Eric Hochberger

  • person using grow.me on phone

    Advertising

    Grow: First-Party Data and the Future of Advertising

    Back to Blog • Amid growing privacy concerns and the demise of the third-party cookie, the digital advertising world is being reshaped as we speak. Earlier this year, Google announced it would join Safari, Firefox and other web browsers by phasing out third-party cookies and data tracking by late 2023. We understand that this development…

  • using a computer

    Advertising

    CLS: Solving for Cumulative Layout Shift

    Back to Blog • Cumulative Layout Shift is a pagespeed metric of Google’s Core Web Vitals. In today’s post, learn how to solve for CLS to make your pages faster. The announcement of Google’s new Page Experience algorithm brings us a series of new Web Vitals, or metrics regarding the pagespeed and experience of your…

  • grow logo on a phone

    Mediavine

    Grow is First Party Data. Newsletter Signups Are Not.

    Back to Blog • Last week, Mediavine announced Grow, our solution for content creators to control first-party data in an ever-changing industry. We’ll explain each of these points in detail below. Grow is Not a Replacement For Your Newsletter During our September 17 Facebook Live, a few publishers asked why Grow does not make publisher-owned…

  • above view of person's hands typing on a laptop

    SEO

    SEO Friendly URL Structures: Choosing The Right Permalinks

    Back to Blog • As an internet user, you know what a Uniform Resource Locator (URL) is — but did you know that your URL structure or the permalink settings as WordPress calls them, can impact Search Engine Optimization (SEO)? That’s right, something the visitor barely sees, let alone analyzes, in the address bar at…

  • the hands of a woman in a light blue sweater using a smartphone while holding a laptop in their lap

    Advertising

    iOS 14 IDFA Changes: What Does This Mean For Publishers?

    Back to Blog • Late last month, Apple quietly announced a pretty big change coming to the latest version of its iPhone and iPad operating system iOS 14. iOS 14 will begin requiring users to opt in for developers to access their devices’ advertising ID, or IDFA, as it’s commonly referred to. Late last month,…

  • Video

    Custom Playlists: Live in the Mediavine Video Player and Dashboard!

    Back to Blog • We’re excited to announce that as of today, we’ve built custom video playlists into the Up Next feature of the Mediavine Video Player. That means Mediavine publishers can create video playlists directly inside the new Mediavine Dashboard. Publishers can embed these in posts, as well as set them as a featured…

  • woman taking photos of food

    Advertising

    Recipe Card Ad Settings: Now In Your Hands!

    Back to Blog • In late July, we launched a round of recipe card ad optimizations for users of WP Tasty and WP Recipe Maker that were previously exclusive to users of our flagship WordPress plugin Create. These tweaks resulted in anywhere from 50-100% increase in recipe card earnings for publishers and upwards of a…

  • Create

    Create Recipe Card Ad Optimizations Coming to Other Plugins

    Back to Blog • Update: The Create WordPress plugin has been acquired by one of its original engineers, John-Michael (JM) L’Allier. Now independently managed, Create remains in active development and continues to serve publishers under JM’s leadership. If you have any questions, please visit https://create.studio or email support@create.studio. While Create is used for a variety of schema…

  • woman using laptop and external hard drive in a cafe

    SEO Like A CEO

    Above the Fold SEO: First Impression is Everything

    Back to Blog • They say you don’t get a second chance to make a good first impression. This is certainly true in the world of SEO as well as life. When a user first arrives on a page from search engines, the first impression is everything that loads in the first screen view. They…

  • Ad Settings

    Stop Running So Many Ads!

    Back to Blog • From the beginning, the crux of Mediavine Ad Management has always been simple: Faster sites, better user experiences, fewer ads and more long-term revenue. Who wouldn’t want that? No one, which is why our competitors have resorted to marketing efforts centered around false promises that you can make even more money…

  • grow logo on a phone

    Grow

    Grow: The Future of Grow

    Back to Blog • We’re excited to announce the future of Grow. The Grow Social Pro plugin, which Mediavine rebranded after acquiring Social Pug, is fantastic. It offers the fastest sharing buttons among plugins, and we are extremely happy with it. We’re excited to announce the future of Grow. The Grow Social Pro plugin, which…

  • using a computer

    SEO

    Heading Tag SEO: It’s All About the Outline (and the Audience)

    Back to Blog • Most publishers know that heading tags, like meta descriptions and page title tags, are a key component of a website’s content structure. But how much do they really matter for SEO, and how should you use them? Glad you asked, because that’s the focus of our SEO Like a CEO series…