You might wonder, “Will Mediavine Sponsor My Retreat?” Short answer? Maybe! Supporting the blogging community has been one of our biggest priorities since we started Mediavine. So in 2018, we’re putting our money where our mouth is in a new way: Blogger Retreat Sponsorship. Why are we moving in this direction? Well… In October of 2017, I was invited along to a blogging retreat as the managing editor of Food Fanatic. The Breck Blog Retreat was an amazing reminder for me — it had been a long time since I’d been to a retreat on the blogging end of things. Attending a retreat is actually how this whole crazy ad management thing blossomed into something beyond helping our Food Fanatics. I didn’t go to that retreat to talk about Mediavine, or anything that we do here. In fact, the retreat organizer, Erin (of Dinners, Dishes […]

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Any financial blogger worth their IRA knows that there’s one conference to rule them all: FinCon. Launched in 2011 by Phillip “PT” Taylor, it’s taken a mere 6 years to grow to the 1700+ attendees that converged on Dallas this past October. It was the first year for Mediavine to sponsor this incredible event, and we were BLOWN AWAY by the energy, the effort and the spectacle of it all. I grabbed a chance to sit down with 2 of the ringmasters of this financial circus, Founder and CEO PT Taylor and Conference Organizer Jessica Bufkin, to pick their brains on the past, present and future of the conference. Interview with PT Taylor, Founder & CEO of FinCon Hi PT. So what was new at this year’s FinCon? PT: I try to keep things fresh with the event and this year was no exception. We […]

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Sponsored post work is an important revenue stream for digital content creators and brand representatives are receiving countless pitches from bloggers every day. How can a publisher make themselves stand out with a brand and get the contracts for the long-term work and ambassadorships? Today on the blog, we’re giving you tips from an expert in forming these lasting relationships with big brands. MPNCon 2017 Session Refresh The Little Kitchen is not so little. Well, it’s still little in physical size. But the digital reach from this lovingly cozy space is far and wide. Since Julie Deily started her site in 2009, she’s been doing big things. A full time blogger for 5+ years, Julie’s done incredible work with brands like the Florida Department of Citrus, DOVE Chocolate, VISIT FLORIDA and most recently, Samsung.    This made her the perfect host of our Working With Brands/Making […]

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It’s been a few months since Ads.txt was announced, and the industry has been quick to adopt this new standard in fighting ad fraud. With that adoption, a lot has come to light. If you’re unfamiliar with Ads.txt, I would recommend you read my original article introducing Ads.txt. Just how much adoption has there been in the last few months? Some reports say as many as 44% of the top 10,000 sites have already adopted Ads.txt. Part of this rapid adoption by the publishers on supply side is driven by advertiser requests on the demand side. One of the biggest names in advertising driving this? Google. Google announced that as of November 1, Doubleclick Bid Manager would only buy inventory through authorized accounts on domains – in other words, domains that have an ads.txt and correctly list the correct Google AdExchange or Adsense ID for […]

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Mediavine recently had the privilege of joining fellow industry leaders and Google senior product managers at the two-day Google Certified Publishing Partner annual event in Singapore. Singapore is very, very far away (12 time zones and 24 hours of air travel), but appropriately so, as attending such a prestigious event was symbolic of how far we’ve come as an organization. When the company announced Mediavine as a Google Certified Publishing Partner earlier this year, we joined an exclusive list of fewer than 40 companies across the world to earn this designation. Mediavine’s GCPP addition was the first in more than six months, and may in fact be the last for the foreseeable future, as the requirements for admission are only getting more stringent. Google has long been one of, if not the strongest, industry partners accelerating Mediavine’s growth, thanks to its vast and powerful suite of digital […]

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Remember in April when we mosied down to Charleston and had a little conference with all the fun, and swag, and learning, and food, and drinks, and dancing and there was a BOAT? Here’s a handy-dandy video recap, in case you missed it: We’re doing it again. But this time at the Google complex in California. February 28th-March 2nd, 2018. And the person who is responsible for bringing all the awesome together is our Conference Organizer, Megan Myers. Or as I call her, Chief Wrangler of the Best Foodstuffs and Coordinator of Amazing Times. (More titles than Dany from GOT) As part of our #CountdownToCali post series, I did a little wrangling myself and got her to sit down for a few minutes to talk over all the great things that we’ve got coming your way next year. Trust me, based on the details she’s […]

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Recently, Pinterest soft launched a mode in their mobile app that would allow readers to see the entire recipe from a food site without actually visiting the site. Content creators everywhere went a little bit bananas, and rightly so. After all, that takes away a session, any ad views, and in some cases would cause an ad policy violation, if your adhesion ad loaded behind the card that appeared. But let’s stop for a minute and talk about the motivation behind such a soft launch. Your site’s speed, especially on mobile, is yours to enhance or damage. When it’s damaged? The thing that suffers is your user experience. Readers don’t want to wait 3 seconds for a site to load on their mobile data connection. That’s an eternity in mobile web browsing. When you’re an outside source (Pinterest, Facebook, or Google, to name a few) […]

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Tackle Page Speed Like a Pro

2017 Session Refresh on Page Speed Optimization Eric Hochberger, Mediavine Co-Founder and CEO, still wants you to think like a robot.   In his knowledge-packed session at our 2017 conference in Charleston, he broke down the nuts and bolts of page speed in a language all us non-developers can understand: PLAIN ENGLISH. There aren’t many people involved in the digital space who will tell you that page speed doesn’t matter. Anyone who’s ever yelled “just LOAD!” in frustration at a glowing screen or pressed the back button 50 times while trying to read the news on their phone KNOWS that site speed is an important thing. But many of us non-techies don’t know exactly WHY it matters so much to the people we want to work with (like Google and big brands) or HOW to fix the issues that are making our site slow. At our […]

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2018 Mediavine Conference

If you’re a member of Mediavine Publisher Network, then you know that one of our key missions is empowering publishers. We love helping publishers make their sites, and their businesses, the best they possibly can be. Improving their site speed and SEO techniques, unlocking the mysteries of ads, and encouraging blogger community support. This holistic approach has been our way of doing things since day one. We brought those ideals to life in April 2017 for the Mediavine Publishers Conference, held in Charleston, South Carolina. More than 100 publishers came together for a weekend of learning, support, great food, and fun. In fact, we had so much fun, we’re doing it again! Join us for the 2nd annual Mediavine Publishers Conference on February 28 – March 2nd, 2018, to be hosted at Google headquarters in Mountain View, California! We’ve got some great panels and speakers […]

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Last month, the IAB (Interactive Advertising Bureau) announced a new standard, ads.txt, to help fight ad fraud. As of today, Mediavine is proud to announce that we’d made it easy for our publishers to quickly adopt this standard via our Mediavine Control Panel WordPress Plugin or via our dashboard for other platforms. But first, because you asked … What is ads.txt? Similar to the infamous robots.txt file, it’s a “plain text” file that is hosted on your root domain, at the top level of your website, and it contains a list of authorized sellers of your advertising inventory. You can see an example here: https://www.thehollywoodgossip.com/ads.txt What’s the point of ads.txt? The ads.txt initiative was started to combat ad fraud and in particular, two main types – unauthorized reselling of your ad inventory through arbitration, and more importantly, ad fraud through misrepresentation or counterfeit ad impressions. Okay, […]

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