Ad Management Partners

The following are a list of partners (“Mediavine Partners”) with whom Mediavine may share the following data when providing ad management services to third-party publishers utilizing Mediavine’s ad management services.  Mediavine and its advertising partners collect and process the following information through the use of cookies, pixels or server to server connections.   Please click here to view Mediavine’s full privacy policy.  None of the information listed below is retained by Mediavine after it is processed and an advertisement is served.  The information collected is only used for the listed purpose.

• Advertising Identifier
• IP Address
• Operating System type
• Operating System version
• Device Type and Model
• Cookie information
• Language of the website
• Web browser type
• Email (in hashed form)

Mediavine Partners may also use this information to link to other end user information the partner has independently collected to deliver targeted advertisements.  Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes cookie information, device information, usage data, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website.  Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit the Network Advertising Initiative.  You may also visit Your Ad Choices and the NAI Opt-Out Page to learn more information about interest-based advertising. You may download the AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.   For more information about cookies and how to disable them, you can consult the information at All About Cookies.  

Please see below for more information about each Mediavine Partner, including links to each Mediavine Partner’s privacy policy and other information about each Mediavine Partner’s practice, as available.

Supply Side Partners 

33Across (Lexicon) – Please visit 33Across’s website to review its Privacy Policy.  33Across uses device-identified information through browser session cookies and persistent cookies. 33Across also uses cookie-less technologies, included hashed email addresses and mobile advertising IDs. You may visit the 33Across’s opt-out tool to opt-out of data collection from 33Across, for both its cookie-based and cookie-less technologies.

Amazon Publisher Services – You may review Amazon Publisher Services’ privacy policy to learn more about their processing of end user data.

Chicory – You may find Chicory’s privacy policy through this link to learn more about the processing of end user data. Mediavine works with Chicory for provision of shopping list and ingredient ordering services and, if applicable, advertisement delivery; (ii) the non-personally-identifiable information collected about a consumer’s visits to this and other websites may be collected, used, and shared in any manner allowed under Chicory’s privacy policy, including but not limited to in order to provide advertisements about goods and services of interest to the consumer.

Colossus – You may find Colossus’s privacy policy to learn more about their processing of end user data. Colossus may place cookies on the browsers of website users who visit Publisher websites. Please see the cookie policy herein for more information about managing consent to cookies. 

Google – You may find Google Ads’ privacy policy through this link and additional information about their use of information from sites that use their services through this link.

GumGum – You may find GumGum’s privacy policy through this link – GumGum may (i) place and use cookies on end users’ browsers or use web beacons to collect information about end users who visit Mediavine publisher websites and (ii) link such collected end user information to other end user information provided by third parties in order to deliver targeted advertisements to such end users.  To opt out of GumGum’s collection and processing of data, please use this link or this form.

Improve Digital – You may find Improve Digital’s privacy policy through this link.  Improve Digital uses cookies to establish a bid request.   Improve Digital may also collect browser information and IP address, among other things.  Please see the privacy policy for more information and for a link to revoke consent for data processing.

Index Exchange – You may find Index Exchange’s privacy policy through this link.  You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.

Kargo – You may find Kargo’s privacy policy through this link.

Magnite, formerly The Rubicon Project – You may find Magnite’s privacy policy through this link.  If you want to opt out of receiving interest based ads from Magnite or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link – You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page.  You see more information about Magnite’s use of cookies through this link.

MediaGrid – You may find MediaGrid’s privacy policy through this link.  MediaGrid may collect and store information about end-user interactions with any Mediavine publisher website through cookies, advertising IDs, pixels and server-to-server connections.  MediaGrid may receive the following information: the page an End-User has requested and the referring/exit pages; Timestamp information (i.e., the date and time the End-User has visited the page); IP address;  mobile device identifier; device model; device operating system; browser type; carrier; gender; age; geolocation (including GPS coordinates); clickstream data; cookie information; first-party identifiers; hashed email addresses; demographic and inferred interest information; and post-conversion data (from both online and offline behavior).  Some of this data, as noted above, is gathered from Mediavine publisher websites and others is gathered from advertisers.  MediaGrid uses this data to provide its interest-based advertising services.  You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising or review their privacy policy for more information.

Media.Net  – You may find Media.net’s privacy policy through this link.  Media.net may collect technical data, such as internet protocol (IP) address, cookies, browser and device information, mobile device identifiers, location data and your login data.  Media.net may also collect usage data, which includes information about how you use any of its partner sites and the advertising Media.net serves on those sites.  This may include how many times you viewed an ad or clicked an ad.   You may opt-out of receiving personalized ads from Media.net through this link.

Nativo – You may find Nativo’s privacy policy through this link.

OpenX – You may find OpenX’s privacy policy through this link.  OpenX uses cookies and other unique advertising IDs and may collect information about browsing behavior on a website or device information, location data, information that is inferred about users through behavior and preferences, and retargeting data.

Pubmatic – You may find Pubmatic’s privacy policy through this link.  The data collected on any Mediavine publisher website may be transferred to Pubmatic and its demand partners for interest-based advertising, including user device information or location information.  Statistical information and other non-cookie technologies (such as eTags and web or browser cache) may be used by third parties on any Mediavine publisher website.  Browser settings that block cookies may have no effect on these technologies, but you may clear your cache to delete such trackers.  Data collected from a particular browser or device may be used with another computer or device that is linked to the browser or device on which such data was collected.  

