When we first launched AMP on our sites, we followed Google suggestions and split up our Google Analytics into two separate profiles – one for AMP and one for the rest of our web traffic. As a network, we recommended our publishers running AMP do the same. Unfortunately, this led to having to check two sources to get the complete view of your traffic. Even worse? For those of us addicted to Google RTA, our numbers weren’t nearly as exciting as they should be. Thanks to the fact Google recently shed some light on using “Data Source” to split out your AMP traffic from your regular mobile web, we’ve officially changed our recommendation for AMP analytics implementation as a network, and have already moved over our own blogs. Now with a single profile, you can get the big picture on how your overall traffic is doing with both […]

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Let’s start with the big question. What IS RPM, anyway? It’s a tool. A tool to analyze how your ads are performing. It’s not the rate at which they’re earning, like CPM. It’s a math equation to help you analyze overall earning performance. We even know some people that calculate their sponsored work income in RPM, because at the end of the day, it’s a math equation to tell you how much income you’re earning per mille, or thousand (insert quantifiable metric: pageviews or sessions are most common, uniques would work too). Mediavine is pretty absolute on this point – we think pageviews are dead, so we mainly calculate your Mediavine RPM in sessions, because that’s a more meaningful way to understand how your readers are interacting with your page, and where there is room to improve that. Gaming the volume of pageviews makes them […]

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From the beginning of Mediavine Publisher Network, we have tried to be as inclusive as possible. That has always included taking on sites who had a previous AdSense ban, if we could. The problem here is that AdSense bans almost always mean that the domain is also banned from Google’s other advertising products, like Google AdExchange – the largest ad exchange in the world. That’s a big problem. Google is our largest partner at Mediavine, and we sell a majority of our ad impressions through AdExchange. When a site on the network is banned from accessing that, they are never going to do quite as well as their other MVP counterparts. It’s been weighing on our minds for quite some time. Is it ethical to take on a site when we know that we’re not going to do well for them? Google’s plans for the […]

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Backlinks are the holy grail of SEO. The history of backlinking is one of the most interesting elements of the internet’s history. Suffice it to say, when Google launched their search engine using links as a means to evaluate the importance of content on the internet, everything changed. Entire industries began to pop up around the notional value of links. What is the value of a link? Well, today, if you were to purchase a good backlink, you might pay $100. But 10 years ago, if you wanted to buy a link on a site of note, you might even spend $10,000. The reason is simple. 10 years ago, some links were worth $10,000. If you wanted to rank for the keyword “vacuum cleaner” then you could sure as shootin’ do it if you could get a little bitty link in an article on the […]

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It’s no secret that we’re big on holistic site success at Mediavine. The better your site performs in every aspect, the better your ads perform. That’s actually been a founding principle of our company. We often seek to partner with companies that share this vision, like Once Coupled. It’s also why we offer a free third party script auditor tool for anyone – even non-Mediavine publishers – to use to evaluate where their site is being affected by extraneous javascript. Page speed is increasingly important to how search engines view your site – favorably or negatively. User experience is also extremely important to your readers (obviously), but Google and advertisers too. If your site is too slow, too clunky, not easily navigated, it can very easily impact your income. In our drive to make sites better, we realized pretty quickly we needed an expert partner […]

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Did you know that cancer is the leading cause of death by disease among children in the U.S.? We don’t normally start a blog post with such a sobering thought, but recently, we had the opportunity to work with Julie over at The Little Kitchen on a fundraising project that we’re really proud of. Julie coordinated a solid effort with Cookies for Kids’ Cancer– a leader in the fight for childhood cancer fundraising – for bloggers and brands to come together and raise over $12,000! Cookies for Kids’ Cancer is a national 501(c)3 non-profit, committed to raising funds for research to develop new, improved treatments for pediatric cancer. They provide inspiration and support for individuals, businesses and organizations to raise funds by hosting grassroots bake sales and other fundraising events, like Julie’s online fundraiser. We’re proud to say that Mediavine was part of this effort. […]

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As a food blogger, my site was always super image-heavy. I use 3-4 photos per post in most instances, and they are all large.  The imagery is what made me fall in love with this business to begin with, so maintaining the quality of those images I worked so hard on is really important.  But…so is Google.  And while I loved my huge >1MB images, my website, and Google – did NOT. On my journey for great image compression, I went around a few corners.  My first stop was EWWW Image Optimizer. I really liked that tool, and how well it worked, but it didn’t quite make Google happy so I knew I needed something else. It is possible that this can be done with EWWW, but I didn’t dig into it before finding a recommendation in Autoptimize for Short Pixel.  I found Short Pixel […]

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We know. You’re here because you want to know what the average Mediavine RPM is, or what you’ll be making when you join the network. That’s a great question, and one anyone would be asking before they join a new, exclusive network like Mediavine. We’ll get there. But first.. What is RPM? RPM, or Revenue per mille, is the estimated earnings per every 1000 impressions. At Mediavine, since our switch to focusing on sessions, we calculate things based on a Session RPM. To calculate a Session RPM, you take your total earnings over a period of time divide them by the number of sessions during that period and multiply it by 1000, or in formula form: Session RPM = (Estimated earnings / Number of page views) * 1000 For example, let’s say over the last 30 days, you made $1200 and had 100,000 sessions. You […]

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Mediavine Income Reports are kind of an awesome thing. We don’t ever ask or expect our publishers to write them, but we think they’re incredibly helpful the the blogging world. As Eric says, it’s very important to keep in mind that if you work with a programmatic ad network, comparing your Mediavine RPM to even another MVP, is a somewhat futile exercise. No two sites have the exact same audience. Nor do they have the exact same site setup. Audience make up and site speed are just two of the things that can dramatically effect your overall earnings. So comparison to another site, even one that looks like yours, has similar content to yours, and even similar traffic, is not apples to apples, no matter how much someone might like to think (or say) so. What are Income Reports for? Income reports are used both […]

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We’re so excited! We’ve been working for a very long time with our friends at ZergNet to create a traffic exchange exclusive to active MVPs.

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