Mediavine Requirements: Why Our Application Process Yields the Best Results

Wondering about the requirements to become a publisher at Mediavine? You’ve come to the right place. Mediavine is for big bloggers and smaller publishers alike, placing a premium on original content and website quality. How do we define that, and do you qualify?

Let’s break down the Mediavine requirements and application process:

Mediavine Requirements For Traffic

First among Mediavine requirements is the number most publishers, especially new ones, care about. Unlike other ad management services, we use sessions as our metric of choice, and require 25,000 sessions a month (usually around 30,000 pageviews), according to Google Analytics.

We’ve found sessions to be the ideal metric for gauging how an audience interacts with a particular website, as well as its monetization potential. For further reading on the topic, see our recent guide explaining what is RPM and how Mediavine calculates it.

Mediavine requirements include much more than just session totals, however. So what else are we looking at during the application process?

Website Quality

Those familiar with Mediavine know that integrity and reputation mean everything to us. This is not only our mentality with publishers, but within the industry and with advertisers as well.

There’s a reason Mediavine delivers industry leading CPMs.

Incredible sales and revenue teams working behind the scenes, engineers developing innovative technology, and a support staff working 24-7 to help publishers all set us apart, but we’d be going nowhere fast if advertisers didn’t trust the quality of Mediavine sites.

Mediavine has built the largest, most trusted, brand-safe portfolio of sites at this scale, and we’ve developed longstanding partnerships with advertisers that typically wouldn’t work with what the industry (meaning advertisers, not publishers) often calls a “network.” 

Remember, Mediavine is more than a network, and the reason advertisers trust and work with us is our reputation.

We maintain that uniquely high industry standard with the strictest guidelines and requirements of any ad management company out there.

Size and Quality Are Not One and the Same

We often hear that other companies require more traffic than Mediavine. This is true, but more traffic does not mean stricter quality guidelines. 

Mediavine takes a long-game, holistic approach to ad management. Our bloggers produce quality content and provide advertisers with excellent value because their audiences are engaged. That happens at 25,000 sessions or 25 million sessions.

That’s what’s important to us, and why we have such strict guidelines for whom is accepted.

Think about it this way: When searching for anything – a recipe, a credit card or the news of the day – do you rely on only the biggest and loudest voices, or turn to smaller, more personal and authentic sources you know you can trust?

So What Defines Quality?

At Mediavine, we require publishers to create original content that engages with users, to be closely vetted, and to be in good standing within the industry and with our ad partners. We examine the following factors with every site that applies to Mediavine:

Original, Engaging Content

From craft, parenting and travel blogs to food, finance and fitness, Mediavine publishers succeed in all verticals and all are welcomed. First and foremost, our support team looks at the top-performing and most recent posts on every site to ensure that users are engaged with its content.

The reason is simple; if users aren’t engaged with content, they’re not going to be engaged with ads. Advertisers are obviously seeking a return on their investment, and if ads with Mediavine aren’t performing, they won’t see that return and will realize it quickly. 

Clean, Verified, White-Listed Traffic

Going hand-in-hand with content that engages readers? Actual, human readers. Wild concept, right? Every Mediavine applicant submits a PDF, providing us with their Google Analytics and all the traffic and user behavior insights therein. This allows us to ensure that traffic is natural and organic.

You’d be surprised (or maybe you wouldn’t) at the sheer amount of NHT (non-human traffic) or paid traffic plaguing the Internet. Some studies have suggested that up to 40 percent of all online ads are served to fraudulent visitors. At Mediavine, that percentage is close to zero.

After extensive vetting using Google Analytics, we hand things off to our ad partners, who use internal blacklists and third party tools such Integral Ad Science and White Ops to further verify your traffic and safeguard our reputation, their own, and yours as well. Everybody wins.

Google Adsense Good Standing

Mediavine is a Google Certified Publisher Partner, and one of the biggest players in the industry is Google AdExchange. In order to make sure sites perform optimally, we’ll make sure your site is in current good standing with Google AdSense and Google AdExchange.

We unfortunately can no longer work with sites that are not.

Eliminating Ad Policy Violations Before They Happen

We recently joined the Coalition For Better Ads, but Mediavine was a vocal advocate for the highest industry standards long before that, placing user experience above all else.

