Sharing Secrets from The Kitchen Whisperer

Introducing Lori Monte, founder of The Kitchen Whisperer– where Lori brings you into the family through each and every post on her site. Readers can find recipes ranging from her father’s Pittsburgh-style chicken to “Nonna Approved” Italian Wedding Soup, all tasting like she’s spilled decades-old family secrets, intending to welcome you to take a seat at her family’s table. 

And with over 35 years of culinary experience, Lori brings a unique perspective to her site. Combining her extensive knowledge of cooking and baking family recipes, Lori also has an engineering background and brings an engineer’s precision to her recipes. Readers can rest assured that there won’t be any flaws in ratios, flavorings, or instructions– each dish is personally tested 5-10 times to ensure it’s up to standard, ready for any home cook. 

While she does keep some recipes locked down– meant only for blood relatives- when it comes to her site, she makes reader experience a priority. She wants anyone visiting her site to feel at home, welcomed to linger like you would if you were visiting in person. With that in mind, Lori is conscious of ad monetization and how ads may impact a reader’s time on her site– a balancing act of compensation for all the work that goes into the Kitchen Whisperer, and ensuring that readers aren’t overwhelmed with ads. 

Although most readers of The Kitchen Whisperer understand the importance of ad monetization, Lori has faced a few complaints from readers navigating through ads while following recipes. In order to make every reader feel at home, Lori jumped at the opportunity to try Mediavine’s Optimized Ad Experience, to improve not only reader experience, but her earnings– all without increasing ad density. 

The Secret Sauce

After opting into Mediavine’s Optimized Ad Experience, Lori is seeing great results – higher revenue for The Kitchen Whisperer while serving fewer ads – a winning combination for both Lori and her readers. After just a few weeks, Lori has seen a nearly 15% increase in overall revenue since activating Mediavine’s Optimized Ad Experience. And for her readers, there’s a 12.5% decrease in in-content ad impressions. Talk about a perfected recipe! 

I’m seeing higher revenue and have happier readers. The positive increase in revenue is definitely something I needed. More money and happier readers are what it’s all about. Knowing that this one little change made a world of difference to my TKW Family and them being happier on my site, is everything!

– Lori Monte, The Kitchen Whisperer 

While we can’t reveal all of Lori’s family recipes, it’s no secret that Mediavine’s Optimized Ad Experience has been successful for The Kitchen Whisperer. Don’t let the taste of sweet success pass you by– try Mediavine’s Optimized Ad Experience for yourself today!