gdpr compliance

The enforcement date of the European Union’s GDPR, or General Data Protection Regulation, is coming up in just a few short weeks on May 25, 2018. Many of you may be wondering why the digital advertising industry has been scrambling in recent months, and you’re only hearing about this now. The advertising industry initially believed it would be exempt from the “opt in” requirement of these new regulations due to the legitimate interest clause in GDPR. Ultimately, however, Google and other industry giants determined that in order to take user privacy and the GDPR seriously, we must go further. Long story short: Making sure your digital ads are GDPR compliant will take some work. Before we dive into details, an important caveat: I am not a lawyer. Nothing in this blog post or video should be considered legal advice. If you need legal advice, please […]

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Greetings, readers, on this fourth day of May, also known for the past few decades as Star Wars Day. (If you don’t get it, we apologize for the many quotes and references to come.) A long time ago, in a galaxy far, far away, an evil empire of corporations ruled the advertising universe with an iron fist. Okay, this was only a few years ago, but still. via GIPHY Fortunately, Mediavine sparked a rebellion that would ultimately dethrone the oligarchs of this industry, restoring balance, efficiency, innovation and integrity to the galaxy. How did a small band of publishers rise above powers so great they seemed invincible? Whether you’re a Jedi Master or a padawan, May the Fourth be the day we enlighten you … “Decide you must, how to serve them best.” When it comes to digital advertising, most new publishers get their feet […]

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We are proud to announce that Mediavine is now a member of the Coalition for Better Ads (CBA), a global organization of leading international trade associations and companies dedicated to improving consumers’ experience with online advertising. Since Mediavine got into the business of full-service ad management, we’ve had a two-fold focus to our efforts: Increasing ad revenue for content creators and improving user experience with digital advertising. We take pride in our custom-built ad technology. It emphasizes viewability to maximize earnings, rather than relying on popups, auto-plays and other ad units that negatively impact user experience. “Being a member of the CBA will help us continue to provide the best user experience for visitors to our portfolio of sites while also providing the best possible ad placements as requested by advertisers,” said Phil Bohn, Sr. VP of Sales and Revenue at Mediavine. “We strive to […]

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Mediavine has always prided itself on inclusivity. If you’re a publisher with great, original content who’s looking to grow your site with a holistic approach to advertising, we welcome you. Whether you have our minimum traffic requirement of just 25,000 sessions per month, or 10-20 times that, you can expect the same innovative technology, resources and attention from Mediavine’s unparalleled publisher support and engineering teams. But just because we’re all-inclusive doesn’t mean we aren’t also exclusive, too. Our exclusivity comes in the form of serving the best and most engaging content creators, regardless of traffic numbers. We’ve helped countless small-to-medium-sized publishers sustainably grow their businesses while doing the same for those with much larger audiences. How do we do this? When it comes to programmatic advertising, more is more. The more ad impressions pooled together among all Mediavine publishers, the better the impressions perform individually […]

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We know that publishers everywhere are confused by GDPR and what it means for them, so we asked Jamie Lieberman of Hashtag Legal to break down GDPR in clear, straightforward fashion. NOTE: We’re currently working on a custom solution for Mediavine publishers that will allow for explicit consent (as Jamie discusses at length below) from European Union-based web visitors. Stay tuned for more details in the coming weeks. In the meantime, take a moment to read Jamie’s post to learn more about what GDPR is and what these new regulations require of publishers. What is GDPR? The General Data Protection Regulation (GDPR) is a European Union law taking effect May 25, 2018. The intent of GDPR is to give residents of the European Union greater control over how their personal information is collected, stored and used. Well, that sounds awesome. But I’m not located in […]

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Let’s cut right to the chase: It’s time for every Mediavine publisher to go SSL. This July, with Chrome Version 68, Google will begin marking non-SSL sites – or sites beginning with http:// instead of https:// – as “Not Secure” at the top of the address bar. As of right now, secure sites get a nice green lock logo and the word “Secure” in green. It makes users feel good. Non-secure sites merely lack these indicators. This summer, that will change as non-secure URLs will be labeled “Not Secure” in the address bar … which certainly won’t make users feel good. The solution? GO SSL. First, the briefest of overviews: SSL (for Secure Sockets Layer) is a security protocol for establishing encrypted links between a web server and browser. SSL technology ensures that all data transmitted between a web server and browser – including advertising […]

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When we last left you, MVCon18 day 1 was in the books, leaving our heads, hearts and bellies full of learning, love and tasty food and drink. What went where? You decide! On Friday morning, we headed back to the Google campus for another day of conference excitement. Google has been working to have sites focus on mobile functions, so we were lucky to have Cheney Tsai, Google Mobile Solutions Consultant, kick off our day with a session on mobile user experience. The bottom line? Make sure you think about making your sites fast and efficient in addition to beautiful! Next up was Joanne Ozug of Fifteen Spatulas, who delivered a killer presentation on getting yourself ready to be in front of the camera. Most of us are used to being behind it, but as blogs grow, so does the demand for an authority on […]

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It’s spring cleaning time, and for bloggers, that means plugins! Plugin audits are a great opportunity for you to familiarize yourself with how your site works, make some hard decisions on what really matters to your readers, and clean up the junk that’s accumulated over the past year! We do them year-round at Once Coupled, so we have a bit of an edge when it comes to looking through plugin lists and quickly identifying which ones to keep, delete, replace, or consider further. Plus, we see all kinds of sites from all kinds of clients, so chances are pretty good we’ve come across the majority of your plugins at least once before! Let’s talk about some of the ways we identify where a plugin falls into the four categories mentioned above: you’ll get an peek into how Once Coupled performs plugin audits! Why perform a […]

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It’s hard to believe, but it’s been more than six weeks since the whole Mediavine crew made our way out to the Bay Area for our second conference. Before we started stuffing swag bags, a few of us took a little field trip – right to Pinterest’s headquarters in downtown San Francisco. You might be asking yourself what Mediavine and Pinterest have to do with each other. Simply put – we both care a whole heck of a lot about content creators, and the things that matter to you – like site speed, reaching your readers, and working with brands. We’re partnering with Pinterest to debut their latest features directly to you. There’s some pretty exciting stuff coming to the platform this year, and we’re excited to get to tell you about it. New ways to get discovered People come to Pinterest actively looking for […]

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It’s no secret that mobile technology has changed the world in which we live, and advances in communications continue to alter the landscape every day. A study by the Pew Research Center revealed that 95% of Americans own a mobile phone, and 77% of them smartphones, a figure that has doubled since 2011. Nowhere is this shift more apparent, and important, than in digital advertising. Nearly 75% of impressions on Mediavine sites are served on mobile pages. Providing the best user experience on mobile devices while maximizing the return on every page view has been a focus of ours since the very beginning. It isn’t easy, as mobile advertising involves inherent challenges that don’t apply to traditional desktop devices: Better Ads Standards set forth by the Coalition for Better Ads (CBA), data networks of varying speeds, and smaller screen dimensions. To combat these challenges, Mediavine […]

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