It’s been three weeks since our second annual Mediavine Publishers Conference, and we’re still California dreamin’. The conference is our favorite event of the year (not that we’re biased or anything) and we’re so grateful we were able to spend a few days with so many amazing publishers! While the weather didn’t present quite as many challenges as our Charleston conference, we were determined not to let the chilly temperatures and rain get us down. Our conference kicked off with a reception at San Jose’s new San Pedro Square Market. This “market” is really a food hall, filled with vendors of all cuisines. Attendees enjoyed street tacos from Loteria Taco Bar and fantastic ice creams from the Treatbot truck, as well as our signature cocktail, the Teal Traffic Driver! And many shenanigans were captured in the photo booth, sponsored by GumGum. Sessions started Thursday morning […]

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Mediavine In-Content Ads

As Mediavine publishers know, in-content advertisements have been a major part of our strategy from the day we entered the ad management business. Just a few years ago, the competition focused solely on sidebar ads, and it was borderline blasphemy to consider advertising within websites’ content. However, we stuck to our guns, our original group of content creators agreed to allow ads inside their content, and it paid off handsomely. Why are in-content ads so effective? 1. They’re more engaging When we run an ad, we do so with three “clients” – our publishers, our publishers’ readers, and the advertisers themselves – in mind. The latter, which pays the bills, expects results. What ultimately keeps advertisers coming back to Mediavine publishers to buy more inventory are those results, measured by viewability and engagement. Ensuring viewable ads is fairly simple with our methodology, but the second […]

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Mediavine publisher Laurence Norah of Finding The Universe actually came to blogging from the computer tech side, which is more unusual than one might think. His technical know-how has combined with his passion for travel and photography to create an exciting and beautiful site that’s no slouch in the SEO department. We persuaded Laurence to stay grounded long enough to share his story and expertise with us. Tell us a little bit about yourself, your family, and your everyday life. Hi! I’m a half British, half Seychellois professional photographer and blogger who loves to travel – especially to experience the great outdoors. My wife Jessica and I run our two blogs together full time. Right now we travel about six – eight months of the year, and spend the rest of our time working from home in Edinburgh, Scotland. How did you get started blogging? […]

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Of all the feedback we receive from prospective publishers, this question is among the most common: “Mediavine is mostly food bloggers, right? My site’s content is about much more than food. Will your advertisers still value my inventory?” The fact of the matter is that yes, food-related sites represent a huge portion of our ad inventory. About 65 percent of our publishers currently fall into the advertising category of Food & Drink. A few years ago, this niche was our bread and butter (pun intended), and as such, we considered only working with publishers who provided food-related content. We knew that advertisers loved the engagement of these sites’ audiences and realized that potential, and we knew how to optimize ad placements to maximize their market value. This worked well in the short-term, but we soon realized the sheer number of publishers who weren’t writing exclusively […]

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Today on the blog, we’re spotlighting Mediavine publisher Alexis Schroeder of Fitnancials, where she covers all things fitness and finance, with some travel and health thrown in. She may still be in college, but she’s an experienced publisher from a blogging family, as you’ll read more about below. Welcome, Alexis! Thank you for talking with me. Tell us a little bit about yourself, your family, and your everyday life. Hello everyone! My name’s Alexis and I am a senior in college studying Psychology. Besides school, I spend a lot of my time blogging. When I’m not blogging, I’m mountain biking, reading, or traveling. I’ve been an au pair in Italy, volunteer in Peru, and travel often with my mom all around the world. How did you get started blogging? I originally started because my sister, Michelle, from Making Sense of Cents inspired me to start […]

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We’re excited to announce some exciting changes to the loyalty program at Mediavine, which began in 2016 as a way to reward and thank the publishers that helped get us to where we are. Unfortunately, our system – designed around similar loyalty-type programs that essentially provide a cash-back reward at the end of the year – proved more complicated than expected. Another negative aspect we noticed was that some publishers felt “trapped” while waiting for their anniversary and its accompanying loyalty bonus. That was never our intention. We’re trying to reward, not trap publishers. If you’re unhappy with Mediavine, we want to make that right, not hold something like that over your head. That’s why we’re introducing our new, simplified loyalty program today. From this point forward, your loyalty bonus will be added to your revenue share each day, at the rate you’ve accrued over […]

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On our quest to hit 100 percent Ads.txt adoption at Mediavine, we’ve hit some snags along the way with sites on closed, hosted platform systems such as SquareSpace, Shopify and Wix. The issue? The Ads.txt spec requires that you upload a plain text file named ads.txt at the root of your domain. Example: https://thehollywoodgossip.com/ads.txt The issue with closed, hosted platforms like SquareSpace is that you don’t have the ability to upload a document to the root of your site. Luckily, our partners at Google were able to update Blogger to support an ads.txt file, but until other similarly closed systems implement a solution, we needed a workaround. How did we fix it? First, let’s look at a key aspect to the technical specs behind ads.txt. Ads.txt must be implemented at the root domain. Why is that so critical? Because most SquareSpace, Shopify, etc., sites are hosted at […]

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Custom-built unit brings together advertisers, publisher and users in a new way through high-viewability mobile native experiences Mediavine has launched a custom-built, patent-pending ad unit exclusive to the company: the video adhesion player. The unit, currently in beta testing, is the first of its kind and is Mediavine’s first piece of advertising technology to receive a provisional patent. The video adhesion player is a mobile native experience that showcases publishers’ original videos to users, providing publishers the opportunity to monetize with highly sought-after video ads on every pageview in a user-friendly format. The player uses video header bidding capabilities from Prebid.js to integrate with advertising partners’ video demand. The video adhesion unit will take the place of the company’s pre-existing mobile adhesion banner ad unit when a video advertisement wins the marketplace auction. By keeping the new unit the same location as the existing mobile […]

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2017 Session Refresh on Page Speed Optimization Eric Hochberger, Mediavine Co-Founder and CEO, still wants you to think like a robot.   In his knowledge-packed session at our 2017 conference in Charleston, he broke down the nuts and bolts of page speed in a language all us non-developers can understand: PLAIN ENGLISH. There aren’t many people involved in the digital space who will tell you that page speed doesn’t matter. Anyone who’s ever yelled “just LOAD!” in frustration at a glowing screen or pressed the back button 50 times while trying to read the news on their phone KNOWS that site speed is an important thing. But many of us non-techies don’t know exactly WHY it matters so much to the people we want to work with (like Google and big brands) or HOW to fix the issues that are making our site slow. At our […]

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Any home inspector worth their salt knows that a cracked foundation means a full-stop in the home buying process. Well, for digital content creators, your host is your site’s foundation. Is it well-constructed and built soundly enough to withstand a battering from the digital elements? How can you tell? What should your host be doing for you? What questions should you be asking a potential host? For all the answers to our hosting questions, we went to Peter Green. Peter is the Owner and CTO of Agathon, a company that specializes in building and hosting web applications. Let’s start at the very beginning (a very good place to start?): What is a host? Starting at the beginning, when you sing you begin with “do – re – mi”… sorry, slipped into ‘The Sound of Music’ there for a second! What I meant to say was that a […]

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