Create by Mediavine WordPress plugin

Today is a big day at Mediavine, as we are thrilled to announce the official release of our flagship plugin, Create by Mediavine, which is now live in the WordPress repository and ready for you to download and install.   What is Create by Mediavine? A dream come true. More practically, Create is a plugin designed for every publisher’s most valuable content — whether that’s recipes, travel guides, craft tutorials, or anything else. This will help you display that content in beautiful, printable fashion, encourage audiences to scroll to the end of your content, and offer new ways for you to provide value to users. Best of all, Create is designed with SEO, user experience, and monetization in mind. Who is Create for? Everyone! Bakers. Makers. Adventure-takers. If you create content, our goal is to offer card types with Create that will help you display your most valuable content […]

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Let’s get ready for Q4, y’all! It’s knocking on our door! While many of us think of Q4 as the quarter where we make all our money, it’s important to know that the advertising spend varies by the season. Advertising spend traditionally really ramps up in the second week of November and carries on through the end of December — more like six weeks than 12. We’re so excited to see how your ads perform with the release of Script Wrapper 2.0, and making sure your content is fully optimized to go along with it is the perfect way to set your site up for the best Q4 ever. Announcing the Mediavine RPM Challenge Over the next 3 weeks, we’re going to provide you with a challenge every Friday. We’ll provide steps, worksheets, and on the following Tuesday a Facebook Live in our Private Facebook […]

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Let’s talk about one of the less sparkly and exciting, but very important, topics within the blogging world, shall we? Disclosure. It’s a word that gets people fired up and feeling all the feels. I get it, it feels clunky and like one more thing you have to check off your list when doing sponsored work. But properly disclosing a relationship with a brand is really important. So let’s dive a bit deeper into the why and how. WHY SHOULD I DISCLOSE SPONSORED WORK? One word: Trust. Trust is something that we as bloggers work really hard to establish with our readers. We know that you can’t simply pop onto the internet and assume that readers will believe everything you are telling them from the jump. Instead, you have to form a relationship with your readers. They come to learn over time that your content […]

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Nearly a year in the making, Mediavine’s new ad tech, or Script Wrapper 2.0, is officially live! Uh… What the Heck is the Script Wrapper? The script wrapper is our core piece of advertising technology, allowing us to deliver billions of ad impressions across thousands of websites and continually optimize them. In the simplest of terms, it’s what optimizes placements on your page, runs real-time auctions, and ultimately tells our ad server, Google Ad Manager, what ad to serve and where. Mediavine’s Script Wrapper also does a lot more behind the scenes. We won’t divulge (or bore you with) the details of the secret sauce, but it lets us simultaneously optimize ads on individual site, placement, and user levels. In short, it’s a pretty complex and important piece of code, and after three years of serving ads, we determined that our old Script Wrapper, 1.0, […]

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Mediavine Summer of Live

This all began with a dream. The dream of wanting Mediavine to continue to step up our educational content game plus be more active with our Facebook Lives.  Jenny’s brain: “What if we did a summer campaign where we we did one Live per week for three months?!? We could call it…the Summer of Live! Like, the Summer of Love! Get it?!” Yes, my brain can be a very strange place. But this time, it was spot on. This summer was an absolute blast and we’re already planning for the amazing we’ll have coming your way during Mediavine’s next Summer of Live. Watch all our Mediavine Summer of Live videos below!  You can also check out our Summer of Live playlist on YouTube. Don’t forget to subscribe to our YouTube channel too.    1. AMA with a Co-Founder Guest: Mediavine co-founder Eric Hochberger We couldn’t kick off the Summer […]

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If you’re signed up for Google Search Console, you may have recently received an email from Google pertaining to mobile-first indexing. First, if you haven’t signed up for Google Search Console, do so IMMEDIATELY. Previously known as Webmaster Tools, Google Search Console allows Google to communicate with you directly and offer awesome free tools to improve your rankings! Now that we got the GSC plug out of the way, on to the questions everyone has: Why did you get that email, what do you do, and what the heck does it mean?     What is Mobile-First Indexing? Mobile-first indexing was actually launched in March of 2018 by Google. The premise, put simply: Before this product launch, the Google crawler would download the desktop version of your site and use that for the indexing of your content. Now, since a vast majority of Google users are on […]

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Digital Advertising: A Short History, Y2K Edition

Online Advertising Enters a New Millennium In part one of this series on the history of digital advertising, we threw it way back to the ‘90s, when tablets and smartphones weren’t even a thing, and the mysterious sounds of dial up connections began to fill houses around the globe. Thank goodness Y2K did not take down the Internet and life as we know it, as many experts ominously predicted at the end of the 20th Century. Quite the opposite, in fact. What the digital advertising industry accomplished in the 1990s paved the way for innovation in the new millennium. This new thing called “Broadband Internet” definitely helped. Emerging in the late ‘90s, this high-speed, non-dial-up web access went mainstream in the early 2000s, and with that came exciting new ways to pirate music … er, we mean share information and download media at never-before-seen speeds. […]

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Just last week, we talked about the advantages of writing shorter paragraphs and shorter sentences when it comes to producing content that will maximize your RPM. But to be clear, that doesn’t mean shorter articles. If there’s one pitfall we often see on the content front, it’s that publishers simply don’t have enough of it. More is more when it comes to words. If you create only short form content, you’re not going to have the same level of user engagement — or opportunities for ad placements — than you could with long-form content. So how long is long form content? This is not an exact science by any means, but amazingly, high school teachers and SEO experts alike generally agree on a minimum of 500 words. 500 words? That’s way too many! If this 500-word goal seems too daunting, then you may need to rethink […]

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mediavine income reports, mediavine reviews

Mediavine Income Reports are kind of an awesome thing. We don’t ever ask or expect our publishers to write them, but we think income reports, along with Mediavine reviews, are incredibly helpful to the blogging world.  As our Mediavine co-founder Eric Hochberger says, it’s very important to keep in mind that if you work with a programmatic ad network, comparing your Mediavine RPM to even another MVP, is a somewhat futile exercise. No two sites have the exact same audience. Nor do they have the exact same site setup. Audience make up and site speed are just two of the things that can dramatically affect your overall earnings. So comparison to another site, even one that looks like yours, has similar content to yours, and even similar traffic, is not apples to apples, no matter how much someone might like to think (or say) so. We […]

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GDPR at Three Months: An Update on Ad Performance

Many of you remember the European Union’s General Data Protection Regulation (GDPR) changes earlier this year. Or perhaps you’ve tried to block them out. Either way, a little over three months later, the sky has not fallen. After countless questions, Facebook Live sessions, discussions with lawyers and ad partners, Mediavine presented what we felt was the best plan for our publishers. By providing the option to use our Content Management Platform (CMP), publishers could confidently comply with the EU regulations while minimizing any decreases in revenue. We made this CMP optional for publishers, and about two-thirds ended up turning on the CMP in the Mediavine Dashboard, while the remaining third did not. How did the GDPR changes affect publishers in each of these two groups? Now that the dust has settled, we are able to share results from a few months of data. Comparing ad […]

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