Grow
By now, this should be a familiar refrain: Third-party cookies are going away, and taking with them most of our industry’s ability to personalize ads and measure performance. The million dollar question: What do we do about it? In preparation for a world without third-party cookies, Google and other industry players…
Advertising
Google Search Console (GSC) may have set a record over the past week. When it comes to confusing acronyms in cryptic emails, it’s hard to top the message many of you received regarding the use of SharedArrayBuffers (SABs, natch) without the use of COOP and/or COEP headers. As a publisher, how…
Grow
One day in the not-too-distant future, we won’t need to preface every blog post with this news, but today is not that day. Soon, third-party cookies are going away. Chrome, the last remaining browser to support them, is phasing out third-party cookies entirely starting later in 2023. We’ve discussed at length…
Advertising
Recently, the Google Ads team sent shockwaves through the digital advertising world with a blog post about the privacy-first web. While it contained some interesting thoughts on the new ecosystem we’re all trying to usher in, the article is actually not a huge deal. Below, we’ll talk about why much of…
Pagespeed
Publishers have been hearing a lot about the new Google Page Experience algorithm that will begin factoring into rankings in May 2021 — and for good reason. Pagespeed is always top of mind at Mediavine, but with this Google change on the horizon, it should be a priority for everyone. To…
SEO Like A CEO
If you’re reading this, you already know that linking is an important part of both on- and off-page Search Engine Optimization (SEO). With that in mind, we’ve put together the ultimate guide on how to link — while following our own advice and including a plethora of links to our previous…
Advertising
Dec. 6, 2023: This blog post has been updated to reflect the sale of Grow Social and Grow Social Pro to NerdPress. The plugin is now called Hubbub; more information about the sale can be found on our Hubbub landing page. We get a lot of questions about Grow, so we…
Advertising
Note: Slickstream was acquired by CafeMedia/AdThrive on August 24, 2022. We will update this post if changes to this integration occur. As part of a multifaceted approach to help publishers succeed in a future without third-party cookies, Mediavine is focused on creating first-party data solutions for 2021 and beyond. The reason…
Advertising
Editor’s Note: this post mentions autoplay settings in the Mediavine Dashboard. Autoplay options have been retired as of February 2023. See this article for more information. The video adhesion unit is back! Everything that’s old becomes new again, even ad technology. Many Mediavine publishers may remember our original video adhesion —…
Advertising
Stop us if you’ve heard this before: When it comes to helping publishers survive the demise of the third-party cookie, Mediavine is all in. Actually, don’t stop us. It bears repeating, since the health of our entire ecosystem depends on solving for the end of third-party cookies. Mediavine’s solution is twofold:…
Advertising
As you’ve heard us talk about at length, Chrome is joining the ranks of Firefox, Safari and others by phasing out third-party cookies by 2022, forever changing programmatic advertising in the process. Replacing third-party cookies will require a twofold solution comprised of first-party data and what Google calls the Privacy Sandbox….
Ad Settings
The Mediavine Outstream Player, which runs inside in-content ad slots, is the latest addition to our “decade of video.” As you’ve heard us say a few thousand times, video ads pay more than traditional display advertisements. It’s why we’ve pushed Mediavine publishers to produce video for years now. When you think…