Blog
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Mediavine
Turning TikToks to Site Revenue: Monetize Your Vertical Videos
Many publishers are already creating vertical 9:16 videos for TikTok, Instagram Reels, and YouTube Shorts. Until now, that content has mostly lived on social platforms. With Mediavine’s Universal Player Plus, those same videos can now generate revenue directly on your site. Why Vertical Video Drives Revenue on…
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Mediavine
Monetize the Vertical Video Content You Already Have
From Social to Site: Mediavine’s Vertical Video Ads Are Live Publisher-produced video content is where the market is moving, and with this release, the videos you’ve produced for social media can have additional value on your website. While others are still testing the waters, Mediavine already supports…
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Mediavine
How Publishers Win in the Next Era of the Internet
Search is changing. Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What’s new is the speed at which it’s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update…
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Mediavine
How to Create Content Advertisers Will Pay More For
If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here’s the uncomfortable truth: Advertisers are not paying more for more content; they’re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,…
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General Blogging
Introducing Create by Mediavine®
Update: The Create WordPress plugin has been acquired by one of its original engineers, John-Michael (JM) L’Allier. Now independently managed, Create remains in active development and continues to serve publishers under JM’s leadership. If you have any questions, please visit https://create.studio or email support@create.studio. Today is a big day at Mediavine, as we…
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Traffic Growth
Mediavine Content Upgrade Challenge | Part 1: Finding Your Top Posts
Any time is a good time to optimize your content, which is why we’re here to introduce the Mediavine Content Upgrade Challenge! While many of us think of Q4 as the quarter where we make all our money, it’s important to know that advertising spend varies by the season. Contrary to…
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Social Media
How To Properly Disclose Sponsored Work
Let’s talk about one of the less sparkly and exciting, but very important, topics within the blogging world, shall we? Disclosure. It’s a word that gets people fired up and feeling all the feels. I get it, it feels clunky and like one more thing you have to check off your…
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Advertising
Mediavine Script Wrapper 2.0 is Live! (Here’s What That is and Why it’s Awesome)
Nearly a year in the making, Mediavine’s new ad tech, or Script Wrapper 2.0, is officially live! Uh… What the Heck is the Script Wrapper? The script wrapper is our core piece of advertising technology, allowing us to deliver billions of ad impressions across thousands of websites and continually optimize them….
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General Blogging
Mobile-First Indexing Emails From Google: What Do They Mean?
If you’re signed up for Google Search Console, you may have recently received an email from Google pertaining to mobile-first indexing. First, if you haven’t signed up for Google Search Console, do so IMMEDIATELY. Previously known as Webmaster Tools, Google Search Console allows Google to communicate with you directly and offer…
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Advertising
Digital Advertising: A Short History, Y2K Edition
Online Advertising Enters a New Millennium In part one of this series on the history of digital advertising, we threw it way back to the ‘90s, when tablets and smartphones weren’t even a thing, and the mysterious sounds of dial up connections began to fill houses around the globe. Thank goodness…
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General Blogging
Word Count: Why More is More For SEO and Revenue Alike
Just last week, we talked about the advantages of writing shorter paragraphs and shorter sentences when it comes to producing content that will maximize your RPM. But to be clear, that doesn’t mean shorter articles. If there’s one pitfall we often see on the content front, it’s that publishers simply don’t have…
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Advertising
GDPR at Three Months: An Update on Ad Performance
Many of you remember the European Union’s General Data Protection Regulation (GDPR) changes earlier this year. Or perhaps you’ve tried to block them out. Either way, a little over three months later, the sky has not fallen. After countless questions, Facebook Live sessions, discussions with lawyers and ad partners, Mediavine presented…
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Go for Teal
Shorter Sentences and Paragraphs For Larger RPMs
If you’ve been following my recent articles on how to improve your RPM, then hopefully by now you have a nice large, mobile-friendly font size and line height. Now that your increased font size and spacing have optimized your text for readability and earning potential, it’s time to do the same…
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Interview
Publisher Interview: Kelan Kline of The Savvy Couple
Being smart about where you spend and saving money go hand-in-hand. What else goes hand-in-hand? Our talented publishers, Kelan and Brittany Kline AKA The Savvy Couple. They’re an entrepreneur and teacher team who is passionate about personal finance and living a life of freedom. We love hearing our publishers’ stories, no matter…
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General Blogging
3 Action Items That Will Get You Massive Traffic
Heya fellow bloggers! I’m Lena Gott, blogger at What Mommy Does and blog coach at Adventures in Blogging. I hope you’re doing well and not too weary from a summer traffic slump (if you experience this like I do every year). In case you missed it, I did a joint video…
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Go for Teal
Increase Your Line Height and Improve RPM and Readability
I know what you’re thinking. Another post about optimizing the words and spacing in your content after our novel on why you should increase font size? Yes. Line Height is worth its own article. Another oft-overlooked aspect of CSS and website design, line height can have a big impact on your…