Advertising
Back to Blog • Updated August 4, 2025: This post has been refreshed with the latest data, seasonal strategies, and revenue insights to help you prep for Q4 and beyond. Wondering why your ad revenue ebbs and flows throughout the year? That’s because ad revenue is deeply affected by seasonality. Advertisers adjust their spending based…
Advertising
Back to Blog • Traditional banner ads, a staple since the dawn of digital advertising in the early 90s, have changed relatively little in the past quarter century. Traditional banner ads, a staple since the dawn of digital advertising in the early 90s, have changed relatively little in the past quarter century. Back to Blog • Back…
Advertising
Back to Blog • As a company founded by content creators, which now partners with more than 10,000 content creators in helping build their sustainable businesses, Mediavine recognizes the importance of diversifying your income stream. While programmatic display and video advertising are always our primary focus, many other opportunities exist. Sponsored work with brands, selling…
Advertising
Back to Blog • One of the many perks of my job at Mediavine is traveling around the country to speak with publishers in the worlds of travel, finance, DIY, food and many others. Perhaps the most common question I hear from prospective publishers at conferences and events is if publishers get to choose the…
Advertising
Back to Blog • Online Advertising Enters a New Millennium In part one of this series on the history of digital advertising, we threw it way back to the ‘90s, when tablets and smartphones weren’t even a thing, and the mysterious sounds of dial up connections began to fill houses around the globe. Thank goodness…
Advertising
Back to Blog • As I’ve discussed in previous articles, I’ve been in digital advertising operations for over a decade. In an ever-changing industry, this feels like a lifetime. Suffice it to say, ad operations have come a long way, and I’ve observed countless changes in technology, business trends and markets. More broadly, it goes…
Advertising
Back to Blog • If you’ve ever been in contact with Mediavine via our amazing support channels, conference events, or elsewhere, you’ve likely heard us reference ad exchanges. Ad exchanges are the driving force behind programmatic advertising, the engine through which inventory is bought and sold. Whether you’re using Google AdSense or Mediavine, or other…
Advertising
Back to Blog • In August 2017, Mediavine was proud to be recognized as a Google Certified Publishing Partner. One of just a few dozen companies worldwide to earn this designation, Mediavine did so by proving its expertise and proficiency with Google AdSense, DoubleClick Ad Exchange and DoubleClick for Publishers. All of these tools are…
Advertising
Back to Blog • At Mediavine, we’ve said countless times that ads… well, they can sort of suck. This sounds backwards coming from a full-service advertising management company, but helping content creators create sustainable businesses requires a broad, holistic, and comprehensive long-game strategy that promotes quality at every turn. Mediavine publishers trust us to place…
Advertising
Back to Blog • Let’s start with the good news. Mediavine publishers are having an amazing 2018 so far, and June is certainly no exception. The year-to-year difference is striking. In June of 2017, we saw an average session RPM of $14.88 for all Mediavine publishers. By the end of this June, we expect that…
Advertising
Back to Blog • Greetings, readers, on this fourth day of May, also known for the past few decades as Star Wars Day. (If you don’t get it, we apologize for the many quotes and references to come.) A long time ago, in a galaxy far, far away, an evil empire of corporations ruled the…
Advertising
Back to Blog • It’s no secret that mobile technology has changed the world in which we live, and advances in communications continue to alter the landscape every day. A study by the Pew Research Center revealed that 95% of Americans own a mobile phone, and 77% of them smartphones, a figure that has doubled…