What is Mediavine? Ad Management and So Much More

What is Mediavine? Let’s start with what we’re not: An ad network. 

Ad networks are what we think of as faceless organizations that place ads on your site, pay you and that’s it. You don’t know what they’re doing – or, more accurately, what they’re not doing.

Mediavine’s goal is building sustainable businesses for content creators. That means full service ad representation to help maximize the value of your site as long as you work with us.

Mediavine at Everything Food Conference

What does that mean?

Representing your ad inventory to make the most money, while offering you the support, technology and resources to optimize your content (and with it, your ad inventory).

Strictly from an ad management standpoint, we manage your ad server, optimize ad placements, use header bidding and work directly with advertisers on your behalf.

Using technology developed and tested on our own properties, Mediavine helps its publishers earn many times more than other programmatic advertising solutions.

As an Internet publisher since 2004, and with our proprietary technology and industry relationships, we know what advertisers want and how to best position your site accordingly.

Mediavine at Everything Food Conference

Our approach to maximizing your revenue isn’t as simple as cramming as many ads as we can on a page, though. In fact, often times we take the approach that less is more.

No one likes ads … not even us. Why clutter your site when you can earn more with less? Our ad placements and units are extensively tested and optimized to do just that.

Fewer ads also mean faster sites and better user experiences, both of which are integral to our comprehensive, holistic, site-wide approach to ad management.

Don’t take our word for it, either: Last year, Mediavine was selected as a Google Certified Publishing Partner, an honor only a few dozen companies worldwide have earned.

GCPP recognizes Mediavine’s rigorous qualification standards, ad technology, business practices and commitment to helping publishers succeed at the highest level, as well as an invaluable relationship with the industry’s biggest advertising partner in Google.

Throughout our first decade in business, we experienced myriad frustrations with the way most ad networks are managed. The downside? More than a few gray hairs.

The upside, however, is that all shortcomings and roadblocks helped us create what Mediavine has become, and what your business can become as a result of partnering with us.

4 thoughts on “What is Mediavine? Ad Management and So Much More”

  1. My listed website may be down. Adsense messed me up somehow and I don’t understand their instructions. No help from them. Only 2 sites max.
    I had to drop from a site to get a new license and now, it is down.

    I am So glad you are here! Adsense is Not for me. Too complicated and restricted as I will be publishing ebooks on a number of niche websites to be built, and promoting agency apps.

    I now have Sqribble and NewsBuilder for a news ezine.

    I am with PayDotCom and hope to be accepted by you. It is a New World!

    I wanted to make contact as I am building 2 new sites. One is the News Site and the other is for PLR
    apps.

    I want to say, Hello!

    1. Jenny Guy says:

      Hi Daniel,

      It’s great to connect with you although we’re sorry to hear that you’re having some issues with Adsense.

      We consider it our jobs to provide full service ad management so that you can focus on what you do best — creating great content.

      Good luck on building your new sites and we hope to see you soon here at Mediavine!

      ~Jenny, Mediavine Marketing Manager

  2. Dale Reardon says:

    Hi,

    Do you offer, or know of any ad solution, that could work with outgoing emails from our WordPress site? We are building up our community and your solution will work great for our website but we will also have a lot of newsletter and transactional emails (notifications from our community)

    Would be great to include some sort of ads into these emails as well.

    Dale.

    1. Amber Bracegirdle says:

      Hey Dale,

      We’ve looked into it many times, but so far, newsletter advertising really doesn’t pay well. And, since newsletters are the only algorithm-free way you have to get someone’s attention, we’re of the opinion that keeping those ad-free is maybe the smarter move, because if you can make the email compelling enough, they’ll click over to your website and make you a lot more money than the ad in the newsletter ever could.

      All the best,

      Amber
      Co-Founder, Mediavine

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