Audience Features
Build Smarter Audiences. Drive Stronger Performance.
Your audience is your biggest asset. Mediavine Audience Features turn every interaction into insights, giving publishers the power to understand, engage, and monetize their readers more effectively — all within a privacy-first framework built for the future of digital publishing.
First-Party Data, Reimagined
Mediavine’s audience technology helps publishers strengthen relationships with readers and prepare for a world beyond third-party cookies.
From identity resolution to consent management, Audience Features give you control over your data and the confidence to compete on performance.
- Privacy-compliant audience insights
- Consent and identity management (ID5, TrueData, Optable integrations)
- Cross-site engagement tracking
- Unified reader analytics across properties
Turn Engagement Into Growth
Audience Features are built to turn casual visitors into loyal audiences.
With tools for registration, personalization, and first-party data capture, Mediavine helps publishers turn readership into real business impact.
Build Your Audience
Our dynamic subscribe features give you the best of both worlds — accelerating your subscriber growth while authenticating your first-party data.
Keep Your Readers Engaged
Allow your readers to save your content while providing them with quick and easy access to bookmarks and search.
Communicate & Connect
Put weekly emails on autopilot instead of manually crafting and sending each email.
Optimize Click Through Rates
Recommended Content settings keep your readers on your site for longer.
Technology That Works With You
Audience Features integrate directly with Mediavine Ad Management and Enterprise Solutions, creating a single ecosystem for monetization and audience intelligence.
More than analytics, it’s actionable audience data designed to perform.