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Back to Blog • If you’re signed up for Google Search Console, you may have recently received an email from Google pertaining to mobile-first indexing. First, if you haven’t signed up for Google Search Console, do so IMMEDIATELY. Previously known as Webmaster Tools, Google Search Console allows Google to communicate with you directly and offer…

Back to Blog • Online Advertising Enters a New Millennium In part one of this series on the history of digital advertising, we threw it way back to the ‘90s, when tablets and smartphones weren’t even a thing, and the mysterious sounds of dial up connections began to fill houses around the globe. Thank goodness…

Back to Blog • Just last week, we talked about the advantages of writing shorter paragraphs and shorter sentences when it comes to producing content that will maximize your RPM. But to be clear, that doesn’t mean shorter articles. If there’s one pitfall we often see on the content front, it’s that publishers simply don’t have…

Back to Blog • Many of you remember the European Union’s General Data Protection Regulation (GDPR) changes earlier this year. Or perhaps you’ve tried to block them out. Either way, a little over three months later, the sky has not fallen. After countless questions, Facebook Live sessions, discussions with lawyers and ad partners, Mediavine presented…

Back to Blog • If you’ve been following my recent articles on how to improve your RPM, then hopefully by now you have a nice large, mobile-friendly font size and line height. Now that your increased font size and spacing have optimized your text for readability and earning potential, it’s time to do the same…

Back to Blog • Being smart about where you spend and saving money go hand-in-hand. What else goes hand-in-hand? Our talented publishers, Kelan and Brittany Kline AKA The Savvy Couple. They’re an entrepreneur and teacher team who is passionate about personal finance and living a life of freedom. We love hearing our publishers’ stories, no matter…

Back to Blog • Heya fellow bloggers! I’m Lena Gott, blogger at What Mommy Does and blog coach at Adventures in Blogging. I hope you’re doing well and not too weary from a summer traffic slump (if you experience this like I do every year). In case you missed it, I did a joint video…

Back to Blog • I know what you’re thinking. Another post about optimizing the words and spacing in your content after our novel on why you should increase font size? Yes. Line Height is worth its own article. Another oft-overlooked aspect of CSS and website design, line height can have a big impact on your…

Back to Blog • “What good is a page view if you can’t monetize it?” A wise man once said this when we started out in the web publishing world, and I’ve never forgotten it. An even wiser man told me years later that if we wanted our website to be successful, it would require…

Back to Blog • As I’ve discussed in previous articles, I’ve been in digital advertising operations for over a decade. In an ever-changing industry, this feels like a lifetime. Suffice it to say, ad operations have come a long way, and I’ve observed countless changes in technology, business trends and markets. More broadly, it goes…

Back to Blog • It goes without saying that a blogger’s content is their bread and butter. You want to both keep your readers on your site and encourage them to return in the future. Lightning-fast site speed and quality site design are great goals to strive for that help with this—but it goes without…

Back to Blog • Having published a guide to Mediavine video content capabilities last week, today we’re breaking down how things work under the hood for every video unit that’s sold on your site. As we’ve said more than a few times, 2018 is the year of video at Mediavine, and like our display and…