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Back to Blog • Even in an era where most industries and businesses rely on too many acronyms, digital advertising may take the cake. CPM, eCPM, RPM, CTR, KPI … what does it all mean? Today we’re breaking down the most basic of ad tech acronyms. The one that lays out how you earn money,…

Back to Blog • Robots.txt, also known as the Robots Exclusion Standard or Robots Exclusion Protocol, is a text file used by websites to tell web crawlers which pages of their sites can be indexed. Translation? Google is actually reading your site via a computer program, or a crawler, which follows each link on a…

Back to Blog • As Mediavine publishers know, in-content advertisements have been a major part of our strategy from the day we entered the ad management business. Just a few years ago, the competition focused solely on sidebar ads, and it was borderline blasphemy to consider advertising within websites’ content. However, we stuck to our…

Back to Blog • Mediavine publisher Laurence Norah of Finding The Universe actually came to blogging from the computer tech side, which is more unusual than one might think. His technical know-how has combined with his passion for travel and photography to create an exciting and beautiful site that’s no slouch in the SEO department….

Back to Blog • Of all the feedback we receive from prospective publishers, this question is among the most common: “Mediavine is mostly food bloggers, right? My site’s content is about much more than food. Will your advertisers still value my inventory?” The fact of the matter is that yes, food-related sites represent a huge…

Back to Blog • We’re excited to announce the release of an updated version of our custom video player, known as the Mediavine Video Player 2.0. As we’ve noted in our Go for Teal video series, we’re making 2018 the year of video at Mediavine, and the Video Player 2.0 is a big reason for…

Back to Blog • Today on the blog, we’re spotlighting Mediavine publisher Alexis Schroeder of Fitnancials, where she covers all things fitness and finance, with some travel and health thrown in. She may still be in college, but she’s an experienced publisher from a blogging family, as you’ll read more about below. Welcome, Alexis! Thank…

Back to Blog • We’re excited to announce some exciting changes to the loyalty program at Mediavine, which began in 2016 as a way to reward and thank the publishers that helped get us to where we are. Unfortunately, our system – designed around similar loyalty-type programs that essentially provide a cash-back reward at the…

Back to Blog • On our quest to hit 100 percent Ads.txt adoption at Mediavine, we’ve hit some snags along the way with sites on closed, hosted platform systems such as SquareSpace, Shopify and Wix. The issue? The Ads.txt spec requires that you upload a plain text file named ads.txt at the root of your domain….

Back to Blog • Eric Hochberger, Mediavine Co-Founder and CEO, still wants you to think like a robot. In his knowledge-packed session at our 2017 conference in Charleston, he broke down the nuts and bolts of page speed in a language all us non-developers can understand: PLAIN ENGLISH. There aren’t many people involved in the…

Back to Blog • Any home inspector worth their salt knows that a cracked foundation means a full-stop in the home buying process. Well, for digital content creators, your host is your site’s foundation. Is it well-constructed and built soundly enough to withstand a battering from the digital elements? How can you tell? What should…

Back to Blog • Coalition for Better Ads is already kind of a big deal, but it’s about to become an even bigger deal starting tomorrow, February 15, 2018, with the official launch of Chrome Ad Filtering. With this launch, Google will begin to block all ads, including non-Google AdExchange units, within Google Chrome on…