In a previous post, we touched briefly on what schema is.  Today, we’re delving into schema warnings and errors: What they are, when you need to care and why it probably isn’t the emergency you are thinking it is.  First, I need to let you in on a secret. I’m not a developer. I’m not an engineer. I don’t know how to write HTML and am happy that I finally learned how to hard-code my no-follows. All I know about websites, blogging and troubleshooting technical issues comes from listening to others and trying it myself. (And breaking stuff on my blog. A lot.) Yes, this can be confusing and easier to ignore it (like I did with SEO for the first 6 years of my blog, argh), but we don’t have to. In all honesty, we can’t. If you’re reading this at all, you’re ahead of […]

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BOCA RATON, Fla. – October 21, 2019 – Mediavine, a full-service ad management company that builds sustainable businesses for content creators with more than 105 million unique visitors per month, today announced that it is among the top 25 multi-platform digital media properties ranked by Comscore, a trusted third-party source for reliable and comprehensive cross-platform measurement.* This milestone marks significant year-over-year growth for Mediavine, the largest portfolio of lifestyle sites on the web, with exclusive representation of nearly 5,700 independent publishers. In October 2018, the company established a relationship with Comscore and announced its placement in the top 70 list of digital media properties. By January 2019, Mediavine had reached the top 40. Now, Mediavine’s reach surpasses that of premiere media brands like New York Times Digital, Condé Nast Digital and Penske Media Corp. (PMC).  These accomplishments establish Mediavine’s portfolio of independent lifestyle sites as […]

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Are you limiting the potential earnings of your website in ways you aren’t even aware of? If you don’t know the answer to that, we recommend conducting a self-audit of your Mediavine in-content ad settings. We’ve discussed these settings in the past, at length (the post linked to above, written by our CEO himself, is a terrific reference), but it never hurts to revisit the ways in which in-content settings work – and work for you. A periodic self-audit is always a good thing, and you may be surprised at what you find out along the way – not to mention what a significant difference can be made by what seem like very small changes. Before you begin, remember that there’s no one-size-fits-all solution. You’ll need to consider your own site, goals and personal preferences so that you’re applying these recommendations as they pertain to […]

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By now you’ve probably heard numerous rallying cries advocating the need for diversity, representation and inclusion. It seems that each day there are new headlines either exposing the lack of diversity in X industry or celebrating the moves towards it in another. These aren’t just buzzwords or the latest trends in the business world. It’s simply a reflection of a very real flaw in our society that demands to be addressed. According to the US Census Bureau, America is becoming increasingly diverse with all racial and ethnic minorities growing at a faster rate than whites from 2015 to 2016. In fact, it’s projected that people of colour will make up the majority of America’s population by 2043 – that’s just a little over two decades from today!  And that’s just diversity in terms of race and ethnicity. That doesn’t even address the growing diversity in […]

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Mediavine has always been about giving power to the publisher.  Allowing each website to choose which ad units run on its pages, and how frequently, may seem unorthodox for an ad management company who is there to help with these exact decisions, but we believe it’s integral to our publishers’ success. This is one of many ways we do things differently, and that kind of outside the box thinking extends to which Mediavine ad units are deployed in the first place. One of the most frequent questions we receive with regard to ad units and placements is why we don’t run a leaderboard near the top of the page very often.  After all, it’s prime real estate, and more ads must mean more revenue … right? Above the fold (ATF) ad space, or ads that appear upon page load and before scrolling, were once some […]

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Have you heard that ads aren’t good for SEO? Well that is definitely not true and Mediavine loves SEO.  Search engines are still what fuels traffic to Mediavine’s O & O sites, so everything we do with ads keeps SEO as the focus. Read more about how Mediavine ads play nicely with SEO in Eric’s post. SEO and pagespeed are two of Mediavine’s top company passions, which we love sharing with our publishers via our Facebook lives, help center, social media and blog posts like our ultimate SEO checklist and other SEO resources. When you grow and win, we also win! This is why we love sharing our Case Studies, which focus on how our publishers leverage Mediavine’s SEO, pagespeed tools and settings to rank higher in search engines, boost traffic and earn even more with their ads.  Today we are excited to introduce you to Tanya of the […]

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Among the most common questions we receive online and in person is the following: “How many pageviews do I need for Mediavine?” Short answer: None.  Long answer: You’ll need a fair amount, but pageviews are not among the Mediavine requirements. We use sessions as our metric of choice. Mediavine requires that its publishers see 25,000 sessions per month – roughly 30,000-35,000 pageviews, although this varies wildly, for reasons we’ll get into in a moment – according to Google Analytics. We believe that sessions, rather than pageviews, are the best means of gauging how audiences interact with websites, as well as the monetization potential of those sites. Ironically, the internet’s collective obsession with pageview counts ironically rendered the pageview useless years ago. Think of it this way: One pageview could come from a reader carefully scrolling through an engaging, 900-word article on your site, while a […]

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How long does it take for a publisher to complete Mediavine’s application process and begin running ads? We get this question a lot, and the answer isn’t as simple as a concrete number of days or weeks. The answer is … it depends.  Mediavine has one of the most comprehensive application processes in the industry, which is how we guarantee high-quality sites and the best ad inventory. Our CEO, Eric Hochberger, has written extensively about the key Mediavine requirements and why they matter. Here’s a quick recap of what Mediavine looks for in an application: How many sessions the website has Where its traffic comes from (Google, social, newsletters, direct, etc) Where traffic is originating from geographically The most popular posts/landing pages How long users view those posts The format of the posts The website layout Whether or not the traffic is consistent (or the […]

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So, you want to jump on board the video train, but don’t know where to start? No worries. We’ve got you. First, let’s answer the most basic question:  What do you need, right now, to get started with Mediavine video? A website that is monetized with Mediavine ads That’s it.  Note that videos are nowhere on that one-item “list.”  That wasn’t a mistake, and we’ll explain why below. Slideshow video vs. Live action video There are two primary types of videos that publishers use to earn money with Mediavine ads: slideshow videos and live action videos. What is a slideshow video? Slideshow videos are videos created using still images, layered with text and music, and saved in a video format. They are faster and less expensive to produce, and if done correctly, they can look very professional and add value to your blog posts.  They […]

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In May 2018, the European Union enacted the General Data Protection Regulation (GDPR) in an unprecedented effort to bolster transparency and protect privacy in online advertising. The goal of GDPR was to clarify what parties are collecting user data and for what purposes, and to provide users an opportunity to consent to having their data collected. As a full-service ad management company, we learned quickly that providing the framework for these new standards of transparency and consent would be Mediavine’s responsibility. As a publisher running ads, you are allowing third parties to collect and process data through cookies, even if this is happening without any specific action on your end. We needed to provide a way to disclose this to users and give them a way to opt in or out, and it would have been easier, even safer, to outsource a massive project like […]

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