Blog
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General Blogging
WordPress Gutenberg Tutorial — Your Top Questions Answered
Update: The Create WordPress plugin has been acquired by one of its original engineers, John-Michael (JM) L’Allier. Now independently managed, Create remains in active development and continues to serve publishers under JM’s leadership. If you have any questions, please visit https://create.studio or email support@create.studio. Hi friends! I’m Ethan, one of the engineers here…
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Go for Teal
Increase Font Size, and Increase SEO & RPM Along With It
Post updated August 2021 One of the simplest, fastest, and most effective tweaks you can make to simultaneously improve your website’s user experience, SEO and RPM may surprise you: Increase your font size. We say it’s quick because it should require one easy change to your theme’s settings page, or a…
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Video
Google Video Sitemap: Making Video Even More SEO Friendly
When parsing content, Google has a tougher time with video than with text or even images. For this reason, it provides multiple ways for publishers to present their video content. The Mediavine Video Player makes SEO a top priority. By default, we output Schema.org markup via JSON-LD for any manually embedded…
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Advertising
Mediavine’s Standard Ad Units
We discuss a wide variety of topics on this blog, most aimed at educating publishers on how to achieve success with the help of all that Mediavine has to offer. Today we’re going back to the basics and taking a different route, breaking down some of the core components of what…
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Interview
Publisher Interview: Stephanie Keeping of Spaceships and Laserbeams
Summer might be quickly coming to an end, but our Mediavine publishers continue to create and inspire. One of the things we love most is hearing about and sharing our publishers’ stories. Stories of how they started, how they have grown and how life changing Mediavine has been for not only…
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General Blogging
Media Kits 101
I think every blogger has experienced the following: Brand rep: Can you send me your media kit? You: Of course! Also you, internally: Oh crap, I need to make a media kit. I think every blogger has experienced the following: Brand rep: Can you send me your media kit? You: Of…
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Advertising
Ad Category Opt Outs: Use with Caution — Opt in to Increase RPM
Mediavine has always been obsessed with ad quality. After all, a single negative ad experience can ruin a user’s visit to your website, impacting both your short-term revenue and long-term growth potential. We also recognize that when you represent more than 10,000 independent publishers, their interpretations of what constitutes “ad quality”…
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Publisher Interview
Publisher Interview: Jim & Mary Competti of Old World Garden
It’s the thick of summer, and while it might be hard to keep your vegetable garden alive in this heat, Mediavine’s garden of publishers is just growing and growing. We absolutely love watching our publishers nurture and cultivate the seeds of their blog and help them to flower into a sustainable…
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Advertising
What Kinds of Websites Does Mediavine Work With?
“Mediavine is mostly for small bloggers and food sites, right?” Of all the questions we’ve received from prospective publishers over the years, this is one of the most common. While we are a force in this space (as Mediavine’s ComScore can attest), our holistic approach to ad management extends beyond food…
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Advertising
What is a DSP?
In the digital advertising world, DSP stands for Demand-Side Platform. In English, a Demand-Side Platform is cloud software that allows advertisers or ad agencies to purchase and manage digital ad campaigns, in real time, across millions of websites. In the digital advertising world, DSP stands for Demand-Side Platform. In English, a…
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Advertising
Chrome Ad Filtering: Going Live Globally July 9, 2019
Mediavine has always been a vocal advocate for, and ardent proponent of ad quality and balancing user experience with ad revenue. Mediavine has always been a vocal advocate for, and ardent proponent of ad quality and balancing user experience with ad revenue. Back to Blog • Back to Blog • Mediavine…
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Advertising
Fill Rate: Not the End Goal, But a Tool That Can Help You Get There
It’s no secret that Mediavine doesn’t fill ads at a 100% rate. We’ve even been so bold as to say that 100% fill rate is actually a bad thing. It’s no secret that Mediavine doesn’t fill ads at a 100% rate. We’ve even been so bold as to say that 100%…