new logic, and just how many ads Mediavine publishers are running now. Let’s break it down. Coalition for Better Ads Mediavine is a member of the Coalition for Better Ads as of April 20, 2018. This is a big deal for us — we’re part of a group of internet entities dedicated to making sure that ad quality, and quantity, defer to user experience. The goal of the CBA is to create better ad experiences so that people aren’t encouraged to install ad blockers. By being committed to quality ads and excellent experiences with them, we’re saying that your reader, and their opinion of your ads, matters most. That’s not a new concept for Mediavine — that’s been a […]

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With the May 25 compliance date fast approaching, you’ve likely received several confusing emails from Google regarding how to ensure that Google Analytics is compliant with Global Data Protection Regulation (GDPR) for your users in the EU. Before we break this down for you, make sure you’ve read this helpful GDPR guide for publishers by attorney and guest blogger Jamie Lieberman of Hashtag Legal. We’ve also done two GDPR interviews with Jamie on Facebook Live, here and here, which you can watch on the Mediavine YouTube channel. Now that we’re all GDPR experts, let’s talk about how it affects Google Analytics … GDPR is primarily concerned with data collection as it pertains to user privacy, so Google Analytics — likely the place where you’re storing the most data about your users, even if you don’t realize it — is a great place to start on your roadmap […]

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