Mediavine has always prided itself on inclusivity. If you’re a publisher with great, original content who’s looking to grow your site with a holistic approach to advertising, we welcome you. Whether you have our minimum traffic requirement of just 25,000 sessions per month, or 10-20 times that, you can expect the same innovative technology, resources and attention from Mediavine’s unparalleled publisher support and engineering teams. But just because we’re all-inclusive doesn’t mean we aren’t also exclusive, too. Our exclusivity comes in the form of serving the best and most engaging content creators, regardless of traffic numbers. We’ve helped countless small-to-medium-sized publishers sustainably grow their businesses while doing the same for those with much larger audiences. How do we do this? When it comes to programmatic advertising, more is more. The more ad impressions pooled together among all Mediavine publishers, the better the impressions perform individually […]

We know that publishers everywhere are confused by GDPR and what it means for them, so we asked Jamie Lieberman of Hashtag Legal to break down GDPR in clear, straightforward fashion. NOTE: We’re currently working on a custom solution for Mediavine publishers that will allow for explicit consent (as Jamie discusses at length below) from European Union-based web visitors. Stay tuned for more details in the coming weeks. In the meantime, take a moment to read Jamie’s post to learn more about what GDPR is and what these new regulations require of publishers. What is GDPR? The General Data Protection Regulation (GDPR) is a European Union law taking effect May 25, 2018. The intent of GDPR is to give residents of the European Union greater control over how their personal information is collected, stored and used. Well, that sounds awesome. But I’m not located in […]

It’s no secret that mobile technology has changed the world in which we live, and advances in communications continue to alter the landscape every day. A study by the Pew Research Center revealed that 95% of Americans own a mobile phone, and 77% of them smartphones, a figure that has doubled since 2011. Nowhere is this shift more apparent, and important, than in digital advertising. Nearly 75% of impressions on Mediavine sites are served on mobile pages. Providing the best user experience on mobile devices while maximizing the return on every page view has been a focus of ours since the very beginning. It isn’t easy, as mobile advertising involves inherent challenges that don’t apply to traditional desktop devices: Better Ads Standards set forth by the Coalition for Better Ads (CBA), data networks of varying speeds, and smaller screen dimensions. To combat these challenges, Mediavine […]