Pulsepoint – You may find Pulsepoint’s privacy policy through this link.

Roundel – You may find Roundel’s privacy policy through this link.

Sharethrough – You may find Sharethrough’s privacy policy through this link.  This link will provide information about Sharethrough’s data collection and how to opt out.  

Smart AdServer (Equative) – You may find Smart AdServer’s privacy policy through this link.  Smart AdServer uses cookies, tags and mobile SDKs to collect data from users, including IP address, browser type, mobile geolocation, and timestamp on ad call. To see the purposes for the data that Smart AdServer collects and how to opt-out, please refer to Smart AdServer’s privacy policy.

TripleLift – You may find TripleLift’s privacy policy through this link.  To opt out of receiving interest-based advertising (including retargeting) from TripleLift’s services through the use of cookies in your current browser and for more information on what it means to opt-out, please use TripleLift’s opt-out mechanism. 

Sovrn – You may find Sovrn’s privacy policy through this link.

Xandr – You may find the Xandr privacy policy through this link.  You can manage your privacy choices for Xandr’s platform, including opt out and deletion requests, through Xandr’s privacy center.

Yahoo! – You may find Yahoo!’s privacy policy through this link.  You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.

YieldMo – You may find YieldMo’s privacy policy through this link.  YieldMo uses cookie and non-cookie technologies.  If you want to opt out of receiving interest based ads from Yieldmo or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link. 

Zergnet – You may find Zergnet’s privacy policy through this link.

Demand Side Partners

Basis Technologies(Centro) – You may find Basis’ privacy policy through this link –  You may find opt-out information for Basis services through the privacy policy link.

Conversant LLC (Epsilon) – You may find Conversant’s privacy policy through this link.  Conversant uses information that does not directly identify you, such as information about your browser type, time and date of visit, your browsing or transaction activity, the subject of advertisements clicked or scrolled over, and a unique identifier (such as a cookie string, or a unique advertising identifier provided by your mobile device) during your visits to this and other websites and apps in order to provide advertisements about goods and services likely to be of greater interest to you. Conversant may use technologies such as cookies and other tracking technologies to collect this information. To learn more about interest-based advertising, or to opt-out, you can visit Your Online Choices of the or the Network Advertising Initiative. 

Criteo – You may find Criteo’s privacy policy through this link and information about disabling Criteo’s use of your data here.  The data collected on any Mediavine publisher website may be transferred to Criteo and its demand partners for interest-based advertising.  Criteo may use third-party cookies, tags, pixels or beacons to monitor interactions with interest-based advertising content and target and optimize advertising.  Criteo may collect, access, and use non-identifying data to improve the Criteo Technology and other Criteo products, programs, and/or services. This non-identifying data may include on-site user behavior and user/page content data, URLs, statistics, or internal search queries. The non-identifying data are collected through the ad call and stored with a Criteo cookie for a maximum period of 13 months.

OpenPath/The Trade Desk – You may review OpenPath’s privacy policy to see how OpenPath processes data.  OpenPath may process the following information about end users in providing services to Mediavine publishers.

• unique cookie identifiers
• mobile device advertising identifiers
• IP addresses
• interest information stored and/or used on the platform by clients and partners
• other information about browsers and devices, such as type, version and settings
• location information based on IP address or latitude/longitude coordinates, if provided to us
• information about ads that are shown, such as which ads are shown to a device or user, where (which web page or app) they are shown, and at what time
• hashed email addresses and other identifying information (or information derived from such); and
• Other interest information created by OpenPath

You may access the Trade Desk’s opt-out tool to cease data collection and disassociate data from your device.

Other Partners

Blockthrough –  You may review Blockthrough’s privacy policy to see how Blockthrough processes data that is collected about end users through any Mediavine publisher website that is using Blockthrough’s ad filtering services.  Blockthrough may process the following personal information in order to serve the advertisements in accordance with an end user’s blocking preferences:

• IP address
• Device type
• Unique device identification numbers
• Browser-type
• Broad geographic location (e.g. country or city-level location)

If you would like to access, modify or request deletion of information held about you or opt-out of emails from Blockthrough, please complete the Blockthrough Subject Access Request form.

LiveRamp –  When you visit any Mediavine Publisher website and enter your email address on their website (either to log in, or to sign up for a newsletter, or similar), the Publisher may share with LiveRamp and its group companies information that the Publisher collects from you, such as your email (in hashed, pseudonymous form), IP address, or information about your browser or operating system, with any of the following, acting as “joint controllers” (as applicable and defined in the GDPR).

LiveRamp uses this information to create an online identification code that we may store in our first-party cookie for our use in online, in-app, and cross-channel advertising. This may be shared with advertising companies to enable interest-based and targeted advertising. LiveRamp uses this information to create an online identification code for the purpose of recognizing you on your devices. This code does not contain any of your directly identifiable personal data and will not be used by LiveRamp to re-identify you. Detailed information on LiveRamp’s data processing activities is available in LiveRamp’s privacy policy https://liveramp.com/privacy/. You have the right to withdraw your consent or opt-out to the processing of your personal data at any time https://liveramp.com/opt_out/.