On Monday, Google added two pretty big video features to Google Search Console. Under Enhancements, you’ll now get a report on any videos marked up in Schema.org and parsed by Google, as well as the ability to see how your videos are helping your search appearances. What does that mean and how can you use these features to improve SEO? Glad you asked! 1. Video Enhancement report If you’re a publisher running an SEO-friendly video player (such as the Mediavine Video Player) which outputs Schema.org markup, you’ll now see a list of pages in which Google has found video content. This report is designed to help you debug videos that are marked up for Google, ensuring that they’re “Valid” and that you’re sending through as much meta information as possible. Meta information is data about a video such as a description, its length, and other […]

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Realizing that content creators and consumers are increasingly living in a mobile-first world, Google launched its AMP (Accelerated Mobile Pages) project over four years ago now. With a goal of speeding up mobile pages and improving the experience for publishers and readers, AMP is great in concept.

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Texas has been my home for the past 14 years. With the practically non-stop sunshine and distinct lack of snow, it is quite the opposite from my years growing up in the Midwest. (If you’re going to visit the Midwest, the summer is the best time! We had a blast there in June for the first MVCon of 2019 in Chicago.) We’ve embraced all that central Texas has to offer, and I couldn’t be more excited to be bringing the Mediavine Conference to Austin! If you’re attending the conference or visiting Austin separately, here are some of my favorite places to eat and things to do.  No matter where you end up, Austin is full of incredible experiences. If you can’t make it in person to the Mediavine Conference, we’ll be videoing and sharing all the sessions, just like always. Subscribe to the Mediavine YouTube […]

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One of our favorite things about Mediavine publishers is that they not only work hard toward their goals, but they are willing to share their information and expertise.  The type of selflessness and generous nature our influencers display never ceases to amaze us. Between our private Facebook group to blog posts, social media and more, you will always find people sharing tips, tricks and information with their fellow bloggers to help them succeed.  We love this Publisher Interview series, because they have a chance to share their story and showcase their success to a new audience. We’ve seen these success stories with publishers like Spaceships and Laserbeams, and Finding the Universe to name a couple of our 5,500 (and constantly growing) publishers.  Today we’re pleased to share an interview with Brandon Gaille of the small business and marketing site, BrandonGaille. Say hello and learn more […]

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Exchanging business cards is a long-standing tradition at many blogging conferences, including our own Mediavine conferences. Even in the digital age, they’re a great way to keep track of who you met and to spread the word about your blog or business. They’re also a great identifier for your blog, especially if you happen to share it with a brand who wants to work with influencers! In short, your business card can make or break a great impression. Before I worked at Mediavine, I ran my own graphic design business, worked at several ad agencies and on other in-house teams. In short: I’ve designed A LOT of business cards. Including ours! Our whole team has one that looks something like this — teal to the max: I’ve also picked up a lot of business cards over the years at conferences. The Mediavine team picks up […]

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When your mission is helping content creators build sustainable businesses, there’s a lot more to talk about besides ad management. The Mediavine team is constantly working behind the scenes creating and building new products while offering the best user experience and supporting publishers, all of which Co-Founder Stephen Marsi is a huge part of.  Please welcome Stephen to the Mediavine blog!

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Wondering about the requirements to become a publisher at Mediavine? You’ve come to the right place. Mediavine is for big bloggers and smaller publishers alike, placing a premium on original content and website quality. How do we define that, and do you qualify? Let’s break down the Mediavine requirements and application process: Mediavine Application Requirements Mediavine requires 25,000 sessions a month (usually around 30,000 pageviews), according to Google Analytics. Unlike other ad management services, we use sessions as our metric of choice. (And here’s why.) In short, we’ve found sessions to be the ideal metric for gauging how an audience interacts with a particular website, as well as its monetization potential. For further reading on the topic, see our recent guide explaining what is RPM and how Mediavine calculates it. Mediavine requirements include much more than just session totals, however. So what else are we […]

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At Mediavine, we’re all about content creators building sustainable businesses. As that business scales, influencers must legally protect themselves, their audience and their intellectual property. You know when we start throwing around terms like ‘intellectual property’, it’s time to call a lawyer.  We’ve asked attorney and friend of Mediavine Jamie Lieberman to stop by the blog to give our readers the ins and outs of establishing an LLC. Jamie Lieberman is an attorney, podcaster and entrepreneur dedicated to making legal accessible and sharing the message that legal does not have to be scary. As the owner of Hashtag Legal, Jamie draws on her experience working with influencer marketing professionals, creatives and business owners to help her clients grow and protect their businesses. She leads an all female, virtual team focused on providing clients with advice on subjects such as intellectual property, contracts, privacy, FTC, business […]

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BOCA RATON, Fla. (Sept. 24, 2019) – Mediavine announced this week that, in addition to being a Comscore Top 40 property, it is now ranked number three in both Food and Travel and number five in Home & DIY. The ad management company exclusively represents more than 5,500 blogger sites, making it one of the premiere lifestyle companies in the digital media space. Comscore, a trusted third-party source for reliable measurement of cross-platform audiences, releases their rankings on a monthly basis.  “In August of 2018, we were ranked number 81 overall and were not yet ranking within Travel. Within a year we have moved up to number 32 and are within the top five for our three largest niches: food, travel and home,” said Phil Bohn, Sr. Vice President of Sales and Revenue for Mediavine. “We look forward to continued growth in the coming months. […]

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Back in late 2017, the Interactive Advertising Bureau (IAB) released Ads.txt to increase transparency and fight ad fraud. By clearly revealing the authorized sellers for a publisher’s inventory, it became the industry standard in this regard. Two years later, the IAB is introducing a similar concept, Sellers.json, for the exchange side of the online ad industry.

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