You may have noticed that Mediavine stopped referring to itself as the Mediavine Publisher Network earlier this year, a subtle but significant change that better reflects our core mission. We made this decision by asking ourselves, “What is Mediavine?” The answer to that question began, interestingly, by deciding what we’re not: an ad network. Ad networks are organizations, often faceless, that place ads on your site, pay you and that’s it. That’s also the extent of their relationship with the publisher. That is not Mediavine. Our goal is building sustainable businesses for content creators, which starts with full-service ad representation to help maximize the value of your site in every respect. That means not just representing your ad inventory to earn the most revenue, but offering the support, technology and resources to grow your entire business. Strictly from an ad management standpoint, Mediavine manages your […]

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Mediavine has an amazing group of developers that are constantly working behind the scenes to not only improve our ad technology, but design new tools like Create, our WordPress plugin, that will enhance monetization and help elevate the overall quality of your site. There is so much that we want to build and do, so we’ve greatly expanded our roster of developers in the past year to keep up with our ideas. We now have two full teams of developers: Platform Engineering and Publisher Engineering. Our Publisher Engineering team works on projects like Create by Mediavine. They’re managed by Senior Publisher Engineer Jordan Cauley, and include Seth Alling, Ethan Butler and John-Michael L’Allier. Our Platform Engineering team works on Mediavine’s ad technology. They’re lead by the Director of Platform Engineering Tim Tyrell, and include Alex Roth, Eric Nolte, Brian Nelson, Seth Bicknell and Renae Blair. […]

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what is an ad exchange

If you’ve ever been in contact with Mediavine via our amazing support channels, conference events, or elsewhere, you’ve likely heard us reference ad exchanges. Ad exchanges are the driving force behind programmatic advertising, the engine through which inventory is bought and sold. Whether you’re using Google AdSense or Mediavine, or other ad management solutions, your inventory is bought and sold via an ad exchange. What is an ad exchange? The short version: An ad exchange is a digital marketplace in which publishers connect with buyers looking for a specific audience. Put another way, through an ad exchange, publishers can market their available mobile, desktop, and/or video inventory to the ideal buyers. In today’s marketplace, these transactions are made almost exclusively through real time auctions. Major players in the ad exchange space include Google AdExchange, Index Exchange, Rubicon, Triplelift, OpenX, and Oath (formerly known as AOL). […]

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What is Mediavine? Let’s start with what we’re not: An ad network.  Ad networks are what we think of as faceless organizations that place ads on your site, pay you and that’s it. You don’t know what they’re doing – or, more accurately, what they’re not doing. Mediavine’s goal is building sustainable businesses for content creators. That means full service ad representation to help maximize the value of your site as long as you work with us. What does that mean? Representing your ad inventory to make the most money, while offering you the support, technology and resources to optimize your content (and with it, your ad inventory). Strictly from an ad management standpoint, we manage your ad server, optimize ad placements, use header bidding and work directly with advertisers on your behalf. Using technology developed and tested on our own properties, Mediavine helps its […]

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Mediavine is constantly and strategically evolving to bolster our technological innovation and meet our customers’ needs. In order to better serve publishers in an ever-changing landscape that reinvents itself with great frequency, our ad partners must remain equally agile.  Our largest and most important ad partner, Google, announced that it has unified its two DoubleClick publisher platforms into a single platform, Google Ad Manager, reflecting how Google’s own ad tech strategies have evolved in recent years. Google Ad Manager brings together DoubleClick for Publishers and DoubleClick Ad Exchange together into a single, integrated platform that should work even more efficiently and lucratively to increase revenue and guarantee brand safety. Ad Exchange (AdX) has been the premiere online marketplace to help publishers earn more with real-time auction demand and pricing for the past decade, while DoubleClick for Publishers (DFP) has proven vital as an application, not […]

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Amazon quietly announced last month that it is retiring CPM Ads, a product it launched almost as quietly in 2014, at the end of September. For those unaware, Amazon CPM Ads was designed to allow smaller publishers that were a part of Amazon Associates affiliate program to run additional ad units. CPM Ads, which appear in website banners along with other placements, operate on a cost-per-impression (CPM) basis, but their days are officially numbered. Amazon Associates members were notified, and a help topic for affiliates also confirmed, the end of CPM Ads as of September 30 of this year. The company did not elaborate on why it is sunsetting CPM Ads, but its elimination leaves a void for many publishers, especially smaller ones. Amazon’s other offerings in this area, such as Unified Ad Marketplace, seem engineered for larger websites, rather than smaller publishers, as Amazon […]

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Mediavine’s sales and revenue team spends most of its time working with ad partners and internally to deliver the most value for every single impression on our publishers’ properties. One question we often hear from publishers, however, is what they can do on their own to make their sites more appealing to advertisers. Below is a brief breakdown of what we do to get as many advertisers as possible bidding on your inventory, and how you can help the process on the publishing side. For more information on how this auction process works behind the scenes, read Mediavine co-founder Eric’s post on header bidding. All sites go through a multiple-step approval process when joining Mediavine. Internally, we ensure that sites meet the basic Mediavine requirements, but what you may not know is that our publishers are also approved by every single monetization partner (Google, Index […]

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At Mediavine, we’ve said countless times that ads … well, they can sort of suck. This sounds backwards coming from a full-service advertising management company, but helping content creators create sustainable businesses requires a broad, holistic, and comprehensive long-game strategy that promotes quality at every turn. Mediavine publishers trust us to place high quality advertisements that are relevant to both the content and users, don’t slow down their sites, and aren’t detrimental to user experience. As a company founded for publishers, by publishers, we understand this responsibility and have made ad quality a top priority from day one through our relationships with our advertisers, custom built technology and feedback from publishers and users. How serious are we about ad quality? In May 2018, Mediavine joined an elite group of like-minded companies worldwide in becoming a member of the Coalition for Better Ads. This aligns Mediavine […]

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Viewability is one of the biggest digital ad trends of the last several years. So what is ad viewability as it pertains to digital ads and how do you improve it? What is viewability? The authorities on digital ads, known as the Interactive Advertising Bureau or IAB, set the standard for viewability based on the Media Rating Council (MRC) measurement guidelines.

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mediavine versus google adsense ads

What’s the difference between Mediavine and Google AdSense? A whole lot. These two ad solutions are like night and day, although many times, you’ll see very similar looking ads coming from both. How does that happen? Let’s back up a bit. If you’re reading this, you’re obviously familiar with Google AdSense, perhaps the longest-running ad solution for publishers still in existence today. The premise of AdSense is simple: You copy and paste a short line of code where you want the ad to appear. Google serves the ads there, working as the intermediary so you don’t have to work with advertisers, or think about the process hardly at all. Google finds relevant ads based on your content, and sends you payment for the earnings once you reach a certain threshold. For many small publishers, AdSense makes sense as a simple, secure, introductory option to the […]

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