Viewability is one of the biggest digital ad trends of the last several years. So what is ad viewability as it pertains to digital ads and how do you improve it? What is viewability? The authorities on digital ads, known as the Interactive Advertising Bureau or IAB, set the standard for viewability based on the Media Rating Council (MRC) measurement guidelines.

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mediavine versus google adsense ads

What’s the difference between Mediavine and Google AdSense? A whole lot. These two ad solutions are like night and day, although many times, you’ll see very similar looking ads coming from both. How does that happen? Let’s back up a bit. If you’re reading this, you’re obviously familiar with Google AdSense, perhaps the longest-running ad solution for publishers still in existence today. The premise of AdSense is simple: You copy and paste a short line of code where you want the ad to appear. Google serves the ads there, working as the intermediary so you don’t have to work with advertisers, or think about the process hardly at all. Google finds relevant ads based on your content, and sends you payment for the earnings once you reach a certain threshold. For many small publishers, AdSense makes sense as a simple, secure, introductory option to the […]

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What is Fill Rate?

In digital advertising, fill rate is defined as the number of ads served divided by the total number of ads requested. Written as a formula, it looks like this: Fill Rate = Ads Served / Ads Requested Why wouldn’t every ad request be served, making that figure 100% and eliminating the need to discuss it? There are several reasons, but the short version is a lack of ads for a particular user. Watch our Go For Teal video, What is Fill Rate?    Why would that be the case? In the world of header bidding, every request for an ad on a site is sold in a real time auction, and not every auction is going to have a valuable user. Let’s take a quick look at how header bidding works:  Why is that the case? Because in programmatic advertising, advertisers typically look at a combination […]

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Let’s start with the good news. Mediavine publishers are having an amazing 2018 so far, and June is certainly no exception. The year-to-year difference is striking. In June of 2017, we saw an average session RPM of $14.88 for all Mediavine publishers. By the end of this June, we expect that company-wide RPM to approach $20, an increase of 25-30 percent from only a year ago. What’s even more incredible is that this would also eclipse what we saw last December, the peak earning month of the advertising cycle! What’s leading to this increase in RPM? The long and short of it? Our growing publisher family and their amazing content. Even before 2018 began, we were calling this the year of video, with the goal of positioning Mediavine to be a leader in this increasingly lucrative space. Advertisers have taken notice. To put Mediavine’s video […]

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We’re absolutely thrilled and honored that you’re considering entrusting your site’s monetization to Mediavine. However, we understand this is not a decision to take lightly. This is your income, after all. It’s in that vein that we’ve put together a list of the top Mediavine Reviews around from some of our publishers’ own sites as well as trusted review sources around the Internet.  Mediavine doesn’t have an affiliate program, so it’s especially flattering when our publishers take the time to write about their experience with us. Ready to get researching? Please check out the following Mediavine reviews: Mediavine Reviews on Facebook  The public-facing home of Mediavine is also home to some of the top Mediavine reviews you can read. Blogging 101: Mediavine Review by My Baking Addiction Jamie was our first publisher at Mediavine, so we thought it was fitting to list her review first […]

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Wondering about the requirements to become a publisher at Mediavine? You’ve come to the right place. Mediavine is for big bloggers and smaller publishers alike, placing a premium on original content and website quality. How do we define that, and do you qualify? Let’s break down the Mediavine requirements and application process: Mediavine Requirements For Traffic First among Mediavine requirements is the number most publishers, especially new ones, care about. Unlike other ad management services, we use sessions as our metric of choice, and require 25,000 sessions a month (usually around 30,000 pageviews), according to Google Analytics. We’ve found sessions to be the ideal metric for gauging how an audience interacts with a particular website, as well as its monetization potential. For further reading on the topic, see our recent guide explaining what is RPM and how Mediavine calculates it. Mediavine requirements include much more […]

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We’re big fans of motivation around these parts. It takes a motivated individual to start their own business and work from home. It also takes commitment to see that business venture through the lean days and build it to success. Mediavine publishers have these 2 qualities in spades, and our interviewee today is certainly no exception.  Jeff Proctor and his business partner own and operate two financial websites, DollarSprout.com and Breaking The One Percent, both of which are with Mediavine for full-service ad management.  We asked Jeff to sit down with us and talk about his relatively short road to success as well as his goals for the future.  Welcome to the blog, Jeff! Tell us a little bit about yourself, your family, and your everyday life. First off, thanks for having me on the blog today! My name is Jeff Proctor and I run […]

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We started in Charleston in 2017. We followed that up with a trip to the Google headquarters in California in 2018. And next year, we’re upping our game again. That’s right, you read it in the post title, you saw it on the Live reveal, there will be TWO MEDIAVINE CONFERENCES IN 2019! The first one will be held in the Windy City, CHICAGO, ILLINOIS. Save the date for June 12-14, 2019. We don’t need to convince you Chicago is where we need to be, as this Second City was your first choice in several conference location surveys that we did. Summer in Chicago is magic. Beaches, baseball, festivals, concerts and rooftop bars around every corner. Plus world class art, museums, comedy, food, 2 international airports and easy, affordable transit in the city on the El. And for our second 2019 conference, we’re heading where […]

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You’re familiar with our mission statement here at Mediavine, right? In case you need a refresher, the thing that we love to do above all else is “build sustainable businesses for content creators.” As a team of content creators ourselves, we know that one of the biggest components of building a sustainable business is diverse income streams. Because here’s the thing: We don’t want you to rely only on your ads for income! We want you to be pulling from a variety of income streams, including affiliate income and sponsored work. And that’s where I come in. As your friendly neighborhood Director of Influencer Marketing, my job is to bring in sponsored work for our awesome, talented publishers. “So…what makes you qualified to do this?” That’s a fair question! I have been a part of the Mediavine family for years – I was one of […]

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It might seem a little bananas to go into this much detail on the Mediavine dashboard, but we’re committed to transparency — and your success — here at Mediavine. So today I’m excited to give you Part Two of our behind-the-scenes tour of the publisher dashboard. This series is for YOU — whether you’re considering a switch to Mediavine, or you’re already one of our MVPs and want to know more about all the settings in your dashboard and how to customize them for your website. Last week I walked you through the main reporting data of your Mediavine dashboard, and today we’re going even further behind the scenes into the settings. This is the part of the dashboard that’s arguably the most fun: Using the tools at hand to help you fine tune your ads for user experience, boost RPMs and, ultimately, make more […]

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