The term “cornerstone content” is frequently used when discussing search engine optimization methods, but what does it mean? I attempt to answer that, in a slightly different way than most others in this field, in today’s edition of the Mediavine SEO series.

Previously in our SEO series, we talked about what a keyword is, what it isn’t and how to approach them. Today, we’re diving further into this subject with a discussion of long tail keywords. As their name implies, long tail keywords are the longer SEO keywords or keyphrases that you’re going to want to target as you grow your website. What is the long tail, anyway? Glad you asked. In statistics, the long tail refers to distributions with a heavy frequency of a small number of things and, by contrast, a lesser frequency of a greater number of things. Think of the distribution of Google searches like the following graph. At the front end you see the biggest keywords, and on the right side are the long tail, or more specific searches. The name is actually derived from how the data appears in visual form. […]