If you’ve been following my recent articles on how to improve your RPM, then hopefully by now you have a nice large, mobile-friendly font size and line height. Now that your increased font size and spacing have optimized your text for readability and earning potential, it’s time to do the same for the content itself. What do we mean by that? Writing for the web is not the same as writing for print, and so unless you’re really, really young, that means it’s a lot different than what you were taught in school. You may be surprised to learn that according to usability studies, when presented with a 500-word article, users will read at most 28 percent, but more likely 20 percent. So what do you do if audiences are skimming and only reading 20 percent of your content? You write and design your content for an […]

Read more

Being smart about where you spend and saving money go hand-in-hand.  What else goes hand-in-hand? Our talented publishers, Kelan and Brittany Kline AKA The Savvy Couple. They’re an entrepreneur and teacher team who is passionate about personal finance and living a life of freedom.  We love hearing our publishers’ stories, no matter the niche. Whether it’s Becky Jorgensen of Patchwork Posse‘s sew amazing story or the journey to success for Deb & Dave Bouskill of The Planet D, the content creators of Mediavine never fail to get us inspired.  Kelan joins us on the Mediavine blog today to share how he and Brittany got their start in finance blogging as well as their savvy tips and techniques for growing a personal finance site, right down to their monthly restaurant budget.  Hi Kelan, we’re so glad you’re with us! Tell us a little bit about yourself, your family, and […]

Read more
3 Action Items That Will Get You Massive Traffic

Heya fellow bloggers! I’m Lena Gott, blogger at What Mommy Does and blog coach at Adventures in Blogging. I hope you’re doing well and not too weary from a summer traffic slump (if you experience this like I do every year). In case you missed it, I did a joint video interview (while you’re there, why not subscribe to the Mediavine YouTube channel?) with fellow MVP Stephanie Keeping of Spaceships and Laserbeams this month where we talked all things traffic. I highly recommend checking it out, as we tried to share some of our best tips for getting more traffic to our blogs. If we’ve met before, you know that I like to provide crazy specific advice on getting traffic. You won’t see generic advice here. I want you to be able to take these tips and get more traffic starting tomorrow. I’ll start out small with […]

Read more
line height

I know what you’re thinking. Another post about optimizing the words and spacing in your content after last week’s novel on why you should increase font size?  Yes. Line Height is worth its own article. Another oft-overlooked aspect of CSS and website design, line height can have a big impact on your site’s readability, user experience and monetization. It also goes hand-in-hand with font size, as you’ll need to make sure your line height matches your new font size if you made that adjustment last week. This is crucial, as increasing font size alone, without taking into account line height, can potentially backfire and hurt your user experience. What is Line Height? Line height is what it sounds like: The spacing between lines of text on your site. Much like font size, in CSS, line height can be measured in multiple units such as px, […]

Read more

“What good is a page view if you can’t monetize it?” A wise man once said this when we started out in the web publishing world, and I’ve never forgotten it. An even wiser man told me years later that if we wanted our website to be successful, it would require a shift in approach, namely: “Focus on increasing revenue instead of traffic.” The point of these memorable quotes isn’t that traffic doesn’t matter. Obviously, it does. Content needs an audience, and we’re still trying to grow ours, year after year. But there isn’t necessarily a correlation between increased traffic and increased revenue. The first of these quotes illustrates the basic fact that advertisers only want to be associated with certain content and audiences. The second drives home the idea that even if your traffic is very desirable to advertisers, it may not be reaching […]

Read more
common bookkeeping mistakes

At Mediavine, ads are just the beginning. Our mission is building sustainable businesses for content creators, and we’re committed to providing educational resources on all important topics for publishers throughout the industry. Like this post about bloggers seeking legal representation, this one about different planning tools to make your publishing life easier or this one about enhancing your writing skills. Today we’re happy to welcome guest author Amy Northard to the Mediavine blog. Amy is a CPA and the “Accountant For Creatives”, specializing in her work with creative small business owners. We invited her to share some basic bookkeeping mistakes that she’s frequently observed when working with influencers. Doing your own bookkeeping can be pretty tricky unless you have an accounting background or know someone who does, but that shouldn’t hold you back. I’m sharing the five most common bookkeeping mistakes I see when reviewing […]

Read more

One of the simplest, fastest, and most effective tweaks you can make to simultaneously improve your website’s user experience, SEO and RPM may surprise you: Increasing your font size.   We say it’s quick because it should require one easy change to your theme’s settings page, or a few adjustments to your stylesheet, to make this site-wide improvement. Much of the advice we normally give publishers is on a per-post or a per-page basis, which could require a lot of work on a lot of content over time. This site-wide tweak is quick and easy … relatively speaking. We can’t just tell you what settings to change, as font size is a little more technical than one-size-fits-all. The Internet is very different than the world of print or word processors in every respect, and fonts are no different. It’s important to define font size in […]

Read more
digital advertising: a short history

As I’ve discussed in previous articles, I’ve been in digital advertising operations for over a decade. In an ever-changing industry, this feels like a lifetime. Suffice it to say, ad operations have come a long way, and I’ve observed countless changes in technology, business trends and markets. More broadly, it goes without saying that the Internet has influenced how we work, spend and live, spawning multi-billion dollar industries in the process. As technology evolves, communications improve and the world becomes more digitized with each passing year, the advertising industry inevitably follows. In the first half of this two-part series, let’s take a look back at the History of Digital Advertising (emphasis on back … way back) and how we got to where we are today. via GIPHY Ah, the ’90s. It was a simpler time. A time of windbreakers, tuck-rolled up jeans, Coolio blasting on […]

Read more

Are you an expert in something useful to digital content creators? Are you jonesing to see the Windy City in the summer or play your part to keep Austin weird in the fall?  If you answered yes to these questions, then you might be suffering from a need to apply to speak at one of Mediavine’s 2019 conferences.  We’re on the hunt for dynamic, compelling speakers that specialize in a topic that will enrich our advanced influencer conference attendees. Your expertise might lie in something directly related to the mechanics of blogging like photography, video or SEO or something less obvious like media relations, finance for creative entrepreneurs or how to stay motivated when working from home alone. via GIPHY We’re open to everything! Our only requirement is that you deliver action items that will improve the lives and/or businesses of our ticket holders. The […]

Read more
producing higher quality content

It goes without saying that a blogger’s content is their bread and butter. You want to both keep your readers on your site and encourage them to return in the future. Lightning-fast site speed and quality site design are great goals to strive for that help with this—but it goes without saying that the biggest factor in this equation is quality content. After all, a site can be beautiful and lightning-fast, but quality content is what builds your repertoire with readers — and with search engines, too. Improving the quality of your content comes with experience. Just like any muscle, your writing ability will get stronger as you continue to write (ever look at three year old posts and cringe at how you worded something? Or perhaps find typos in old posts and smack yourself?). The good news is that there are tools you can […]

Read more