Ad Partners


The following are a list of partners (“Mediavine Partners”) with whom Mediavine may share the following data when providing ad management services to third-party publishers utilizing Mediavine’s ad management services.  Mediavine processes the following data from publishers to provide interest based advertising on publisher websites.  

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners may also use this information to link to other end user information the partner has independently collected to deliver targeted advertisements.  Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes cookie information, device information, usage data, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website.  Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit https://thenai.org/opt-out/. You may also visit http://optout.aboutads.info/#/ and http://optout.networkadvertising.org/# to learn more information about interest-based advertising. You may download the AppChoices app at https://youradchoices.com/appchoices to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.   For more information about cookies and how to disable them, you can consult the information at  https://www.allaboutcookies.org/manage-cookies/.

Please see below for more information about each Mediavine Partner, including links to each Mediavine Partner’s privacy policy and other information about each Mediavine Partner’s practice, as available.

Supply Side Partners 

Amazon Publisher Services – You may find Amazon Publisher Services’ privacy policy through this link.

Colossus – You may find Colossus’s privacy policy through this link. Colossus may place cookies on the browsers of website users who visit Publisher websites. Please see the cookie policy herein for more information about managing consent to cookies. 

Digital Remedy – You may find Digital Remedy’s privacy policy through this link

EMX – You may find EMX’s privacy policy through this link.  

GumGum – You may find GumGum’s privacy policy through this link – GumGum may (i) place and use cookies on end users’ browsers or use web beacons to collect information about end users who visit Mediavine publisher websites and (ii) link such collected end user information to other end user information provided by third parties in order to deliver targeted advertisements to such end users.  To opt out of GumGum’s collection and processing of data, please use this link or this form.

Improve Digital – You may find Improve Digital’s privacy policy through this link.  Improve Digital uses cookies to establish a bid request.   Improve Digital may also collect browser information and IP address, among other things.  Please see the privacy policy for more information and for a link to revoke consent for data processing.

Index Exchange – You may find Index Exchange’s privacy policy through this link.  You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.

Magnite, formerly The Rubicon Project – You may find Magnite’s privacy policy through this link.  If you want to opt out of receiving interest based ads from Magnite or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link – You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page.  You see more information about Magnite’s use of cookies through this link.

MediaGrid – You may find MediaGrid’s privacy policy through this link.  MediaGrid may collect and store information about end-user interactions with any Mediavine publisher website through cookies, advertising IDs, pixels and server-to-server connections.  MediaGrid may receive the following information: the page an End-User has requested and the referring/exit pages; Timestamp information (i.e., the date and time the End-User has visited the page); IP address;  mobile device identifier; device model; device operating system; browser type; carrier; gender; age; geolocation (including GPS coordinates); clickstream data; cookie information; first-party identifiers; hashed email addresses; demographic and inferred interest information; and post-conversion data (from both online and offline behavior).  Some of this data, as noted above, is gathered from Mediavine publisher websites and others is gathered from advertisers.  MediaGrid uses this data to provide its interest-based advertising services.  You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising or review their privacy policy for more information.

Media.Net  – You may find Media.net’s privacy policy through this link.  Media.net may collect technical data, such as internet protocol (IP) address, cookies, browser and device information, mobile device identifiers, location data and your login data.  Media.net may also collect usage data, which includes information about how you use any of its partner sites and the advertising Media.net serves on those sites.  This may include how many times you viewed an ad or clicked an ad.   You may opt-out of receiving personalized ads from Media.net through this link.

OpenX – You may find OpenX’s privacy policy through this link.  OpenX uses cookies and other unique advertising IDs and may collect information about browsing behavior on a website or device information, location data, information that is inferred about users through behavior and preferences, and retargeting data.

Pubmatic – You may find Pubmatic’s privacy policy through this link.  The data collected on any Mediavine publisher website may be transferred to Pubmatic and its demand partners for interest-based advertising, including user device information or location information.  Statistical information and other non-cookie technologies (such as eTags and web or browser cache) may be used by third parties on any Mediavine publisher website.  Browser settings that block cookies may have no effect on these technologies, but you may clear your cache to delete such trackers.  Data collected from a particular browser or device may be used with another computer or device that is linked to the browser or device on which such data was collected.  

Pulsepoint – You may find Pulsepoint’s privacy policy through this link.

RhythmOne – You may view RhythmOne’s privacy policy through this link.  RhythmOne uses cookies and similar tracking technologies (such as mobile device identifiers and digital fingerprinting) to provide its services.  RhythmOne may use aggregated information (not including your name, address, email address or telephone number) about your visits to any Mediavine publisher website in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit the following webpage: http://www.networkadvertising.org/managing/opt_out.asp.

Sharethrough – You may find Sharethrough’s privacy policy through this link.  This link will provide information about Sharethrough’s data collection and how to opt out.  

