Blog


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    Mediavine

    Privacy Playground, Fourth-Party Cookies and EAGLE to Save Internet

    Back to Blog • Mediavine has always prided itself on being more than an ad management service. Our mission — building sustainable businesses for content creators — means helping publishers and their websites grow holistically and efficiently by rising to all the challenges of the day. This means not only optimizing for short-term revenue needs…

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    Ad Settings

    Optimize Ads for CLS: Prepare for Google’s Page Experience Algorithm in May

    Back to Blog • With Google’s upcoming Page Experience algorithm change in May, the company finally defined the pagespeed metrics publishers must hit in the form of Core Web Vitals. These scores are measured in the real world via actual users running Google Chrome using CRUX. The three scores, which you’ve probably heard us discuss…

  • Grow

    Grow and First-Party Data: Everything You Need to Know

    Back to Blog • By now, this should be a familiar refrain: Third-party cookies are going away, and taking with them most of our industry’s ability to personalize ads and measure performance. The million dollar question: What do we do about it? In preparation for a world without third-party cookies, Google and other industry players…

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    Increasing RPM

    How to Increase Your Ad Impressions

    Back to Blog • Last month we launched a unique adventure called the Sweet Land of Money to help publishers increase their impressions and CPMs in an exciting way! Even though Q2 is quickly approaching, these tips can help you optimize content, step up your SEO game and increase your revenue no matter what season…

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    Advertising

    How Does Mediavine Stack Up? — Behind The Numbers with Brad

    Back to Blog • From the simplest “set it and forget it” options, such as Google AdSense, to a company like Mediavine, which offers full end-to-end solutions for content creators, there’s no shortage of options when it comes to ad management. In any marketplace with a wide variety of choices, a business is inevitably asked…

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    Advertising

    Google Search Console: New Requirements for SharedArrayBuffer Emails

    Back to Blog • Google Search Console (GSC) may have set a record over the past week. When it comes to confusing acronyms in cryptic emails, it’s hard to top the message many of you received regarding the use of SharedArrayBuffers (SABs, natch) without the use of COOP and/or COEP headers. As a publisher, how…

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    Grow

    Grow: Introducing Subscribe and the Spotlight Widget

    Back to Blog • One day in the not-too-distant future, we won’t need to preface every blog post with this news, but today is not that day. Soon, third-party cookies are going away. Chrome, the last remaining browser to support them, is phasing out third-party cookies entirely starting later in 2023. We’ve discussed at length…

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    SEO

    How Content Creators Can Use Search Console to Increase Traffic to Old Posts

    Back to Blog • It’s important to create new posts for our blogs, but that’s not the only way to get search traffic to your site. Sometimes we forget that we’re sitting on a gold mine of old posts that can bring in traffic, too. Today we’re welcoming the wonderful Sherry Smothermon-Short of Cub Scout…

  • Advertising

    Google Doubles Down on Privacy Sandbox and First-Party Data. That’s a Good Thing.

    Back to Blog • Recently, the Google Ads team sent shockwaves through the digital advertising world with a blog post about the privacy-first web. While it contained some interesting thoughts on the new ecosystem we’re all trying to usher in, the article is actually not a huge deal. Below, we’ll talk about why much of…

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    Pagespeed

    Largest Contentful Paint: Optimizing for LCP

    Back to Blog • Publishers have been hearing a lot about the new Google Page Experience algorithm that will begin factoring into rankings in May 2021 — and for good reason. Pagespeed is always top of mind at Mediavine, but with this Google change on the horizon, it should be a priority for everyone. To…

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    Grow

    Always On: Increase Clicks & Views With Grow

    Back to Blog • We’ve talked at length about first-party data (authenticated traffic) and how Grow helps publishers harness it through a value exchange — offering enhanced user experiences to incentivize readers to log in. To hold up the publishers’ end of that value exchange and convince readers to authenticate, Grow already offers some awesome…

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    SEO Like A CEO

    SEO Guide: Linking

    Back to Blog • If you’re reading this, you already know that linking is an important part of both on- and off-page Search Engine Optimization (SEO). With that in mind, we’ve put together the ultimate guide on how to link — while following our own advice and including a plethora of links to our previous…