Traffic. We all want more of it for obvious reasons. The more traffic a website generates, the bigger its audience and the greater its earning potential becomes. All traffic is not created equal, however. There are entire companies devoted to deceiving publishers and advertisers alike by selling traffic that isn’t even real, often times unbeknownst to any of the parties involved. What is fake traffic? Fake traffic is traffic generated by click farms, bots or software, not by humans. Fake traffic is used to artificially inflate ad revenue by making a site’s audience appear greater than it is in reality. An astonishing amount of ad impressions are served to fraudulent visitors. If an advertising network identifies a website’s traffic as fake, it will likely result in suspensions or even bans on the publisher’s advertising account once violations are uncovered. How can you identify fake traffic? […]

Read more

RPM. This metric has become king amongst bloggers comparing their earnings, but what exactly is RPM and what are they comparing? Short for revenue per mille, RPM is the earnings accrued for every 1000 units (mille means thousand in Latin), and is the most commonly used measurement in online advertising. It’s the publisher side of CPM, or cost per milli. Advertisements cost advertisers money, hence they use CPM. They earn us revenue. Hence we use RPM. The textbook definition sounds simple enough, but for such a key benchmarking metric, RPM can be far more complicated – and controversial – than this lets on. Why? Because RPM as a unit on its own is ambiguous. Much like an inch or a centimeter, it’s just a unit of measurement. You can measure all sorts of things with length. Same goes with RPM. You can calculate it based […]

Read more

“Did you know that cancer is the leading cause of death by disease among children in the U.S.?” This sad opening is from our blog post sharing the same fundraiser in 2017 and unfortunately, it remains true today. Fortunately though, there’s still something that we can DO about it. We’re partnering again with Mediavine publisher Julie Deily of The Little Kitchen for the Second Annual Good Cookies Food Bloggers’ Valentine’s Event. She’s joined forces with Cookies for Kid’s Cancer (C4KC), a leading force in fundraising and awareness for pediatric cancer, now in their 10th year. She’s leveraging the awesome power of the blogging community to support this most-worthy cause. On February 8th, publishers across the web will be posting an original or adapted Valentine’s Day inspired recipe (with credit of course) new to their blog to raise funds and awareness for C4KC. Something like these […]

Read more

At the end of December, we debuted our exclusive patent-pending video adhesion player. We’re so excited by this new player, we’re declaring 2018 the year of video with this being one of the biggest drivers. What is the video adhesion player? The video adhesion is a mobile native experience that showcases your latest videos to users, while giving you a chance to monetize with high paying video ads on every pageview. It takes the place of our usual mobile adhesion banner ad at the bottom of your page, with high-paying video ads playing in front of your latest videos. It will only run and replace the display banner ad if we have a high-paying video ad, so you won’t see it on every page. Why are we so excited about it? The video adhesion hits the perfect trifecta. It balances the publisher’s needs to monetize […]

Read more

2017 Session Refresh Nicole Johnson is organized. It goes without saying that the Director of Publisher Support for Mediavine’s 2400+ publishers needs some serious prioritization skills. Add to the mix creating content for her own awesome blog Or Whatever You Do, and then toss in her seven adorable children? (Not a typo. SEVEN.) Organized is an understatement: Her time-saving strategies are next-level ninja. They’ve got to be for her to work full-time, put 7 kids to bed, and have any hope of time for fun things like eating food or staying sane. In her session at the Mediavine Publishers Conference 2017 in Charleston, “Mastering & Streamlining Work Flow”, she revealed her favorite tools to automate many of her blog tasks and her ‘set and forget’ social media strategy. From establishing a realistic blogging schedule you can stick with, to a CoSchedule tutorial from her unique […]

Read more

As part of our new Go for Teal video series, we want to share not only what Mediavine is doing, but how we’re doing it by teaching you various aspects of the advertising industry. We thought we’d begin with header bidding, which is basically the crux of everything Mediavine does behind the scenes. Header bidding gets its name because it’s typically called from the head, or top of your page, before your page starts to load. Header bidding is essentially an auction of auctions, an opportunity for all the ad exchanges and networks to compete for every impression. To better understand header bidding, we need to look at the world before header bidding, a world of traditional tag-based ads and waterfalls. In the old days of this industry, a whole three years ago, a publisher worked with an ad network who provided a set of tags […]

Read more

MVP Latasha Peterson may not have been blogging long, but she has seen excellent results in that short time. She’s brought a lifetime of creativity to the blogging community and shares her strategies for building a sustainable online business on her site, Arts and Budgets. She was kind enough to share some of her journey and tips with us here. Tell us a little bit about yourself, your family, and your everyday life. I am a true creative girl! I have been performing on stages in music projects and theater for almost my whole adult life. Currently, I live in a suburb right outside of downtown Chicago with my rockstar husband and amazing 1-year-old son. How did you get started blogging? Before I started my blog + biz I would often create music with a group of Creatives who were also looking to do what […]

Read more

We recently capped off an exciting, record-setting 2017 at Mediavine, a year we could summarize with just one word: Growth. That growth came in the form of publishers, with nearly 2,500 live, and reach, with more than one in two women in the United States reading a Mediavine blog every month. We also saw rapid growth internally, with our team expanding from six to 26 full time employees. How will 2018 possibly top that? Well, for starters, everything is going to be a lot more Teal around here, beginning with my new video series, Go for Teal, which touches on this very topic. (Intrigued by that plug? You’ll have to watch the video to see what that means!)   If we had to summarize 2018, it would be the year we capitalize on that growth. We spent last year setting ourselves up for success that will […]

Read more

Today on the blog, we’re offering an publisher spotlight interview with Kristin Addis of the gorgeous solo female travel blog, Be My Travel Muse. This MVP paused from her rockstar world travels to speak with us from her years of blogging experience. You’re going to be seeing a lot more of this type of spotlight post, like this one with Melanie Gunnel of Mel’s Kitchen Cafe. We want to highlight as many of our awesome publishers as we can, so you may be receiving an interview request email from us. Now, on to Kristin! Tell us a little bit about yourself, your family, and your everyday life. I’m a native Californian who has been traveling, largely on her own, for the last five years. I’ve been to six out of seven continents and have hitchhiked on all of them, I have camped on most of […]

Read more

With the new year upon us, we as content creators and generally creative people start to get a little twitchy. It usually starts with a some inspiration: a friend that just finished an amazing site makeover, a gorgeous color palette or new fun font, or just a general want to reshift and refocus in the year to come. In January we set goals, make lists, and fastidiously fill out planners and editorial calendars. We organize our desks, color code our bookmark tabs, pretend we are going to stick to new, productive strict schedules. This year is going to be AMAZING!!! I’m going to change ALL THE THINGS! Including my domain!!!!! Annnd STOP. Here, friends, I am going to pause and give you a doughnut. Because what I say next might burst your new year, new you bubble. Rebranding is bad for your business. I’ll tell […]

Read more