As part of our requirements, we ensure publishers won’t be hit with policy violations pertaining to ad density, incorrect sticky or refresh ads, or other non-disruptive units. 

A frequent question we get is how many ads does Mediavine run? Short answer: The perfect amount to maximize viewability and page speed, resulting in the best CPMs and user experience.

Brand Safety

Advertisers are understandably vigilant about their brands running alongside appropriate content, not material that could tarnish their image. We vet all sites to make sure their content is brand safe.

Once you make it through the application process, all of which is done by Mediavine, the rest is remarkably fast, thanks to our ad technology and incredible launch team.

We know the Mediavine requirements and application process might seem a bit more involved and strict than some publishers expect, but the results are well worth it.

32 thoughts on “Mediavine Requirements: Why Our Application Process Yields the Best Results”

  1. Steve says:

    I am looking to begin a blog focused on marriage and inspirational quotes and memes.

    Assume my site reaches the minimum required sessions, would my site be eligible for mediavine?

    1. Jenny Guy says:

      Hi Steve,

      Absolutely! Mediavine works with sites in every niche across the lifestyle spectrum and our Publisher Support team would be happy to review your application.

      Thank you for reading and good luck on the new site!

      ~Jenny, Mediavine Marketing Associate

  2. Tish says:

    I have a website that is adult interest, but not pornographic. It does not qualify for Google Ads because of the nature of the content (sexual health). Would that disqualify it from Mediavine?

    1. Amber Bracegirdle says:

      Hey Tish! We’d have to look more in-depth at what you mean in order to tell you for sure. Please can you email publishers@mediavine.com and we’ll take a look?

      Amber, co-founder at Mediavine

  3. Nick Kembel says:

    I’ve heard that a high percentage of one’s users need to be in the US. I run a travel site with most readers being English speakers in Asia, and less than 15% of traffic coming from the US. Would that hurt my application, and what numbers would I need to bring it up to in order to meet the criteria? Thanks!

    1. Amber Bracegirdle says:

      Hey Nick,
      It might? It really depends on the breakdown and which countries in Asia it is. We’d love for you to apply so that we can take a closer look. We’ll be up front with you – if the partners aren’t going to work with you, we won’t ask you to sign a contract that ties you to us when we’re not the best fit.

      – Amber, Co-Founder

  4. Nick Kembel says:

    Thanks, Amber. I’m projecting to reach the minimum page views by the early 2019, so I’ll definitely try applying once I’m there! For the time being, would you say it might be useful to publish some posts specifically appealing to an American audience?

    1. Amber Bracegirdle says:

      Hey Nick, for sure! Anything that can get you more audience is something we’d say is worth doing, especially if it’s an audience you know is more valuable to advertisers.

  5. Derek M says:

    Do you have a full list of the types of site that are not accepted by MediaVine I’d love to know as I have a few sites across a number of industries, some polemic.

    1. Amber Bracegirdle says:

      Hey Derek,
      There really isn’t a type of site we’d refuse out of the gate without at least reviewing its metrics and audience with our advertisers. Some content will not be accepted by them, true – but we don’t really know for certain until we ask, especially because that can be so subjective. We’d invite you to apply, and we’ll go to bat for your site if we think it’s a good fit. There’s absolutely no harm in applying, it doesn’t affect the domain in any way.

      – Amber, co-founder at Mediavine

  6. Christine says:

    I have a travel/vacation site in Australia and I believe my site will be reaching the required session per month in the next few months. The topic is seasonal and most of my audience is in Australia. Is it worth applying for Mediavine, or does the audience needs to be mainly in the US? Thank you.

    1. Jenny Guy says:

      Hi Christine,
      It’s always worth an application! It’s such a quick process and we will review every site’s metrics and audience with our advertisers. We can’t guarantee acceptance, but we promise we will carefully review your site and content, plus applying won’t impact your domain in any way.

      ~Jenny, Mediavine Marketing Manager

  7. JOHN MULINDI says:

    Hi, what about free blogs the likes of blogspot, that are not self hosted, can they be allowed into the program if they meet the traffic requirements?

    1. Susannah Brinkley says:

      Hi John,

      Definitely! We have many publishers who are not running self-hosted sites. You would need to have a unique domain name for your site, however, but we absolutely do work with Blogger/Blogspot and similar services. Don’t hesitate to reach out to publishers@mediavine.com if you have any questions!

