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30
Jul Matt
Many of you have asked for changes to the Mediavine payment system, and now we are excited to say we have answered. Ahead of the next run of publisher payouts (by August 5, 2018 for revenue earned in May 2018), we are switching from a PayPal-only method of payments to a more flexible, all-encompassing system, one that will give you more payment options from which to choose and one that will save our international publishers a lot of money. WHAT IS IT? We have teamed up with Tipalti, a company that works with clients such as Outbrain, Vimeo, Amazon and many others. Tipalti is a Licensed Money Transmitter in 190 countries, via 120 currencies. It is licensed by the Office of Foreign Assets Control, a financial intelligence and enforcement agency of the U.S. Treasury Department. (Translation: Tipalti is as safe and as secure with your […]
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27
Jul Susannah Brinkley
From pet writers at BlogPaws in Kansas City to foodies at Everything Food Conference in Utah, 2018 has already been a busy year filled with new faces for the Mediavine team. We love meeting publishers in person, so we travel across the country (and continent) to as many blogging conferences as we can squeeze in. Earlier this summer, Jenny and Susannah ventured to hot and humid Houston, Texas for a whirlwind weekend at the Blog Elevated conference. This event typically happens annually in a multi-day conference format, but this year was waylaid by last summer’s Hurricane Harvey. Texas was devastated by flooding, and many in Houston lost their homes. Instead, the organizers are planning several one-day workshops throughout the year to keep local bloggers connected and on the cutting edge. On June 30th, we celebrated National Social Media Day. When the organizers of Blog Elevated reached out […]
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25
Jul Steve Marsi
Mediavine is constantly and strategically evolving to bolster our technological innovation and meet our customers’ needs. In order to better serve publishers in an ever-changing landscape that reinvents itself with great frequency, our ad partners must remain equally agile. Our largest and most important ad partner, Google, announced that it has unified its two DoubleClick publisher platforms into a single platform, Google Ad Manager, reflecting how Google’s own ad tech strategies have evolved in recent years. Google Ad Manager brings together DoubleClick for Publishers and DoubleClick Ad Exchange together into a single, integrated platform that should work even more efficiently and lucratively to increase revenue and guarantee brand safety. Ad Exchange (AdX) has been the premiere online marketplace to help publishers earn more with real-time auction demand and pricing for the past decade, while DoubleClick for Publishers (DFP) has proven vital as an application, not […]
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24
Jul Amber Bracegirdle
I’m going to say something kind of controversial in the bloggersphere right now: I think jump buttons that allow a reader to skip past all your content are a terrible idea. My podcasting partner, Josh, and I talk about this all the time on our podcast, Theory of Content. If you’re not familiar, the concept behind jump buttons is this: Pressing a button at the top of the post allows a reader to jump within the browser window from the top of your site where the button is, directly to your most valuable content. Like this: Typically we see food bloggers use these to allow a reader to go right to the recipe card, because it’s assumed your recipe is all that they’re there for, rather than the content between the post title and that recipe card. The theory posited by some other SEO analysts […]
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20
Jul - 1 Comment
Mediavine works with bloggers of all niches, from travel to finance, but the food niche will always hold a special place in our hearts. If you’re familiar with how Mediavine got started, you’ll know that we started with ads on our own food site, Food Fanatic, and branched out to helping our Food Fanatic writers — other bloggers — with ads on their sites. Since then, we’ve expanded to more than 3,300 sites that cover a multitude of topics, but our food blogging roots mean we love food blogging conferences. It’s not just because we really love to eat! We love to get out in the world and meet fellow bloggers, as you’ll recall from our trips to San Francisco for Pinterest’s first conference and Kansas City for BlogPaws earlier this year, as well as our own Mediavine Conference in San Jose. This year we […]
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19
Jul Brad Hagmann
In August 2017, Mediavine was proud to be recognized as a Google Certified Publishing Partner. One of just a few dozen companies worldwide to earn this designation, Mediavine did so by proving its expertise and proficiency with Google AdSense, DoubleClick Ad Exchange and DoubleClick for Publishers. All of these tools are integral to meeting publishers’ goals, and as a certified partner, Mediavine works closely with Google to ensure that its technology, initiatives, and overall publisher satisfaction are in line with the industry-leading standards of the GCPP program. In January 2018, we participated in our first Google Certified Partner Program Publisher Satisfaction Survey. The Google-sponsored survey was sent to all Mediavine publishers who had been with us for at least three months, resulting in more than 900 responses. SURVEY SAYS … Based on a seven-point satisfaction scale ranging from “Extremely Satisfied” to “Extremely Dissatisfied,” Mediavine achieved […]
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11
Jul
Amazon quietly announced last month that it is retiring CPM Ads, a product it launched almost as quietly in 2014, at the end of September. For those unaware, Amazon CPM Ads was designed to allow smaller publishers that were a part of Amazon Associates affiliate program to run additional ad units. CPM Ads, which appear in website banners along with other placements, operate on a cost-per-impression (CPM) basis, but their days are officially numbered. Amazon Associates members were notified, and a help topic for affiliates also confirmed, the end of CPM Ads as of September 30 of this year. The company did not elaborate on why it is sunsetting CPM Ads, but its elimination leaves a void for many publishers, especially smaller ones. Amazon’s other offerings in this area, such as Unified Ad Marketplace, seem engineered for larger websites, rather than smaller publishers, as Amazon […]
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11
Jul Phil Bohn
Mediavine’s sales and revenue team spends most of its time working with ad partners and internally to deliver the most value for every single impression on our publishers’ properties. One question we often hear from publishers, however, is what they can do on their own to make their sites more appealing to advertisers. Below is a brief breakdown of what we do to get as many advertisers as possible bidding on your inventory, and how you can help the process on the publishing side. For more information on how this auction process works behind the scenes, read Mediavine co-founder Eric’s post on header bidding. All sites go through a multiple-step approval process when joining Mediavine. Internally, we ensure that sites meet the basic Mediavine requirements, but what you may not know is that our publishers are also approved by every single monetization partner (Google, Index […]
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10
Jul Stephie Predmore
Perhaps you’ve heard of a (not so) little social media platform called Pinterest? It’s no secret that Pinterest is the place for content creators. From food to crafting to fashion and more, it is the place where creators can connect with readers and inspire everyone to make something amazing. At Mediavine, we recognize the enormous value that a platform of this type and magnitude can have to our publishers, which is why we have worked hard to establish a relationship with the team behind Pinterest, introducing them to our content creators and advocating on your behalf with them. They’ve been featured multiple times on the Mediavine blog, and whether we’re introducing their new business profile or our hack for hidden pins, any content involving Pinterest is always popular. We even did a Facebook Live Q&A with two of their employees recently, and plan to do more […]
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03
Jul
At Mediavine, we’ve said countless times that ads … well, they can sort of suck. This sounds backwards coming from a full-service advertising management company, but helping content creators create sustainable businesses requires a broad, holistic, and comprehensive long-game strategy that promotes quality at every turn. Mediavine publishers trust us to place high quality advertisements that are relevant to both the content and users, don’t slow down their sites, and aren’t detrimental to user experience. As a company founded for publishers, by publishers, we understand this responsibility and have made ad quality a top priority from day one through our relationships with our advertisers, custom built technology and feedback from publishers and users. How serious are we about ad quality? In May 2018, Mediavine joined an elite group of like-minded companies worldwide in becoming a member of the Coalition for Better Ads. This aligns Mediavine […]
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