Blog

Back to Blog • GumGum. They’re right there in your dashboard, one of our premium advertising partners, but who are they and what do they offer Mediavine publishers? We sat down with Dan, their Director of Publisher Services, to get the lowdown on the company and what they could mean to your bottom line in…

Back to Blog • In digital advertising, an SSP is a Supply-Side Platform. In non-technical terms, it’s computer software allowing websites to sell ad inventory programmatically and receive payment for it. At Mediavine, you’ve likely heard us refer to the ad partners, or ad exchanges, we work with. SSP is the official term for most…

Back to Blog • The design of your site is everything. That’s your logo, your website layout, even your fonts and colors. All of it plays a big part in how your brand comes off to readers and potential sponsors. Your website is your storefront, and how it looks makes all the difference in getting…

Back to Blog • Traffic. We all want more of it for obvious reasons. The more traffic a website generates, the bigger its audience and the greater its earning potential becomes. All traffic is not created equal, however. There are entire companies devoted to deceiving publishers and advertisers alike by selling traffic that isn’t even…

Back to Blog • If you’re a publisher breaking down your income, you’ve probably come across the term RPM. RPM is a common metric used to gauge monetization and performance among content creators. While this term is commonly used in our industry, there isn’t one standardized definition – businesses and individuals may use or apply…

Back to Blog • At the end of December, we debuted our exclusive patent-pending video adhesion player. We’re so excited by this new player, we’re declaring 2018 the year of video with this being one of the biggest drivers. What is the video adhesion player? The video adhesion is a mobile native experience that showcases…

Back to Blog • Nicole Johnson is organized. It goes without saying that the Director of Publisher Support for Mediavine’s 2400+ publishers needs some serious prioritization skills. Add to the mix creating content for her own awesome blog Or Whatever You Do, and then toss in her seven adorable children? (Not a typo. SEVEN.) Organized…

Back to Blog • As part of our new Go for Teal video series, we want to share not only what Mediavine is doing, but how we’re doing it by teaching you various aspects of the advertising industry. We thought we’d begin with header bidding, which is basically the crux of everything Mediavine does behind…

Back to Blog • MVP Latasha Peterson may not have been blogging long, but she has seen excellent results in that short time. She’s brought a lifetime of creativity to the blogging community and shares her strategies for building a sustainable online business on her site, Arts and Budgets. She was kind enough to share…

Back to Blog • Today on the blog, we’re offering an publisher spotlight interview with Kristin Addis of the gorgeous solo female travel blog, Be My Travel Muse. This MVP paused from her rockstar world travels to speak with us from her years of blogging experience. You’re going to be seeing a lot more of…

Back to Blog • With the new year upon us, we as content creators and generally creative people start to get a little twitchy. It usually starts with a some inspiration: a friend that just finished an amazing site makeover, a gorgeous color palette or new fun font, or just a general want to reshift…

Back to Blog • We want to pay you all more money. Yes, you read that correctly. And it’s all part of our mission statement. Our goal has always been to help publishers maximize the revenue they’re earning from advertisers, while creating a sustainable business for all parties, including Mediavine. That’s how we originally settled…