- 30 Dec
Eric Hochberger
You know those words that appear in an html hyperlink, a.k.a. the link text between the opening <a> and closing </a>? That’s called the anchor text and it matters quite a lot. Anchor text is critical for user experience, site accessibility and SEO (Search Engine Optimization) alike. Most of the time, the term “anchor text” is used in an SEO context, but user experience and site accessibility are equally important. Why? Because that’s ultimately what drove the decision to make anchor text such an important ranking signal for SEO, which in turn should help you create better anchor text. It’s all intertwined and we’ll break it down below. What Does Anchor Text Have to Do with User Experience? From a user experience standpoint, there are basically two kinds of anchor text: Good anchor text Bad anchor text Put yourself in the shoes of a casual […]
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- 20 Dec
Amber Bracegirdle
Putting together our annual year in review post is low key one of my favorite things. As one of the four Mediavine co-founders, I can tell you that no two days are the same and from day to day so much happens that sometimes you just forget the crazy good stuff that happened even a week before. As I gathered the highlights of 2019, I was simply blown away. Not only are there big, BIG things to mention, but there are items worth mentioning from every month of 2019 and sometimes even multiple things in a single month. You guys, the Mediavine team has been SO busy this year doing all kinds of awesome things and we must first say thank you – thank you to each publisher that trusts us as a valued partner to help them create a sustainable business. It gives us […]
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- 19 Dec
Megan Myers
- 1 Comment
With the year winding down, the Mediavine Brand Team has been looking back on the multitude of events our company has been a part of in 2019, and one of our favorites was MVCon Austin, held in November. I moved to Central Texas 14 years ago, so of course I was thrilled to be holding a Mediavine conference in my proverbial backyard. From the gorgeous (and teal-decorated) Fairmont Hotel to the yummy food to our wonderful sponsors, every moment of the conference was a thrill. We opened the conference with perfect weather and a view of downtown Austin at the Fairmont’s Rules & Regs bar. We served up signature Mediavine cocktails while everyone mingled and met new blogging friends. Because it’s Austin, tacos were on the menu (anyone else obsessed with cauliflower tacos now?) but that didn’t stop folks for heading out to eat even […]
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- 18 Dec
Jordan
Today we’re releasing version 1.5.4 for Create by Mediavine. A few weeks ago we began to get more support tickets about our recommended products feature. We were using a now unsupported method not returning useful information from Amazon URLs. We know that affiliate link support has become an important part of both Recommended Products and Lists for many of our users. Providing reliable data on Amazon products was our focus and we went to the source, the Amazon Products API. Starting with the 1.5.4 release Create fetches product data from Amazon’s API and takes care of refreshing images on a daily basis in full compliance with Amazon Products API Terms of Service. What does this mean for you? Well, in order for you to take advantage of these features, you will need to get Amazon Products API tokens. We have a detailed help document to […]
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- 17 Dec
Clarissa Laskey
If there is one thing our Mediavine publishers are, besides hard working, it’s inspiring. Even more incredible is that they are willing to provide tips, advice and share their expertise to help others learn and grow. The Publisher Interview Series is all about sharing the success stories of how our MVPs started their blog, increased site traffic, grew their audience and the ways that Mediavine has helped change not only their business but also their personal life for the better. There have been so many motivational success stories we’ve shared already from publishers like Old World Garden and Expert Vagabond just to name a couple of our over 5,800 and constantly growing list of publishers. Join us on this adventure as we share our interview with James Cave of the site Portugalist, a travel blog all about Portugal and all things Portuguese. We are excited to […]
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- 13 Dec
Stephie Predmore
We are probably all familiar with the feeling you get when a brand rep asks, “What is your rate for this project?” On one hand, hooray! They are willing to pay you real cash monies! On the other, well… fiddlesticks. Now you have to come up with a rate. It’s a double-edged sword, especially if the brand is asking for work you’ve never done as part of a paid campaign before. How do you price yourself? Spoiler alert: Unfortunately, there’s no easy answer to that question. There really aren’t any set standards or guidelines with regards to pricing sponsored work. Some folks will recommend charging a certain amount of money per 1,000 or 10,000 followers, but that method has its limits. It will often set too low of a rate for anyone with a smaller but really dedicated following, and on the other end can […]
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- 11 Dec
Have you heard before that ads and SEO don’t play well together? Well guess what? They absolutely can coexist and everything that Mediavine does with ads ensures that SEO remains the focus. If you don’t believe us, then make sure you read our blog post about how Mediavine optimizes ads and SEO together. We would never want to compromise pagespeed or SEO in exchange for ad income, as they are both top priorities for Mediavine. So that you can see real examples of how publishers leverage Mediavine’s SEO resources, pagespeed tools and settings to try to rank higher in search engines, boost traffic and earn even more with their ads, we created our SEO Case Study series. This week we are excited to introduce you to Ben Gorges of the site Fox Valley Foodie. He is here to talk about why he thinks that the […]
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- 09 Dec
It’s no secret here at Mediavine that we’re obsessed with video. After all, we’ve dubbed this the year/decade/century of video. Hyperbole aside, we can’t overstate the incredible potential video has for publishers. With its ability to engage users and show off your content, video can earn you much higher CPMs than display ads – potentially up to 30% increases in RPM. But it’s also no secret that video is … hard. The best user experience is, without a doubt, creating a unique video for each post on your website. We realize that this goal is simply not realistic, given that video is so time consuming, so … That’s Why We Invented the Featured Video The idea behind the Featured Video is simple. First, you select one of your existing Mediavine videos to be your Featured Video. Then, on your individual blog posts, you can embed […]
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- 06 Dec
Can you believe it will be 2020 in only a few weeks? It’s crazy to think about how fast this year has flown by. We are coming close to the end of Q4, also known as the magic months in the influencer world. This is the time when everyone is trying to capitalize on holiday traffic, higher RPMs and increased ad revenue. Advertisers spend a lot of money leading up to the holidays, but tend to spend less on actual holidays, so a Dec. 24 RPM hike is normal, as is a drop on Dec. 25. Remember ad revenue changes by the season. For a lot of publishers Q4 is the most lucrative so it can be helpful to put your focus on posts that do well. Since Mediavine loves to help make your life easier, we want to make sure you know how to […]
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- 05 Dec
Advertisers now can apply cutting-edge comprehensive content category and keyword-based contextual ad targeting across Mediavine’s entire high-quality lifestyle publisher inventory BOCA RATON, Fla. – December 5, 2019 – Mediavine, a Comscore top 25 digital media property this month started utilizing Verity, a new product designed to provide contextual data and content classification to help publishers serve keyword and contextual categorization, allowing for more robust ad targeting and brand suitability in the era of cookieless data. Developed by the AI team at GumGum, a technology and media company with a focus on computer vision and natural language processing, Verity gathers contextual data on each web page. Verity not only scans text but also images to get a complete understanding of the content on each page. With Verity, Mediavine will have the ability to share additional contextual details to demonstrate content and brand relevance to potential advertisers. […]
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