Robots.txt, also known as the Robots Exclusion Standard or Robots Exclusion Protocol, is a text file used by websites to tell web crawlers which pages of their sites can be indexed. Translation? Google is actually reading your site via a computer program, or a crawler, which follows each link on a page to figure out which page(s) to crawl next. As it continues to crawl, you can almost visualize how it becomes a web of links. Spiders crawl the web. You get it. But how is Robots.txt important? You may have links to pages such as your login page, admin page, or even more private information on your site without realizing it – data Google is crawling and displaying to searchers. Robots.txt is a boring old plain text file that the crawler downloads before making its way through the rest of your site. After you […]

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Mediavine In-Content Ads

As Mediavine publishers know, in-content advertisements have been a major part of our strategy from the day we entered the ad management business. Just a few years ago, the competition focused solely on sidebar ads, and it was borderline blasphemy to consider advertising within websites’ content. However, we stuck to our guns, our original group of content creators agreed to allow ads inside their content, and it paid off handsomely. Why are in-content ads so effective? 1. They’re more engaging When we run an ad, we do so with three “clients” – our publishers, our publishers’ readers, and the advertisers themselves – in mind. The latter, which pays the bills, expects results. What ultimately keeps advertisers coming back to Mediavine publishers to buy more inventory are those results, measured by viewability and engagement. Ensuring viewable ads is fairly simple with our methodology, but the second […]

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Of all the feedback we receive from prospective publishers, this question is among the most common: “Mediavine is mostly food bloggers, right? My site’s content is about much more than food. Will your advertisers still value my inventory?” The fact of the matter is that yes, food-related sites represent a huge portion of our ad inventory. About 65 percent of our publishers currently fall into the advertising category of Food & Drink. A few years ago, this niche was our bread and butter (pun intended), and as such, we considered only working with publishers who provided food-related content. We knew that advertisers loved the engagement of these sites’ audiences and realized that potential, and we knew how to optimize ad placements to maximize their market value. This worked well in the short-term, but we soon realized the sheer number of publishers who weren’t writing exclusively […]

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We’re excited to announce the release of an updated version of our custom video player, known as the Mediavine Video Player 2.0. As we’ve noted in our Go for Teal video series, we’re making 2018 the year of video at Mediavine, and the Video Player 2.0 is a big reason for that. The 2.0 version is still a custom built HTML5 video player based on the popular open source video framework, Video.js, much like our original 1.0 player. This is an update to the same player you’ve already hopefully been using on your site – the player that powers the patent-pending Mediavine Video Adhesion as well as the videos you embed in your posts. In fact, most publishers won’t even notice the difference thanks to our backwards-compatible embed codes that you already have in your posts. You’ll still be uploading videos to the same place […]

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On our quest to hit 100 percent Ads.txt adoption at Mediavine, we’ve hit some snags along the way with sites on closed, hosted platform systems such as SquareSpace, Shopify and Wix. The issue? The Ads.txt spec requires that you upload a plain text file named ads.txt at the root of your domain. Example: https://thehollywoodgossip.com/ads.txt The issue with closed, hosted platforms like SquareSpace is that you don’t have the ability to upload a document to the root of your site. Luckily, our partners at Google were able to update Blogger to support an ads.txt file, but until other similarly closed systems implement a solution, we needed a workaround. How did we fix it? First, let’s look at a key aspect to the technical specs behind ads.txt. Ads.txt must be implemented at the root domain. Why is that so critical? Because most SquareSpace, Shopify, etc., sites are hosted at […]

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Custom-built unit brings together advertisers, publisher and users in a new way through high-viewability mobile native experiences Mediavine has launched a custom-built, patent-pending ad unit exclusive to the company: the video adhesion player. The unit, currently in beta testing, is the first of its kind and is Mediavine’s first piece of advertising technology to receive a provisional patent. The video adhesion player is a mobile native experience that showcases publishers’ original videos to users, providing publishers the opportunity to monetize with highly sought-after video ads on every pageview in a user-friendly format. The player uses video header bidding capabilities from Prebid.js to integrate with advertising partners’ video demand. The video adhesion unit will take the place of the company’s pre-existing mobile adhesion banner ad unit when a video advertisement wins the marketplace auction. By keeping the new unit the same location as the existing mobile […]

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Coalition for Better Ads is already kind of a big deal, but it’s about to become an even bigger deal starting tomorrow, February 15, 2018, with the official launch of Chrome Ad Filtering. With this launch, Google will begin to block all ads, including non-Google AdExchange units, within Google Chrome on websites they determine to provide poor ad experiences per the guidelines set by the Coalition for Better Ads. So what does Google Chrome ad blocking mean to Mediavine publishers? We’ve put together a quick guide on what you need to do, what we’ve already done at Mediavine, and how the landscape will change going forward. What do Mediavine publishers need to do? First, verify all versions of your site for Google Search Console if you have not done so already. That includes the https:// URL of your site if you’re running SSL, and be […]

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In digital advertising, an SSP is a Supply Side Platform. In non-technical terms, it’s computer software allowing websites to sell ad inventory programmatically and receive payment for it. At Mediavine, you’ve likely heard us refer to the ad partners, or ad exchanges, we work with. SSP is the official term for most of these companies, many of which you may know, such as Google AdExchange, Rubicon Project, Index Exchange, OpenX and AppNexus. These SSPs are the companies submitting the bids in the auction of auctions we run during header bidding, but what exactly goes on behind the scenes to generate those bids for the advertising inventory on your site? What are the SSPs actually doing? Each SSP we work with is integrated with yet another acronym, the DSP. DSPs, or demand side platforms, are the advertising version of Supply Side Platforms. Advertisers run ads via […]

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The design of your site is everything. That’s your logo, your website layout, even your fonts and colors. All of it plays a big part in how your brand comes off to readers and potential sponsors. Your website is your storefront, and how it looks makes all the difference in getting people in the door. The design of your site can play a big part in how you earn, too. I’m Susannah, and I work in Publisher Support here at Mediavine, so I look at sites all day long. Before I worked here I ran my own freelance graphic design business and I also have a bachelor’s degree in graphic design. I will happily nerd out about fonts to anyone who dares! That also means I get it when publishers want to spice things up. A theme change is a great way to give your […]

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Traffic. We all want more of it for obvious reasons. The more traffic a website generates, the bigger its audience and the greater its earning potential becomes. All traffic is not created equal, however. There are entire companies devoted to deceiving publishers and advertisers alike by selling traffic that isn’t even real, often times unbeknownst to any of the parties involved. What is fake traffic? Fake traffic is traffic generated by click farms, bots or software, not by humans. Fake traffic is used to artificially inflate ad revenue by making a site’s audience appear greater than it is in reality. An astonishing amount of ad impressions are served to fraudulent visitors. If an advertising network identifies a website’s traffic as fake, it will likely result in suspensions or even bans on the publisher’s advertising account once violations are uncovered. How can you identify fake traffic? […]

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