What’s the difference between Mediavine and Google AdSense? A whole lot. These two ad solutions are like night and day, although many times, you’ll see very similar looking ads coming from both. How does that happen? Let’s back up a bit. If you’re reading this, you’re obviously familiar with Google AdSense, perhaps the longest-running ad solution for publishers still in existence today. The premise of AdSense is simple: You copy and paste a short line of code where you want the ad to appear. Google serves the ads there, working as the intermediary so you don’t have to work with advertisers, or think about the process hardly at all. Google finds relevant ads based on your content, and sends you payment for the earnings once you reach a certain threshold. For many small publishers, AdSense makes sense as a simple, secure, introductory option to the […]

In digital advertising, fill rate is defined as the number of ads served divided by the total number of ads requested. Written as a formula, it looks like this: Fill Rate = Ads Served / Ads Requested Why wouldn’t every ad request be served, making that figure 100% and eliminating the need to discuss it? There are several reasons, but the short version is a lack of ads for a particular user. Watch our Go For Teal video, What is Fill Rate?    Why would that be the case? In the world of header bidding, every request for an ad on a site is sold in a real time auction, and not every auction is going to have a valuable user. Let’s take a quick look at how header bidding works:  Why is that the case? Because in programmatic advertising, advertisers typically look at a combination […]

It might seem a little bananas to go into this much detail on the Mediavine dashboard, but we’re committed to transparency — and your success — here at Mediavine. So today I’m excited to give you Part Two of our behind-the-scenes tour of the publisher dashboard. This series is for YOU — whether you’re considering a switch to Mediavine, or you’re already one of our MVPs and want to know more about all the settings in your dashboard and how to customize them for your website. Last week I walked you through the main reporting data of your Mediavine dashboard, and today we’re going even further behind the scenes into the settings. This is the part of the dashboard that’s arguably the most fun: Using the tools at hand to help you fine tune your ads for user experience, boost RPMs and, ultimately, make more […]