Rethinking the Sidebar: Less is More For RPM & UX Alike | Mediavine

The sidebar is always one of the most obsessed-over components of web publishing, but as with everything else in the blogging world, times are changing. Ten years ago, the original iPhone had just been released. In 2018, desktop traffic is hard to come by. Upwards of 80% of your readers likely do so on mobile devices. In this mobile-first world, it’s time to rethink the sidebar once and for all. Mediavine has been at war with the sidebar for years. When we entered the ad management space in 2014, most sidebars were millions of widgets long and loaded with ads. We get it. Publishers and ad management companies alike were obsessed with desktop. More screen equals more ads, and websites would just keep adding widgets in a bid to balance the length of the sidebar with the length of their content. However, it’s time to […]

Read more

If you’ve got a question, the chances are very good that a Mediavine publisher has the answer. From discount shopping tips from Kyle of Rather Be Shopping to gluten-free recipes from Nicole of Gluten-Free on a Shoestring, and wardrobe hints from Alison of Wardrobe Oxygen to social media secrets from Latasha of Arts and Budgets, Mediavine publishers cover every niche under the sun.

Read more
Can I choose the ads on my site? | Mediavine

One of the many perks of my job at Mediavine is traveling around the country to speak with publishers in the worlds of travel, finance, DIY, food and many others. Perhaps the most common question I hear from prospective publishers at conferences and events is if publishers get to choose the ads that appear on their sites.

Read more
Mediavine Up Next

We’re excited to announce that an oft-requested feature is coming to the Mediavine video player, one appropriately titled Up Next.

Read more
Optimizing your most valuable content for ads, SEO and user experience

You may have noticed from my recent Go for Teal posts that formatting your content to better reflect how people consume content online is a recurring theme. Techniques such as writing shorter sentences and paragraphs, using headings, formatting posts like an outline, and adding more images all help keep users engaged. Today, we’re focused on how you can specifically take advantage of your Most Valuable Content (MVC) to maximize earnings, along with – you guessed it – SEO and user experience.     What MVC is, and Where to Place it If readers visit your site looking for a specific piece of content, be it a recipe, a sewing pattern, a travel packing list or whatever your area of expertise may be, that’s what they’re after. For example, if you use a recipe card as a food blogger, or Create by Mediavine for How to Guides […]

Read more
Type-A Parent Conference Recap: First Place in the Second City

In case you were starting to feel like the Mediavine team has been just about everywhere this fall… we sort of have been! Our fall tour de conferences has seen us at TravelCon, Tastemaker, FinCon, Type-A Parent and FYI.

Read more
How to Build an Instagram Account that Your Audience LOVES to Follow

Instagram, love it or hate it, is a key player in the social media game. With the ever-changing algorithms and fickle fans, I completely get that Instagram can seem like a fruitless way to spend your time. Why Instagram is still important To play devil’s advocate, Instagram is a great place to find a community of followers who really love you and look forward to your next posts. With things like Instagram stories and IGTV, you can delve deeper into your brand and allow your followers to get to know you even better by showcasing life behind-the-scenes. It’s also a place where brands will look to see your photography skills and style at a glance, to see how you handle sponsored Instagram opportunities and to learn more about you. Though the Instagram founders have resigned, this platform is still relevant because it has more than […]

Read more

When writing for the web, remember that readers will be skimming, not reading every word. On average, your users will read only about 20% of the content on your page. We’ve talked about online audience behavior at length in the past, and it’s why both Google and Usability.gov encourage you to use headings, or H tags, when writing content.   Short, web-friendly sentences and paragraphs are a great start, but heading tags are essential in organizing content and directing your users where to go while they’re skimming. In fact, in Google’s SEO Starter Guide, they recommend you think about your content in terms of writing an outline. If you do, the headings you’re writing will begin to make sense. The above link includes a list of things to do and things not to do; For example, don’t overdo it with headings, don’t use H tags […]

Read more
Mediavine Becomes comScore Top 70 Property

Mediavine announced this week that it is now a comScore Top 70 property. The ad management company exclusively represents more than 3,800 blogger sites, making it the largest community of lifestyle, food and DIY websites. “This has been a 2018 priority to validate Mediavine growth to advertisers and the industry,” said Phil Bohn, Sr. Vice President of Sales and Revenue. “Within the span of a year we have established a growing sales team and a relationship with comScore, and we are now competing with top-tier publishers and proving the value and consistency of the massive Mediavine audience. We fully expect to be a top 30 media entity by January and even more growth to come in 2019.” Mediavine prides itself on being a tech company first and values its commitment to brand safety and performance. In addition to its comScore ranking, the company has spent […]

Read more
Mediavine at FinCon 2018

Before I started working at Mediavine, I knew the team traveled well and traveled often. Ever since I started I’ve been eager to add my own stamps to my Mediavine passport! From staff retreats in New Orleans and Denver to conferences like the Women In Travel Summit in Quebec City and the Mediavine Conference at Google’s Headquarters in San Jose, California, my teal passport has started to fill up!

Read more