Mediavine’s goal has always been to help publishers maximize the revenue they’re earning from advertisers, helping them build sustainable businesses while doing the same for ourselves. In the last few years, as the online advertising ecosystem has evolved, so has the way we calculate and allocate our revenue share. With over 5,800 live sites, we’ve reevaluated this once again.  Two years ago, we raised revenue shares significantly for our publishers, because as websites reach a certain number of impressions, many of our internal costs decrease on a relative basis. Today, we’re adding another impression goal to accelerate the earning process right in time for the peak of Q4 advertising spend.   This new impression goal increases revenue shares to 82.5% for publishers producing 10 million ad impressions over 30 days, offering an additional incentive and extra revenue to fuel growth. As a refresher, Mediavine’s revenue […]

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Saying that pagespeed is paramount at Mediavine is like saying … pagespeed is paramount at Mediavine. There’s no better way to complete that analogy because truer words have never been spoken. In all seriousness, we take it very seriously. Everything from our lightning-fast ad technology to our development decisions and our growing marketplace of WordPress products is built with speed in mind. We are obsessed with making our ads fast and our publishers’ websites as light, efficient and fast as possible. This simple factor has a profound influence on how the Internet presents and prioritizes content. It’s no surprise that our most important partner, Google, puts a heavy premium on this as well. Pagespeed and SEO are intertwined and instrumental in generating the organic search traffic sites depend on. You’ve been there and we’ve been there. A website offering an experience that could – should […]

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Even when you’re a seasoned blogger, remembering when and how to use certain HTML attributes to keep the Google gods happy can be a little overwhelming.  None gets questioned (or rumored about) more than the mighty No-Follow attribute. What is No-Follow? No-Follow is an HTML attribute that allows you to tell search engine crawlers of your site that they should not attribute any authority to the hyperlink you’ve put into your post. Knowing how to use No-Follow is an important part of getting your linking strategy right. Why Do We Use No-Follow? Many, many years ago (all the way back in 2005) Google originally announced this attribute as a way to help limit incoming spam links. Most problematically were spam bots leaving comments on websites, looking for link juice back to their own website. By creating an attribute that allowed you to communicate directly to […]

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We talk a lot about our mission at Mediavine – building sustainable businesses for content creators. Earlier this year, I joined our lovely publisher, Betsy Eves from the blog JavaCupcake, in teaching a class for the Dog Tag Inc. Fellowship.     Betsy is an alumna of this Fellowship program, so hearing firsthand her experience at creating an online business is exceptionally powerful. We set out with the goal of teaching a mindset – thinking of yourself as a brand before you’ve even bought a domain name or figured out a product you want to sell. Fellows in this program are tasked with learning all about becoming entrepreneurs. And whether you use a blog as your main business focus, or use it as a tool to augment another product or service, blogging the right way to support your goals can be an important skill to […]

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The Company Also Announces the Creation of Mediavine Marketplace for Paid Versions of its Leading WordPress Products BOCA RATON, Fla. – Nov. 11, 2019 – Mediavine, a full-service ad management company that helps content creators build sustainable businesses, announced the launch of Grow by Mediavine, a powerful combination of two WordPress plugins the company has acquired: Social Pug for social sharing, and Optin Hound for lead generation. Social Pug and Optin Hound, previously owned by DevPups, provide WordPress users with efficient, easy-to-use ways to add social sharing buttons to posts and to convert website visitors into subscribers and customers. Social Pug, which will be optimized for site speed by Mediavine, has already been transitioned into Grow. The company’s next step is to incorporate aspects of Optin Hound into the new plugin. Mediavine offers online content creators with educational tools, cutting-edge WordPress plugins and solutions, exceptional […]

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Yes, Create fans, you read that headline correctly. Create now features a Jump to Recipe button. We know we’ve encouraged you not to use a jump button to skip your content in the past for ad performance reasons. However, we’re aware that there’s a growing movement to adopt this feature for a better user experience. So what made Mediavine finally roll out a Jump to Recipe button — or “Jump to Card” button, as we’re calling it, since its function is the same for bloggers in any space — after years of opposition? We don’t add features for the sake of adding features, but to fully solve a problem. The problem with this case is that many users really want a way to jump directly to your most valuable content. That content would likely be your recipe, if you’re a food blogger, or your How-To […]

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As I teased at our Chicago conference in June, Mediavine has been working on a WordPress plugin to optimize websites for social sharing and newsletter signups without slowing anything down. Today, we’re excited to announce that Grow by Mediavine is finally available in the WordPress plugin directory, where you may be surprised to see that it already has 80,000 active installations. Which leads us to a second, related announcement: Mediavine recently completed its acquisition of Social Pug and Optin Hound from DevPups, and these plugins are now Grow.     Why did we go this route, rather than building it from scratch? In short, because of you. It’s this blogging community that helped build Mediavine, and Social Pug has become the de facto social sharing button that our publishers have been installing. There’s a reason it has 80,000 installs. Because it works. In developing Trellis, […]

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Hi everyone! Let me formally introduce myself. I’m Cynthia, Director of Business Intelligence for Mediavine. I work behind the scenes with Eric, Nicole, Heather and Brad (as well as the rest of the amazing Mediavine team). My role is to analyze new opportunities, and offer performance suggestions and troubleshooting guidance to our product, revenue and publisher support teams. So when I was approached to write something for our publishers, I shockingly decided to talk about performance and analyzing it. What is Performance? What do you consider performance? Is it how you’re tracking compared to a goal you set? How you’re performing compared to another website? Week over week? Year over year? There are so many different ways to monitor and analyze performance. Some can be complicated, others pretty straightforward. Here’s a simple step-by-step process, and some tips to help analyze your performance for the more […]

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What’s in a name? A lot of things, and when it comes to Mediavine’s ad tech and online advertising in general, there are a lot of names – and abbreviations, acronyms and terms. That term you heard describing that ad unit we’re working on? That acronym for the thing you saw on Facebook that we’re doing to optimize your ad units, videos, monetization, etc.? It’s probably listed here: Ads.txt – Authorized Digital Sellers – A “plain text” file that is hosted on your root domain, at the top level of your website. This list contains the names of all authorized sellers for your digital advertising inventory, boosting transparency and combatting fraud. In other words, this list tells advertisers that only partners on the list can sell your inventory. If someone tries to sell without your permission, advertisers will not buy from the fraudulent source – […]

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Mediavine is a such a great place to work (in case you can’t already tell how much we love our jobs)! Working remotely definitely has its perks, but even more exciting is getting out and traveling to attend a variety of conferences and events. One of our favorite parts of work travel is meeting our amazing publishers in real life. It’s also wonderful to connect and spend time with some of the fully remote Mediavine team in person.  Conferences are the perfect time to learn from awesome speakers, meet new people, explore different places and of course, eat lots of delicious food.  

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