affiliate marketing content that sells

This is a guest post brought to you by the folks at HumanProofDesigns. Affiliate marketing. If I were to leave that phrase there, would you feel enticed or bored? Curious or scared? Well the thing is, affiliate marketing can be a nightmare and a dream. A nightmare because it’s relatively easy to do it wrong and fail miserably (like I’ve done in the past) after investing serious effort and money building great content. A dream because, when done right, it can bring BIG bucks home in a passive way. And we both know passive income is sexy, very sexy. So if you’re interested in learning how to complement your display ad revenue with affiliate marketing, it’s your lucky day because the folks at Mediavine have graciously accepted me (Alejandro Meyerhans from HumanProofDesigns) as a guest on their blog to hit you with a value-packed, actionable […]

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We get asked a lot how Mediavine is structured, especially because of our partnership with Condé Nast. Who owns Mediavine? Is it Condé Nast? Are we owned by some other third party venture capitalist or media company instead? The answer may surprise you! Mediavine is solely owned and operated. We answer to no one but ourselves, and our 3,000+ publishers. We get it – we could grow a lot faster if we did take on investors, or get acquired by some big news media company. But just like we don’t offer a referral program that could make us grow faster, we don’t want to be acquired by someone else either. We’re growing at an exponential rate all on our own, and we get to grow and create projects exactly the way we want, our only motivation being the growth of our publishers. That’s not going […]

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In early 2018, Facebook announced that its news feed algorithm would increasingly prioritize content from “friends, family and groups,” while reducing emphasis on “businesses, brands, and media.” By doing so, the company stated that its goal is to “encourage meaningful interactions between people” and that it has a “responsibility” to ensure that Facebook is “good for people’s well-being.” Noble as that sounds, the truth is more complex, as Facebook has been 1) moving toward a paid model for years, and 2) under tremendous scrutiny, with uncertain fallout for publishers. Following an onslaught of negative headlines, the company is under immense pressure – from both its shareholders and an increasingly wary public – to clean up its act. How (and how effectively) it does this remains to be seen, but one thing we can say for certain is that brands are going to have to work harder […]

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As our publishers may have already noticed, we’ve changed up our signature health checks in your dashboard. Like everything else at Mediavine, they’re going teal. For those unfamiliar with Mediavine, our health checks involve red, yellow, and green lights which indicate how well a website is performing in various areas. Each health check has an excellent help article dedicated to it. Underneath each figure, you can click a link to read more about what we’re testing in that area. The idea behind this is that on a daily basis, we are testing things under your control, while offering information on how to fix and improve each individual score. Now, in addition to the existing red, yellow and green, we’ve now added a fourth level for publishers to go beyond healthy and maximize their site’s earning potential. That level is teal. (Would you expect otherwise?!) Our latest […]

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We loved the opportunity to talk with Deb and Dave of the super fun adventure travel site The Planet D. Hearing the story of how they made their travel dreams a reality through a leap of faith and quitting their jobs in the film industry is inspirational, as is the way they see the world and do life together! And, of course, we LOVE the ‘task’ of going through their pictures to choose which ones to feature in this post. It’s always a struggle when we interview travel bloggers like Deb and Dave, Finding The Universe and Be My Travel Muse. Welcome to the Mediavine blog, Deb and Dave! Tell us a little bit about yourself, your family, and your everyday life. Hi everyone, we’re Dave and Deb. A married couple of 21 years that decided to leave our careers in the lm industry in […]

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Even in an era where most industries and businesses rely on too many acronyms, digital advertising may take the cake. CPM, eCPM, RPM, CTR, KPI … what does it all mean? Today we’re breaking down the most basic of ad tech acronyms. The one that lays out how you earn money, how partners value your inventory, and how we optimize that inventory: CPM. What is the CPM? CPM stands for cost per mille (cost per thousand), or the unit used to define the price of 1,000 ad impressions. For example, if an advertiser pays a $2.25 CPM, that means they’re willing to pay $2.25 for every 1,000 times an ad is shown. “Why isn’t the price per ad? Why per 1,000?” If we use the same $2.25 CPM example, this would mean each of those 1,000 impressions would have cost the advertiser $.00225 cents. Multiplying […]

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Robots.txt, also known as the Robots Exclusion Standard or Robots Exclusion Protocol, is a text file used by websites to tell web crawlers which pages of their sites can be indexed. Translation? Google is actually reading your site via a computer program, or a crawler, which follows each link on a page to figure out which page(s) to crawl next. As it continues to crawl, you can almost visualize how it becomes a web of links. Spiders crawl the web. You get it. But how is Robots.txt important? You may have links to pages such as your login page, admin page, or even more private information on your site without realizing it – data Google is crawling and displaying to searchers. Robots.txt is a boring old plain text file that the crawler downloads before making its way through the rest of your site. After you […]

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It’s been three weeks since our second annual Mediavine Publishers Conference, and we’re still California dreamin’. The conference is our favorite event of the year (not that we’re biased or anything) and we’re so grateful we were able to spend a few days with so many amazing publishers! While the weather didn’t present quite as many challenges as our Charleston conference, we were determined not to let the chilly temperatures and rain get us down. Our conference kicked off with a reception at San Jose’s new San Pedro Square Market. This “market” is really a food hall, filled with vendors of all cuisines. Attendees enjoyed street tacos from Loteria Taco Bar and fantastic ice creams from the Treatbot truck, as well as our signature cocktail, the Teal Traffic Driver! And many shenanigans were captured in the photo booth, sponsored by GumGum. Sessions started Thursday morning […]

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We knew a few years ago that internet trends were headed majorly in a mobile direction when Google announced that they would be putting the weight of their search traffic behind mobile-friendly sites. Fast forward to our Second Annual Mediavine Publisher’s Conference at none other than the Google campus in Sunnyvale, CA, and talk of mobile first was a HUGE piece of the search engine puzzle. We spend a lot of time here at Mediavine talking about site speed, why it’s important, and how to achieve it, and that’s because we looooove search traffic, but we also love your readers. Site speed is crucial for user experience, and a big part of building your business is to keep them coming back. Let’s talk about AMP Installing Accelerated Mobile Pages (AMP for short!) is one way you can opt to work on your mobile site, but […]

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Mediavine In-Content Ads

As Mediavine publishers know, in-content advertisements have been a major part of our strategy from the day we entered the ad management business. Just a few years ago, the competition focused solely on sidebar ads, and it was borderline blasphemy to consider advertising within websites’ content. However, we stuck to our guns, our original group of content creators agreed to allow ads inside their content, and it paid off handsomely. Why are in-content ads so effective? 1. They’re more engaging When we run an ad, we do so with three “clients” – our publishers, our publishers’ readers, and the advertisers themselves – in mind. The latter, which pays the bills, expects results. What ultimately keeps advertisers coming back to Mediavine publishers to buy more inventory are those results, measured by viewability and engagement. Ensuring viewable ads is fairly simple with our methodology, but the second […]

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