Smart AdServer  – You may find Smart AdServer’s privacy policy through this link.  Smart AdServer uses cookies, tags and mobile SDKs to collect data from users, including IP address, browser type, mobile geolocation, and timestamp on ad call. To see the purposes for the data that Smart AdServer collects and how to opt-out, please refer to Smart AdServer’s privacy policy.

TripleLift – You may find TripleLift’s privacy policy through this link.  To opt out of receiving interest-based advertising (including retargeting) from TripleLift’s services through the use of cookies in your current browser and for more information on what it means to opt-out, please go to www.triplelift.com/consumer-opt-out

Sovrn – You may find Sovrn’s privacy policy through this link.

Xandr – You may find the Xandr privacy policy through this link.  You can manage your privacy choices for Xandr’s platform, including opt out and deletion requests, through Xandr’s privacy center.

Yahoo! – You may find Yahoo!’s privacy policy through this link.  You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.

YieldMo – You may find YieldMo’s privacy policy through this link.  YieldMo uses cookie and non-cookie technologies.  If you want to opt out of receiving interest based ads from Yieldmo or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link

Demand Side Partners

Bidtellect – You may find Bidtellect’s privacy policy through this link. To opt out of Bidtellect’s collection and use of your data, please use their opt-out tool.

Basis Technologies – You may find Basis’ privacy policy through this link –  You may find opt-out information for Basis services through the privacy policy link.

Conversant LLC – You may find Conversant’s privacy policy through this link.  Conversant uses information that does not directly identify you, such as information about your browser type, time and date of visit, your browsing or transaction activity, the subject of advertisements clicked or scrolled over, and a unique identifier (such as a cookie string, or a unique advertising identifier provided by your mobile device) during your visits to this and other websites and apps in order to provide advertisements about goods and services likely to be of greater interest to you. Conversant may use technologies such as cookies and other tracking technologies to collect this information. To learn more about interest-based advertising, or to opt-out, you can visit www.youronlinechoices.eu or https://www.networkadvertising.org/.

Criteo – You may find Criteo’s privacy policy through this link and information about disabling Criteo’s use of your data here.  The data collected on any Mediavine publisher website may be transferred to Criteo and its demand partners for interest-based advertising.  Criteo may use third-party cookies, tags, pixels or beacons to monitor interactions with interest-based advertising content and target and optimize advertising.  Criteo may collect, access, and use non-identifying data to improve the Criteo Technology and other Criteo products, programs, and/or services. This non-identifying data may include on-site user behavior and user/page content data, URLs, statistics, or internal search queries. The non-identifying data are collected through the ad call and stored with a Criteo cookie for a maximum period of 13 months.

Other Partners

LiveRamp – You may find LiveRamp’s privacy policy through this link.  When you visit any Mediavine publisher website, the publisher shares information that the publisher collects from you, such as your email (in hashed de-identified form), IP address or information about your browser or operating system, with the publisher’s partner/service provider, LiveRamp Inc. LiveRamp may use a cookie on your browser and match your shared information to their on-and offline marketing databases and those of its advertising partners to create a link between your browser and information in those other databases.  This link may be shared by our partners globally for the purpose of enabling interest-based content or advertising throughout your online experience (e.g. cross device, web, email, in-app, etc.) by third parties unaffiliated with our website.  These third parties may in turn link further demographic or interest-based information to your browser.

The Website may collect online identifiers, such as IP Address or email address, and information about your interaction with this Website, using LiveRamp’s services and provide this information to advertising networks, data analytics providers, media platforms, brands, social networks, consumer data resellers and distribution partners.

To opt out of LiveRamp’s targeted advertising, please go here: https://liveramp.com/opt_out/

NextRoll –  NextRoll uses third-party and non-cookie technologies to provide services for targeted interest-based advertising. These technologies may be used directly on Mediavine Publisher websites and in an end user’s web browser, or to present advertisements in third-party applications or other platforms, search engines or web-browsers (i.e., “cross- device and cross-app advertising”).  NextRoll may collect device information, IP Address, location information, browser data, ad data and data about end user activities.  End-users can opt-out of Non-Cookie Technologies used by this application by turning on “Limit Ad Tracking” in the Privacy settings of any end-user iOS device. Further information on changing privacy settings and opting out on mobile devices can be found on the NAI opt-out page at: https://www.networkadvertising.org/mobile- choice, and additional information about interest-based advertising (IBA) can be found on the DAA’s website at: http://optout.networkadvertising.org/?c=1 For more information on how NextRoll handles this dats, please visit NextRoll’s privacy policy and to opt out of data collection by NextRoll, please visit NextRoll’s opt-out page.


Proctor and Gamble Company –  Proctor and Gamble Company collects data uses cookies, pixels and tags for purposes of serving targeted advertisements, such as details of pages the device has requested, location of the user, including country, state, DMA and postal code where applicable, a cookie identifier, app device identifiers, and/or any other browser or app related properties, and purchase signals, age, and gender. For more information on how P&G handles this data, visit P&G’s privacy policy.  To opt-out of interest based advertising, please use this link.