Blog
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SEO
Long Tail Keywords: A Long-Game Strategy For SEO Growth
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General Blogging
How to Find Sessions in Google Analytics 4
Updated December 2023 Are you struggling to understand sessions, user and pageview metrics in Google Analytics 4? Don’t worry, you’re not alone. Google Analytics 4 (GA4) is the new way to measure your website traffic. It’s more powerful and flexible than Universal Analytics, and designed to help you understand your users…
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Video
Video Overlays: Introducing Non-Linear Ads in Our Video Player
It’s been a while since Mediavine last introduced a new ad unit. We typically spend our time optimizing existing ad units for top viewability and performance for publishers, increasing revenue without the need for additional ads on page. It’s been a while since Mediavine last introduced a new ad unit. We…
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General Blogging
Easy Graphic Design Tools For Bloggers
Don’t let blog graphics keep you from taking your brand to the next level — instead, try one of these easy graphic design tools recommended by Mediavine’s Graphic Design Specialist. As bloggers, we wear all the hats. Sure, when we started our sites we thought we’d be writers and photographers, in…
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SEO Like A CEO
What is a Keyword: Focus on Keyphrases, User Intent For Best SEO Results
When it comes to SEO, keywords are everything. Fundamentally, keywords are what you think they are: The search terms, or key words, that you’re targeting — the lifeblood of web traffic. When it comes to SEO, keywords are everything. Fundamentally, keywords are what you think they are: The search terms, or…
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SEO Like A CEO
Backlinks: Inbound Links Are the Lifeblood of SEO, and Here’s Why
In the previous edition of Mediavine’s SEO series, we discussed the importance of external links, or links you send out to other websites. On the other side of the SEO coin, and perhaps even more fundamental to your longterm website health, are inbound links or backlinks. The terminology can be confusing….
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General Blogging
Six Ways To Make Your Website More Accessible
In my last post, I introduced the basic concepts of website accessibility, and how making your website more accessible will benefit everyone. Based on that, here are six accessibility improvements that you can work on for your site right away. In my last post, I introduced the basic concepts of website…
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SEO
External Links: How Outbound Links HELP Your SEO, Directly and Indirectly
In today’s edition of the Mediavine SEO series, we’re going to delve into the role of the external link. What is an external link? It’s exactly what you think it is — an outbound link from your web page that points to a third-party site, or a different domain or sub-domain…
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Advertising
What is Mediavine Travel? A Roadmap For Long-Term Success
If you’re wondering what is Mediavine or what Mediavine does, chances are you associate us with ads in some way. We are an advertising management service, but ads are just the beginning. Our mission is helping content creators build sustainable businesses. Ad management is the linchpin of this goal, no doubt….
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SEO
Internal Links: PageRank and Simple SEO You Can Control
Welcome to another installment of the Mediavine SEO series, in which we break down the best practices for optimizing content as you build your website. SEO or search engine optimization, involves a little technical know-how, smart keyword usage, well-formatted content and making the best use of links. Links are mentioned more…
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Interview
Publisher Interview: Lia Garcia of Practical Wanderlust
I know we say this often, but it’s true: Our Mediavine publishers are incredible! Besides being hard working, they are often willing to provide tips and advice, while sharing their expertise to help others learn and grow. I know we say this often, but it’s true: Our Mediavine publishers are incredible!…
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Advertising
Coalition For Better Ads Announces Short Form Video Standards
Since 2018, Mediavine has been a proud member of the Coalition for Better Ads (CBA), an organization of global leaders dedicated to improving consumers’ experience with online advertising. While our goal as an ad management provider is to increase content creators’ earnings, we see improving user experiences and the overall health of…