Blog


  • man in a wheelchair wearing a plaid shirt working on a computer at a desk

    General Blogging

    The Latest Web Accessibility Case And Why It Matters

    Today we’re excited to host Jamie Lieberman of Hashtag Legal on the Mediavine blog to explain the latest web accessibility case and why it matters to publishers. On April 7, 2021, the Eleventh Circuit, in a case called Gil. v. Winn Dixie Stores, handed down a very significant ruling in the…

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    Podcast

    Stepping Up Your SEO Game with Joshua Unseth and Morgan McBride: Mediavine On Air Episode 3

    On this episode of Mediavine On Air, we’ve got SEO experts Joshua Unseth and Morgan McBride for you. They’re here to answer your frequently asked questions and share tactics they’ve implemented that have resulted in growth in both traffic and revenue. Learn the most effective way to find the best keywords…

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    Mediavine

    FLoC Block: WordPress to Give Google Cookie Fix the Boot?

    If you monetize your website through advertising, you know that brands’ ability to track readers’ interests with third-party cookies is effective, lucrative and . . . soon to be a thing of the past. The billion-dollar question all of us in the industry are asking is: What’s next? Targeted campaigns are…

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    Pagespeed

    How To Do A Plugin Self Audit: The Mediavine Way

    Why perform a plugin audit? Cutting down on unnecessary plugins not only helps with site speed and performance, but it can also make identifying bugs and conflicts much easier. Getting started with a plugin audit can feel daunting, especially if you have a lot of plugins. But this post will help…

  • Pagespeed

    Google Page Experience Update: Rollout Delayed Until Mid-June

    Good news for publishers (or at least good news with a side of “we all panicked to make sure everyone had enough time for a re-crawl, when in reality we could’ve panicked slightly less”): The slow rollout of the Google Page Experience update we expected in May has now been pushed…

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    Mediavine

    Core Web Vitals: Google Page Experience Checklist For Bloggers

    Updated 8/30/2021 – The Trellis Open Beta is now available to all! Turbocharge your WordPress site and conquer those Core Web Vital scores with the theme built for speed. Learn more or get Trellis now! The much-discussed Google Page Experience update is set to hit next month (May 2021) and with…

  • woman sitting on couch using phone

    Increasing RPM

    How to Increase Your CPM

    Spring has officially begun and Q2 is here. Just like temperatures will begin to rise, so, too, will revenue. (We’ll let Brad break down the numbers in his next installment of Behind the Numbers With Brad.) Today? Let’s talk about how to increase your CPM. First: What is CPM? Essentially, CPM…

  • a person's hands browsing the web with grow.me on a laptop computer next to potted plants.

    Advertising

    Grow FLoC Testing Underway at Mediavine

    The end of the third-party cookie is near for Chrome as Google looks to replace much of their functionality with avian-themed solutions. Third-party cookies were for the birds all along! Ornithological jokes aside, Google’s Privacy Sandbox is a series of tools designed to bridge the gap between user privacy and personalized…

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    Ad Settings

    Upcoming Ads.txt Changes in Mediavine Control Panel 2.6

    Hello, Mediavine publishers! This post is going out to you. Since the release of Mediavine Control Panel 2.5 in November 2020, we’ve been hard at work on some new features for the first 2021 update to our core plugin. (We’ve got a pretty comprehensive help doc if you’re not sure what…

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    Mediavine

    Privacy Playground, Fourth-Party Cookies and EAGLE to Save Internet

    Mediavine has always prided itself on being more than an ad management service. Our mission — building sustainable businesses for content creators — means helping publishers and their websites grow holistically and efficiently by rising to all the challenges of the day. This means not only optimizing for short-term revenue needs…

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    Ad Settings

    Optimize Ads for CLS: Prepare for Google’s Page Experience Algorithm in May

    With Google’s upcoming Page Experience algorithm change in May, the company finally defined the pagespeed metrics publishers must hit in the form of Core Web Vitals. These scores are measured in the real world via actual users running Google Chrome using CRUX. The three scores, which you’ve probably heard us discuss…

  • Grow

    Grow and First-Party Data: Everything You Need to Know

    By now, this should be a familiar refrain: Third-party cookies are going away, and taking with them most of our industry’s ability to personalize ads and measure performance. The million dollar question: What do we do about it? In preparation for a world without third-party cookies, Google and other industry players…