As part of our new Go for Teal video series, we want to share not only what Mediavine is doing, but how we’re doing it by teaching you various aspects of the advertising industry. We thought we’d begin with header bidding, which is basically the crux of everything Mediavine does behind the scenes. Header bidding gets its name because it’s typically called from the head, or top of your page, before your page starts to load. Header bidding is essentially an auction of auctions, an opportunity for all the ad exchanges and networks to compete for every impression. To better understand header bidding, we need to look at the world before header bidding, a world of traditional tag-based ads and waterfalls. In the old days of this industry, a whole three years ago, a publisher worked with an ad network who provided a set of tags […]

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MVP Latasha Peterson may not have been blogging long, but she has seen excellent results in that short time. She’s brought a lifetime of creativity to the blogging community and shares her strategies for building a sustainable online business on her site, Arts and Budgets. She was kind enough to share some of her journey and tips with us here. Tell us a little bit about yourself, your family, and your everyday life. I am a true creative girl! I have been performing on stages in music projects and theater for almost my whole adult life. Currently, I live in a suburb right outside of downtown Chicago with my rockstar husband and amazing 1-year-old son. How did you get started blogging? Before I started my blog + biz I would often create music with a group of Creatives who were also looking to do what […]

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We recently capped off an exciting, record-setting 2017 at Mediavine, a year we could summarize with just one word: Growth. That growth came in the form of publishers, with nearly 2,500 live, and reach, with more than one in two women in the United States reading a Mediavine blog every month. We also saw rapid growth internally, with our team expanding from six to 26 full time employees. How will 2018 possibly top that? Well, for starters, everything is going to be a lot more Teal around here, beginning with my new video series, Go for Teal, which touches on this very topic. (Intrigued by that plug? You’ll have to watch the video to see what that means!)   If we had to summarize 2018, it would be the year we capitalize on that growth. We spent last year setting ourselves up for success that will […]

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Today on the blog, we’re offering an publisher spotlight interview with Kristin Addis of the gorgeous solo female travel blog, Be My Travel Muse. This MVP paused from her rockstar world travels to speak with us from her years of blogging experience. You’re going to be seeing a lot more of this type of spotlight post, like this one with Melanie Gunnel of Mel’s Kitchen Cafe. We want to highlight as many of our awesome publishers as we can, so you may be receiving an interview request email from us. Now, on to Kristin! Tell us a little bit about yourself, your family, and your everyday life. I’m a native Californian who has been traveling, largely on her own, for the last five years. I’ve been to six out of seven continents and have hitchhiked on all of them, I have camped on most of […]

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With the new year upon us, we as content creators and generally creative people start to get a little twitchy. It usually starts with a some inspiration: a friend that just finished an amazing site makeover, a gorgeous color palette or new fun font, or just a general want to reshift and refocus in the year to come. In January we set goals, make lists, and fastidiously fill out planners and editorial calendars. We organize our desks, color code our bookmark tabs, pretend we are going to stick to new, productive strict schedules. This year is going to be AMAZING!!! I’m going to change ALL THE THINGS! Including my domain!!!!! Annnd STOP. Here, friends, I am going to pause and give you a doughnut. Because what I say next might burst your new year, new you bubble. Rebranding is bad for your business. I’ll tell […]

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As the year comes to a close, we want to take a minute to look back at the wonderful, crazy, amazing year that 2017 has been for Mediavine. If there were one word to define our 2017, it’s GROWTH. What started as a handful of people handling all the everything (Thank goodness for Brad and Nicole!) has become a team of 26. And this group of publishers that started with just six amazing bloggers two years ago – is nearing 2500. We recently learned that, according to Quantcast, our group of sites is the 28th largest in the US, reaching 102 million unique visitors. With demographics that are 85.4% female, that means we’re reaching 85.94 million women in the US every month. That means that more than 1 out of 2 women are visiting a Mediavine site every month! It’s a factoid that astounds as […]

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We want to pay you all more money. Yes, you read that correctly. And it’s all part of our mission statement. Our goal has always been to help publishers maximize the revenue they’re earning from advertisers, while creating a sustainable business for all parties, including Mediavine. That’s how we originally settled on a 70% revenue share for publishers. We needed to make sure we accounted for discrepancies (which come out of our share), non-paying ad partners (this happens more than you’d think), sales commissions, ad-serving costs and the general costs of running a growing business. You can read more about our revenue share in our original blog post. However, now that we’re approaching 2,500 live sites, our growth has reached a level where it’s time to reevaluate things. At our size, the cost of running our business is now relatively small compared to the revenues […]

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The past 12 months have seen incredible growth at Mediavine, and we are already looking forward to an even bigger revenue year in 2018. But as one year turns to the next, in the immediate future, that means the end of the elusive Q4. What will this mean for your income? Based on historical performance from the last few years, we predict that CPMs, and thus your RPM or income, will drop by as much as 50 percent after the holidays. The first signs may be evident after Christmas, on December 26. From there you will likely see a slow decline until the 31st, followed by a significant drop on January 1. It will likely be until Q2 before income levels return to where you want them, and all the way until Q4 of 2018 for you to see record-breaking earnings once more. Why does […]

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From the first days of our publisher network, we’ve focused primarily on monetization of publishers’ websites with a twofold strategy: optimizing performance in programmatic advertising marketplaces and making our ad technology the best in the business. These core aspects will always be key to our success, but in 2018, we’re adding new tools to our arsenal to make this the best revenue year in Mediavine history. If you’re wondering who the unfamiliar name attached to this post belongs to, I’m the new SVP of Sales and Revenue at Mediavine. For the last five years, I’ve been the head of Programmatic Sales at SheKnows/BlogHer. My focus at Mediavine will be on improving overall revenue, and to make sure the wonderful RPM number you all check regularly grows as much as possible! Three reasons 2018 is shaping up to be a record year: 1. The new Mediavine […]

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It’s official. Chrome Ad Filtering, a.k.a. built-in ad blocking into popular web browser Google Chrome, is coming on February 15, 2018. What do we do to prepare for this sweet, belated Valentine’s Day gift? Let’s begin by understanding what Chrome Ad Filtering is. If you haven’t ready our initial blog post on this new built-in ad blocker, we recommend doing so. The basic summary: Chrome will automatically block ads that Google deems a bad user experience based on standards set by the Coalition for Better Ads. If Google detects any ad violations while crawling your site, they will report them to you via the “ad experience” tool in Google Search Console. You’ll have 30 days to fix the issue or Google will automatically start blocking ads on your domain. If you’re not verified in Google Search Console, do so immediately. However, for Mediavine publishers, there […]

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