Our answer to the frequently-asked question “What is Mediavine?” is that we’re not just an ad management service, but an integral partner in building sustainable businesses for content creators. We represent publishers in the finance, lifestyle, food, travel space and beyond, not just with advertising solutions but with the support, technology and resources to optimize your content (and with it, your earning potential). From an advertising standpoint, we manage your ad server, optimize ad placements, monitor your performance and work with advertisers on your behalf, whether you’re a finance site, a food blog or anything in between. If an advertiser wants to reach audiences in a specific vertical, our ad exchanges match that advertiser to the appropriate category. On our end, we assign websites to the vertical that corresponds with those categories. The result is a streamlined path from advertiser to user, displaying the most […]

Mediavine has always been about giving power to the publisher.  Allowing each website to choose which ad units run on its pages, and how frequently, may seem unorthodox for an ad management company who is there to help with these exact decisions, but we believe it’s integral to our publishers’ success. This is one of many ways we do things differently, and that kind of outside the box thinking extends to which Mediavine ad units are deployed in the first place. One of the most frequent questions we receive with regard to ad units and placements is why we don’t run a leaderboard near the top of the page very often.  After all, it’s prime real estate, and more ads must mean more revenue … right? Above the fold (ATF) ad space, or ads that appear upon page load and before scrolling, were once some […]

Among the most common questions we receive online and in person is the following: “How many pageviews do I need for Mediavine?” Short answer: None.  Long answer: You’ll need a fair amount, but pageviews are not among the Mediavine requirements. We use sessions as our metric of choice. Mediavine requires that its publishers see 25,000 sessions per month – roughly 30,000-35,000 pageviews, although this varies wildly, for reasons we’ll get into in a moment – according to Google Analytics. We believe that sessions, rather than pageviews, are the best means of gauging how audiences interact with websites, as well as the monetization potential of those sites. Ironically, the internet’s collective obsession with pageview counts ironically rendered the pageview useless years ago. Think of it this way: One pageview could come from a reader carefully scrolling through an engaging, 900-word article on your site, while a […]