Blog

Publishers spend time creating great content that keeps readers coming back, and we know that safeguarding that content and maintaining control over how it’s used are critical concerns in today’s digital landscape. We also know that the advancement of generative AI technologies, like ChatGPT, brings up more questions than the can’t-recommend-anything-past-2021…

The July 1, 2023 Google Analytics 4 migration from Universal Analytics has turned the world a bit upside down for publishers across the industry, and the effects reach beyond checking daily metrics. Many publishers are struggling to measure year-over-year performance, learning new definitions for common terms (looking at you, Sessions and…

In a blog post last week, Google announced plans to launch generative AI into Search Labs with a new product called Search Generative Experience (SGE). What exactly is SGE, and more importantly, what will it mean for content creators who rely on Google for much of (or most of) their web…

The switch from Universal Analytics to GA4 is well underway, and as we all learn about these new metrics, adjust perspectives on how we measure success on our sites, and recalibrate to account for the differences (we see you lovers of real-time analytics), here at Mediavine we also have to shift…

Mediavine has been in business since 2004, and needless to say, a great deal has changed after almost two decades. We’ve gone from four founders running a publishing company to 185 employees helping over 10,000 publishers monetize their websites. The Mediavine team has built unprecedented ad technology and brought it to…

In programmatic advertising, and probably in life, you don’t want a friends-with-benefits type situation.  Sure, it might seem intriguing on the surface, but if something sounds too good to be true, it probably is. We can’t give you relationship advice, obviously, but from an advertising perspective? You want to be exclusive….

Since ChatGPT’s release in November 2022, OpenAI’s prototype of generative AI — that is, artificial intelligence that can produce new content on demand — has dominated popular tech media. We’ve all seen the headlines questioning the future of organic search, the impact on creators’ livelihoods and content ownership, the challenge of…

Yes! If that is all it takes to convince you, then our work is done here. If you need more information, let’s dive in… A successful blog is an essential part of keeping your brand alive. Social media platforms have come and gone (RIP Vine), however, blogs have withstood the test of time….

Video ads are an important part of the monetization strategy for your website, but the options can be endless, and some options can completely destroy your user’s experience. So what’s the best way to increase revenue and RPM, while also maintaining an experience on your site that draws the reader in…

Let’s begin this 2023 preview post by addressing the elephant in the room:  December 2022 was soft, or underwhelming, compared to previous years.  Moreover, January 2023 is down as well compared to January 2022. These are facts, but if you’re looking for gloom and doom predictions for the next 12 months,…

Well hello there friends! It’s been a while but we are back with another amazing feature update. At this point, I think we are past the “get to know you stage” when it comes to Grow and can jump right into the exciting announcement. Get ready for an all new way…

We’re excited to announce the launch of PubNation, an entirely new ad management offering built by Mediavine utilizing our industry leading ad technology. What is PubNation? PubNation uses the same high-performance ad technology you’ve come to expect from Mediavine, including our Script Wrapper, Universal Player, S2S Technology, Grow and more. The …