Mediavine
Let’s begin this 2023 preview post by addressing the elephant in the room: December 2022 was soft, or underwhelming, compared to previous years. Moreover, January 2023 is down as well compared to January 2022. These are facts, but if you’re looking for gloom and doom predictions for the next 12 months,…
Mediavine
We’re excited to announce the launch of PubNation, an entirely new ad management offering built by Mediavine utilizing our industry leading ad technology. What is PubNation? PubNation uses the same high-performance ad technology you’ve come to expect from Mediavine, including our Script Wrapper, Universal Player, S2S Technology, Grow and more. The …
Advertising
One of Mediavine’s core values as a business is transparency. It’s what drives much of what we do internally and in the broader community. It leads us to be early adopters of efforts like sellers.json that are dedicated to transparency in the advertising ecosystem. We’re also huge advocates of privacy. This…
Mediavine
Yes, you read that headline right! Grow now officially has a direct integration with ConvertKit, potentially saving you lots of money and time over using our Zapier connection. But even bigger than this exciting announcement? How we got there and where we’re going from here with Grow! If you can believe…
Analytics
It’s been two and a half years since Google first announced Google Analytics 4, the latest version of its ubiquitous Google Analytics service. Beginning last week, many publishers began receiving emails from Google – or banners atop their Google Analytics – announcing that support for the old version, Universal Analytics (UA),…
Advertising
Mediavine recently made an unexpected list that we wanted to share with all of you who helped us get there: 20 Internet Giants That Rule the Web. This very cool infographic shows how the web has evolved from its nascency in 1998 to what it is today. Some of the Internet…
Advertising
For as long as we can remember, we’ve stressed to our publishers that the key to success with Mediavine, and programmatic advertising in general, is viewability. As its name implies, viewability means that your ads are seen by readers, giving advertisers the performance they need to pay a premium for your…
Mediavine
If you browse the Internet (if you don’t, you should try it sometime … also, welcome to Earth), you’ve probably seen a “Subscribe” link at the top of many websites. While some news and magazine publications use these links to sell subscriptions, even more publishers utilize them as a tool for…
Grow
Publishers are already experiencing a lot of success with Grow’s Spotlight Subscribe, which has been awesome to see. Newsletters are growing, websites are faster and (hopefully) pop-ups are being removed. With our recent Zapier integration, we answered a common publisher request for automation, connecting Grow Subscribe to hundreds of different Email…
SEO
Whether it’s for SEO or monetization purposes, we always encourage publishers to update old content. We’ve discussed at length how specifically to update content to improve RPM and optimize for SEO, but today we’re focusing on a specific and surprisingly controversial aspect. How to handle the modified and published date may…
Mediavine
Today on the Mediavine blog, we’re throwing it back to 2017, famously known to SEO experts across the web as the Year of the Parboil. It was never actually known as such, of course, but an experiment from back then remains instructive and shapes our SEO strategies today. A blog post…
Advertising
If you’re one of Mediavine’s 8,500+ publishers, you’re surely familiar with our innovative and exclusive “Report This Ad” link below every advertisement. We take ad quality very seriously, and “Report This Ad” has been a Mediavine staple since the early days and eventually launched our own Ad Reporter. As popular as…