Blog
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Mediavine
Turning TikToks to Site Revenue: Monetize Your Vertical Videos
Many publishers are already creating vertical 9:16 videos for TikTok, Instagram Reels, and YouTube Shorts. Until now, that content has mostly lived on social platforms. With Mediavine’s Universal Player Plus, those same videos can now generate revenue directly on your site. Why Vertical Video Drives Revenue on…
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Mediavine
Monetize the Vertical Video Content You Already Have
From Social to Site: Mediavine’s Vertical Video Ads Are Live Publisher-produced video content is where the market is moving, and with this release, the videos you’ve produced for social media can have additional value on your website. While others are still testing the waters, Mediavine already supports…
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Mediavine
How Publishers Win in the Next Era of the Internet
Search is changing. Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What’s new is the speed at which it’s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update…
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Mediavine
How to Create Content Advertisers Will Pay More For
If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here’s the uncomfortable truth: Advertisers are not paying more for more content; they’re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,…
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Mediavine
How To Use Your Blog To Build Wealth: The Steps I Took To Turn My Blog Into A Profitable Business
One of our favorite parts of what we do at Mediavine is helping bloggers turn their websites into small businesses that pay off in big ways. In fact, helping bloggers build sustainable businesses is our mission. We believe in empowering people to create their own wealth on their own terms, and…
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Advertising
Mediavine: An (Independent) Internet Giant
Mediavine recently made an unexpected list that we wanted to share with all of you who helped us get there: 20 Internet Giants That Rule the Web. This very cool infographic shows how the web has evolved from its nascency in 1998 to what it is today. Some of the Internet…
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Mediavine
Taxes for Bloggers with Amy Northard | Mediavine On Air Episode 38
It’s a new year. Which means our favorite thing is coming up… That’s right: taxes! Jokes aside, whatever the due date, we ALL must eventually pay taxes. And it’s no joke that taxes for freelancers and creative business owners are often more complicated. Last year Amy Northard, CPA, joined Mediavine’s Senior…
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Mediavine
Mediavine 2021 Year In Review
We’ve been doing these wrap up posts for a few years now, but it seems like this year, everyone is getting in on it. We all expect the Spotify and Facebook year-end wrap-ups, but y’all, I also got one from my favorite grocery delivery app, and well, I did not need…
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Podcast
SEO Like A Google Pro with John Mueller | Mediavine On Air Episode 34
You’ve heard of SEO Like a CEO. Today we’re bringing you SEO Like a Google Pro. As in THE Pro. On the next episode of Teal Talk, Senior Director of Marketing Jenny Guy is joined by Google Search Advocate John Mueller. Yes. That John Mueller. SEO expert translator extraordinaire. Listen in…
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Advertising
Content Viewability Health Check: Simple Goals For Maximizing Revenue
For as long as we can remember, we’ve stressed to our publishers that the key to success with Mediavine, and programmatic advertising in general, is viewability. As its name implies, viewability means that your ads are seen by readers, giving advertisers the performance they need to pay a premium for your…
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Mediavine
Adding Subscribe Links to Fixed Header Navigation: Does it Work?
If you browse the Internet (if you don’t, you should try it sometime … also, welcome to Earth), you’ve probably seen a “Subscribe” link at the top of many websites. While some news and magazine publications use these links to sell subscriptions, even more publishers utilize them as a tool for…
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Ad Settings
Ad Tech Shines: Introducing AdtechCares as a New PSA Partner
Created in 2004, but running ad management services since 2015, Mediavine is the largest display ad management company in the world, working with nearly 9,000 independent lifestyle website publishers, helping them to run programmatic display advertising campaigns across all of their extremely brand-safe content (as ensured by our application process). Mediavine’s…
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Mediavine
The Spooky Sweet Land of Money with the Support Team | Mediavine On Air Episode 31
Q4: It’s heeeeere. And it can be a ghoulish time for content creators. But never fear: The Mediavine Support team is here to guide you to scary good earnings this year. On this episode of Mediavine On Air, Ghostess with the Mostest Jenny Guy is joined by devilishly good Director of…
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Mediavine
Work From Home Wellness with Litsa Williams, Eleanor Haley and TQ Evans | Mediavine On Air Episode 30
The COVID-19 pandemic has caused not only economic, environmental and health impacts on the world; but emotional impacts as well. In this episode of Teal Talk originally recorded in April 2020, Litsa Williams and Eleanor Haley from What’s Your Grief discussed the different ways people grieved the worldwide shutdown, and provided…
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Grow
Grow Power Pack: The Subscribe Feature Levels Up
Publishers are already experiencing a lot of success with Grow’s Spotlight Subscribe, which has been awesome to see. Newsletters are growing, websites are faster and (hopefully) pop-ups are being removed. With our recent Zapier integration, we answered a common publisher request for automation, connecting Grow Subscribe to hundreds of different Email…
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SEO
Should I Republish Content? There’s a Better Way
Whether it’s for SEO or monetization purposes, we always encourage publishers to update old content. We’ve discussed at length how specifically to update content to improve RPM and optimize for SEO, but today we’re focusing on a specific and surprisingly controversial aspect. How to handle the modified and published date may…