As the year comes to a close, we want to take a minute to look back at the wonderful, crazy, amazing year that 2017 has been for Mediavine. If there were one word to define our 2017, it’s GROWTH. What started as a handful of people handling all the everything (Thank goodness for Brad and Nicole!) has become a team of 26. And this group of publishers that started with just six amazing bloggers two years ago – is nearing 2500. We recently learned that, according to Quantcast, our group of sites is the 28th largest in the US, reaching 102 million unique visitors. With demographics that are 85.4% female, that means we’re reaching 85.94 million women in the US every month. That means that more than 1 out of 2 women are visiting a Mediavine site every month! It’s a factoid that astounds as […]

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We want to pay you all more money. Yes, you read that correctly. And it’s all part of our mission statement. Our goal has always been to help publishers maximize the revenue they’re earning from advertisers, while creating a sustainable business for all parties, including Mediavine. That’s how we originally settled on a 70% revenue share for publishers. We needed to make sure we accounted for discrepancies (which come out of our share), non-paying ad partners (this happens more than you’d think), sales commissions, ad-serving costs and the general costs of running a growing business. You can read more about our revenue share in our original blog post. However, now that we’re approaching 2,500 live sites, our growth has reached a level where it’s time to reevaluate things. At our size, the cost of running our business is now relatively small compared to the revenues […]

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The past 12 months have seen incredible growth at Mediavine, and we are already looking forward to an even bigger revenue year in 2018. But as one year turns to the next, in the immediate future, that means the end of the elusive Q4. What will this mean for your income? Based on historical performance from the last few years, we predict that CPMs, and thus your RPM or income, will drop by as much as 50 percent after the holidays. The first signs may be evident after Christmas, on December 26. From there you will likely see a slow decline until the 31st, followed by a significant drop on January 1. It will likely be until Q2 before income levels return to where you want them, and all the way until Q4 of 2018 for you to see record-breaking earnings once more. Why does […]

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From the first days of our publisher network, we’ve focused primarily on monetization of publishers’ websites with a twofold strategy: optimizing performance in programmatic advertising marketplaces and making our ad technology the best in the business. These core aspects will always be key to our success, but in 2018, we’re adding new tools to our arsenal to make this the best revenue year in Mediavine history. If you’re wondering who the unfamiliar name attached to this post belongs to, I’m the new SVP of Sales and Revenue at Mediavine. For the last five years, I’ve been the head of Programmatic Sales at SheKnows/BlogHer. My focus at Mediavine will be on improving overall revenue, and to make sure the wonderful RPM number you all check regularly grows as much as possible! Three reasons 2018 is shaping up to be a record year: 1. The new Mediavine […]

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It’s official. Chrome Ad Filtering, a.k.a. built-in ad blocking into popular web browser Google Chrome, is coming on February 15, 2018. What do we do to prepare for this sweet, belated Valentine’s Day gift? Let’s begin by understanding what Chrome Ad Filtering is. If you haven’t ready our initial blog post on this new built-in ad blocker, we recommend doing so. The basic summary: Chrome will automatically block ads that Google deems a bad user experience based on standards set by the Coalition for Better Ads. If Google detects any ad violations while crawling your site, they will report them to you via the “ad experience” tool in Google Search Console. You’ll have 30 days to fix the issue or Google will automatically start blocking ads on your domain. If you’re not verified in Google Search Console, do so immediately. However, for Mediavine publishers, there […]

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This fall, y’all. Conference season was in full swing and Mediavine was EVERYWHERE.  We love the opportunity to meet our existing publishers face-to-face, as well as new potential MVPs. And we’re very committed to supporting the blogging community as a whole, so we sponsor and attend as many events as possible. Which means…FALL TRAVEL MADNESS! Create & Cultivate The Create & Cultivate event in Seattle was such fun. They had a fabulous keynote by Mandy Moore, and Heather and Nicole enjoyed meeting everyone and seeing the Microsoft campus. Seattle is such a great city for an event, and not only because it is semi-local for Nicole, but also because it has some of the most beautiful event spaces in the country. Create & Cultivate was held at the Microsoft campus in Redmond this year, and it was a beautiful venue. The opening party was in […]

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You might wonder, “Will Mediavine Sponsor My Retreat?” Short answer? Maybe! Supporting the blogging community has been one of our biggest priorities since we started Mediavine. So in 2018, we’re putting our money where our mouth is in a new way: Blogger Retreat Sponsorship. Why are we moving in this direction? Well… In October of 2017, I was invited along to a blogging retreat as the managing editor of Food Fanatic. The Breck Blog Retreat was an amazing reminder for me — it had been a long time since I’d been to a retreat on the blogging end of things. Attending a retreat is actually how this whole crazy ad management thing blossomed into something beyond helping our Food Fanatics. I didn’t go to that retreat to talk about Mediavine, or anything that we do here. In fact, the retreat organizer, Erin (of Dinners, Dishes […]

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Any financial blogger worth their IRA knows that there’s one conference to rule them all: FinCon. Launched in 2011 by Phillip “PT” Taylor, it’s taken a mere 6 years to grow to the 1700+ attendees that converged on Dallas this past October. It was the first year for Mediavine to sponsor this incredible event, and we were BLOWN AWAY by the energy, the effort and the spectacle of it all. I grabbed a chance to sit down with 2 of the ringmasters of this financial circus, Founder and CEO PT Taylor and Conference Organizer Jessica Bufkin, to pick their brains on the past, present and future of the conference. Interview with PT Taylor, Founder & CEO of FinCon Hi PT. So what was new at this year’s FinCon? PT: I try to keep things fresh with the event and this year was no exception. We […]

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This week Mediavine announced that 86 percent of the company’s ad requests are now from properties with ads.txt files. Mediavine is one of the first publisher representative firms to widely adopt ads.txt, which verifies to advertisers that display and video impressions will not be running on fake or bot websites. Earlier in 2017, the Interactive Advertising Bureau (IAB) announced ads.txt as a new standard for increased digital advertising supply chain transparency. Ads.txt, which stands for Authorized Digital Sellers, is a secure way to fight advertising fraud by preventing unauthorized reselling of digital ad inventory through arbitration and misrepresentation or counterfeit ad impressions. With 86 percent of Mediavine’s ad requests now coming from sites with ads.txt files, the company has been a leader in transitioning to the new standard. “Adopting the ads.txt standard has been a top priority for us,” said Eric Hochberger, Mediavine Co-Founder. “Some […]

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Bohn brings years of industry experience as the ad management company bolsters programmatic offerings Mediavine has appointed Phil Bohn as Senior Vice President of Sales and Revenue, the company’s leadership announced today. Bohn joins Mediavine from SheKnows Media, where he served as Vice President, Programmatic Sales. “Phil has worked for years to successfully build programmatic offerings and sales forces,” said Eric Hochberger, Mediavine Co-Founder. “With the recent and future growth of our programmatic offerings, we are thrilled to bring his deep industry experience into the company and look forward to the team he will build together with the rest of our programmatic sales team.” “I’m pleased to have the opportunity to lead the sales force at Mediavine,” said Bohn. “I have known the company’s leadership team personally for a number of years and have long admired their commitment to progressive and dynamic offerings.” The appointment […]

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