Blog
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General Blogging
Google, Chrome to Release New Pagespeed “Badging” Indicators
Back to Blog • Saying that pagespeed is paramount at Mediavine is like saying … pagespeed is paramount at Mediavine. There’s no better way to complete that analogy because truer words have never been spoken. In all seriousness, we take it very seriously. Everything from our lightning-fast ad technology to our development decisions and our…
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General Blogging
When To Use No-Follow
Back to Blog • Even when you’re a seasoned blogger, remembering when and how to use certain HTML attributes to keep the Google gods happy can be a little overwhelming. None gets questioned (or rumored about) more than the mighty No-Follow attribute. What is No-Follow? No-Follow is an HTML attribute that allows you to tell…
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Analytics
What is Performance: How to Measure, How to Compare
Back to Blog • Hi everyone! Let me formally introduce myself. I’m Cynthia, Director of Business Intelligence for Mediavine. I work behind the scenes with Eric, Nicole, Heather and Brad (as well as the rest of the amazing Mediavine team). My role is to analyze new opportunities, and offer performance suggestions and troubleshooting guidance to…
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Advertising
Ad Tech Glossary
Back to Blog • What’s in a name? A lot of things, and when it comes to Mediavine’s ad tech and online advertising in general, there are a lot of names – and abbreviations, acronyms and terms. That term you heard describing that ad unit we’re working on? That acronym for the thing you saw…
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Advertising
What is Mediavine Finance? Full Service Ad Management & So Much More
Back to Blog • Our answer to the frequently-asked question “What is Mediavine?” is that we’re not just an ad management service, but an integral partner in building sustainable businesses for content creators. We represent publishers in the finance, lifestyle, food, travel space and beyond, not just with advertising solutions but with the support, technology…
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Interview
Publisher Interview: Matthew Karsten of Expert Vagabond
Back to Blog • Here at Mediavine we can’t say enough about how inspiring it is to see how hard our publishers work to pursue their dreams and reach their goals. It’s also incredible that they are willing to provide tips, advice and share their expertise. We love the Publisher Interview series, because it gives…
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General Blogging
Schema Errors & Warnings: What They Are, Why They Matter & When (Not) to Panic
Back to Blog • In a previous post, we touched briefly on what schema is. Today, we’re delving into schema warnings and errors: What they are, when you need to care and why it probably isn’t the emergency you are thinking it is. First, I need to let you in on a secret. I’m not a…
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Advertising
Mediavine In-Content Ad Settings: How to Self-Audit For Best Results
Back to Blog • Are you limiting the potential earnings of your website in ways you aren’t even aware of? If you don’t know the answer to that, we recommend conducting a self-audit of your Mediavine in-content ad settings. We’ve discussed these settings in the past, at length (the post linked to above, written by…
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Influencer Marketing
5 Actions for Content Creators to Make The Influencer Industry More Inclusive
Back to Blog • By now you’ve probably heard numerous rallying cries advocating the need for diversity, representation and inclusion. It seems that each day there are new headlines either exposing the lack of diversity in X industry or celebrating the moves towards it in another. These aren’t just buzzwords or the latest trends in…
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Advertising
Should I Run a Leaderboard Ad?
Back to Blog • Mediavine has always been about giving power to the publisher. Allowing each website to choose which ad units run on its pages, and how frequently, may seem unorthodox for an ad management company who is there to help with these exact decisions, but we believe it’s integral to our publishers’ success….
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Advertising
How Many Pageviews Do I Need For Mediavine?
Back to Blog • Among the most common questions we receive online and in person is the following: “How many pageviews do I need for Mediavine?” Short answer: None. Long answer: You’ll need a fair amount, but pageviews are not among the Mediavine requirements. We use sessions as our metric of choice. Mediavine requires that…
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Video
Mediavine Video: The Ultimate Guide (Even if You Don’t Have Any Video!)
Back to Blog • So, you want to jump on board the video train, but don’t know where to start? No worries. We’ve got you. First, let’s answer the most basic question: What do you need, right now, to get started with Mediavine video? A website that is monetized with Mediavine ads That’s it. Note…