Blog
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Interview
Publisher Interview: Gary Arndt of Everything Everywhere
Back to Blog • Part of the fun of creating your own sustainable business is getting to spend any spare time however you want. Whether that’s raising a family, a horse, a pygmy goat, five chickens and a couple dogs like our publisher Kyle James of Rather Be Shopping or acting in musical theatre like Latasha Peterson…
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Advertising
Optimize Ads for Mobile PageSpeed: Introducing Our New Dashboard Setting
Back to Blog • Despite phones getting faster and cellular connections improving by the day, optimal mobile page speed is far from guaranteed in this digital age. Many of us take reliable service and lightning speed for granted on our devices in big cities and in developed countries, but most of the world (and large…
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Interview
Publisher Interview: RJ Weiss of The Ways To Wealth
Back to Blog • We’ve said it before and we’ll say it again: Mediavine publishers are simply the best. All year long, we’ve been shining the spotlight on our content creators in a multitude of niches, and it has been such a pleasure to get to know them. We’ve talked with travel bloggers like Kristin Addis…
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Go for Teal
In-Content Ad Settings: Choose Wisely For Improved RPM and UX
Back to Blog • Ever since we launched our new in-content ad logic as a Coalition for Better Ads partner, you’ve probably noticed a number of new additions to your Dashboard. Thanks to the in-content ad logic, Mediavine publishers have the ability to change ad density, the spacing between ads, and limits to the overall…
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General Blogging
Heat Maps: Why We Love ‘Em and How We Use ‘Em
Back to Blog • We talk a lot about ways to optimize your content for both earnings and user experience here at Mediavine. Whether it’s increasing your font size and line height, or decreasing the length of your sidebar, we have all sorts of little tips and tricks that not only enhance the time a…
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Advertising
Rethinking the Sidebar: Less is More For RPM & UX Alike
Back to Blog • The sidebar is always one of the most obsessed-over components of web publishing, but as with everything else in the blogging world, times are changing. Ten years ago, the original iPhone had just been released. In 2018, desktop traffic is hard to come by. Upwards of 80% of your readers likely…
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Interview
Publisher Interview: Christel Oerum of Diabetes Strong
Back to Blog • If you’ve got a question, the chances are very good that a Mediavine publisher has the answer. From discount shopping tips from Kyle of Rather Be Shopping to gluten-free recipes from Nicole of Gluten-Free on a Shoestring, and wardrobe hints from Alison of Wardrobe Oxygen to social media secrets from Latasha…
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Advertising
Do I Choose The Ads On My Site?
Back to Blog • One of the many perks of my job at Mediavine is traveling around the country to speak with publishers in the worlds of travel, finance, DIY, food and many others. Perhaps the most common question I hear from prospective publishers at conferences and events is if publishers get to choose the…
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Video
Up Next: Coming to the Mediavine Video Player!
Back to Blog • We’re excited to announce that an oft-requested feature is coming to the Mediavine video player, one appropriately titled Up Next. We’re excited to announce that an oft-requested feature is coming to the Mediavine video player, one appropriately titled Up Next. Back to Blog • Back to Blog • We’re excited to…
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Increasing RPM
Optimizing Your Most Valuable Content for Better RPM and SEO
Back to Blog • You may have noticed from our Go for Teal content that formatting your content to better reflect how people consume content online is a recurring theme. Techniques such as writing shorter sentences and paragraphs, using headings, formatting posts like an outline, and adding more images all help keep users engaged. Today,…
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Social Media
Building an Instagram Account that Your Audience LOVES to Follow
Back to Blog • Instagram, love it or hate it, is a key player in the social media game. With the ever-changing algorithms and fickle fans, I completely get that Instagram can seem like a fruitless way to spend your time. Why Instagram is still important To play devil’s advocate, Instagram is a great place…
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Go for Teal
Improve RPM and SEO with Headings
Back to Blog • When writing for the web, remember that readers will be skimming, not reading every word. On average, your users will read only about 20% of the content on your page. We’ve talked about online audience behavior at length in the past, and it’s why both Google and Usability.gov encourage you to…