We loved the opportunity to talk with Deb and Dave of the super fun adventure travel site The Planet D. Hearing the story of how they made their travel dreams a reality through a leap of faith and quitting their jobs in the film industry is inspirational, as is the way they see the world and do life together! And, of course, we LOVE the ‘task’ of going through their pictures to choose which ones to feature in this post. It’s always a struggle when we interview travel bloggers like Deb and Dave, Finding The Universe and Be My Travel Muse. Welcome to the Mediavine blog, Deb and Dave! Tell us a little bit about yourself, your family, and your everyday life. Hi everyone, we’re Dave and Deb. A married couple of 21 years that decided to leave our careers in the lm industry in […]

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Even in an era where most industries and businesses rely on too many acronyms, digital advertising may take the cake. CPM, eCPM, RPM, CTR, KPI … what does it all mean? Today we’re breaking down the most basic of ad tech acronyms. The one that lays out how you earn money, how partners value your inventory, and how we optimize that inventory: CPM. What is the CPM? CPM stands for cost per mille (cost per thousand), or the unit used to define the price of 1,000 ad impressions. For example, if an advertiser pays a $2.25 CPM, that means they’re willing to pay $2.25 for every 1,000 times an ad is shown. “Why isn’t the price per ad? Why per 1,000?” If we use the same $2.25 CPM example, this would mean each of those 1,000 impressions would have cost the advertiser $.00225 cents. Multiplying […]

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Robots.txt, also known as the Robots Exclusion Standard or Robots Exclusion Protocol, is a text file used by websites to tell web crawlers which pages of their sites can be indexed. Translation? Google is actually reading your site via a computer program, or a crawler, which follows each link on a page to figure out which page(s) to crawl next. As it continues to crawl, you can almost visualize how it becomes a web of links. Spiders crawl the web. You get it. But how is Robots.txt important? You may have links to pages such as your login page, admin page, or even more private information on your site without realizing it – data Google is crawling and displaying to searchers. Robots.txt is a boring old plain text file that the crawler downloads before making its way through the rest of your site. After you […]

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It’s been three weeks since our second annual Mediavine Publishers Conference, and we’re still California dreamin’. The conference is our favorite event of the year (not that we’re biased or anything) and we’re so grateful we were able to spend a few days with so many amazing publishers! While the weather didn’t present quite as many challenges as our Charleston conference, we were determined not to let the chilly temperatures and rain get us down. Our conference kicked off with a reception at San Jose’s new San Pedro Square Market. This “market” is really a food hall, filled with vendors of all cuisines. Attendees enjoyed street tacos from Loteria Taco Bar and fantastic ice creams from the Treatbot truck, as well as our signature cocktail, the Teal Traffic Driver! And many shenanigans were captured in the photo booth, sponsored by GumGum. Sessions started Thursday morning […]

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We knew a few years ago that internet trends were headed majorly in a mobile direction when Google announced that they would be putting the weight of their search traffic behind mobile-friendly sites. Fast forward to our Second Annual Mediavine Publisher’s Conference at none other than the Google campus in Sunnyvale, CA, and talk of mobile first was a HUGE piece of the search engine puzzle. We spend a lot of time here at Mediavine talking about site speed, why it’s important, and how to achieve it, and that’s because we looooove search traffic, but we also love your readers. Site speed is crucial for user experience, and a big part of building your business is to keep them coming back. Let’s talk about AMP Installing Accelerated Mobile Pages (AMP for short!) is one way you can opt to work on your mobile site, but […]

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Mediavine In-Content Ads

As Mediavine publishers know, in-content advertisements have been a major part of our strategy from the day we entered the ad management business. Just a few years ago, the competition focused solely on sidebar ads, and it was borderline blasphemy to consider advertising within websites’ content. However, we stuck to our guns, our original group of content creators agreed to allow ads inside their content, and it paid off handsomely. Why are in-content ads so effective? 1. They’re more engaging When we run an ad, we do so with three “clients” – our publishers, our publishers’ readers, and the advertisers themselves – in mind. The latter, which pays the bills, expects results. What ultimately keeps advertisers coming back to Mediavine publishers to buy more inventory are those results, measured by viewability and engagement. Ensuring viewable ads is fairly simple with our methodology, but the second […]

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Mediavine publisher Laurence Norah of Finding The Universe actually came to blogging from the computer tech side, which is more unusual than one might think. His technical know-how has combined with his passion for travel and photography to create an exciting and beautiful site that’s no slouch in the SEO department. We persuaded Laurence to stay grounded long enough to share his story and expertise with us. Tell us a little bit about yourself, your family, and your everyday life. Hi! I’m a half British, half Seychellois professional photographer and blogger who loves to travel – especially to experience the great outdoors. My wife Jessica and I run our two blogs together full time. Right now we travel about six – eight months of the year, and spend the rest of our time working from home in Edinburgh, Scotland. How did you get started blogging? […]

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Of all the feedback we receive from prospective publishers, this question is among the most common: “Mediavine is mostly food bloggers, right? My site’s content is about much more than food. Will your advertisers still value my inventory?” The fact of the matter is that yes, food-related sites represent a huge portion of our ad inventory. About 65 percent of our publishers currently fall into the advertising category of Food & Drink. A few years ago, this niche was our bread and butter (pun intended), and as such, we considered only working with publishers who provided food-related content. We knew that advertisers loved the engagement of these sites’ audiences and realized that potential, and we knew how to optimize ad placements to maximize their market value. This worked well in the short-term, but we soon realized the sheer number of publishers who weren’t writing exclusively […]

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We’re excited to announce the release of an updated version of our custom video player, known as the Mediavine Video Player 2.0. As we’ve noted in our Go for Teal video series, we’re making 2018 the year of video at Mediavine, and the Video Player 2.0 is a big reason for that. The 2.0 version is still a custom built HTML5 video player based on the popular open source video framework, Video.js, much like our original 1.0 player. This is an update to the same player you’ve already hopefully been using on your site – the player that powers the patent-pending Mediavine Video Adhesion as well as the videos you embed in your posts. In fact, most publishers won’t even notice the difference thanks to our backwards-compatible embed codes that you already have in your posts. You’ll still be uploading videos to the same place […]

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Today on the blog, we’re spotlighting Mediavine publisher Alexis Schroeder of Fitnancials, where she covers all things fitness and finance, with some travel and health thrown in. She may still be in college, but she’s an experienced publisher from a blogging family, as you’ll read more about below. Welcome, Alexis! Thank you for talking with me. Tell us a little bit about yourself, your family, and your everyday life. Hello everyone! My name’s Alexis and I am a senior in college studying Psychology. Besides school, I spend a lot of my time blogging. When I’m not blogging, I’m mountain biking, reading, or traveling. I’ve been an au pair in Italy, volunteer in Peru, and travel often with my mom all around the world. How did you get started blogging? I originally started because my sister, Michelle, from Making Sense of Cents inspired me to start […]

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