  8. Mahesh says:

    Hello. I want to know, can an Indian site which gets US traffic can apply for MediaVine.
    Is there any country restriction?

    1. Jenny Guy says:

      Hi Mahesh,

      Absolutely, anyone is free to apply. Approval depends on many factors, including if our premium ad partners will bid on your site.

      Our publisher support team will review your application thoroughly.

      Thank you reading!

      ~Jenny, Mediavine Marketing Manager

  9. M says:

    Do you take into account Session per User or Page per Session when evaluating a website? If yes – what’s the minimum you’ll want to see?

    Thanks

    1. Susannah Brinkley says:

      Hi M, Our threshold for new sites is at least 25,000 sessions in the last 30 days. Please don’t hesitate to reach out to us at publishers@mediavine.com if you have any other questions!

  10. John says:

    Hi, do we get to choose where ads show on our site? Or are they inserted automatically?

    1. Amber Bracegirdle says:

      Hey John,
      We auto-insert the ad placements, but we give you all sorts of tools to customize the frequency and even offer ways to block them from certain posts or sections of your site. We’re very committed to you finding the right balance for your site.

      – Amber, Co-Founder, Mediavine

  11. chi says:

    Hi I recently applied and was turned down. No reason was provided and the rejection only said your ad partners did not prove it. I have 92K sessions per month and half of them in US. My content is 100% original. It will be very helpful if you can give any insight on what needs to change.

    1. Amber Bracegirdle says:

      Hi Chi,
      We’re not always able to give a reason, because we’re not provided with one. Our partners use a variety of proprietary tools to decide whether or not they’ll bid on a domain. If enough of them say no, then it wouldn’t be right for us to trap you in a contract when we won’t earn you the most money. I’m very sorry, I know that the lack of detail is frustrating, but they are very protective of their decision making process and we must respect it because at the end of the day, it’s their choice to decide where to spend money.

      – Amber, Co-Founder, Mediavine

  12. WF says:

    Hi,
    My site was recently rejected by Mediavine and I was not given any reason. I would like to reapply now.
    What’s the ideal bounce rate that you are looking for? Mine is 89%. Is it too much?

    1. Susannah Brinkley says:

      Hey WF! Our application team and advertising partners look at a number of items, and bounce rate is just one of them. Depending on your niche and where your traffic comes from, bounce rate can be high. For example, a food site with lots of Pinterest traffic may have a higher bounce rate because of the way those users act: they go to the post, then leave shortly after. We always welcome re-applications, and if you have questions our team is always on hand to help. Just shoot us an email at publishers@mediavine.com!

  13. Igor says:

    Hello, I have just applied, but decided to ask a question in parallel 🙂 Do you take non-English language sites? Our site is in Portuguese and most of its traffic comes from Brazil. We seem to meet other stated requirements.

    Thanks in advance!

    1. Amber Bracegirdle says:

      Hey Igor,

      We can and do take sites in other languages. It’s just important to note that any audience that isn’t primarily English-speaking will monetize at a different rate from a website that is.

      Amber, Co-Founder, Mediavine

  14. Terri says:

    I applied and was turned down and there was no explanation except that “The majority of our partners were unable to approve your site. Unfortunately, they do not give us any explanation for denials at all, so we can’t provide more insight.”
    How do I know what I need to improve on before I apply again? I have NO idea what the reason is? That gives me absolutely nothing to go on. My only thought is that I have a lot of holiday traffic and one particular post is getting most of the traffic. Could this be the reason? I’d love some more suggestions as to when I should apply again. Thanks!

    1. Susannah Brinkley says:

      Hey Terri!
      Thanks so much for taking the time to apply and to check in with us. With each application, we review internally and our partners also give a thorough review. If enough of the partners refuse to take on a site, we feel it wouldn’t be fair for us to lock you into a contract when we know we wouldn’t be able to earn well for you.
      When one post is getting the majority of the traffic or if there is a big spike, that is something that could be a red flag for a partner, since they prefer to see more consistency in traffic. Unfortunately, we have no way of knowing if that is why the partners refused to take on your site. I’m sorry we don’t have more information for you, but you are always welcome to reapply in the future. Typically we recommend you wait at least three months.
      — Susannah

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