Brad Hagmann

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    Mediavine’s Standard Ad Units

    We discuss a wide variety of topics on this blog, most aimed at educating publishers on how to achieve success with the help of all that Mediavine has to offer. Today we’re going back to the basics and taking a different route, breaking down some of the core components of what…

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    Fill Rate: Not the End Goal, But a Tool That Can Help You Get There

    It’s no secret that Mediavine doesn’t fill ads at a 100% rate. We’ve even been so bold as to say that 100% fill rate is actually a bad thing. It’s no secret that Mediavine doesn’t fill ads at a 100% rate. We’ve even been so bold as to say that 100%…

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    Understanding Seasonal Ad Revenue

    Updated August 4, 2025: This post has been refreshed with the latest data, seasonal strategies, and revenue insights to help you prep for Q4 and beyond. Wondering why your ad revenue ebbs and flows throughout the year? That’s because ad revenue is deeply affected by seasonality. Advertisers adjust their spending based…

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    Advertising

    Native Advertising: (Triple) Lifting Up the Industry with New Ideas

    Traditional banner ads, a staple since the dawn of digital advertising in the early 90s, have changed relatively little in the past quarter century. Traditional banner ads, a staple since the dawn of digital advertising in the early 90s, have changed relatively little in the past quarter century. Back to Blog • Back…